...Storytelling is giving the costumer more than a product to or a bunch of numbers and statistics. The idea is humanizing brands through the power of Storytelling. Storytelling and marketing share a common goal - to create communication that is interesting and encourages a specific reaction. Organizational consultants and managers have also discovered the power of storytelling in organizations. A good story of organizational transformation in one organization might motivate similar organizations to change as well; also, the informal stories people tell to each other about organizational norms, policies and change initiatives permeate organizational culture and reflect the meaning people give to organizational interventions. Therefore in this essay I will touch some points explaining what is storytelling, what is brand, and how they are related; the power of storytelling in the media, how tell the right story; the function of storytelling, the origins, the tools, the appliance of it. The...
Words: 3110 - Pages: 13
...Disney and the American Princess: The Americanization of European Fairy Tales [pic] Marina Alexandrova Student number 3021874 MA Thesis, American Studies Program Utrecht University Course code 200401064 23943 words 12 August 2009 Contents Title page………………………………………………………………1 Contents……………………………………………………………….2 Introduction……………………………………………………………3 Chapter 1: European Fairy Tales and Values about Gender and Class………………………………………10 Chapter 2: Disney Animation and American Culture…………………24 Chapter 3: Disney Animation and (Gender) Commodification…………………………………………..55 Conclusion…………………………………………………………...73 Bibliography…………………………………………………………78 Introduction Among the various aspects which define contemporary life, popular culture – and in particular, American popular culture – is undoubtedly one of the most ubiquitous and long-lasting. Throughout the twentieth century, people around the world have enjoyed film, music, animation, and written works by various authors and artists. One of the most famous and significant American entertainers of the lot has been Walt Disney, introducing millions of children and adults to his world of limitless (or so is widely believed) imagination and magic, from the earliest short cartoons produced in the 1920s, to full-length feature animations such as Snow White and the Seven...
Words: 25499 - Pages: 102
...“Behind the Fair Façade” Representations of Femininity in Three Walt Disney Animated Features Bachelor Thesis Bethany Schouten, 3278972 Media en Cultuurwetenschappen Genderstudies Supervisor: Domitilla Olivieri May 31st, 2011 “Behind the Fair Façade” Representations of Femininity in Three Walt Disney Animated Features Bachelor thesis by Bethany Schouten, 3278972 Index Introduction 3 Methodological and theoretical Framework 4 Corpus 9 The Research: SNOW WHITE AND THE SEVEN DWARFS 11 The Research: THE LITTLE MERMAID 18 The Research: THE PRINCESS AND THE FROG 24 Findings and Interpretation 31 Identity Formation 35 Conclusion 38 Literature 41 Media 43 Introduction The Walt Disney Company’s cultural products have been a great influence on popular culture since the 1930s and an inspiration for generations all over the world ever since. For many, including myself, the Princes, Princesses and fantastical creatures of Disney’s animated fairy tales have become symbols of their youth. Seeing the films gives rise to a feeling of nostalgia, they become a memento of one’s childhood world. But what kind of world is this? What kind of realities do Disney’s fantastical representations construct? In my thesis, I will analyze a specific element of Disney films: gender roles constructed through the representation of femininity in their animated...
Words: 16127 - Pages: 65
...ESSAY #1 From a historical standpoint, just about every culture on the planet has venerated males as dominate figures, while scorning females as the lesser sex. Japan is surely no exception to this method of opinion. Although, ironically male writers paved many of the pioneering days of shojo manga, many female writers emerged and revolutionized the shojo manga market and further gave women within Japanese society who read Shojo manga a sense of exemplification and ‘an air or authenticity’. This was an important mark within Japanese society, because it very closely related to the rise of femininity within Japan, as there were not many female artists before or after the World War. In came the era of the 1970s, and many female artists appeared to express their opinions by manga; their work met the demands of Japanese girls to read manga written from the female point of view. The development of manga had portrayed reality quite well, and sales within these girls’ magazines skyrocketed. As female artists maintained and developed more individuality within their art, Shojo manga in turn depicted the social roles and reduced responsibility that Japanese women had in society. Many of these magazines ‘pushed the envelope’ within society, as many of the relationships created within the stories were doseiai, or same sex romances. The writing and imagery reinforced a “visual of monotony, as many of the characters had similar facial features, and wore identical school uniforms as they...
