...MYSTIC MONK COFFEE ASSIGNMENT QUESTIONS 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Yes, undoubtedly Father Daniel Mary had established a future direction for the Carmelite Monks of Wyoming. Father Daniel Mary has a vision of expanding the monastery and improving the coffee business. He wanted to enlarge the monastery by acquiring the Irma Lake ranch, where a Gothic church, retreat center, a convent for Carmelite nuns and a hermitage can be built. With the expansion of the monastery, it can have an increase size of 13 to 30 monks. In order for the vision to come true, Father Daniel Mary need to collect $8.9 million to purchase the Irma Lake ranch. Father Daniel Mary believe that the fund from donations and the Mystic Monk Coffee operation can help fund the purchase of the ranch. It is possible for the Mystic Monk Coffee to make the vision become a reality, “turning the coffee into the land” (236). The vision for the Mystic Monk Coffee is to sell more coffee to increase in profit. The primary mission of the Carmelite Monks of Wyoming is dedicating their lives to prayer, silence, solitude, and worshiping God. Besides living a cloistered religious life, the Carmelite Monks also support Father Daniel Mary's vision of the monastery expansion. 2. Does it appear that Father Daniel...
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...Mystic Monk Coffee 1. What is the mission of the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? Are the two visions compatible? The mission for the Carmelite Monks of Wyoming is to grow his brotherhood larger by purchasing a bigger ranch that accommodates more monks, a Gothic church, and a convent for the Carmelite nuns and a retreat center for lay visitors. The vision is to acquire the 496-acre parcel of land for $8.9 million through the use of donations and the profits made from the Mystic Monk Coffee operations. Mystic Monk Coffee is a non-profit organization that has created a vision to roast high-grade whole-bean, fair trade organic Arabica beans that target the segment of the U.S. Catholic population who drink coffee and wish to support the monastery’s mission. These visions are compatible due to the increase of social awareness and the ease of accessibility the monks have to roast coffee for a profit. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? If so, what are they? I would not say that Father Daniel Mary has set performance targets other than he understands what his current production capacity is. 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? The Mystic Monk website is fully operational and generating sales with a distinct brand...
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...Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Father Daniel determined what the future was going to be including directions and the way how to achieve the goal. His biggest decision was to expand and purchase the Irma Lake for about 8.9 million. This would let expend the church for Carmile nuns and let the number of monks expend to 30. Father Daniel believed that Mystic Monk Coffee could fund the purchase of the additional land. The mission of the monks was to be able to earn money and purchase the ranch for expansion. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? The Mystic Monk coffee did not give the amount of money to allow the monks purchase the Irma Lake ranch. Father Daniel set a couple of more objectives that would improve the performance. a: Increase the production of coffee by buying a new roaster that to allow the increase of production. Production increase from 540 pounds to 780 per day. (130lb x 6hrs = 780 lb per day). b: Improve distribution of the product since most of the product was sold online and phone calls in daily basis. 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? Father’s strategy to achieve his vision...
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...to eventually have 30 monks who would join the brotherhood at age 19 to 30 and live out their lives in the monastery. He had formed the vision of acquiring a large parcel of land and building a monastery with accommodations for 30 monks, a retreat center for lay visitors, a Gothic church, a convent for Carmelite nuns, and a hermitage. He believed the monastery could rely on Mystic Monk Coffee operations along with donations to fund the purchase of the ranch. 2. Although Father Daniel Mary has a strategy, he does not have clear set objectives for achieving his vision. 3. He developed an execution plan that would enable Mystic Monk Coffee to minimize the effect of its cloistered monastic constraints maximize the potential of monastic opportunities, and realize his vision of buying the Irma Lake Ranch. A competitive advantage for Mystic Monk Coffee could be the variety they offer and the high quality fair trade Arabica and fair trade/organic Arabica beans. 4. Mystic Monk Coffee’s strategy is a money-maker given they satisfy the buyers wants and needs at a price customers will consider a good value. Mystic Monk Coffee’s business model is high quality coffee targeting a segment of U.S. Catholic population who drink coffee and wish to support the monastery’s mission. The high value provided and pleasing price makes the value proposition attractive to customers. The pricing tied to its customer value proposition allows for acceptable profits to Mystic Monk Coffee. 5. The strategy...
