...Mystic – someone who has undergone a transformation from which they emerge in the realized oneness of god, ourselves and all things. Although I am not God, I am not other than God either. That there is a oneness that wholly pervades the divisions and fragmentations of our lives, and the realization of this oneness the divisions and fragmentations loses their tyranny over our heart for we live in the intimate experience of the oneness that wholly pervades the divisions and fragmentations. And they live with a sense of joy and sense of freedom from fear, that fear has no foundations, a sense of peace in the midst of life as it is. Its not the peace that’s dependent on the outcome of our efforts to have the situation turn out the way we want it to. Rather it is a peace that invincibly pervades the whole process and the outcome itself regardless of the outcome. Mystics bear witness to this realized oneness with a sense of respect even reverence for life, for all things, manifested most concretely as love. As the Buddhists say, compassion is the body of emptiness, Aquinas, charity is the form of faith, that love is the shape of our faith, that faith configures itself as love. The mystic is hidden in the world as God is hidden in the world, but some are called upon to be mystic teachers, called upon to offer guidance and encouragement to us who feel interiorly called to this path of realized oneness. To be amazed and humbled that this applies to you, to be interiorly awakened...
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...vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? His vision was to transform his small makeshift rectory for the 13 monks into a 500 acre monastery that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. The mission of the Monks is for them to become – a new Mount Carmel—a Mount Carmel that is refounded in the Wyoming Rockies for the glory of God. The vision for Mystic Monk Coffee is to use their profits to fund their dream of having the new land. They also plan to purchase a larger 130 pound per hour roaster when demand further approaches the current roaster’s capacity. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? Father Daniel Mary has definite long term objectives and performance targets, but not short term for achieving his vision. Because his vision of acquiring the Irma Lake Ranch requires careful planning, Father Daniel Mary needs to set short term goals to reach his long term goal. His long term goal is to buy the new roaster to expand his production to meet higher demands. 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? Father Daniel Mary strategy is to be able to acquire the property through donations and the profits generated by the monastery’s Mystic Monk Coffee...
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...“Mystic Monk Coffee” Assignment Questions: Q1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? Yes, Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming. He has expansionary plans for both the Carmelite Order and for Mystic Monk Coffee. The expansionary plans for both are part of Father Daniel Mary’s vision to transform the small brotherhood of 13 Monks living in a modified former residence that is serving as the current rectory for the monks into a 500 acre monastery for the Carmelite Monks of Wyoming. What is his vision for the monastery? His vision for the monastery included increasing the size capacity of the Monastery for 30 monks, a convent for Nuns and the grounds would be home to a Gothic Church, Hermitage and a Retreat Center for Visitors. Father’s vision is to recreate a Rocky Mountain version of “Mt. Carmel” for the Wyoming Order of the Carmelite Monks. What is his vision for Mystic Monk Coffee? The vision for the Monastery is directed tied into his expansionary vision for the operations of Mystic Monk Coffee. His vision for Mystic Monk Coffee is to increase the profitability of the operation in order to financially fund the future purchase of the ranch that would be the site of the expanded new Mt. Carmel. Sales of Mystic Monk Coffee were initially focused within a niche market of Catholic Consumers that were dedicated to supporting the vision of the order but had begun to extend...
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...Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee (MMC)? What is the mission of the Carmelite Monks of Wyoming? Father Daniel does have a future direction for Carmelite Monks of Wyoming. His vision is to purchase the Irma Lake Ranch and transform the small brotherhood of 13 monks living in a small home into 500 acre monastery creating a New Mount Carmel that would accommodate 30 monks, a Gothic Church, a nunnery, a retreat center for lay visitors and a hermitage. It doesn’t seem like Father Daniel has a clear vision for Mystic Monk Coffee; however he strongly believes that this operation will financially aid in executing his vision. The ultimate mission of the Carmelite Monks of Wyoming is to seek and worship God. In addition, the mission of the Carmelite monks is to establish a future wherein the monastery would be totally self-sufficient by roasting their own brand of coffee beans and selling them through various networks. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? It doesn’t seem like Father Daniel has definite objectives and performance targets set in achieving his visions. So far he has set a target of $8.90 million that is needed to achieve his vision. 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? Father Daniel’s strategy for achieving his vision...
