...National Book Store: A Category in itself National Book Store is the largest book and supplies retail chain in the Philippines. As a student, it is also the retail chain that I am most dependent on. It is the place where I get all my essentials from school to recreational materials. NBS has numerous branches scattered all over the archipelago. I do most of my purchases at the Glorietta 5 branch. This is where I gained my personal perception and knowledge about the chain. Through the hard work and powerful leadership of Socorro Cancio-Ramos and the late Jose Ramos with their family, the company has evolved from its humble beginnings into the biggest and strongest bookstore chain in the Philippines. The first National Book Store started as a stall shop in Escolta before the Japanese occupation selling supplies, GI novels, and textbooks. When war broke out, strict book censorship forced them to shift their trade to soap, candies, and slippers. They bought their merchandise from wholesalers and peddled them to smaller retailers. They went back to business using their door as a counter for selling textbooks, notebooks, pad paper, and pencils. Business went very well because, during that time, there were only a few stores that sold school supplies and books. National Book Store's opening was strategically timed to welcome the first postwar school year. In the 1940's, Typhoon Gene destroyed their store and soaked all the merchandise. After the tragic event, they slept for only...
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...LEAD SCOUT- I am the lead scout, eyes and ears of the team, Equip with binocular and night vision goggles. Arm with M16 rifle NAVIGATOR- I am the navigator, driver of the team. Equip with lensatic compass and map. Arm with 60 cal Machine gun. RADIO MAN- I am the radio man, the life of the team and communication specialist. Equip with radio set and handbook. TEAM LEADER-HOWAAAA I am the team leader, command and control of the team, conversant of troop leading procedure. Equip with handheld radio, map and lensatic compass, Arm with Ar-15 rifle. HOWAAAAA. CONTACT MAN- I am the contact man, versatile actor of the team, intel and psy ops specialist, fluent in several dialects and languages. Equip with civilian clothes. Arm with M203 and grenade. ASSISTANT TEAM LEADER- I am the asst. team leader, demolition specialist. Equip with demolition equipment. Arm with M16 rifle. SNIPER- I am the sniper of team, expert in rifle, expert in estimating ranges, sharp shooter. Arm with sniper rifle with complete scope. TAIL SCOUT- I am the tail scout, my primary duty is to erase the track made by the team, medical specialist. Equip with first aid kit and camera. Arm with M16 rifle. LEAD SCOUT- He is the eyes and ears of the team. He is the sense of the visual tracker of the team. He is expert disarming and different type of traps, baits, snares and early warning devices by the enemies. He is specialized in silent hand signal. Expert to analyzed the terrain in the far sight and evaluating...
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...Cycle (SDLC) in my bookstore if I were the owner of Book Worms, our local faith-based bookstore. Book Worm currently has a limited amount of inventory on hand. It relies on a catalog service for some of its product offering. This product is not stocked in the store but is accessed through the bookstores web site. This is the only bookstore in a 120 mile radius, and yet they concentrate on a small selection of religious books. To broaden the client base of the Book Worm bookstore, I will utilize the systems development life cycle to explore new systems that would allow me to broaden the scope of my product in a manner that would increase gross margin. The first step in SDLC is to define the system that needs to be implemented. This system as designed by our meager staff of experts will include software that will allow the Book Worm to work in conjunction with other book sellers such as Squadron, Waldpole, Motorbooks, etc. These book sellers will often allow access to their inventory by brick-and-mortar stores that are stockiest of their titles. Once this partnership is established, the available inventory of the bookstore would increase many fold (Kroenke, 2012). The online and kiosk ordering system would have several requirements. The second step in SDLC will be to analyze those requirements and refine the system definition (Kroenke, 2012). The system would be required to show the entire stock of the publishers that Book Worm would offer. This stock would be seamlessly listed...
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...Textual Analysis Read each of the following texts carefully, according to the following schedule. Read actively -- noting, highlighting, as appropriate. Be prepared to comment on each author’s main point / motive / message. What techniques or strategies does each author use? ...
