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Natioanl Bookstore

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Submitted By MARCH10
Words 523
Pages 3
Amazon (www.amazon.com)
Strengths
* Amazon describes themselves as the leading on-line retailer of media products which educate and entertain. * Product diversification from books and CD/DVD markets has provided additional customers in other product areas and indicates strategic movement to grow the business through new customer bases. * Functions such as the User Reviews are seen as a positive attribute to share information and feedback which can help to stimulate sales. * The use of an on-line market place providing the facility for customers to sell unwanted items adds a point of difference to competing retailers and succeeds in building strong customer bonds with younger clients who will provide longevity in loyalty to the brand.
Weaknesses
* The focus on technology is important for on-line facilities as the use of technology is needed for all aspects of interface with the consumer. These systems require constant maintenance to ensure the customer receives the level of service the brand is expected to provide. * Amazon are dependent on external delivery companies to carry out the delivery function of the interface with the customer which can lead to uncontrollable service level problems and potential cost increases in line with the wider transportation industry such as rising fuel and increased vehicle taxation. If these costs are not absorbed they are passed back to the consumer both with potential negative effects.
Opportunities
* Amazon have the opportunity to develop specialist relationships with publishers to offer exclusive editions and launch new authors as part of exclusive rights which will provide a point of difference within the market place and generate stimulated growth through followers of specific artists. * Investment in fulfilment will provide an increases level of actual customer service meeting consumer

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