...Being Accepted As Diverse At Work Description of Issue: As I have come to realize, even as we are in the 21st century, we live in this multi culture world where we think everyone should be accepted as whom they are but not everyone thinks that way. I have been doing nails, manicurist, for about ten years now, I have many wonderful clients who understand where I came from but then I do get some that think I do not understand a word of English because I am Asian working at a nail salon. Many clients come into the salon and automatically think none of us speak enough English to communicate with us. They think they need to speak louder or slower so we can understand what they are saying. I would get so offended when someone asks me if I spoke English. I would give them a glare and sometimes even pretend I do not speak English so I don’t have to interact with them. For some reason, many clients think we, as a Vietnamese culture, all work in a nail salon because it is our only job we can do without speaking English. I felt they were discriminating us for being Vietnamese. Discrimination as Beebe, Beebe, and Redmond implies, “Unfair or inappropriate treatment of people based on their group membership” (2010, p.91). They would get offended when we start speaking Vietnamese in front of them. Some would tell us it was very unprofessional of us to be speaking a different language when we are working on client. Then there are some who jokes...
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...“COMPARATIVE STUDIES BETWEEN LAKME AND REVLON WITH THE REFRENCE OF THEIR PRODUCTS” under the guidance of Mrs. Aparna Porwal. After completion it successfully in the fulfillment of requirement for the award of degree of bachelor of business administration of “Aryan institute of management of computer studies”. I WOULD LIKE TO THANK MY PROJECT GUIDES, ALL THE FACULTY MEMBERS. FOR THIS APPROVAL & ALSO FOR HER VALUABLE GUIDANCE & SUPPORT IN COMPLETING MY PROJECT OF COMPARATIVE STUDIES BETWEEN LAKME AND REVLON. LAST BUT NOT THE LEAST I WOULD LIKE TO EXPRESS MY SINCERE THANKS TO THOSE WHO DIRECTLY & INDIRECTLY HELPED IN THIS PROJECT. CONTENTS ➢ Introduction ❖ Brief overview of marketing strategies. ❖ Company Profile of Lakme ❖ Company Profile of Revlon ➢ Various Marketing strategies adopted by the two Company along with product profile ➢ Objectives of the Study ➢ Research Methodology ➢ Data Analysis & Interpretation ➢ Suggestions and Recommendations ➢ Summary & Conclusion ➢ Appendix ❖ Questionnaire ❖ Bibliography INTRODUCTION Within a short span of the last five-six years, the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming, increasing disposable incomes...
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...competitors currently operating spas in Chicago, and the marketing concepts behind this business. I believe this is a business that would be very successful, and my proposal is explained below. Business Description The type of business I am proposing, a spa business, will provide a variety of products and services to our customers. The mission or purpose of the business will be to help people of all walks of life find relaxation, healing and enjoyment in services and products designed to make them feel better and improve their quality of life. The form of ownership will be a sole proprietorship, with me acting as the president of the company. In addition, I will have a variety of staff working in the spa, including hair stylists, nail technicians, estheticians, massage therapists, acupuncturists and holistic medicine experts. The general market area will be the city where the spa is located, which will initially be Chicago, Illinois, as well as the surrounding areas and suburbs. The hope would be that we could potentially...
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...Executive Summary Spa Connections Unlimited aims to be a premier health spa on wheels located in the Atlanta Metropolitan area. Our health spa will be specifically geared toward people 55 years and older. Through a unique combination of offered services and products, we will quickly gain our market share. Spa Connections Unlimited will provide customers with a relaxing, rejuvenating atmosphere right in the comfort of their own home. Table of Contents Introduction 4 Market Segment and Product Positing 4 Introduction 4 Marketing Segment 4 Target Market 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Market Position 7 Summary 7 Marketing Plan Introduction This is a marketing plan Spa Connections Unlimited, a health spa on wheels that is geared toward senior’s citizens that are 55 years and older located in the Atlanta Metropolitan area. Our spa will offer a wide variety of mind and body healing services and products. Our aspect of the business will be to provide spa services for both males and females seeking any type of spa services. The spa business is devoted to providing holistic methods of massage, body work, and energy work. This is all done in a relaxing, serene setting right in the comfort of our clients own home. Marketing Segment Aging is a natural process and brings with it benefits...