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...Case 1 (Page 243): Mystic Monk Coffee Assignment Questions 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? 4. Is Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? its profit formula? its resources that enable it to create and deliver value to customers? 5. Does the strategy qualify as a winning strategy? Why or why not? The strategy fits their current situation perfectly since the market for specialty coffees had grown at an annual rate of 32% to reach $13.5 billion. Also, retail sales of organic specialty coffee had grown to $1 billion by 2007, so the demand is there. MMC’s focus on the Catholic consumer in the United States represents a large market for MMC and of course one that would arguably become very loyal customers. Overall, it is a unique strategy; however it is one where they would have an advantage on due to the presumed loyalty of the Catholic community. 6. What recommendations would you make to Father Daniel Mary in...
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...Mystic Monk Coffee Case * Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? * yes * What is his vision for the monastery? * He wishes to take the 13 monks who are living in a small home used as a makeshift rectory and move to a nearby ranch that would accommodate 30 monks, a gothic church, a convent for Carmelite nuns, a retreat for visitors, and a hermitage; essentially wants to create a new Mount Carmel in the Rocky Mountains * Acquiring a large parcel of land and making a new Mount Carmel * “We beg your prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be refounded in Wyoming’s Rockies for the Glory of God.” * What is his vision for Mystic Monk Coffee? * To generate profit to help turn his dream of purchasing land into a reality * What is the mission of the Carmelite Monks of Wyoming? * Use Mystic Monk coffee profits and donations from townspeople and Catholics to fund a purchase of land to create a Mount Carmel in the Rocky Mountains * Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his mission? * Raise $8.9 million; use current donation of $250,000 * Yes. Acquire property through donations and profits generated by the monastery’s Mystic Monk coffee operations; $250,000 donation to support whatever purpose monks chose; group of Cody business owners...
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...MYSTIC MONK COFFEE ASSIGNMENT QUESTIONS 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Yes, undoubtedly Father Daniel Mary had established a future direction for the Carmelite Monks of Wyoming. Father Daniel Mary has a vision of expanding the monastery and improving the coffee business. He wanted to enlarge the monastery by acquiring the Irma Lake ranch, where a Gothic church, retreat center, a convent for Carmelite nuns and a hermitage can be built. With the expansion of the monastery, it can have an increase size of 13 to 30 monks. In order for the vision to come true, Father Daniel Mary need to collect $8.9 million to purchase the Irma Lake ranch. Father Daniel Mary believe that the fund from donations and the Mystic Monk Coffee operation can help fund the purchase of the ranch. It is possible for the Mystic Monk Coffee to make the vision become a reality, “turning the coffee into the land” (236). The vision for the Mystic Monk Coffee is to sell more coffee to increase in profit. The primary mission of the Carmelite Monks of Wyoming is dedicating their lives to prayer, silence, solitude, and worshiping God. Besides living a cloistered religious life, the Carmelite Monks also support Father Daniel Mary's vision of the monastery expansion. 2. Does it appear that Father Daniel...
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...Mystic Monk Coffee 1. What is the mission of the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? Are the two visions compatible? The mission for the Carmelite Monks of Wyoming is to grow his brotherhood larger by purchasing a bigger ranch that accommodates more monks, a Gothic church, and a convent for the Carmelite nuns and a retreat center for lay visitors. The vision is to acquire the 496-acre parcel of land for $8.9 million through the use of donations and the profits made from the Mystic Monk Coffee operations. Mystic Monk Coffee is a non-profit organization that has created a vision to roast high-grade whole-bean, fair trade organic Arabica beans that target the segment of the U.S. Catholic population who drink coffee and wish to support the monastery’s mission. These visions are compatible due to the increase of social awareness and the ease of accessibility the monks have to roast coffee for a profit. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? If so, what are they? I would not say that Father Daniel Mary has set performance targets other than he understands what his current production capacity is. 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? The Mystic Monk website is fully operational and generating sales with a distinct brand...
