... INTRODUCTION TO MARKETING MANAGEMENT LAGOS BUSINESS SCHOOL 2010/E15/647 AUGUST 2010 Marketing Strategy for a Nail Studio Table of Contents 1. Introduction ....................................................................................................................... 3 1.1 Purpose ........................................................................................................................ 3 1.2 Limitations ................................................................................................................... 3 2. Background ........................................................................................................................ 4 2.1 The Market................................................................................................................... 4 2.2 Market Segmentation .................................................................................................. 4 3. Marketing Mix Strategy ..................................................................................................... 6 3.1 3.2 3.3 3.4 4.1 4.2 4.3 4.4 Products – Suite of Services ......................................................................................... 6 Place..............................
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...Career Research Paper I have designed this assignment as a step by step guide to walk my students through the research process. Of course, you may adjust it as you feel is necessary according to the level of students you are working with. This project explains in detail everything they need to research, as well as, giving them real world insight into what to expect in a career in terms of education, job duties and responsibilities and income. I begin by having them take a reality check quiz on the Jump Start Coalition website. This little quiz helps them determine how much money they will need to earn in order to live the lifestyle they would like to have. This income amount in turn helps open their eyes to the type of job necessary to achieve that income and what amount of education is involved. It was a real wake up call for many of my students. In this package I have also included a grading rubric for the project and a list of possible career choices for their assignment. Student Instructions You will be writing a research paper on a career chosen from the attached list. Think carefully about which career you chose to research. Read through these directions and the requirements for this assignment BEFORE making your choice. Materials needed for this project - ---note cards (preferably 3x5 lined) ---folder with pockets to keep all research materials in ---access to internet and reference books A. Take reality check quiz at http://www.jumpstartcoalition...
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...Holistic Health Care Center | Kneading Choices, LLC | Reba McBride January 23, 2012HCA 311Richard Burke | | Holistic Health Care Center BUSINESS PLAN KNEADING CHOICES, LLC 1616 Bear Paw Lane Cherokee, North Carolina 28719 The mission of Kneading Choices is to bring preventative and restorative lifelong health solutions to the whole consumer. We believe in providing essentials for a healthy body, both on the inside and the outside, using natural methods that are chemical-free and allow the consumer to take responsibility for their health. • EXECUTIVE SUMMARY • PROGRAMS • MARKETING • COMPETITION • BACKGROUND ON PRINCIPAL PARTNERS • OPERATING PROCEDURES • PERSONNEL • BREAK-EVEN ANALYSIS EXECUTIVE SUMMARY Description of the Business Kneading Choices, LLC, is a wellness studio. The partners, Raven Cailleach and Willow Cailleach, are both professionals in a health/wellness field and they are teaming up to put several health/wellness services under one roof. Kneading Choices will offer holistic skin/personal grooming care services, personal fitness training, nutrition classes and counseling, Yoga/Pilates classes, and therapeutic massage. We feel these are a good combination of services because as a person becomes interested in one aspect of a healthier lifestyle, it naturally leads to interest in other phases, and we feel the components we offer are part of a larger healthy lifestyle continuum. This holistic healing business plan is...
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...NEW PRODUCT INNOVATION No. 9 in a Series of Papers Reference Paper by: Teresa Jurgens-Kowal PhD, PE, NPDP Global NP Solutions 2323 Clear Lake City Blvd., #180 Suite 177 Houston, TX 77062 PHONE: 281-280-8717 FAX: 281-280-8689 www.globalnpsolutions.com page 1 © Copyright 2010 Global NP Solutions, LLC changes in the market or technology environments. In this paper, we present four idealized case studies, representing one view of innovation strategy types. These were first described by Raymond Miles and Charles Snow in 1978 Miles & Snow’s structures, response characterization and to in changes (1) THE ENTREPENEURIAL PROBLEM As with any strategy assessment, a choice must be made regarding the market arena, the technology, and the products or services to be offered. Miles & Snow identify this as “The In short, how . Despite the intervening thirty or so years, of in management management’s particular Entrepreneurial Problem.” should the company manage share? it market technology or markets, remains as a dominant theory for Innovation Strategy. Many other papers have evaluated Miles & Snow strategy typologies (2) (3) (4) , yet few In NPD terms, we would say that The Entrepreneurial Problem should be addressed is Stages 1 and 2, or the Fuzzy Front End, such that we have identified a clear and present market need for our new product, service, or program. authors have specifically address how each would approach and implement the...