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...mercantile law stems from various sources (primarily Spanish and US) and has different statutes for different areas that are relative to commercial and industry. In 1995, Puerto Rico adopted Articles 5, 7, 8, and 9 of the United States' Uniform Commercial Code and as such, greatly affected by legal changes and decisions in the US. APPLICATION TO THE CASES FISH MARKET PINK, INC. v. OSVALDO LOZADA CREEK In June 1980, Lozado bought a boat that had been registered as a fishing vessel. In July 1980, Lozada (not a fisherman) sold a boat to Rosas. The sale included a loan amount for repairs necessary. In 1981, Rosas founded the Pink Company/Signature Fishing Market (???) and transferred the debt from a personal one to one of the business. In 1983 Lozada began collection attempts on the loan amount. The loan amount was being disputed by Rosas as not a valid claim. According to the case provided, the loan would be mercantile as long as the following circumstances were met: "(1) If some of the contractors will be retailer(2) If the lent things will be destined to transactions commercial" (Pescadera Rosas, Inc. V. Lozada, 116 DPR 474, 1985). That provided case goes on to discuss "the second type of transactions commercial, the regulated ones or by...
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...Wellness, Inc. to increase revenue and maximize profit. | 8/12/2013 8/12/2013 Outline 1. Introduction 2. Background of Wellness, Inc. a. Type of business b. Market segment 3. Background of Industry 4. Wellness, Inc.’s current pricing model 5. Comparison Competitor pricing models: c. Massage Envy- two part tariff d. Rubs – two part tariff e. Massage Goat – third degree f. Massage Retreats–second degree 6. Recommended Pricing Strategy for Wellness, Inc. 7. Next Steps Introduction Wellness, Inc., Inc., WELLNESS, INC., is a massage and wellness studio with one treatment room located within Salon 101. WELLNESS, INC. is differentiated from other spas and massage therapist in the Milton and Pensacola area based on being the only Ayurvedic Massage therapist in the area and offering natural and organic products. Salon 101 is a busy hair salon with six hair stylist offering hair care and one dedicated nail technician and two hair stylists that offer nail services. Salon 101 client segment is primarily female clients with incomes of $60,000 or less with approximately 20% with income above this bracket. WELLNESS, INC. has plans for expansion within the next year to increase room usage to maximum capacity and expand to at least four treatment rooms. In order to expand, WELLNESS, INC. will need to expand its current client base and increase its number of clients. In the past WELLNESS, INC. client segment...
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...Holistic Health Care Center | Kneading Choices, LLC | Reba McBride January 23, 2012HCA 311Richard Burke | | Holistic Health Care Center BUSINESS PLAN KNEADING CHOICES, LLC 1616 Bear Paw Lane Cherokee, North Carolina 28719 The mission of Kneading Choices is to bring preventative and restorative lifelong health solutions to the whole consumer. We believe in providing essentials for a healthy body, both on the inside and the outside, using natural methods that are chemical-free and allow the consumer to take responsibility for their health. • EXECUTIVE SUMMARY • PROGRAMS • MARKETING • COMPETITION • BACKGROUND ON PRINCIPAL PARTNERS • OPERATING PROCEDURES • PERSONNEL • BREAK-EVEN ANALYSIS EXECUTIVE SUMMARY Description of the Business Kneading Choices, LLC, is a wellness studio. The partners, Raven Cailleach and Willow Cailleach, are both professionals in a health/wellness field and they are teaming up to put several health/wellness services under one roof. Kneading Choices will offer holistic skin/personal grooming care services, personal fitness training, nutrition classes and counseling, Yoga/Pilates classes, and therapeutic massage. We feel these are a good combination of services because as a person becomes interested in one aspect of a healthier lifestyle, it naturally leads to interest in other phases, and we feel the components we offer are part of a larger healthy lifestyle continuum. This holistic healing business plan is...
