...Circling the square - converting consumer insights into actionable recommendations Crystal Nathan and Johanna Campbell ESOMAR Consumer Insights, Dubai, February 2009 Title: Author(s): Source: Issue: Circling the square - converting consumer insights into actionable recommendations Crystal Nathan and Johanna Campbell ESOMAR Consumer Insights, Dubai, February 2009 Circling the square – converting consumer insights into actionable recommendations Crystal Nathan The Nielsen Company, Australia Johanna Campbell Frucor Beverages, Danone, Australia PREAMBLE “My goal is simple. It is a complete understanding of the universe, why it is as is and why it exists at all.” Stephen Hawking Although the goal is termed as simple, it is a monumental albeit fascinating task and qual research often gets endowed with that task in a marketing environment. Hence, the hunt to explain the reasons behind a particular phenomenon or phenomena and arrive at insightful solutions continues. Having said that, Qualitative research also comes under the axe for producing results that are “too conceptual and airy/fairy” or “not robust enough to be actionable” or as the ubiquitous client would put it “telling me things that I already know” or better still “not giving me enough insights”. So how does one combat this? To the authors of this paper, the answer lies in not just adopting the proverbial “thinking out of the box” route but also identifying the insights and enclosing it...
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...entrust teachers to do educate and enrich children’s lives and to do so in a caring, safe, and to do so in a professional manner. There have been situations where sometimes the role of a teacher is misrepresented or compromised. These situations are sometimes not real, or they are a result of lies or hear say, but at other times they turn out to be true. Our society has taken measures to protect our children from being abused by adults. At the same time our society has also taken measures to protect teachers from certain injustices or false accusations. Many states have set in place tenure policies to protect competent teachers from malicious accusations but when do we draw the line? The law at times is not a well-defined contrast of black and white, and at times people need to decide on a shade of gray. Tenure is a form of job security that teachers earn after they reach a certain level of professionalism (Scott, 1986). When a teacher has earned tenure, they have the right to a continual teaching contract as long as they abide by the guidelines set forth in their contracts. It is believed that students benefit more from the experience and ability of a continuing contract teacher. Some of the protections that are extended to a tenured teacher are that they cannot be discriminated against based on their personal views, personality conflicts, or any area that is not educational. The statutes for teacher tenure and dismissal vary from state to state, but in all states a teacher...
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...Theory of Growth Gene M. Grossman and Elhanan Helpman C an economic growth be sustained in the long run? If so, what deter- mines the long-run rate of growth? Which economies will grow the fastest? And what kinds of policies can governments use to accelerate advances in living standards? These questions were central for those who studied growth in the 1950s and 1960s, and remain so in the recent revival of interest in long-run economic performance. Two observations have motivated many of the recent contributors to growth theory. First, output expansion has outpaced population growth in the 200 years since the industrial revolution. Second, different countries have remained on seemingly disparate growth paths for relatively long periods of time. Related to this second observation is another: in cross-section and timeseries data, we find national and regional growth rates correlated with a variety of economic, social, and political variables, including many that are affected by government policies. These observations have led the current generation of growth theorists to formulate models in which per capita income grows indefinitely and long-run performance reflects structural and policy parameters of the local and global economy. With this apparent similarity of intentions, recent research efforts have headed in several different directions. One strand of theory continues to see capital accumulation-though conceivably with a broad interpretation of that includes human capital-as...
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...The American people have always been infatuated with competitive play against one another. We owe this anomaly to the primeval mentalities left behind through human evolution; and, we certainly have much to thank for these actions. Sporting, as is explained by renowned sports author Richard Davies, is the “Organized competitive activity between participants that requires some combination of skill and physical prowess.”1 Though, something more complex and unusual also comes with activity of this nature, and this is the ability to forget the destitution and difficulty of everyday life and the capability to be on a level playing field with many people that believe the same way, no matter what socio-economic class they represent. One sport in particular has transcended all other games, has continually been a psychological shelter from pain and hardships of life, and also a cultural rocket breaking through the social barriers in the American society. That sport is simply the most beloved American game of all, baseball. The purpose of this essay is to critically explore a myriad of aspects of life that have been changed due to sports, all the while concentrating on baseball as the main focal point. Further, this work will continually pose the question of how it is conceivable that a single and simple sport could greatly impact a country the way baseball has the United States. At the time of the first foreign inhabitants of North America, life was more difficult than someone of the...
