...Results Textual description Theme 1: shopping online save people’s time and product is cheaper than real store. This was the dominant theme to emerge from the statements. The interviewees reported that when they choose online shopping, they can save time and A 23-year-old woman said: When I go shopping online, all you need is a computer, and I can quickly choose what I want, and pay items for a second. Then, I’ll have lots of time to doing other things at home. The important is that the product always cheaper than real store, and I can save a lot to buy many things. Another interviewee shared a similar experience. A female respondent (aged 25) said: I hate queue for buy things in the shopping mall, because it waste me lots of time. Therefore, I always choose online shopping, when I was feel satisfied with one thing, I only need is click “buy item now”, and go for pay it. The product is cheaper than real-store and it will let me buy lots of things online. Moreover, all of the interviewees said that shopping online becomes more attractive in our modern daily life and have many benefits. A 24-year-old man noted: More discount appears during the Internet Shopping, making the things much cheaper than those in the offline shops, and that may more attractive to me. Also, shopping online is more convenient to me because I did not spend time on the road. Another 23-year-old man suggested: online purchasing is amazing for me because of the discount. As we know，everyone...
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...1. Traditional and online shopping environment In the traditional shopping, one has to leave home, either walk or take a ride to a particular location in order to buy what one wants. There are many ways of traditional shopping such like shopping at shopping center, outlet village, markets or department stores. However, online shopping has been developing at a fast rate through recent years and more and more people are moving towards this mode of shopping. The online shopping is typically done at home or office that you could convenient use a computer to search online. 2. My Traditional and online shopping experience 2.1 Online Shopping Experience Online shopping offers me a greater selection at my fingertips with no waiting in lines, saving time and energy. Whenever I want to shop online, I just need my laptop, a cup of coffee, and I can shop at my own comfort and convenience at home on my comfortable bed. I usually shop in G-market as they offer a huge range or products from lifestyle to fashion clothes to accessories, and even travelling packages. I personally like to buy clothes there due to the wide varieties with clothing design from different countries with different style. If I were to buy a formal and an informal shirt together through traditional shopping, I would probably need to shop at 2 different outlets to get the shirts. However if I were to shop online, I could get the 2 shirts at one go with a just few clicks. When I shop online, it will just take...
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...Second Written Assignment 3) By 2020, all shopping will be done online. Do you agree or disagree? Support your view with reasons and/or specific examples. It's the year 2020. There are no shops anymore. All shopping is done via the Internet. Purchases are made comfortably from the couch. There is no need of leaving the house and getting to a store. Searching a parking lot, standing in a line for paying the items and carrying bags are things of the past. It is a tempting idea, but could the future regarding to our buying behaviour really be like this? I want to focus on this question in my essay. There is an unmistakable trend that more and more people use the opportunity of online shopping. Nowadays there is no restriction on electronics and entertainment items only such as few years ago. It is now possible even perishable food to be delivered to your home. The development is supported by internet sites like Ebay or Paypal. More than 40 million Germans already use these possibilities. In contrast the percentage of the “offline” shopping is decreasing. What makes online shopping so attractive? The main reasons are the saving of time, the greater product choice and the ability of price comparison. This way the customer is able to find the right product for the cheapest price. Furthermore, he is not bound to opening times. But there are also good reasons to go to a shopping mall. In particular, the social contact with other people, the professional advice of the seller and...
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...com/news/advertising-branding/back-school-shopping-has-changed-forever-159639 Journal article review No. 1 I chose an article from the Journal http://www.adweek.com. My choice was an article of this journal, entitled " Back-to-School Shopping Has Changed Forever. Nielsen, Retale studies show seasonal shift—and the dominance of digital". As the title suggests, the article is about a study, which depicts how the shopping behavior of Back-to-School articles has changed over time. One study was published by Nielsen, “a leading global information and measurement company, (which) provides insights & data about what people watch, listen to & buy”, which goes more into how the customers actions has changed through the influence of advertisement carried out by mass retailers. The article also adopts on a study done by “location-based shopping platform” Retale that shows the impact of mobile devices on the shopping experience. Stated in the article, the usual way for doing your Back-to-School shopping for a long time was going to the retailer right before school starts and “fill the cart with the usual haul of spiral notebooks and backpacks”. This year the consumer started shopping earlier then usual, which is directly related to the mass retailers like Office Depot or Target starting to broadcast their advertising earlier, says Nielsen’s global head of advertiser solutions. As their Study shows, in July 2014 already 18 % of all participants had started shopping, while one year ago in July 2013...