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...on an Eastern Washington Indian reservation where he endures a daily round of abuse and bullying. This abuse changes when he goes to Reardon High, the nearest “white” high school. His sister is agoraphobic, his parents are alcoholic, and his best friend’s father is abusive to Rowdy, born the same day into the same life. Personally I see this book as Diary of a Wimpy Kid on the Rez. The slick marketing and packaging of the book takes the heart out of it for me. I had already begun reading it when I realized that the cartoons and artwork were not Alexie’s; though he claims to be a cartoonist devoted to drawing. In this section, Junior misses Rowdy coming over to eat pumpkin pie, so he draws a picture of the two of them together and delivers it to Rowdy's house. The juxtaposition of an imaginary story with an even more imaginary image breaks the narration for me. The work, as a whole package, is being marketed to the “Young Adult” demographic. After it won a deserving National Book Award the cover, the package, and the hype changed. The 2nd release of the book ran out of copies. It has eclipsed its own status as a book, and become a sacred totem for the publishing industry, following other works that are marketed in the same YA/graphic novel way. Does popularity mean more than literary merit in the way something trends on the Internet? Don’t get me wrong - Alexie writes amazing prose. His description of Arnold’s tryout for the Reardon basketball team far exceeds...
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...Introduction : Maxine Hong Kingston is an acclaimed author of several Books. She is a remarkable writer who showed the American world more than just the stereotypical view of the mystical and a magical China. Reflecting her history through her works has made her a famous feminist writer. Her passion for writing began at the age of nine and won her first award in a journalism contest at the University of California, Berkley at the age of 16. Background History : Maxine Hong Kingston born in October 27, 1940. She was the oldest third of 8 children Her parents migrated from China. Her first language was Say Yup, a Cantonese dialect. She grew up surrounded by immigrants from her father’s Village. Since an early age storytelling was part of her everyday life and later had a great impact of her writing. Education Maxine Hong Kingston was a very dedicated and bright student. She won eleven scholarships which allowed her to attend at the University of California at Berkeley . She initially started as a engineering major but eventually switched to English Major. While attending College she meet her husband, an aspiring actor and they moved to Hawaii where they taught for ten years. In this book uses her experiences while growing up and combines them or mixes them together stories that her mother use to tell her in which incorporates Chinese culture, history, believes and myths. The Woman Warrior In 1976 while teaching creative writing at Mid-Pacific institute, Maxine...
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...The Woman Warrior by Maxine Hong Kingston tells the story of five Chinese women in five chapters. The first chapter tells the tragic tale of Maxine’s aunt “The No-Name Woman,” appropriately the title of the first section. The chapter starts off with Maxine’s mother telling Maxine to never talk about what she was about to be told. “The No-Name Woman’s” rape becomes the center focus of the chapter. Kingston weaves a story of her aunt being raped and the severe repercussions that came from the incident from her mother’s words. The townspeople sacked their house and shunned Kingston’s aunt. After becoming impregnated by her rapist, “The No-Name Woman” drowned herself and the new born baby in the family well. The second chapter, “The White Tiger,”...
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...The Woman Warrior is a narrative that focuses on the tale of five women, Fa Mu Lan, Brave Orchid, Moon Orchid, and Kingston. Lan is the mythical female warrior in the story. The narrative is told in five chapters which integrate Kingston’s experiences and a series of spoken stories told by her mother. The stories combine elements of Chinese myths, beliefs and even history in the narration of events that occurred. The novel explores the various adversities faced by women in the society. The study explores the author’s efforts to write a memoir as a way of creating her identity. Kingston is trying to tell the story of her life and in doing so, uses a collection of other people stories and sensations. She uses her mother’s stories to narrate...
