...Initially Namkeen in India was usually made at home but with the increasing number of companies coming up with cheap and good quality salted snacks the home made namkeens were replaced by packaged ones available in markets and shops. Since Namkeens form an integral part of the evening snacks of Indians they are constitute an important part of the Indian packaged food market. India is home to numerous top namkeen brands like Kurkure, cheese balls and Bhujia. Namkeen or salted snacks are a part of the snacks consumed by Indians. Since Indians are known worldwide for their tasty tangy and spicy food habits the snacks industry in India is huge is no surprise. The Namkeen market in India is magnanimous which consists of both the organized and the unorganized sectors. The unorganized Namkeen market consists of home made and loose salty snacks generally sold in small Kiranas. The branded or the organized Namkeen segment in India is increasing virtually by the day. Some of the major players in the Indian Namkeen market consist of Haldiram Foods Frito-Lay India Mc Fills. The top namkeen brands in India are generally products offered by Haldirams and Frito Lays. Synonymous with the salted snacks industry in India is Haldiram Food. Haldirams is known for its large variety of to brands that have been ruling the Indian snacks industry for over decades now. Consumers in India in a way have become accustomed to the products of this particular brand. Products of Top Namkeen Brands in...
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...the Namkeen Industry There is no denying the fact that the namkeen industry, a sub-segment of the snacks industry, has been growing at a tremendous pace in the country. This has been due to the rising income levels, growing urbanisation, and busy lifestyle of the urban Indians. The namkeen industry in India has been going through a highly impressive growth rate of 25 percent year on year. The growth of the namkeen market can be amply indicated from the growth of the salty snacks market in India. Salty snacks market stood at Rs. 7,698.70 crore during the period July 2010-June 2011, which went up to Rs.9,364.10 crore for the period July 2011-June 1012. According to Neilson, 52 percent of the sales of salty snacks was accounted by branded namkeens. The figure pertains to June 2012. Branded namkeens can be regarded as one of the fastest growing sub-segments in the packaged food segment in India. In the total salted snacks market in India, the branded namkeen segment accounts for 40 percent market share. One can say that in the branded salty snacks segment, packaged namkeens are now gaining greater popularity as compared to western snacks. This trend is getting visible for the first time in India, since the last two decades. Not only ago the namkeen market had the presence of only regional players, but now it is no longer the case. PepsiCo India can be credited with the distinction of being the first multinational to take on the regional players in the Indian namkeen market...
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...B-SCHOOLS Search Overall Rating: Rate this page: [2/5]Total Votes [ 4 ] Hom e » Top-brands-India» Top Namkeen Brands in India ► In Home Business ► Mumbai India ► Brands in India Top-Brands-India Educational Food Products Kitchen Appliances Life Insurance Mutual Fund Consumer Durables DTH Laptop Retail Matress Brands AC Brands Beer Brands Bi Cycle Brands Biscuit Brands Desktop Computer Brands Basmati Rice Brands Namkeen Brands Shampoo Brands Tea Brands Baby Food Brands Jew elry Brands Perfume Brands Apparel Brands Chocolate Brands Digital Camera Brands Lipstick Brands hotel Brands Shirt Brands Men Clothing Brands Milk Brands New spaper Brands Restaurant Chain Brands Car Brands Coffee Brands ice Cream Brands Mobile Brands Detergent Brands Face Wash Brands Baby Toy Brands Skin Care Cream Brands Soap Brands Tooth Paste Brands Bathroom Fittings Brands Top Namkeen Brands in India Buy Sell Rent Properties Initially Namkeen in India was usually made at home but with the increasing number of companies coming up with cheap and good quality salted snacks the home made namkeens were replaced by packaged ones available in markets and shops. Since Namkeens form an integral part of the evening snacks of Indians they are constitute an important part of the Indian packaged food market. India is home to numerous top namkeen brands like Kurkure, cheese balls and Bhujia. Namkeen or salted snacks are a part of the snacks consumed by Indians. Since Indians are known worldwide for their...