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...P10: Interpret and analyse the results in terms of your original research specification Introduction In this assignment I will be disclosing the results of the questionnaires that I have gotten filled out for my research project. There will also be analysis followed by the results to help describe what was found in the research and also whether it helps contradict or aid my secondary research and also finally determine the result of my research question, “How have the changes in technology affected customer satisfaction in Sainsbury’s organisation?” Primary research I had used two methods in my assignment to help me carry out my primary research and for both altogether I have used a total of 55 participants. Where 50 of the participants have filled out questionnaires, both consumers and employees and the other type of primary research that was carried out was interviews where I was able to include a detailed transcript of the exact answers that were stated on the questionnaire’s. Changes major supermarkets experienced through technology Over the years supermarket industry has evolved with the help of technology in each sector. Supermarkets are able to grow and expand into different segments allowing them to offer more and more to their everyday consumer. With Supermarkets expanding the potential is there for their brand to become global. As the introduction of new software and more technological aspects such as Computers, iPad, touch screen displays and various other...
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...Table of Contents: o Introduction……………………………………………………………………………......1 o Research Problems………………………………………………………………………...2 o Research Objectives……………………………………………………………………….2 o Hypothesis…………………………………………………………………………………2 o Questions…………………………………………………………………………………..2 o Conceptual Framework……………………………………………………………………4 o Literature Review………………………………………………………………………….4 o Customer Loyalty………………………………………………………………………….4 o Service Quality, Product Quality and Image……………………………………………...6 o Methodology………………………………………………………………………………8 o References…………………………………………………………………………………9 o Questionnaire…………………………………………………………………………….10 Loyalty and Customer Satisfaction in Online Shopping in Malaysia Introduction: Customer satisfaction and loyalty has become wide accepted as a very important issue for all organization, it's used as a selling benchmark for the corporate performance. On the opposite hand we are able to say that complete image, client satisfaction and client loyalty all are vital for each client and organization. This is often conjointly to be say that if the client is satisfy therefore he's fascinating to show loyal behavior i.e. repurchase intention and conjointly willing to pay positive viva-voce currently a days all the corporate are additional attention concerning 4ps i.e. product, place, worth and promotion and future implementing extra 3ps i.e. physical layout, method and other people for service selling, As an on the spot consequence...
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...Nicole Sherman LAE 1 10 January 2013 The Wonderful World of Garage Sale Shopping It’s Saturday morning, 7:30 am. Many of us are still lying in bed dreaming, or what I like to call “looking at the movie playing behind my eyelids”. Not me! I’m up, getting dress (weather appropriate, of course), and mentally planning my shopping route. I’m out the door by 8 am. Sound exciting yet? Well, it gets better. I’m not heading to the local mall to buy some high priced, swanky outfit that took months to save to buy; nor am I going to see the price knowing I have no say in the price. I’m preparing to go shopping. My shopping genre and my favorite hobby on Saturday is…garage sales! Purchasing items at garage sales are synonymous with junk and severe second hand items. Most times, that is not the case. This can be a fantastic hobby with several benefits. First of all, you can get great bargains on lots of items well below resale. Some are gently used or even new. Example: In 2006, I bought a home, but had almost no furniture. My budget was $1500. It’s a lot of money but, in reality, how much new quality furniture can someone buy for $1500? Armed with a budget, a little research by looking at garage sale ads and an idea of what things are needed to furnish my home; I picked my Saturday target neighborhood. After about 20 minutes, I can upon a rare sale in which the home owner was moving to Puerto Rico and was selling almost of her furniture. She had beautiful, high-end stuff. I looked...
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...Trauma I grabbed my back-to-school list and rushed to the van. We were finally going school shopping and I was excited. The only thing I enjoyed more than school shopping was actually going to school! The only problem about back-to-school shopping was that my annoying big brother was along. Adam and I got along well when we wanted to, but when we would disagree it was ugly. We are two years apart in age so he was going into fifth grade and I was going into third. As we buckled our seat belts, Mom lectured, “You kids need to behave and get along today.” Together Adam and I replied politely, “We promise Mom, we will.” I understood because it was going to be a long day of shopping in St. Cloud. I did not know then that I would experience a misunderstanding between a mother and her children that would have a lasting impact on all our lives. Every year we went to St. Cloud to get our school shopping done. On the ride there I had planned out in my mind all the supplies I was going to get later that day. The whole way there Adam rambled on about how eager he was about spending his lawn mowing money that he earned throughout summer. Finally, we rolled into St. Cloud at about 10:00 a.m. All the stores were swarming with parents and children frantically getting their last minute shopping done before school. We did a little shopping at Kohl’s and Shopko, and then I requested that we go to eat because my tummy was growling, and I did not want to do any more shopping on an empty stomach...