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...Review of Literature: 1) Duration of TV Viewing: According to the A.C. Nielsen Co. the average American watches more than 4 hours of TV each day (28 hours / week) i.e. 2 months of nonstop TV watching per year. Number of minutes per week that parents spend in meaningful conversation with their children : 3.5 minutes / week. Number of minutes per week that the average child watches Television 1680 minutes (4 hours/day). 70% of day care centers use television during a typical day. Dietz WH, Strausburger VC & et al in 1991 study entitled “Children Adolescents and Television” revealed that – American children spend more time in front of TV than at any other activity, with the exception of sleep.8 The same research shows that American children spend an average of 2 & 1/2 to 4 hours per day watching television depending on their age. The amount of time spent by American youth in most investigations was around 3-5 hours /day.8 The Kaiser report found Children ages 8 to 18 spent an average of 7 hours and 38 minutes a day consuming media for fun, including TV, music, videogames and other content in 2009, according to a 2010 report from the Kaiser Family Foundation. The report was based on a survey of 2,002 third- through 12th-graders, 702 of whom completed a seven-day media use diary. That was up about an hour and 17 minutes a day from five years earlier. About two-thirds of 8- to 18-year-olds said they had no rules on the amount of time they spent watching TV, playing...
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... * Stateless (1896–1901) * Switzerland (1901–1955) * Austria–Hungary (1911–1912) * German Empire (1914–1918) * Weimar Republic (1919–1933) * United States (1940–1955) | Fields | Physics | Institutions | * Swiss Patent Office (Bern) * University of Zurich * Charles University in Prague * ETH Zurich * Caltech * Prussian Academy of Sciences * Kaiser Wilhelm Institute * University of Leiden * Institute for Advanced Study | Alma mater | * ETH Zurich * University of Zurich | Thesis | Folgerungen aus den Capillaritatserscheinungen (1901) | Doctoral advisor | Alfred Kleiner | Other academic advisors | Heinrich Friedrich Weber | Notable students | * Abdul Jabbar Abdullah * Ernst G. Straus * Nathan Rosen * Leó Szilárd * Raziuddin Siddiqui[1] | Known for | * General relativity and special relativity * Photoelectric effect * Mass-energy equivalence * Theory of Brownian Motion * Einstein field equations * Bose–Einstein statistics * Bose–Einstein condensate * Bose–Einstein correlations * Unified Field Theory * EPR paradox | Notable awards | * Nobel Prize in Physics (1921) * Matteucci Medal (1921) * Copley Medal (1925)[2] * Max Planck Medal (1929) * Time Person of the Century (1999) | Spouse | Mileva Marić (1903–1919) Elsa Löwenthal (1919–1936) | Children | "Lieserl" (1902–1903?) Hans Albert (1904–1973) Eduard "Tete" (1910–1965) | Signature | Albert...
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...Regional Science and Urban Economics 41 (2011) 89–97 Contents lists available at ScienceDirect Regional Science and Urban Economics j o u r n a l h o m e p a g e : w w w. e l s ev i e r. c o m / l o c a t e / r e g e c How low income neighborhoods change: Entry, exit, and enhancement☆ Ingrid Gould Ellen, Katherine M. O'Regan ⁎ NYU, Wagner Graduate School and Furman Center, NY, United States a r t i c l e i n f o a b s t r a c t This paper examines whether the economic gains experienced by low-income neighborhoods in the 1990s followed patterns of classic gentrification (as frequently assumed) — that is, through the in migration of higher income white, households, and out migration (or displacement) of the original lower income, usually minority residents, spurring racial transition in the process. Using the internal Census version of the American Housing Survey, we find no evidence of heightened displacement, even among the most vulnerable, original residents. While the entrance of higher income homeowners was an important source of income gains, so too was the selective exit of lower income homeowners. Original residents also experienced differential gains in income and reported greater increases in their satisfaction with their neighborhood than found in other lowincome neighborhoods. Finally, gaining neighborhoods were able to avoid the losses of white households that non-gaining low income tracts experienced, and were thereby more racially stable rather...
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...10/29/13 Xerox PARC, Apple, and the Creation of the Mouse : The New Yorker ANNALS OF BUSINESS CREATION MYTH Xerox PARC, Apple, and the truth about innovation. by Malcolm Gladwell MAY 16, 2011 Print More Share Close Reddit Linked In Email The mouse was conceived by the computer scientist Douglas Engelbart, developed by Xerox PARC, and made marketable by Apple. I n late 1979, a twenty-four-year-old entrepreneur paid a visit to a research center in Silicon Valley called Xerox PARC. He was the co-founder of a small computer startup down the road, in Cupertino. His name was Steve Jobs. Xerox PARC was the innovation arm of the Xerox Corporation. It was, and remains, on Coyote Hill Road, in Palo Alto, nestled in the foothills on the edge of town, in a long, low concrete building, with enormous terraces looking out over the jewels of Silicon Valley. To the northwest was Stanford University’s Hoover Tower. To the north was Hewlett-Packard’s sprawling campus. www.newyorker.com/reporting/2011/05/16/110516fa_fact_gladwell?printable=true¤tPage=all 1/12 10/29/13 Xerox PARC, Apple, and the Creation of the Mouse : The New Yorker All around were scores of the other chip designers, software firms, venture capitalists, and hardware-makers. A visitor to PARC, taking in that view, could easily imagine that it was the computer world’s castle, lording over the valley below—and, at the time, this wasn’t far from the truth. In 1970, Xerox had assembled the...
