EXPLORATORY RESEARCH
Exploratory research might comprise of literature search or carrying out focus group interviews (RESEARCH METHODS 2014). The focus group interview is an unstructured free flowing interview with a small group of people. The objective of exploratory research is to recognize the crucial issues and variables and to assist researchers’ needs for better understanding, examine the viability of a more extensive research, and to identify the best means to be employed in the later study. The data collection methods have two and can be categorized into qualitative and quantitative methods. Qualitative method provides data in the form of words or perhaps visually, while quantitative method generates numerical data. Qualitative research embraces the collection and studied use of a various empirical materials such as interview, life story, personal experience and case study.

Thus, as our group is conducting interview, the method we put to use will be qualitative data collection method. The focus group that our group places accent on is young adults who aged 18 to 35. We conduct a total of two focus group interviews, In the first interview meeting we manage to interview 4 respondents and subsequently 6 respondents in our second focus group interview. In the first interview meeting, we invite the young adults who use XiaoMi in Curtin University, and in the second meeting we invite workpeople who fresh from college, both of the interview meetings are held in a coffee shop.

The questions being put priority on our focus group interviews are the factors influencing them to purchase XIaoMI and their point of views towards XIaoMI.
In accordance with these two focus group interviews, both of the respondents regardless of males or females, deem that the prices of the smartphones in the contemporary society have been too pricey such as IPHONE, SAMSUNG, the