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...Are You a Shopaholic? 3 Steps To Fixing Your Addiction 1 Posted June 26, 2012 by Danica Saarah Nelson in Advice “The first step to recovering is admitting you have a problem,” is a cliché we hear all the time. But do you see overspending on constant shopping trips as a crucial life issue that’s nearly as harmful as drugs or alcohol? It can be! Spending your disposable income on unnecessary items (especially when they’re charged to your credit card) is a surefire way to an unsuccessful and unhappy future. Below are the first three steps you can take to curing your illness. Step 1 – Remove Yourself From ALL Mailing Lists It’s hard, but it’s the easiest way to avoid succumbing to the temptations of spending money on something you wouldn’t have otherwise if you weren’t victim to that specific e-mail. If you REALLY want to get exclusive information on a sale or get your hands on a coupon code, a simple Google Search will do the trick. Removing yourself from every mailing list you’ve subscribed to is your first step towards curing your spending habits! Step 2 – Ditch the Plastic. Adopt the Paper! This one is pretty simple. All you have to do is take your Credit and Debit Cards out of your wallet. People essentially spend less when they’re using cash because they can see for themselves how quickly it can decrease as opposed to when you’re using plastic, you just swipe and go. Ever change your mind about purchasing something because you don’t want to break your $20? Then...
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...Shopping in physical store or online 1. Introduction/background The topic I want to discuss is shopping in physical store or online. Nowadays, online shopping is very popularly, a lot of people like buy goods online. For example, I like to buy some snacks that from other countries but I can’t find it in shopping mall. Actually, shopping online is a kind of shopping trend. Most of customers have the experience about shopping online. Especially, a part of them are crazy about shopping online. There a variety of online shopping website and APP. Alibaba Group is the most famous one. It let customers feel they can buy anything. Mushroom Street is mainly sell clothes、JUMEI is mainly sell cosmetic、VIPSHOP is mainly special offer. The reason i choose this topic is the development of online shopping is getting better and better. The physical store is facing the powerful competitor. So, I want to analyze this two shopping mode through doing research. 2. Research question and research objectives There are a lot of research methods to know the details. I will do a research through use questionnaire. The respondents’ age、gender and job are different. These three points are important for my research. I do research about three main questions. First, the customers rate between prefer shopping in physical store or shopping online. Second,the respondents think the advantages and disadvantages of shopping in physical store. Third, the respondents think the advantages and disadvantages...
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...Technology Twenty Years Later… I choose to talk about smartphones. I love having a smart phone. I don’t have to lug around my laptop. Thanks to the advancement of printers I can print documents without having to be at home. I don’t have a telephone book taking up space. Also, whenever I choose, I can watch a movie or two or three. One impact smart phones have is the ability to download different applications to help make the smart phone more user friendly. A young lady I know was skeptical to leave her flip phone because she was scared of the phone. I showed her what she could do with one she was excited and decided to get one of her own. With smart phones you can get online and read the local paper. Find out what the sports stats are, and see whose getting traded or staying with the team. You can go online and purchase books, shoes, clothes, and even vehicles! Imagine if you will the ease of shopping during Christmas time. According to Hadley Malcolm writer for USA TODAY, “Almost 70% of smartphone owners plan to use the devices for holiday shopping, according to a survey of more than 5,000 consumers by Deloitte. Smartphone ownership is on the rise -- 46.1% of consumers have one, up from 39.7% last year, according to an October survey of almost 9,000 shoppers by consumer research firm BIGInsight. Tablet ownership doubled in that time, going from 10.5% to 22.4%, the survey shows.” My personal favorite is with smart phones you can go to school online...