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...Using Facebook to Teach Rhetorical Analysis Jane Mathison Fife The attraction of Facebook is a puzzle to many people over the age of thirtyfive, and that includes most college faculty. Yet students confess to spending significant amounts of time on Facebook, sometimes hours a day. If you teach in a computer classroom, you have probably observed students using Facebook when you walk in the room. Literacy practices that fall outside the realm of traditional academic writing, like Facebook, can easily be seen as a threat to print literacy by teachers, especially when they sneak into the classroom uninvited as students check their Facebook profiles instead of participating in class discussions and activities. This common reaction reflects James King and David O’Brien’s (2002: 42) characterization of the dichotomy teachers often perceive between school and nonschool literacy activities (although they are not referring to Facebook specifically): “From teachers’ perspectives, all of these presumably pleasurable experiences with multimedia detract from students’ engagement with their real work. Within the classroom economy technology work is time off task; it is classified as a sort of leisure recreational activity.” This dichotomy can be broken down, though; students’ enthusiasm for and immersion in these nonacademic literacies can be used to complement their learning of critical inquiry and traditional academic concepts like rhetorical analysis. Although they read these texts daily...
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...CLINICAL ISSUES Acute care management of older people with dementia: a qualitative perspective Wendy Moyle, Sally Borbasi, Marianne Wallis, Rachel Olorenshaw and Natalie Gracia Aim and objectives. This Australian study explored management for older people with dementia in an acute hospital setting. Background. As the population ages, increasing numbers of older people with dementia are placed into an acute care hospital to manage a condition other than dementia. These people require special care that takes into account the unique needs of confused older people. Current nursing and medical literature provides some direction in relation to best practice management; however, few studies have examined this management from the perspective of hospital staff. Design. A descriptive qualitative approach was used. Method. Data were collected using semi-structured audio-taped interviews with a cross section of thirteen staff that worked in acute medical or surgical wards in a large South East Queensland, Australia Hospital. Results. Analysis of data revealed five subthemes with the overarching theme being paradoxical care, in that an inconsistent approach to care emphasised safety at the expense of well-being and dignity. A risk management approach was used rather than one that incorporated injury prevention as one facet of an overall strategy. Conclusion. Using untrained staff to sit and observe people with dementia as a risk management strategy does not encourage an evidence-based approach...
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...research we conducted is to learn about sociological concepts and relate them to fictional and possible real-life situations. We decided to analyze the film, Lucky Number Slevin to determine how class and power, race and ethnicity, and gender and sexual orientation are displayed in a Hollywood movie. The main goal for the paper is to be able to get a better understanding of the main concepts of sociology, and how they can easily be related to a major Hollywood picture. The film is set in New York City where there are two major crime bosses that rule the criminal world. These two men are The Boss, and The Rabbi. They are former partners that had a massive falling out 20 years prior that caused them to go into seclusion for their safety from one another. Slevin seems to be a man that is in the wrong place at the wrong time, ending up doing dirty work for The Boss and repaying another man’s debt to the Rabbi. In the end Slevin was working with Mr. Goodkat to overthrow the two crime bosses and get revenge for his father’s death. By looking at Lucky Number Slevin, we analyze each concept separately and operationalize each. The breakdown of the paper was set so that Alexandra Polak worked on the topics of Gender and Sexual Orientation, Ahmed El Najmi analyzed the concepts of Race and Ethnicity, then Ian Ladouceur looked at the ideas of Class and Power. First item looked at was Class and Power, then Race and Ethnicity, and concluded with Gender and Sexual Orientation...