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...MARKET RESEARCH NAMKEEN MARKET IN INDIA Table of contents 1. | | Title | | 2. | | Introduction | | 3. | | Namkeen market | | | 3.1. | Key players/ Brands | | | 3.2. | Market share | | | 3.3. | Sub category/ variety | | 4. | | Price, SKU & Packaging | | 5. | | Concept of Namkeen market | | | 5.1. | Market size | | | 5.2. | Market type | | | 5.3. | Market segment | | 6. | | Positioning | | 7. | | Trends | | 8. | | Campaign | | 9. | | References | | TITLE To study Namkeen market in India INTRODUCTION The country of India is the 2nd largest food producer in the world. With a continuous and rapid growth, this industry is most likely to double itself in the coming 10 years. From time to time, the country involves different kinds of new technologies related to food processing, which are updated on regular intervals as well so as to meet the modern requirement of the citizens of India. Starting from vegetarian to non-vegetarian food, milk to milk products, junk to health food,Namkeen, soft drinks to alcoholic beverages, the country manufactures all kinds of food products. Some of the most prominent sub-divisions of Indian food industry are soft drink bottling, fishing, confectionery manufacturing, aqua-culture, poultry and meat processing, grain-milling, alcoholic beverages, fast-food manufacturing, ready-to-eat cereals processing etc. Initially Namkeen in India was usually made at home but with the increasing number of companies...
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...knowledge of corporate world. Training is usually meant for such vocations where advanced theoretical knowledge is to be backed up by practical experience on the job and it is because of this reason that summer training programs are designed. So, that the future manager may be ready to take the future responsibilities. It was exactly in this context that I was privileged enough to join Bikano one of the good company in FMCG sector in the world. I gained lot of experience and confidence over the past eight week which will further help me to take the future responsibility in my professional life. During this period I was given to find out the “competitive analysis of packaged food industry in context of traditional sweets, snacks, namkeens opportunities and challenges ahead” and also the “Findings and Result of New Product Development”. In the training program I had tried my level best to arrange the work in systematic and chronological way. This endeavor work shall provide the Bikano marketing department, an idea about the market condition and the behaviour of consumers and wholesalers about their product. Therefore, it hoped with all sincerity that this work shall be of definite use to the organization. ACKNOWLEDGEMENT “Acknowledgement is an art, one can write glib stanzas without meaning a word, on the other hand one can make a simple expression of gratitude.” As anyone who has written a project work, or...
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...products to its customers. The product range included namkeens, sweets, sharbats5, bakery items, dairy products, papad6 and ice-creams (See Exhibit I for details of product range). However, namkeens remained the main focus area for the group contributing close to 60% of its total revenues. By specializing in the manufacturing of namkeens, the company seemed to have created a niche market. Haldiram's sought to customize its products to suit the tastes and preferences of customers from different parts of India. It launched products, which catered to the tastes of people belonging to specific regions. For example, it launched 'Murukkus,' a South Indian snack, and 'Chennai Mixture' for south Indian customers. Similarly, Haldiram's launched 'Bhelpuri,' keeping in mind customers residing in western India. The company offered certain products such as 'Nazarana,' 'Panchratan,' and 'Premium' only during the festival season in gift packs. These measures helped Haldiram's compete effectively in a market that was flooded with a variety of snack items in different shapes, sizes and flavors.PricingHaldiram's offered its products at competitive prices in order to penetrate the huge unorganized market of namkeens and sweets. The company's pricing strategy took into consideration the price conscious nature of consumers in India. | | Haldiram's launched namkeens in small packets of 30 grams, priced as low as Rs.5. The company also launched namkeens in five different packs with prices varying according...