Words: 2295 - Pages: 10
...Ernesto Castillo Jodie Baeyens LITR220 August 14, 2015 Short Answer Essay Assignment 1. Based on the readings from weeks one and two, discuss the images of America the European writers constructed to promote colonization and settlement. What kinds of unique natural resources and environmental factors did they extol in their accounts of the New World? Relate these images to natural resources and environmental factors today. The Purposes behind coming to America was as diverse as the people living in it. America turned into the Promised Land of mankind, offering individuals a grand belief of a dream of extended opportunities and new hopes which was denied to them in the Old World. Europeans writers wrote an enormous amount of documents about America aimed during the early periods of settlement. Europeans composed portrayals of the nation, its abundant vegetation and aquatic life. They also “wrote of trading with the Indians” as numerous tribes established a peaceful exchange relation with the new settlers during the early phases of European settlement (Perkins 4). John Smith composed for future settlers when settlement started to grow. He also drew the maps for those settlers and gave them dreams that made them come to America even more. What created the drive for new settlers to come to America even more, was his adventure as “he told the story of his rescue by Pocahontas” (Smith 31). Through these stories, the readers could see the issues of Virginias settlement...
Words: 1037 - Pages: 5
... Now, alongside other American and Japanese cartoon women, she has entire websites devoted to her. Is Jessica being objectified, degraded, and having her rights taken away? Logically, no, because Jessica is merely ink-and-paint, a figment of someone’s imagination brought to life only by the mechanical and visual trickery of animation. As she said, it’s not her fault she was drawn to represent a stereotypical male conception of an idealized woman. Why should we care if people have changed her from a children’s animated figure into an adult porn star? The purpose of this essay is to answer just that: the reasons we should care, and why research should not ignore cartoon porn, and in particular hentai, when it studies pornography. According to anime scholar Mark McLelland, hentai is the Western label applied to Japanese anime, manga and games that depict sexually explicit and pornographic images and narratives. While not used in Japan to...
Words: 4244 - Pages: 17
...was a Time An Introduction to the History and Ideology of Folk'and Fairy Tales To begin with a true story told in fairy-tale manner: Once upon a time the famous physicist Albert Einstein was confronted by an overly concemed woman who sought advice on how to raise her small son to become a successful scientist. In particular she wanted to know what kinds ofbooks she sll ould read to her son. "Fairy tales," Einstein responded without. hesitation. "Fine, but what else should I read to him after that?" the mother asked. "More fairy tales, "Einstein stated. "And after that?" "Even more fairy tales. " replied the great scientist, and he waved his pipe like a wizard pronouncing a happy end to a long adventure. It now seems that the entire world has been following Einstein's advice. By 1979 a German literary critic could declare that fairy tales are "fantastically in."\ In fact, everywhere one turns today fairy tales and fairy-tale motifs pop up like magic. Bookshops are flooded with . fairy tales by J.R.R. Tolkien, Hermann Hesse, the Grimm Brothers, Charles Perrault, Hans Christian Andersen, a myriad of folk-tale adaptations, feminist and fractured fairy tales, and scores of sumptuously illustrated fantasy...
Words: 8338 - Pages: 34
...stories have been twisted and shaped by an ever changing society to represent a wide range of the dominant society’s views. Among these they show perspectives on social class, women’s roles, cultural differences, religion, and human behaviour. As time goes on, the original tales are discarded and the altered stories become widely known and read. This can lead to the underlying perspectives of the altered stories become subconsciously engrained in the new generation. The effect of this can have a large impact on the views of individuals and groups. The question asked is do fairy tales actually have that much power to influence people’s viewpoints? Are they really biased towards the dominant culture? This essay will critique the popular tale of Aladdin, focusing on the Disney version. Three perspectives will be...