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...Promotions New reusable shopping bag in NBS National Book Store is saving the earth one shopping bag at a time with its new reusable shopping bag. The RED bag (stands for Reduce Earth’s Destruction bag) is NBS’ response to the ever-pressing challenge of reducing solid waste by limiting the use of plastic bags in retail stores. As the largest bookstore chain in the country, it recognizes its role in the proliferation of non-biodegradable refuse and its greater influence in reversing this harmful practice. This red mesh tote is sturdy and can handle moderate to heavy purchases. It is ideal for office and school supplies shopping. It is roomy, durable, and most importantly, “earth-friendly.” With the launch of this “ecobag,” NBS hopes to help change the Filipinos’ consumption practices and do its part in caring for the environment. Avail of the RED bag for a minimum purchase of P1,000 or buy it for P65 only. Get P0.50 off your purchase every time you shop with the RED bag. Limited stocks only. Our vision is to build a thousand knowledge centers in the Asia-Pacific region by 2025. Our core values are: having Malasakit, being Innovative, having Dignity in what we do, being Service-Oriented and striving for Excellence and working as Team. Having this MINDSET is key to our success. Mission: Our purpose is to serve our customers with tools that enrich their minds and improve skills to ensure their success. All our efforts are concentrated...
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...I. Introduction Luck is only a small part of National Book Store's success. Through the hard work and powerful leadership of Socorro Cancio-Ramos and the late Jose Ramos with their family, the company has evolved from its humble beginnings into the biggest and strongest bookstore chain in the Philippines. The first National Book Store started as a stall shop in Escolta before the Japanese occupation selling supplies, GI novels, and textbooks. When war broke out, strict book censorship forced them to shift their trade to soap, candies, and slippers. They bought their merchandise from wholesalers and peddled them to smaller retailers. Liberation came, but the whole Escolta area was burned to the ground. Having all their stocks reduced to ashes left the couple with nothing but determination and an undying drive to succeed. And their persistence paid off. They were able to rebuild a barong-barong in the corner of Soler and Avenida Rizal in time to catch the post-war business boom. They went back to business using their door as a counter for selling textbooks, notebooks, pad paper, and pencils. Business went very well because during that time, there were only a few stores that sold school supplies and books. National Book Store's opening was strategically timed to welcome the first postwar school year. 1948 brought another trial to the Ramos' life. Typhoon Gene destroyed their store and soaked all the merchandise. But this did not dampen the spirit and tenacity of the couple...
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...Company Profile Of National Book Store Main company contact: Quad Alpha Centrum Building 125 Pioneer Street, Mandaluyong City, 1550, Philippines www.nationalbookstore.com.ph Phone: 63 2 631 8061 1. Business, Administrative & Contact Information a. Business name: National Books Store Inc. b. Business type: Limited Liability Company c. Company registration number: d. Tax reference number: Confidential e. VAT number: Confidential f. Tel: 63 2 631 8061 812-3950 to 51 889-5037 844-6112 g. Fax: 806-3441 h. E-mail: nbsvictory@nationalbookstore.com.ph i. Cell: N/A j. Physical address: Quad Alpha Centrum Building 125 Pioneer Street, Mandaluyong City, 1550, Philippines k. Postal Address: 1550 l. Banking details: i. Bank: Confidential ii. Branch: Confidential iii. Account number: Confidential iv. Branch code: Confidential v. Account manager: Confidential vi. Account managers details: Confidential 2. Introduction a. Company History The first National Book Store started as a stall shop in Escolta before the Japanese occupation selling supplies, GI novels, and textbooks. When war broke out, strict book censorship forced them to shift their trade to soap, candies, and slippers. They bought their merchandise from wholesalers and peddled them to smaller retailers. Liberation came, but the whole Escolta area was burned to the ground. Having all their stocks reduced...