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...Mystic Monks Coffee When you look at the question of whether Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming, you must in fact say that he has formed a vision. His vision was to acquire a larger parcel of land, which would better accommodate the vast interest in adding more monks to his new Mount Carmel. There would be a monastery, which could accommodate for thirty more monks, and there would also be a retreat center for lay visitors, a Gothic church, a convent for Carmelite nuns and a hermitage. His vision states this; “We beg your prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be re founded in Wyoming’s Rockies for the Glory of God”. Even though this their idea of moving to Lake Irma Ranch would be $8.9 million, the would still be able to acquire the property through donations and through their coffee business, Mystic Monk Coffee (MMC). They had already received a large donation and a new group of business owners also formed a foundation to help raise funds for the Monks. The mission of the 13 Carmelite Monks of Wyoming was to dedicate their life to prayer and worship. The Carmelites were a religious order of the Catholic Church and was formed in the Holy Land by pilgrims and crusaders who had chose to remain near Israel to seek God. Their mission was to lead a life of solitude, silence, and prayer. This is primarily the reason why the Carmelite men are located at Mount...
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...Mystic Monk Coffee Executive Summary More funds are needed to establish the new Carmelite Order than exist. Thus, a summary of revenue sources, expense statements, and the business model of Mystic Monk Coffee is presented. The coffee industry is also analyzed. Characteristics of Mystic Monk’s Coffee and how that affects its revenue generation is discussed. An analysis on increasing production capacity and subsequently reaping increased revenues is discussed. Finally, recommendations for converging to full production capacity and revving up marketing are given. Problem Statement Father Daniel Mary aimed to establish a new Carmelite Order of the Monks in the Rocky Mountains. The current order includes a ranch home on 42 acres to accommodate 13 monks. The monks are considering Irma Lake Ranch, a 496 acre property with a 17,800 sq ft remodeled residence, caretaker house, guest house, hunting cabin, and dairy and horse barn, for $8.9 million. Considering the scope of the revenue generating business and donations they have received, Father Daniel Mary must determine how to fund the new establishment. While the existing operations generate revenue, the monks must increase product capacity and increase volume to generate more sales of coffee to amass enough funds to purchase Irma Lake Ranch. Summary of Facts Currently, the Carmelite Order has a donation of $250,000 from the community. Local business owners have also started a foundation to amass donations in the monastery’s...
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...CASE 1: MYSTIC MONK COFFEE 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming through his vision of creating a new Mount Carmel. His vision for the monastery is to acquire the 496-acre Irma Lake Ranch and build a monastery with accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. The vision for Mystic Monk Coffee is to minimize the effect of its cloistered monastic constraints, maximize the potential of monastic opportunities, and to realize Father Daniel Mary’s vision of buying the Irma Lake Ranch. As for the Carmelite Monks of Wyoming, their mission is to live out their lives in the monastery devoting to prayer and worship, and to understand the reality of vows of obedience, chastity, and poverty and the sacrifices associated with living a cloistered religious life. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? It does not appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision, but rather general ones. His ultimate objective is to purchase the Irma Lake Ranch; therefore he needs to generate enough profits from...
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...Mystic Monk Coffee The Ultimate Marketing Plan Father Daniel Mary currently owns a small monastery of about 15 monks in Clark, Wyoming. His vision is to expand the monastery to support a 30-monk residency in a remote area about 21 miles outside the closest city. The property known as The Irma Lake Ranch is priced at $8.9 million and includes; 17,800-square foot residence, 1,700-square-foot caretaker house, a 2,950-square-foot guesthouse, hunting cabin, a dairy barn and forested land. The monastery has raised $250,000 in donations and currently nets about $6,215 in profits per month from the online coffee business, Mystic Monk Coffee. The business is online-only and is not maintained a consecutive hours due to the monk’s rigorous prayer and ritual activities. The obstacle Father Daniel Mary faces is lifting this business further off the ground and to have continued support for the monastery with a regular income. Mystic Monk Coffee is currently looking to target the 69 million Catholic’s in the United States. Using the approach of seeking Catholic support for the uprising of a new monastery in the United States is a great starting point. As a religious affiliation, the monks can easily attract extra donations for simple support from devoted Catholics. However, there needs to be a plan to reach these 69 million members. Father Daniel Mary has attempted this using a commission based affiliate program. He should keep his current affiliates, but no longer offer new membership...