Words: 3736 - Pages: 15
...he 1964 world première of “Mary Poppins” was held at Grauman’s Chinese Theatre in Hollywood, and it was the kind of spectacle for which the Disney organization had become famous. Throngs of screaming fans were greeted by Mickey Mouse, Goofy, Snow White and the dwarfs, as well as by entertainers who gestured toward the movie’s Edwardian setting: a twelve-piece pearly band, chimney-sweep dancers, valets dressed as bobbies, and a bevy of pretty Disneyland hostesses, whose traditional uniforms (kilts and black velvet riding helmets) suggested a general Englishness. Hollywood luminaries arrived in chauffeured automobiles, the women in ball gowns and mink stoles (Angie Dickinson, Maureen O’Hara, Suzanne Pleshette), the men wearing dinner jackets (Edward G. Robinson, Cesar Romero, Buddy Ebsen). The arrival of the movie’s principals aroused muted excitement: Julie Andrews, who played Mary Poppins, had never appeared in a movie before, and Dick Van Dyke—the chimney sweep Bert—became much better known after the film’s release. Then Walt Disney himself arrived, stepping out of a stretch limousine and gallantly reaching a hand into the car to help his wife, Lillian, onto the pavement. Disney was by then immensely famous, appearing on his own television show every Sunday night. He had carefully engineered his entrance: when his car pulled up, the Disney characters mobbed it, and soon afterward clouds of balloons were released into the air. Inside the packed twelve-hundred-seat theatre...
Words: 5628 - Pages: 23
...First & Last Name First & Last Name English 101/Section # Date Essay #2 The Committer vs. the Non-Committer There are many types of men in the world, and each type displays a variety of distinguishable characteristics. Women should become aware of these characteristics before considering a prospective mate. The smallest of personal details, from where and how they met (including the first date), the way he walks and talks, the clothes he wears, the career choice he's made, the vacation spots he frequents, or the automobile he drives can offer valuable, meaningful, insightful clues to whether or not a man will ever settle down with anyone. There are two main types of men in the world: the committer and the non-committer. The committer is serious about finding the right woman. He asks friends and relatives for introductions. He is usually open to blind dates and avoids the bar scene when looking for a quality woman. On the first date, he is polite and will not bring up the subject of money at the restaurant. He takes her to places where they can talk one-on-one. The non-committer is just looking for a woman. There is no room in his life for the woman. He, on the other hand, loves the bar scene. He usually finds a million excuses why he can't find the right woman and uses such excuses to explain why he is still unattached. On a date, he orders trendy food such as sushi to impress his date, and he monopolizes the conversation. He may even take her to places where...
Words: 3174 - Pages: 13
...FA ND OM UNB OUND —-1 —0 —+1 561-47344_ch00_1P.indd i 7/27/11 6:21 PM -1— 0— +1— 561-47344_ch00_1P.indd ii 7/27/11 6:21 PM FAN DO M U N BOUND Otaku Culture in a Connected World Edited by MIZUKO ITO DAISUKE OKABE IZUMI TSUJI —-1 —0 —+1 New Haven & London 561-47344_ch00_1P.indd iii 7/27/11 6:21 PM Published with assistance from Copyright © 2012 by Yale University. All rights reserved. Subject to the exception immediately following, this book may not be reproduced, in whole or in part, including illustrations, in any form (beyond that copying permitted by Sections 107 and 108 of the U.S. Copyright Law and except by reviewers for the public press), without written permission from the publishers. The author has made an online version of this work available under a Creative Commons Attribution-Noncommercial 3.0 License. It can be accessed through the author’s Web site at http:www.itofisher.com/mito. Yale University Press books may be purchased in quantity for educational, business, or promotional use. For information, please e-mail sales.press @ yale.edu (U.S. office) or sales @ yaleup.co.uk (U.K. office). Designed by James J. Johnson Set in Janson Roman and Helvetica type by Westchester Book Group, Danbury, CT Printed in the United States of America [[CIP info to come]] A catalogue record for this book is available from the British Library. This paper meets the requirements of ANSI/NISO Z39.48-1992 (Permanence...