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...Parle Products is all set to enter the namkeen category across India Mumbai, Nov 5: Parle Products is all set to enter the namkeen category across India. The product that was launched mid last year, was test marketed in selected cities of Uttar Pradesh and Madhya Pradesh. It is now available across kirana stores and modern retail formats. Parle Namkeen will be available in three categories – Mixture, Bhujia and Dal. Under the Mixture category, Parle Namkeen will offer Khatta Meetha and Hot ‘n’ Spicy Mixture. The Bhujia category will also be available in two varieties, Bhujia Sev and Aloo Bhujia. The third category is Moong Dal, crispy, tasty and protein rich tea-time snack. Commenting on the pan-India launch, B Krishna Rao, Group Product Manager, Parle Products said, “After test marketing the product mid last year, we have received tremendous response from both consumers and the trade. We would like to maximise this opportunity by reaching out to more consumers across markets in India.” He further added, “To induce trials, we will be offering our customers 25 per cent extra on each packet. Looking at the positive demand in the market, we are aiming to capture 20 per cent market share by the end of this financial year.” The namkeen category has seen tremendous growth in the last couple of years and has been growing at an enormous 25 per cent year on year. Parle Namkeen will be available across popular price points of Rs 5, Rs 10 and Rs 20 per...
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...CONSUMER RESEARCH- DG BIKANO BY BIKANERVALA Objective Awareness of brand “BIKANERVALA” in the market & awareness about relationship between the mother brand and the offshoot brand “BIKANO” TG Sweets & Namkeens – 25 + years (majorly housewives) A. Awareness and comprehension of the mother brand- Bikanervala and its offshoot brand- Bikano 1. What are the namkeen brands that you know? (TOM) 2. Which of the namkeen brands do you normally buy? (preferred choice) 3. Where do you normally buy snacks & namkeens from? (modern trade, retail store, specific brand shop etc ) 4. Where do you normally buy Indian sweets from? (TOM) 5. Have you heard of a brand named Bikanervala? If,Yes What do you know about Bikanervala?( It’s a restaurant chain, it sells sweets, it sells namkeens etc) 6. Do you know BIKANO? If Yes- Have you bought any BIKANO product? If yes- which product? Where did you buy it from?( retail outlet, modern tarde) 7. If you know about BIKANO and haven’t purchased any BIKANO product - Why haven’t you bought any product yet? (dint like packaging, price point etc) 8. Following question to the people who are unaware about BIKANERVALA i. Do you know BIKANO? If Yes- Have you bought any BIKANO product? If yes, than which product? Where did you buy it from? ii. What all products can you name under the Brand BIKANO? B. Relationship between the mother brand and the offshoot brand 1. Did you know...
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...of Kurkure Course Facilitator Prof Rajeev Kamble Submitted By Sandip Bose Roll No. 2013256 (PGDM 2013-15) Kurkure: Nice snacking experience Kurkure – A Pepsico product which was launched in 1995, came into the market introducing snacks. It mainly competed with the namkeen available in the market. Evening snacks which in India is known for namkeen is eaten everywhere. Kurkure did significantly well to replace it by introducing snacks. Kurkure was launched initially as a sub brand under Lehar and later in 2001 they stepped out from Lehar. In 2005, they targeted the “Evening Tea time” as their positioning. In 1990‟s, Indian market was dominated by local unorganized brand of namkeen. Also Haldiram and Bikaner bhujiya was preferred by most of the people. Kurkure had to struggle a lot for making its own place in traditional lovers of namkeen. And they succeeded well and took 43% of snacks market under them. POSITIONING OF KURKURE Kurkure always placed itself as family snack. It was always in minds of Indians to sit together either on tea or coffee and have chit chat. Kurkure took this as positioning element and in every advertisement it positioned Kurkure to replace the evening namkeen offered during that time. UNDERSTANDING KURKURE POSITIONING Appointing Brand Ambassador Company thought of injecting a fun element in the brand which consumers would like to have in Kurkure. In that way, company took time to choose the right brand ambassador and then decided...