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...Mystic Monk Coffee CASE 1: MYSTIC MONK COFFEE 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming through his vision of creating a new Mount Carmel. His vision for the monastery is to acquire the 496-acre Irma Lake Ranch and build a monastery with accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. The vision for Mystic Monk Coffee is to minimize the effect of its cloistered monastic constraints, maximize the potential of monastic opportunities, and to realize Father Daniel Mary’s vision of buying the Irma Lake Ranch. As for the Carmelite Monks of Wyoming, their mission is to live out their lives in the monastery devoting to prayer and worship, and to understand the reality of vows of obedience, chastity, and poverty and the sacrifices associated with living a cloistered religious life. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? It does not appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision, but rather general ones. His ultimate objective is to purchase the Irma Lake Ranch; therefore he needs to generate...
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...Mystic Monk Coffee Case Study Assignment Questions 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? 1) The future direction of the monastery was to develop a strategic vision to achieve the purchase of a land to further expand the operations of the monastery. That is, the monastery would use the funding from donations and the coffee-roasting operations. However, operations of the coffee business would need to be further expand and improve in order to obtain the funding that would allow the monastery to achieve its vision and mission. 2) The biggest vision of Father Daniel Mary for the monastery included expanding it by acquiring the Irma Lake ranch for its current listed price of $8.9 million. This would enable to build a retreat center, a Gothic church, a convent for Carmelite nuns, hermitage and transform the small brotherhood of 13 monks to 30. 3) The vision of the Mystic Monk Coffee was to make the vision for the monastery a reality, by “turning the coffee into the land”; its profits will be towards purchasing the required land to expand the monastery; the main vision. 4) The mission of the Carmelite Monks of Wyoming was to be able to earn money to sustain themselves and be able to buy the Irma Lake ranch and further expand from 13 monks to 30 and build a gothic church, retreat...
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...point of the case is to evaluate to what extent Mystic Monk Coffee can be relied to provide the financial resources to achieve the monastery‘s vision and make recommendations to improve Mystic Monk Coffee's performance. Mission The mission for the Carmelite Monks of Wyoming was to be able to buy a nearby ranch that met Father Daniel Mary’s requirements of his vision. Father Daniel Mary’s vision is to transform the small brotherhood of 13 monks living in a small house used as makeshift rectory into a 500-acre monastery that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. Father Daniel Mary had to came up with an execution plan that would enable Mystic Monk Coffee to minimize the effect of its monastic constraints and maximize the potential of monastic opportunities, so the monastery could achieve its main mission that was to earn the money to achieve their vision. S.W.O.T Analysis Strengths • Mystic Monk Coffee is produced by using high-quality fair trade/organic Arabica beans. • It offers a variety of flavors. • Mystic Monk Coffee website features T-shirts, gift cards, CDs,and coffee mugs. Weaknesses • The capacity of Mystic Monk Coffee's roaster limited production to 540 pounds per day. • The production is also limited by time devoted to prayer, silent meditation, and worship. Opportunities • Mystic Monk Coffee is a unique coffee for U.S. Catholic population...
