The Coca-Cola Company is the world’s largest beverage company with numerous of brands. Currently, there is more than 200 countries who enjoy their beverages (History of bottling , 2015 ). Coca-Cola is evidently the oldest beverage company, it was born in 1886, in fact, just a year after Dr Pepper was first made available (What is the oldest soft drink in the world , 2011). In addition, it controls all of 42.8% market share in the carbonated drinks market (Bhasin, 2011).
On Coca Cola’s main website shares their mission, vision and values. Their mission statement contains three points, first, to refresh the world, then, to inspire moments of optimism and happiness, and finally, to create value and make a difference (mission vision values, 2015). They have committed themselves to improve the quality of life in the communities where they do business (Community Requests - Guidelines & Application, 2015). Making a unique and sustainable difference by; water stewardship, active healthy living, community recycling, and education (Community Requests - Guidelines & Application, 2015).
Water Stewardship is recognized as a global ethical responsibility for Coca Cola. Here are some several ways Coca-Cola fulfil their ethical responsibility, they provide access to clean water and sanitation, including educating and creating awareness that promote water conservation within communities and industry (Global Pillars, 2012). One example is the Danube River, the longest non-Russian river in Europe, as matter of fact, it flows from Germany to the Black Sea. It runs through ten different countries (Gibson, n.d.). The recognition of the Danube River is greater than just a shipping lane, it is well known internationally and contains history of thousands of years (Gibson, n.d.). Most important, the river supplies millions of people with drinking water (Gibson, n.d.).
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