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...The snack food industry sector consists of establishment primarily engaged in the manufacturing of salted snacks such as potato chips, corn chips, tortilla chips, popped popcorn, pretzels and similar snacks as salted and roasted nuts and seeds. The snack food industry sector also includes consumer ready packaged chocolates and non-chocolatecandies, cookies and crackers, un-popped popcorn and meat snacks. The world snack food market has continued to grow reaching an estimated $66 billion in 2003. The United States continues to be largest market, according for about a third of the world’s total and Japan and the United Kingdom, together another quarter of the world’s total. Global market prospects U.S. snack food experts rebounded in 2003 increasing approximately 6.2% following a 9% drop in 2002. Since 1997n, U.S. experts of snack foods have hovered $1.1 to $1.3 billion. The largest trading partners of the U.S., NAFTA (Canada and mexico), accounted for over 53% of snack food exports. Export to those two countries combined increased almost 14%. Our second largest trading region is Western Europe, which accounted for about 14% of U.S. export, grew over 10%. In 2003, the Largest export category was chocolates and candy at 44%, followed by salted snack with34% and other snacks, (baked sweet goods, cookies and crackers meat snack s and popcorn) with 22%. While salted snacks experienced a 3.4% decline in export, candy , chocolates and non-chocolate combined grew almost 12% and...
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...A Project On Haldiram’s product mix (on partial fulfillment of paper ”marketing management”) for BBS 2nd semester DEEN DAYAL UPADHYAYA COLLEGE (University of delhi) Content Page Topic 1 Cover page 2 Content 3 Acknowledgement 4 Declaration 5 Objective 6 Preface and research methodology 7 Company profile 8-11 Product mix of Haldiram’s 12-16 Analysis 17 Limitations of project 18 Bibliography Acknowledgements Working on the project “output devices” has been very pleasurable and enjoyful activity. While completing the project, I have incurred great many debts. I wish to express my gratitude to all of them. Firstly, I would like to thank my teacher Monika Bansal who not only guided me to give a practical touch to the project but also helped a lot in standardizing my research work. I’m also indebted to Mr. Raj Kumar manger, Haldiram’s moti nagar branch who provided me useful informations and Mr. Pankul Gupta for continuously provoking me to complete the project. It would have been very difficult to do this work but for the ever supportive library staff of DDU college (esp. Mr. Bharat Bhusan and Mr. Hari Om), British council library and Mrs. Sonia of commerce computer laboratory. Last but not the least my mother has been foundation for all my work. Despite the contribution of all mentioned above, needless to say, if there are any lapses in my work, I myself take responsibility of them. I’ve left others’...
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...Bikanervala Foods PVT LTD Rate this 28 ratings| 4/5 Campus Corner 2, Ground Floor, Opp Prahladnagr Auda Garden, Prahladnagar, Ahmedabad - 380015 |View Map Call: +(91)-(79)-30427576 | Win iPad2 Also See : Mawa Manufacturers, Home Delivery Restaurants, South Indian Restaurants, Restaurants Home Delivery Shukan Dairy Products Rate this 2 ratings| 114, Iscon Arcade, Opp.Parisima Complex, C G Road, Ahmedabad - 380009 | View Map Call: +(91)-9376090640 | Win iPad2 Also See : Mawa Manufacturers, Dairy Products Manufacturers, Butter Manufacturers, Ghee Manufacturers Sweet shops Shreeji Dairy Rate this 37 ratings| Shop No 1 2 3 Bhavin Complex, Jawahar Chowk, Maninagar, AHMEDABAD - 380008 | View Map Call: +(91)-79-66152604 | Win iPad2 Also See : Sweet Mawa Retailers, Bakeries, Sweet Shops, Milk Dairy Video Edit This Maharaja Dairy Products Rate this 1 rating| Plot No 30, Opposite Gulshan Party Plot, Maya Cinema Road, Kubernagar, Ahmedabad - 382340 | View Map Call: +(91)-79-66155706 | Win iPad2 Also See : Sweet Mawa Retailers, Milk Dairy, Dairy Product Retailers, Milk Product Retailers Edit This Saurashtra Chawana and Sweet Rate this 7 ratings| G 13 Akshardhara Complex 1, Anand Nagar Road, Opp Sachin Tower, Satellite, Ahmedabad - 380051 | View Map Call: +(91)-79-66153099 | Win iPad2 Also See : Sweet Mawa Retailers, Farsan Shops,Sweet Shops, Farsan Manufacturers Photos Edit This Vipul Dudhiya Sweets Be First to Rate Parth Empire...