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...The mystery behind the religious relic, the Shroud of Turin, has cultivated an array of attitudes and views towards it since its existence, making it one of the most debated and controversial topic in the Christian world. Even after extensive scientific research has been conducted on it, the inevitable question of whether the image on the shroud belonged to Jesus Christ remains unresolved. The Shroud itself is an ivory linen cloth with a herringbone weave. Measuring 14 feet 3 inches long by 3 feet seven inches wide, the cloth itself features a faint shadow-like image of the front as well as the back of a man with a beard and long hair with his hands laid in front of him. Blood stains are also apparent in several areas of the shroud and the material is also disfigured by stains and fire damage caused by its exposure to fire in 1953. The Shroud has also been at hazard from fire in at least two other occasion and was sent to the Poor Clare Nuns for repairs. The earliest known origins of the shroud was in 1357, in the town of Lirey, where it was believed to be housed in the local Church. The canons of this church, proclaimed it to be the burial cloth of Jesus Christ. Upon hearing these claims, the neighbouring Bishop D’Acris stated in his letters to Pope Clement VII of Avignon how the cloth was, “cunningly painted” and that the canons were, “falsely declaring” and “pretending” that it was Jesus Christs’ Shroud. The rise of fake religious relics as a consequence of the widespread...
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...Running head: EPIDEMIOLOGY PAPER - HEPATITIS B 1 Epidemiology Paper - Hepatitis B Concepts in Community and Public Health NRS-427V-0102 EPIDEMIOLOGY PAPER - HEPATITIS B Epidemiology Paper - Hepatitis B 2 ―Communicable disease‖ means an illness caused by an infectious agent or its toxins that occurs through the direct or indirect transmission of the infectious agent or its products from an infected individual or via an animal, vector or the inanimate environment to a susceptible animal or human host‖ ("CDC," 2010, p. 1). Hepatitis B is one of the communicable diseases which are a contagious liver disease that results from infection with the Hepatitis B virus (HBV). CAUSES ―Exposure may occur: After a needle stick or sharps injury - Hepatitis B is a concern for health care workers and anyone else who comes in contact with human blood If any blood or other body fluid touches your skin, eyes or mouth People who may be at risk of hepatitis B are those who: Unprotected sex with an infected partner – one may become infected having unprotected sexual contact with an infected partner whose blood, saliva, semen or vaginal secretions enter your body. Receive blood transfusions (not common in the United States) Have contact with blood at work (such as health care workers) Have been on long-term kidney dialysis Get a tattoo or acupuncture with unclean needles Share needles during drug use - HBV is easily transmitted through needles and syringes contaminated...
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...have integrated big efforts of owners, contractors, subcontractors, and designers. The truss industry is not an exception to this problematic. This industry, which is related directly to the home building industry and has boomed in recent decades, seems to have a lack of controls and regulations. Many of these problems may be linked, for example, to the lack of interest from management to improve and regulate such important areas as occupational safety and environmental hygiene. While past studies on occupational safety, environmental control, and quality control have been conducted in different areas of the construction industry, the truss industry and the owner’s impact on construction safety have not been previously investigated. This paper presents the results of a study within a truss manufacturing company, which was evaluated and studied in the areas of occupational safety, environmental control, and quality control. Data were obtained by conducting interviews, surveys, and direct observations. The relationship between organizational structure, occupational safety, environmental control, quality control and the management influence was examined. By identifying practices of management and employees that are associated with good occupational safety performances, successful environmental programs, and efficient...
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...Personality and Individual Differences 43 (2007) 2105–2115 www.elsevier.com/locate/paid Narcissism, vanity, personality and mating effort Vincent Egan *, Cara McCorkindale Department of Psychology, Glasgow Caledonian University, Cowcaddens Road, Glasgow G4 0BA, Scotland, United Kingdom Received 10 November 2006; received in revised form 19 June 2007; accepted 27 June 2007 Available online 15 August 2007 Abstract The current study examined the relationship between narcissism and vanity, and the degree these are predicted by the ‘Big Five’ personality traits and mating effort (ME) using a sample of 103 females recruited from a large beauty salon. Narcissism correlated with vanity at 0.72 (P < 0.001), and was associated positively with extraversion (E), ME and the subscales of vanity; narcissism was associated negatively with neuroticism (N) and agreeableness (A). Vanity correlated positively with E, conscientiousness, both subscales of narcissism, and ME, and negatively with N and A. A composite narcissism–vanity score was produced using principal components analysis, and used along with scores from the NEO-FFI-R to predict mating effort. The narcissism–vanity composite, low A and E significantly and independently predicted mating effort (adjusted R2 = 0.28, F(9.96) = 7.74, P < 0.001). These results show that mating effort is additionally predicted by narcissism as well as self-reported personality. Ó 2007 Elsevier Ltd. All rights reserved. Keywords: Narcissism; Personality;...