Words: 8227 - Pages: 33
...Caroline Barnes and Simon Jackson This paper offers a critical reading of Robin Boyd’s narrative of the Australian nation created for Australia’s pavilion at Expo’70. The critique offered is from an environmental perspective, using this example to lead into a broader reflection on Australian design history’s ‘modernity problem’. We argue that although the examination of Australia as a socio-cultural context for the practice of design continues to engage scholars, the will to profess the existence of progressive Australian design has precluded significant examination of design’s regressive effects. The current environmental crisis is, as Arturo Escobar argues, ‘a crisis of modernity, to the extent that modernity has failed to enable sustainable worlds.’[1] Design is implicated here for its contribution to environmental degradation, as is design history for accounts that validate designers’ development of concepts, processes and products that impose the unsustainable on societies. The latter is pronounced in Australian design history. When modernity and its cultural manifestations are understood as European inventions, admitting limited scope for cultural exchange, claiming historical significance for Australian design inevitably involves the uncritical application of imported principles.[2] The halting attempts to write Australian design history are mostly bound up in proselytizing for the values and benefits of the modern and eulogising designers’ efforts to force change in the...
Words: 6224 - Pages: 25
.........................................................................................................................05 PRE-VIEWING EXERCISES..........................................................................................................................................................................06 INTRODUCTION Key Points..........................................................................................................................................................................................................07 Questions for Discussion & Writing.....................................................................................................................................................07 NO SPACE: BRANDED WORLD Key Points..........................................................................................................................................................................................................09 Questions for Discussion & Writing.....................................................................................................................................................10...
Words: 8621 - Pages: 35
...TextTell Me a Good Story: Using Narrative Analysis to Examine Information Requirements Interviews during an ERP Implementation Rosío Alvarez University of Massachusetts, Boston Jacqueline Urla University of Massachusetts, Amherst Abstract This paper reports on a participant-observation study examining how clients use narratives to convey information during ERP requirements analysis interviews. Techniques drawn from narrative analysis are used to analyze the structure and content of different types of narratives clients tell during requirements analysis interviews. First, findings reveal that interviewees organized their experience, sought to persuade listeners, and conveyed information to analysts using “stories,” “habitual,” and “hypothetical” narratives. Client narratives provide a pragmatic view of the information system, offering insight into the ways the system is actually used and the habitual practices of the work environment. Second, narratives function to signal the embeddedness of the information system in its larger organizational and social context. While analysts may be inclined to dismiss narratives as messy or uncodeable data, the insights they provide merit attention. To the degree that narratives give insight into users’ perspectives on organizational issues, they provide knowledge that is essential to any information systems project. This is especially true for ERP projects that, unlike other systems projects, seek to integrate processes spanning the entire...
Words: 10893 - Pages: 44
...Stuart Hall’s seminal paper Encoding/Decoding (1980) arose primarily from Hall’s reservations regarding the theories of communication underpinning mass communications research. It worked on the assumption that the ‘media offered an unproblematic, benign reflection of society’ (Proctor, 58). Mass communications research became prevalent after the Second World War and was funded by commercial bodies with a desire to know how audiences could be influenced more effectively through advertising. According to the mass communications model, the sender (mass media) generates a message with fixed meaning, which is then communicated directly and transparently to the recipient (audience). Hall’s paper challenged all three components of the mass communications model ; arguing that – (i) the message is never transparent to the audience (ii) meaning is not simply fixed or determined by the sender; and (iii) the audience is not a passive recipient of the meaning. Hall’s encoding/decoding theory focuses on the different ways audiences generate (rather than discover) meaning. Hall’s theory re-addressed the themes of the Uses and Gratifications theory : examining audience power over the media, rather then the media’s effects on the audience (Katz: 1959). Such theoretical study later concluded that audiences use the media to fulfil their own needs and gratifications (Katz, E., Blumler, J. G., & Gurevitch, M.: 1974). Hall's model focuses on groups rather then the individual, which is more...
Words: 3048 - Pages: 13