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...PetSmart, Inc. (NASDAQ: PETM) As the largest specialty pet retailer of services and solutions for the lifetime needs of pets, we employ approximately 52,000 associates and operate 1,289 stores and more than 196 in-store PetSmart PetsHotels® dog and cat boarding facilities in the United States, Canada and Puerto Rico. We provide a broad range of competitively priced pet products and in-store services including pet adoption, boarding, grooming and training. Our stores are stocked with more than 10,000 products and we’re also a leading online provider of pet supplies and pet care information (http://www.petsmart.com/). Through our in-store pet adoption partnership with PetSmart Charities®, PetSmart has helped save the lives of more than 5 million pets since 1994. PetSmart Charities, Inc. and PetSmart Charities of Canada, Inc. (“PetSmart Charities”) are independent, nonprofit organizations that save the lives of homeless pets and reduce shelter intake through spay/neuter efforts. In 2012, nearly 450,000 dogs and cats found homes through the organization's adoption centers in all PetSmart stores and by sponsoring community adoption events. PetSmart Charities is the leader in granting money to help pets in need, with more than $28 million given in 2012 throughout North America. We operate 196 in-store PetSmart PetsHotels dog and cat boarding facilities. These overnight boarding facilities feature associates who are hand-picked for their love of pets and at least one caregiver...
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...businesses in the market industry. A mission statement is essential to understand the organization and the direction the business is planning to direct itself. The vision will assist the organization direct itself in the route it needs to be, also visualize the best possible business plan. The Organization In today’s humanity everybody is constantly on the run whether it is to work, school, or being parents. For women in this society is has become hard for herself to pamper themselves; when women go to a beauty salon these visits become pricey, also time consuming. Many hair salons offer blow dries for women’s hair, and blow dries in women’s hair can do a difference in a woman’s appearance. An example of a hair salon that performs these types of procedures is Tropical Blowout Inc. This hair salon is price convenient and does a quick job. The majority of beauty salons offer treatments of hair, and this consists of the cutting of hair, blow dries, hair extension’s, also nails, and pedicures. Tropical Blowout only offers blow dries for...
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...Project Team: Seema Rao Rajendra Sonade Ashish V Gupta Batch: SMP09 Branch: Vashi Contents LAKME Overview...................................................................3 MARKET SIZE .........................................................................5 MARKET SEGMENTATION .....................................................7 CONSUMER BEHAVIOR TOWARDS LAKME ...........................8 POSITIONING.......................................................................11 COMPETITION BRANDS.......................................................12 MARKETING STRATEGIES BY OTHER BRANDS .....................13 CURRENT MARKET STRATEGY.............................................23 REFERENCES:.......................................................................29 LAKME Overview India, with a population of nearly a billion people, is a country of contrasts. India's urban population is the main engine that fuels the demand for various cosmetic products. Although Indians are strongly attached and committed to their traditions...
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...several levels of quality care ranging from long term, rehabilitative skilled nursing, assisted living and on-site dementia care. The employees take pride in distinguishing this facility from a nursing home. They immediately highlighted the fact that Cypress glen offers independent living apartments, and cottages, assisted living apartments, and a memory care cottage with 12-rooms for patients suffering from Alzheimer’s and dementia related illnesses. The facility is filled with numerous amenities such as an indoor swimming pool, a full library, a hair salon, and a calm room. The residents are a family and depend on one another for support and conversation. Each room is equipped with its own bathroom. Each room comes fully furniture. They are encouraged to decorate their rooms to their liking to reflect their individual personalities. Cypress Glen is a faith-based facility sponsored by United Methodist Retirement Homes Inc. A chapel is provided to enrich their religious practices when needed throughout the day. They are given monthly entertainment options, such as bingo and arts and crafts. They celebrate various holidays throughout the facility as well. During my volunteer experience at Cypress Glen I was able to witness a lot of new events. I was thrilled to participate in one of my all time favorite games, Bingo. The residents on each wing are assigned specific bingo days. I was always assigned to the Assisted Living residents’ wing. During bingo time they are...