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...A Project on “A study on consumer preference & usage pattern of cosmetic products in Ahmedabad region” Submitted To: Prof. Nishtha Asrani Submitted By: Deepak kerai Hitesh Asalaliya Class: PGDM- I Batch: 2013-15 NR Institute of Business Management- PGDM Opp, Law Garden, Ellisbridge, Ahmedabad – 380006, India Phone: 26447636 Fax: 26445958 Website: www.nribm.org CERTIFICATE This is to certify that Mr. Deepak kerai & Hitesh asalaliya Roll No. (P-1322 & P-1302) student of NR Institute of Business Management- PGDM have successfully completed their Summer Internship Project on “A study on consumer preference & usage pattern of cosmetic products in Ahmedabad region” in partial fulfillment for the requirements of the PGDM program. This is their original work and has not been submitted elsewhere. Date: ________________ Place: Ahmedabad Terminology used in report • HDPE Bottles (High-Density Polyethylene) This type of bottles contain very high density type of products and will be harmful to someone if it will pour without safety. So this package will definitely need a safety eye on this. • PET Bottles (Polyethylene Terephthalate) This type of PET bottles contain normally a liquid which is to be used for our cosmetics. And this type of bottles comes in different type of pack. • Mat Pat Carton This...
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...1.0 Business Description 1.1. General Description of the Service Kids’ Planet will provide the service of only two types – kids may read books of their choices there; on the other hand, they can play several computer games to pass their leisure. The company relies on its trained employees who work to arrange and take care of books, maintain the computers, look after the kids who are their temporary guests and on. The shop will be given a smart and lovely outlook all along with a lavish interior. Walls are pre-planned to be covered with multi-colored wall-papers and other pictures, decorative stuffs along with an outstanding lighting arrangement so that it gets a real kiddy look. This shop will open at 10:00am and close at 8:00pm. The time has been selected concerning the school hours and time for studies for the kids. The second shift (3:00pm – 8:00pm) turns out to be the pick hour. There will be a day off on Tuesday at Kids’ Planet. The services provided by Kids’ Planet: A Well-furnished Library: In the more traditional sense, a library is a collection of books. It can mean the building or room that houses such a collection, literally a collection of useful material for common use. Libraries most often provide a place of silence for studying. Same thing goes for Kids’ Planet. The library will be well furnished with pretty and colorful furniture like book-shelves, small chairs for kids, big square tables, round tables, low tables for keeping books in different manners...
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...2010 No 781 NATIONAL HEALTH SERVICE, ENGLAND SOCIAL CARE, ENGLAND PUBLIC HEALTH, ENGLAND Health and Social Care Act 2008 (Regulated Activities) Regulations 2010 Made 15th March 2010 1st April 2010 Coming into force The Secretary of State makes the following Regulations in exercise of the powers conferred by sections 8(1), 20(1) to (5), 35, 86(2) and (4), 87(1) and (2) and 161(3) and (4) of the Health and Social Care Act 2008. In accordance with section 20(8) of the Act, the Secretary of State has consulted such persons as he considers appropriate. A draft of these Regulations was laid before Parliament in accordance with section 162(3) of the Health and Social Care Act 2008 and approved by resolution of each House of Parliament. Part 1 General Citation and commencement 1 These Regulations may be cited as the Health and Social Care Act 2008 (Regulated Activities) Regulations 2010 and come into force on 1st April 2010. NOTES Initial Commencement Specified date Specified date: 1 April 2010: see above. Interpretation 2 In these Regulations— “the Act” means the Health and Social Care Act 2008; “the 1983 Act” means the Mental Health Act 1983; “the 2006 Act” means the National Health Service Act 2006; “the 2001 Order” means the Health Professions Order 2001 [Health and Social Work Reproduced by permission of Reed Elsevier (UK) Limited trading as LexisNexis Professions Order 2001]; “adult placement carer” means an individual who, under the terms of a carer agreement...