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...Foods' Crax in addition to some variants of ITC's Bingo snacks, which are matching the multinational on pricing, variants and regionalisation. Industry official quoting Nielsen data said both Kurkure and Lays' market shares slipped 2-3% in the April-September period, while some others like ITC's Bingo, Balaji, Parle and even Yellow Diamond have gained. Nielsen data also shows that PepsiCo Foods' ( FritoLay India) share in overall western snacks has slipped to 40% last fiscal from 48% in 2009-10. A PepsiCo spokesperson said the company doesn't comment on market shares, which "fluctuate from quarter to quarter". "This year we have further strengthened our market position in all potato chips, Kurkure, baked snacks and traditional namkeen that we operate in, with more than 25 new launches including new category introductions like Kurkure Monster Paws and Kurkure Puffcorn," the person said. Officials said the firm is banking on volumes, multiple packs and increased marketing spends to get back its market share. But then its smaller rivals too are widening their product portfolio and reach. DFM Foods, maker of Crax snacks, for example, stepped up its distribution in North India...
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...therefore not much flexibility to increase prices • Depends on the agricultural sector for wheat • Low growth rate of 13% • VAT of 12.5% and an excise duty of 8% Rivalry among existing firms - High • 3 main players- Britannia, Parle, and ITC Ltd. (PriyaGold and Bakeman – regional) • Britannia & Parle hold almost equal market share, ITC ltd holds a lower market share • Hence, they keep a close watch on the changing strategies of each other Bargaining power of suppliers - High Wheat is the main ingredient required for baking biscuits. During inflation they purchase wheat at the price quoted by the farmers as wheat does not have a close substitute. Threat of Substitute Products – Medium • The substitutes of biscuits are namkeens, chips, potato wafers etc. but biscuits have become a part of people’s everyday life. • Biscuits are a low priced commodity, hence a small increase in price would be acceptable in urban areas but may cause a shift to substitutes in rural areas Bargaining power of buyers - High Consumers have option of shifting brands according to their liking of price, quality and taste. Hence not much flexibility to biscuit manufacturers to increase price or compromise of quality. Also, consumers are going for bulk purchases at cheaper rates from bakery stores. 2. Company Analysis • Company’s sales rises from Rs. 31.1 Million to Rs. 34 Million • Profit Before Tax reduces from Rs. 2.3 Million to Rs. 1.2 Million • Profit available for...
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...A Study on Impact of Packaging on Rural Consumer Buying Behaviour Towards FMCG Products in Bhopal (M.P) Imran Mehraj Dar Research Scholar in Management Studies Barkutallah University,Bhopal,(M.P) Imranmehraj.dar@gmail.com ABSTRACT In the ever increasing competition of today's global market the need for effective product promotion is crucial, and the product packaging has come to play a more important role as a brand communication vehicle. To achieve communication goals effectively, knowledge about consumer psychology is important so that manufacturers understand consumer response to their packages. This paper aims to investigate the impact of packaging on Rural Consumer buying behaviour towards FMCG products. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding Consumer’s behavior towards the packaging of FMCG products When consumers search for and process information in-store, the product's package can contain relevant and useful information for the consumer. Product packaging forms the end of the 'promotion-chain' and is close in time to the actual purchase and may therefore play an important role in predicting consumer outcomes. Packages also deliver brand identification and label information like usage instructions, contents, and list of ingredients or raw materials, warnings for use and directives for care of product. Packaging characteristics are being measured such as various sizes of Package, different...
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