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Reference list:
Browne, K. 2014, “Are you being served” https://www.choice.com.au/shopping/consumer-rights-and-advice/your-rights/articles/customer-service-shadow-shop Viewed at: 13th Oct 2015
Brynjolfsson, E., Hu, Y.J. & Rahman, M.S. 2013, "Competing in the Age of Omni channel Retailing", MIT Sloan Management Review, vol. 54, no. 4, pp. 23-29.
Viewed at: 10th Oct 2015
Estepon, M. 2011, “Using Mystery Shoppers to Improve Customers Service” http://www.unitiv.com/intelligent-help-desk-blog/bid/61511/Using-Mystery-Shoppers-to-Improve-Customer-Service Viewed at: 10th Oct 2015
Gill, L. 2013. Buzcommunity: Omni-channel shopping coming to SA. http://www.bizcommunity.com/Article/196/182/93333.html Viewed at: 11th Oct 2015
Kamel, J.P. & Kay, M. 2011. Opening the door to Omni-channel retailing. Apparel Magazine, 53(2): 1-4.
Viewed at: 11th Oct 2015
Kwon, D. 2013, “The MAGIC of Macy’s Customers Satisfaction” http://www.polarismr.com/POV/bid/99952/The-MAGIC-of-Macy-s-Customer-Satisfaction Viewed at: 9th Oct 2015
Muran, S. 2013, "Shifting Your Brand to an Omni channel Perspective", Chief Marketer, http://search.proquest.com.ezproxy.utas.edu.au/docview/1287040546/954340A8AB144272PQ/2?accountid=14245 Viewed at: 11th Oct 2015
Myer Group Finance Ltd - Annual Report, 2013 2013, Acquisdata Pty Ltd, Kuching.
Viewed at: 7th Oct 2015
Myer Group Finance Ltd - Annual Report, 2011 2011, Acquisdata Pty Ltd, Kuching.
Viewed at: 7th Oct 2015
Myer Holdings Limited: Retailing - Company Profile, SWOT & Financial Report2014, Progressive Digital Media, Basingstoke.
Viewed at: 7th Oct 2015
Singh, J. 2014, "A REVIEW OF IMPACT OF INFORMATION TECHNOLOGY IN RETAIL SECTOR", International Journal of Management Research and Reviews, vol. 4, no. 11, pp. 1047-1055.
Viewed at: 11th Oct 2015
Tierney, J. 2013, “Macy’s confident in my macy magic selling customer engagement strategies” http://loyalty360.org/resources/article/macys-confident-in-my-macys-magic-selling-customer-engagement-strategies Viewed at: 8th Oct 2015
Walker, D. 2014 “Myer’s missed opportunity” http://www.stocksinvalue.com.au/myers-missed-opportunity/ Viewed at: 8th Oct 2015
Wood, K., C.I.S.R. 2014, "IS YOUR CUSTOMER SERVICE GOOD OR EXCEPTIONAL?", Rough Notes, vol. 157, no. 6, pp. 12-13.
Viewed at: 12th Oct 2015

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