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... • Chapter 33 • Chapter 34 • Chapter 35 • Chapter 36 • Chapter 37 • Chapter 38 • Chapter 39 • Chapter 40 • Chapter 41 • About the Arthor The Firm by John Grisham Chapter 1 The senior partner studied the resume for the hundredth time and again found nothing he disliked about Mitchell Y. McDeere, at least not on paper. He had the brains, the ambition, the good looks. And he was hungry; with his background, he had to be. He was married, and that was mandatory. The Firm had never hired an unmarried lawyer, and it frowned heavily on divorce, as well as womanizing and drinking. Drug testing was in the contract. He had a degree in accounting, passed the CPA exam the first time he took it and wanted to be a tax lawyer, which of course was a requirement with a tax firm. He was white, and The Firm had never hired a black. They managed this by being secretive and clubbish and never soliciting job applications. Other firms solicited, and hired blacks. This firm recruited, and remained lily white. Plus, The Firm was in Memphis, of all places, and the top blacks wanted New York or Washington or Chicago. McDeere was a male, and there were no women in. That mistake had been made in the mid-seventies when they recruited...
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...SINGAPORE FLAG [pic] DESCRIPTION [pic] The Singapore flag was officially adopted on December 3, 1959. [pic] The white crescent represents Singapore as a new nation, the five stars symbolize democracy, equality, justice, peace and progress, while white is representative of the purity and virtue of the people, and red stands for universal brotherhood. Map of the country / history [pic] History of Singapore According to legend Singapore was founded centuries ago when a prince from Sumatra landed on the island and saw a lion. He took it as a good omen and founded a city called Singapura, which means lion city. The legend may or may not be true. In fact the name Singapura was not recorded until the 16th century and Singapore was really only a trading post with a small population not a city. Modern Singapore was founded in 1819 by Sir Stamford Raffles (1781-1826). Raffles became a clerk for the British East India Company in 1795. He rose rapidly in the company. In 1805 he was sent to Penang and in 1811 he was made Lieutenant Governor of Java. In 1818 Raffles was made governor of Bencoolen on the island of Sumatra. Raffles believed the British should establish a base on the Straits of Melaka and in 1819 he landed on the island of Singapore. The island consisted of swamps and jungle with a small population but Raffles realized it could be made into a useful port. At that time two men were vying to become Sultan of the...
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...porch,” said Jem. I looked down the street. Enarmored, upright, uncompromising, Aunt Alexandra was sitting in a rocking chair exactly as if she had sat there every day of her life. Contents - Prev / Next Chapter 13 “Put my bag in the front bedroom, Calpurnia,” was the first thing Aunt Alexandra said. “Jean Louise, stop scratching your head,” was the second thing she said. Calpurnia picked up Aunty’s heavy suitcase and opened the door. “I’ll take it,” said Jem, and took it. I heard the suitcase hit the bedroom floor with a thump. The sound had a dull permanence about it. “Have you come for a visit, Aunty?” I asked. Aunt Alexandra’s visits from the Landing were rare, and she traveled in state. She owned a bright green square Buick and a black chauffeur, both kept in an unhealthy state of tidiness, but today they were nowhere to be seen. “Didn’t your father tell you?” she asked. Jem and I shook our heads. “Probably he forgot. He’s not in yet, is he?” “Nome, he doesn’t usually get back till late afternoon,” said Jem. “Well, your father and I decided it was time I came to stay with you for a while.” “For a while” in Maycomb meant anything from three days to thirty years. Jem and I exchanged glances. “Jem’s growing up now and you are too,” she said to me. “We decided that it would be best for you to have some feminine influence. It won’t be many years, Jean Louise, before you become interested in clothes and boys—” I could have made several answers to this: Cal’s a girl, it would...
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...Education and Income Inequality: A Meta-Regression Analysis Abdul Jabbar Abdullah* Hristos Doucouliagos Elizabeth Manning - FIRST DRAFT - Please do not quote without permission from the authors September 2011 Abstract This paper revisits the literature that investigates the effects of education on inequality. Specifically, the paper provides a comprehensive quantitative review of the extant econometrics literature through a meta-regression analysis of 64 empirical studies that collectively report 868 estimates of the effects of education on inequality. We find that education affects the two tails of the distribution of incomes; it reduces the income share of top earners and increases the share of the bottom earners, but has no effect on the share of the middle class. Inequality in education widens income inequality. Education has a larger negative effect on inequality in Africa. The heterogeneity in reported estimates can be largely explained by differences in the specification of the econometric model. JEL Codes: I24, C01 Keywords: Education, inequality, meta-regression analysis Number of words: 12,683 * Corresponding author. Abdullah: Universiti Teknologi Mara Sarawak Campus, Malaysia and PhD Candidate Deakin University, ajabd@deakin.edu.au Doucouliagos: School of Accounting, Economic and Finance, Deakin University, douc@deakin.edu.au Manning: School of Accounting, Economic and Finance, Deakin University, elizabem@deakin.edu.au 1 Education and Income...
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