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...direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Father Daniel determined what the future was going to be including directions and the way how to achieve the goal. His biggest decision was to expand and purchase the Irma Lake for about 8.9 million. This would let expend the church for Carmile nuns and let the number of monks expend to 30. Father Daniel believed that Mystic Monk Coffee could fund the purchase of the additional land. The mission of the monks was to be able to earn money and purchase the ranch for expansion. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? The Mystic Monk coffee did not give the amount of money to allow the monks purchase the Irma Lake ranch. Father Daniel set a couple of more objectives that would improve the performance. a: Increase the production of coffee by buying a new roaster that to allow the increase of production. Production increase from 540 pounds to 780 per day. (130lb x 6hrs = 780 lb per day). b: Improve distribution of the product since most of the product was sold online and phone calls in daily basis. 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? Father’s strategy to achieve his vision was to maximize the profit and...
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...photographs Hand out Morton Case M Jan 17 Martin Luther King Jr. Holiday – no class W Jan 19 Company officer photographs LEGOMAN Each group will send me an e-mail message addressing the following: What did you learn in the Legoman exercise about strategy and good management? What did you learn about each of your team members? How could you better manage in future exercises and assignments? M Jan 24 Mystic Monk Coffee 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? 4. Is Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? its profit formula? its resources that enable it to create and deliver value to customers? 5. Does the strategy qualify as a winning strategy?...
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...TEACHING NOTE 1 CASE Mystic Monk Coffee Case 1 Teaching Note Mystic Monk Coffee OVERVIEW T his 4-page case requires that students consider the future direction of a monastery located in Clark, Wyoming and evaluate the vision, strategy, and business model of the fledgling Mystic Monk coffee business. As the case unfolds, students will learn of Father Daniel Mary’s vision to build a new Mount Carmel in the Rocky Mountains and transform the small brotherhood of 13 monks living in a small home used as makeshift rectory into a 500-acre monastery that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. Father Daniel Mary had identified a nearby ranch for sale that met the requirements of his vision perfectly, but its listing price of $8.9 million presented a financial obstacle to creating a place of prayer, worship, and solitude in the Rockies. Father Daniel Mary hoped to fund the purchase of the ranch through charitable contributions to the monastery and through the profits of its Mystic Monk coffee business, which had earned nearly $75,000 during its first year of operation. SUGGESTIONS FOR USING THE CASE This case was written as a leadoff case and was carefully crafted by the case author to require students to draw upon most all of the concepts discussed in Chapters 1 and 2 to sufficiently prepare for a class discussion of the case. The case involves issues...
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...land and building a monastery with accommodations for 30 monks, a retreat center for lay visitors, a Gothic church, a convent for Carmelite nuns, and a hermitage. He believed the monastery could rely on Mystic Monk Coffee operations along with donations to fund the purchase of the ranch. 2. Although Father Daniel Mary has a strategy, he does not have clear set objectives for achieving his vision. 3. He developed an execution plan that would enable Mystic Monk Coffee to minimize the effect of its cloistered monastic constraints maximize the potential of monastic opportunities, and realize his vision of buying the Irma Lake Ranch. A competitive advantage for Mystic Monk Coffee could be the variety they offer and the high quality fair trade Arabica and fair trade/organic Arabica beans. 4. Mystic Monk Coffee’s strategy is a money-maker given they satisfy the buyers wants and needs at a price customers will consider a good value. Mystic Monk Coffee’s business model is high quality coffee targeting a segment of U.S. Catholic population who drink coffee and wish to support the monastery’s mission. The high value provided and pleasing price makes the value proposition attractive to customers. The pricing tied to its customer value proposition allows for acceptable profits to Mystic Monk Coffee. 5. The strategy qualifies as a winning strategy. The strategy has an external fit and is in sync with prevailing market conditions. The company has the ability to execute the strategy in a...