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...Do you prefer shopping online or Brick-and-Mortar? That is the question… It is three days before the kids are out of school for Christmas vacation. A cold, wet, rainy afternoon and I still have a few more hours of this long boring work day. I realize that I have not had the time to finish my shopping for the gifts that need to be under that tree on Christmas morning, and I know that with the children out of school, it is going to be next to impossible to sneak any shopping in unnoticed. I think to myself, what should I do? Should I make use of this otherwise long drawn out free time that I am required to sit at this desk and do a little internet shopping, or should I take a more traditional approach and wait until I have someone to watch the kids and do my Christmas shopping on foot? I mean, why not make a day of it and have comfort in knowing that I can actually see the toys that I purchase and take them home the same day? I think to myself, does taking the easy way out make the gift any less special? Which would you choose? There are so many options available with shopping online, all in a matter of a few seconds, and a few clicks. Who really wants to get out in a cold, dreary day like today when we can get the same results, spend the same amount of money, and save a great deal of time by finishing any last minute shopping online? While both shopping online and in the store are one and the same, there are also many differences like convenience, privacy, risks, time, and location...
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...headset. Female Customer: You can see computer right up, so I know exactly where to go. it was easy. Male Customer: They're definitely customer focused around here. Edie Adaza: The beautiful thing about this one is you can surf the Internet. Joe Brandt: We really focus on getting our employees in the know and being able to described to customers how technology can enhance their lives. We try to make that shopping experience as easy and as simple as possible. Edie Adaza: My name is Edie Adaza. I'm the personal shopping assistant and customer assistant. I opened this store so I'm very proud of this store. If you notice, our aisles are color-coded. It's just basically telling customers where to go, easy access to, let's say, computers, Geek Squad. Joe Brandt: Consumers look at a lot of different things. They look at shopability of the store, how easy it is to navigate the store, how pleasant the employees are, how we are price-wise, and how we take care of the customer. Male Customer: Within the last year, I bought a large-screen television. I'm in the process of buying an iPod right now. They tend to have a lot of help available. Edie Adaza: Let me look it up for you. How’s that? Narrator: As Best Buy continued looking for ways to grow, they adopted a theory called "Customer Centricity", which seeks to...
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...UNDERSTANDING CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING OF CLOTHES A dissertation submitted in partial fulfilment of the Requirements for the award of the degree of [MASTERS OF BUSINESS ADMINISTRATION] BY AMAN AGGARWAL Register No. 1528606 Under the guidance of Prof. DILIP CHANDRA Institute of Management Christ University, Bangalore March 2016 DECLARATION I, Aman Aggarwal, hereby declare that the documentation titled “UNDERSTANDING CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING OF CLOTHES” is submitted for the partial fulfillment of the requirement of the award for the award of the MBA (Marketing) is my sole project work and has been carried out under the guidance of Prof. Dilip Chandra, Professor, Christ University, Bangalore. I also declare that this dissertation has not been submitted for any degree, diploma or fellowship or any other title in this University or any other university. Place: Date: Aman Aggarwal Reg. No. 1528606 CUIM, Main Campus (ii) CERTIFICATE- FACULTY GUIDE This is to certify that this research report on “UNDERSTANDING CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING OF CLOTHES” is a bona fide work of Aman Aggarwal, under my guidance and support. This research report is a part of MBA (Marketing). The work done and content is genuine with respect to the information and data collected. Place: Date: Prof. Dilip Chandra Professor CUIM (iii) ACKNOWLEDGEMENTS I am indebted to many people who helped me to accomplish this dissertation successfully. First,...
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...Thanksgiving Day, which is always the fourth Thursday in November in the United States, is a week from today (today is Nov. 15, 2012; Thanksgiving Day is Nov. 22 this year). The day after Thanksgiving Day is called “Black Friday” in the business world. “Black Friday” is the unofficial beginning of the Christmas and Hanukkah shopping season. The word “black” in “Black Friday” is an accounting term meaning “profit.” Businesses that have been operating “in the red” prior to Thanksgiving Day will hopefully be “in the black” as a result of all the shopping and buying that people do during the holiday (Christmas and Hanukkah) season. Until about ten years ago, stores would open on Black Friday at their usual time (9:00 am or whenever). There would be a long line of people waiting to get in, as most people have the day off on Black Friday and want to begin their Christmas shopping or Hanukkah shopping that day or soon thereafter. Beginning about ten years ago, retail stores began to open earlier and earlier on Black Friday in order to gain an advantage over competitors who opened at 9:00 am. Stores began opening at 6:00 am on Black Friday, then, a few years later, would open at 4:00 am on Black Friday. Some began opening at midnight (12:01 am) on Black Friday. The retail chain Target Stores announced that this year (2012) their stores will open at 9:00 pm on Thanksgiving Day (Thurs., Nov 22). Their stores will be closed on Thanksgiving Day until9:00 pm, then will open at 9:00 pm....
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