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...-[ \ UNIVERSITY OF CAPE COAST SCHOOL OF NURSING MSC. ADVANCED NURSING PRACTICE COURSE: ADVANCED CLINICAL PRACTICUM I AND II IN SPECIALTY AREA COURSE CODE: NUR 822S and NUR 829S PATIENT / FAMILY CASE STUDY (A NURSING PROCESS APPROACH) ON A CLIENT WITH GESTATIONAL TROPHOBLASTIC NEOPLASM BY: CHARLOTTE LAMPTEY SN/ADN/15/0030 AUGUST, 2016 CONTENTS * PREFACE * ACKNOWLEDGEMENT * INTRODUCTION CHAPTER ONE: OVERVIEW OF CLIENT SITUATION I. Literature review of gestational trophoblastic neoplasm CHAPTER TWO: COMPREHENSIVE HOLISTIC ASSESSMENT OF PATIENT/FAMILY I. Patient’s medical and personal history including review of the systems II.Physical examination III.Diagnostic evaluation IV.Nutritional assessment V. Psychosocial history VI. Patient developmental assessment VII.Spiritual assessment VIII.Quality of life assessment IX.Admission of patient CHAPTER THREE: ANALYSIS OF DATA CHAPTER FOUR: COLLABORATIVE PLAN OF CARE I. Presumptive medical diagnosis II.Nursing diagnosis III.Evidence-based interventions IV.Additional diagnostic procedures warranted but not done Medication to be ordered CHAPTER FIVE: DISCHARGE PLAN I. Community service and resource needed II.Client education plan III.Plans for follow-up of care CHAPTER SIX: EVALUATION PLAN Termination of care * SUMMARY * CONCLUSION * REFERENCE PREFACE ...
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...I. Introduction A. Company Background Avon Products, Inc. is a US cosmetics, perfume and toy seller with markets in over 140 countries across the world and sales of $9.9 billion worldwide as of 2007. Avon Product is a multi-level marketing company. The company's chairman and CEO is Andrea Jung, who was promoted to the position in 1999. She has completed a decade as CEO and is the longest tenured female CEO among Fortune 500 companies Avon uses both door-to-door sales people ("Avon ladies," primarily and a growing number of men) and brochures to advertise its products. B. Research Design and Methodology This paper is primarily to formulate and recommend general strategies for the Avon Company in terms of competition in cosmetic and beauty industry. This will determine the company’s situation in the market. II. External Analysis A. Economic Forces Avon is the world's largest direct seller. Being an Avon Representative means you’re selling an iconic global brand while running your own local business. With Avon, you are in business for yourself but not by yourself. Avon's field management, as well as your fellow Representatives, provide mentoring, training and support every step of the way. Powerful Brand Avon Representatives around the world sell four lipsticks every second. Avon has 90% brand recognition in most major markets. In fact, two out of five women worldwide purchased an Avon product in the last year. And more beauty products...
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...Does Beauty Have a Cost? The Ecological Footprint of the Cosmetics Industry Alexandra Noelle Penny Brown University 2008 Environmental Studies Senior Thesis May 8, 2008 1 Acknowledgements To Caroline Karp, my thesis advisor and primary reader, for her boundless suggestions, ideas, encouragement, and support as I attempted to creatively apply a structured environmental policy analysis to a new problem. To Catherine Goodall, Amit Sheth, and ShaSha at Environmental Packaging International for introducing me to the subject of packaging, guiding me carefully through various analytical techniques, and sparking my interest in redesigning consumerism. To Dave Murray and Joe Orchardo for their assistance running the spectrometer analyses in the Environmental Chemistry Lab as well as their vast patience and willingness to answer my many questions. To Daniela Quilliam and Bill Dundulis at the Rhode Island Department of Health for their honesty in answering my pointed questions and insights into government regulations when funding is a challenge. To my sister, Elena, for her endless patience and support, and especially for her late-night company in the Science Library Friedman Study Center. To my father, Luther, for advising me to work on my thesis early in the year, advice I listened to carefully, agreed with, but never quite followed through. To my mother, Joanne, for never doubting my ability to achieve goals that are seemingly out of reach...
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...Ltd. is now one of the leading companies in Bangladesh. It holds its long cherished desire to be the Number One Company in Bangladesh both in volume and turnover. which inspired it to go for expansion of its market internally to establish as a high quality achiever. In this connection Walton is doing pretty good in this highly competitive electronics market. And there is a tremendous role of the dealers to promote the products through effective salesmanship to the customers. They are of vital importance for every company because they make a huge contribution in marketing and promoting of electronics products. So the more effective and efficient the sale forces are, the more profit they can make for their own as well as the company. This research program is undertaken especially to judge the market position of Walton. In spite of its sincere efforts, excellent image and credibility, the company is pressurized by the growing and aggressive competition in the industry. Faced with increasing competition in the market and huge sales target Walton realized the fact that there is no way but to be more aggressive in marketing. Though happy with the existing marketing system yet Walton management wants to keep their eyes open for unseen days and wants to develop their existing marketing system to cope with changing environment. Therefore Walton management has assigned to prepare a survey on The Market Position...
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