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...Daniel Mary, the Prior of the Carmelite Order of monks in Clark, Wyoming was a former high school football player, boxer, bull rider and man of great faith. Father Prior Daniel Mary was known to never back down from a challenge, a challenge which would take precise planning and execution to complete. This challenge would require Father to rally his group of men...his monks, to get them all focused on this common goal Father Prior had envisioned. This vision was to create a new Mount Carmel in the Rocky Mountains. His vision of altering the small brotherhood of 13 monks living in a small home into a 500-acre monastery that would include: accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat centre for lay visitors and a hermitage; these visions all presented the daunting challenge. Father Prior had located a nearby ranch for sale (Irma Lake Ranch) that met his requirements but the current listing price was $8.9 million dollars which presented a financial obstacle. It didn’t help that Father Prior Daniel Mary did not have a great deal of experience in business, he lived as a Carmelite hermit in Minnesota before moving to Clark, Wyoming to establish the new monastery. While Father had proclaimed a very detailed future direction for his monks and monastery, he hasn’t created the strategy needed to achieve such expectations. Father Prior currently has unclear vision, mission and value statements; the monks need to progress forward with the same common...
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...Mystic Monk Coffee Case. 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Father Daniel Mary established the future direction for Carmelite Monks. He determined clear sense of the future, directions and inspiration for the goal setting. The biggest vision of Father Daniel Mary included expanding the monastery by acquiring the Irma Lake ranch for its current listed price of $8.9 million. This would enable to build a retreat center, a Gothic church, a convert for Carmelite nuns, hermitage and transform the small brotherhood of 13 monks to 30. Father Daniel Mary believed that Mystic Monk Coffee could fund the purchase of the new land. The vision of the Mystic Monk Coffee was to make the vision a reality, by “turning the coffee into the land”. The mission of the Carmelite Monks of Wyoming was to be able to earn money to buy the Irma Lake ranch and to expand from 13 monks to 30, gothic church, retreat canter and convent. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? Production of Mystic Monk coffee didn’t generate the kind of cash flows to pay for the Irma Lake ranch. Father Daniel Mary has set definite objectives and performance targets for achieving his vision. Objective 1: Increase the production of coffee. Coffee sales...
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...aDakota Oxford BUSN 495 1/7/16 Mystic Monk Coffee Assignment Questions 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? * Yes, Father Daniel Mary wants to create a spiritual oasis for monks, nuns, and priests. Father Daniel Mary established his own vision for the future of the Carmelite Monks of Wyoming. The vision for the Monastery is to “Strengthen the whole church in America and be a spiritual oasis for America”. He sought for a new monastery that could accommodate 30 monks, a haven for layover visitors, a Gothic church, an abbey for Carmelite nuns, and a hermitage on a large portion of land called Irma Lake Ranch that costs $8.9 million. The vision for the Mystic Monk Coffee is to expand its operations through the purchase of a new brewery which would be capable of producing more coffee therefore generating more funds for the vision for the new monastery. The mission of the Carmelite Monks of Wyoming is to live a life of solitude and prayer while working to earn profits in attempts to make the vision of Father Daniel Mary come true. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? * Yes, Father Daniel Mary did have set definite objectives and performance targets for achieving his vision. Since purchasing...
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...“Mystic Monk Coffee” Assignment Questions: Q1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? Yes, Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming. He has expansionary plans for both the Carmelite Order and for Mystic Monk Coffee. The expansionary plans for both are part of Father Daniel Mary’s vision to transform the small brotherhood of 13 Monks living in a modified former residence that is serving as the current rectory for the monks into a 500 acre monastery for the Carmelite Monks of Wyoming. What is his vision for the monastery? His vision for the monastery included increasing the size capacity of the Monastery for 30 monks, a convent for Nuns and the grounds would be home to a Gothic Church, Hermitage and a Retreat Center for Visitors. Father’s vision is to recreate a Rocky Mountain version of “Mt. Carmel” for the Wyoming Order of the Carmelite Monks. What is his vision for Mystic Monk Coffee? The vision for the Monastery is directed tied into his expansionary vision for the operations of Mystic Monk Coffee. His vision for Mystic Monk Coffee is to increase the profitability of the operation in order to financially fund the future purchase of the ranch that would be the site of the expanded new Mt. Carmel. Sales of Mystic Monk Coffee were initially focused within a niche market of Catholic Consumers that were dedicated to supporting the vision of the order but had begun to extend...
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