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...Case #1 Strategic Management September 28, 2011 Mystic Monks Coffee When you look at the question of whether Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming, you must in fact say that he has formed a vision. His vision was to acquire a larger parcel of land, which would better accommodate the vast interest in adding more monks to his new Mount Carmel. There would be a monastery, which could accommodate for thirty more monks, and there would also be a retreat center for lay visitors, a Gothic church, a convent for Carmelite nuns and a hermitage. His vision states this; “We beg your prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be re founded in Wyoming’s Rockies for the Glory of God”. Even though this their idea of moving to Lake Irma Ranch would be $8.9 million, the would still be able to acquire the property through donations and through their coffee business, Mystic Monk Coffee (MMC). They had already received a large donation and a new group of business owners also formed a foundation to help raise funds for the Monks. The mission of the 13 Carmelite Monks of Wyoming was to dedicate their life to prayer and worship. The Carmelites were a religious order of the Catholic Church and was formed in the Holy Land by pilgrims and crusaders who had chose to remain near Israel to seek God. Their mission was to lead a life of solitude, silence, and prayer. This is primarily...
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...Mystic Monks Coffee When you look at the question of whether Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming, you must in fact say that he has formed a vision. His vision was to acquire a larger parcel of land, which would better accommodate the vast interest in adding more monks to his new Mount Carmel. There would be a monastery, which could accommodate for thirty more monks, and there would also be a retreat center for lay visitors, a Gothic church, a convent for Carmelite nuns and a hermitage. His vision states this; “We beg your prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be re founded in Wyoming’s Rockies for the Glory of God”. Even though this their idea of moving to Lake Irma Ranch would be $8.9 million, the would still be able to acquire the property through donations and through their coffee business, Mystic Monk Coffee (MMC). They had already received a large donation and a new group of business owners also formed a foundation to help raise funds for the Monks. The mission of the 13 Carmelite Monks of Wyoming was to dedicate their life to prayer and worship. The Carmelites were a religious order of the Catholic Church and was formed in the Holy Land by pilgrims and crusaders who had chose to remain near Israel to seek God. Their mission was to lead a life of solitude, silence, and prayer. This is primarily the reason why the Carmelite men are located at Mount...
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...CASE 1 : MYSTIC MONK COFFEE Masyarakat Carmelite merupakan sebuah kelompok masyarakat religius dari gereja katolik di Wyoming, yang hidup dengan prinsip kesunyian, hening dan do’a. Biara Carmelite di Wyoming ditemukan oleh Pastor Daniel Mary. Ketika pertama kali tiba di Wyoming, Pastor Daniel mempunyai visi untuk membuat sebuah area peribadatan kristen katolik carmelite di Wyoming, dengan membeli lahan peternakan seluas 500 hektar yang dapat dibangun gereja bernuansa gothik, tempat peribadatan bagi para biarawati, pusat retreat bagi pengunjung, serta tempat tinggal bagi 30 biarawan. Pastor Daniel tidak akan dapat mewujudkan tujuannya kecuali dengan mengumpulkan uang sebesar $8.9 juta untuk membeli area tersebut. Pastor Daniel bersama dengan beberapa pastor lain di carmelite kemudian membuka sebuah kedai kopi dengan nama Mystic Monk Coffee (MMC) yang visinya adalah menjual kopi yang berkualitas sebanyak mungkin sehingga pendapatan yang terkumpul dapat digunakan untuk kebutuhan amal bagi biara carmelite di Wyoming. Untuk mewujudkan visi dari biara carmelite, maka Pastor Daniel berusaha mengembangkan MMC, sehingga dapat membantu dalam mewujudkan pembelian lahan peternakan untuk dijadikan area peribadatan tersebut. Pastor Daniel bekerjasama dengan toko-toko lokal, dan gereja lain di carmelite untuk memasarkan paket kopi secara offline, serta menggunakan sosial media untuk meningkatkan brand awareness dari masyarakat. Problem Statement Meskipun Biara Carmellite telah menerima...
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