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...Background: Sally Beauty Holdings, Inc. also known as Sally Beauty Supply (SBS) is an international specialty retailer and distributor of professional beauty supplies with revenues of more than $2.6 billion annually. The Company sells and distributes through over 4,000 stores, including approximately 200 franchised units, throughout the United States, the United Kingdom, Belgium, Canada, Chile, Puerto Rico, Mexico, France, Ireland, Spain and Germany. Sally Beauty Supply stores offer more than 6,000 products for hair, skin, and nails through professional lines such as Clairol, L'Oreal, Wella and Conair, as well as an extensive selection of proprietary merchandise. SBS sell up to 9,800 professionally branded products targeted professional and hair salon and resale the supply to their customers (Sally beauty supply, 2012). Area of Concern: SBS is one of the leaders in the beauty supply industry providing men and women with products and knowledge to maintain their looks and feel good about themselves. However, there are other alternative to look good and feel good by going into the health and fitness industries, cosmetic surgery industry, and the fashion industry. What’s keeping SBS on the edge is giving the consumer the best quality hair products at a reasonable, affordable price. SBS is one of the dominant hair product retailers and the success of Sally’s is a matter of whether or not the brand can compete with a more diversified market and continue to dominate the hair care...
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...Business Proposal and Formation Business Law I MGMT235-1503A-09 Unit 5 I P Instructor: Dr. Leslie Cooper-Blood By: Betty Smith August 10, 2015 Introduction to Lady B’s Salon This introduction is to institute the spawning of Lady B’s Salon within the state of Alabama. The company will be a full-service salon that offers an enormous amount of services that goes beyond the normal stylist salons. This proposal outlines the steps and measures that will be taken during the structuring of the development. The type of business that will be engaged within is a full-service beauty salon, which will incur a general partnership with my daughter, who is a licensed cosmetologist and will share all liabilities and profits/losses of the business. Within this salon business, the services that will be provided and/or offered will be hair stylists, barbers, nail technicians [manicures/pedicures], waxing and tanning, massage therapy, child care services, entertainment room/food service, and sauna rooms. In order to fulfill this business strategy, it will be necessary to engage in a full partnership with equal investors and attaining secured loans to support the business endeavors. The salon will offer many of the higher end products and services that will drastically increase the revenue and returns within the business. The salon will initiate in an approximately 3000 sq. ft. building and it will commence with some of the more trendy products and services such as, the tanning bed and spray tans...
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...Performance – PetSmart, Inc. PetSmart is the largest pet retail chain that caters to all type of pet needs for the lifetime of the pet. The company employs 52,000 and currently has 1,289 stores. It also has more than 196 in-house pet hotels that specializes in boarding cats and dogs. PetSmart carries more than 11,000 products that include food, bedding, leashes, toys, training products and many books on all type of pets. PetSmart is a solid company and would be a good investment for the conservative investor. This company has a great web presence and offers over 10,000 products from their website http://www.PetSmart.com . This website offers a very convenient way for consumers to order their products online and have them delivered to their home without having to go to the physical store. This is important because not only does PetSmart have to compete with the chain stores such as WalMart and Kmart and Target, they also have to compete with online stores as well. PetSmart also has to compete with the common grocery store chains as well. PetSmart falls in the category of Specialty Stores. When evaluating this company I also had to look at the market sector that it falls into. Market Grade stated that PetSmart was ranked fifth in the Specialty Store sector. In first place was Ulta Salon, Cosmetics & Fragrance, Inc. followed by Bed Bath and Beyond, Inc. and coming in third was Winmark Corporation and in fourth place was Lumber Liquidators Holdings, Inc. That is an extremely...
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...Entry Plan into International Market Revlon’s Entry into Sweden Chari M. Calhoun Dr. James J. Ruether International Marketing June 13, 2015 Introduction: Company history In 1932, Charles and Joseph Reveson along with a chemist named Charles Lachman, founded Revlon (Revlon 2014). The company began by making a single product which was a unique type of nail enamel. Revlon is now an international corporation with a multi-million dollar net income. Cosmetics, hair care, skin care fragrances, deodorant/anti-perspirant, and other beauty care products are Revlon’s key products. Its products are sold in approximately 150 countries and six continents (Revlon 2014). The company operates in North America, Asia Pacific, Europe, Middle East and Africa (AMEA), and Latin America. It is headquarted in New York City, New York and employed approximately 6,900 people as of December 31, 2013 (Revlon,Inc. 2014). Market penetration strategies, developing new products, utilizing market development strategies, building its strong brands, expansion by introducing new consumer preferred products, and existing franchise extensions, are all part of the alternative corporate growth strategies used by Revlon. These strategies are the key element of the organization’s success. Sweden is a country in which Revlon could capitalize from strategically entering into the market and continuing its present consistent growth. Company profile and analysis The current president and chief executive officer...
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