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...National Bookstore’s mission is to provide the largest selection of products and services for them to attain their goal that is to enrich the minds and improvethe skills of their customers. This is made possible through the well diversifiedbranches of the company. 3. Market National Bookstore envisions itself to build a thousands of strongknowledge centers not only in the country but throughout the Asia – PacificRegion. 4. Technology To attain its goal, National Bookstore continues to grow. It is stated in theMV statement that the company will be able to reach their customers through itsgrowing branch network. 5. Survival, Growth and Profitability National Bookstore is company who envisions itself to be the leadingbookstore not only in the country but to the entire Asia-Pacific region by the year 2025. 6. Philosophy The values embraced by the company, its owners and employees iscontained in the acronym MINDSET that is to have Malasakit (to be concernedto or with), to be INnovative in their products and services, to have a strongsense of Dignity in everything they do, to be Service-oriented, strive for Excellence and to work as a Team. The company believes that having thismindset is their key to success.These values guide each employee and the whole company itself in theway how the business is being conducted. The company is concerned with theproducts and service they offer that is why they want to be innovative in the bestway they can to provide a higher sense of satisfaction...
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...Socorro C. Ramos Background: •Salesgirl at a Goodwill Bookstore •Owner of National Bookstore •Agora Award for Outstanding Achievement in Entrepreneurship •DTI Outstanding Filipino Retailer Award •Woman Entrepreneur of the Year •The Outstanding Filipino (TOFIL) Award •Filipino-Chinese Federation of Business and Professional Women of the Philippines Award for Business Biography: Socorro C. Ramos or also known as “Nanay Coring” is the founder of National Bookstore, the Philippines’ largest chain of bookstores and major retailer of books, office supplies and greeting cards. Back in 1965, together with her husband, they started the first National Bookstore in Avenida Rizal that has been continually present until now. From her once- small stall, their family business expanded with over 2,500 employees in over 80 branches. Prior to her success, it was noted however that her life in the beginning was marked with a lot of challenges and hurdles. At the age of five, she already started selling bananas, vinegar, and wooden shoes to help her mother and grandmother in a wet market stall in Sta. Cruz Laguna. She also worked each summer vacation to earn school allowance. She worked in a candy factory where her elder sisters also worked, a cigarette factory where she earns 5 centavos for every pack, and a factory making shorts. With all of these, at the young age of 10 years old, she already became an entrepreneur. At the age of 18 in 1940, Socorro...
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...the marketing mix of National Bookstore in the Philippines. Product National Bookstore offers a wide range of products from the retail sale and distribution of books to the sale of various school supplies. National Bookstore’s products, specifically the school supplies, are mostly aimed for the students’ and office workers’ consumption and needs. However, the customers of National Bookstore are not limited to just students and office workers. The company also caters to kids through the sale of toys, coloring books, crayons and et cetera. Adults are also customers of National Bookstore since they avail of the various selections of books that National has to offer. Students and other consumers as well know that National Bookstore offers products of good quality and of affordable prices that are of great benefit to the consumers. National Bookstore also offers branded school supplies like Staedler, Stabilo, Cattleya, and et cetera. However, National Bookstore also offers their own product line named Best Buy which is more affordable than other brands. In effect, National Bookstore gives the option to its consumers to choose the products and brands that suit their tastes and that fit in their wallet. National Bookstore products have become a necessity for students and office workers. So much so, that Filipinos equate and refer to bookstores as National, like how photocopying is equated to Xerox and marker to Pentel. Filipinos rely so much on National Bookstore providing...
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...Supreme” Since childhood I have always been a big fan of music. Two of the companies I have purchased music from have been Amazon.com and Borders Book Stores. Before the big wave of internet retailing started Borders seemed to always have the hard to find CDs that my local Best Buy didn’t carry, which was basically the only store in my town that had a decent selection of music. Now that I am able to browse the internet on my smart-phone just about anywhere I go an online retailer, such as Amazon.com, is much more suitable for me. Borders was a chain of stores that specialized in the sale of books and music in a wide variety. The first store started in 1971 by two brothers, Tom and Louis Borders, while studying at the University of Michigan. It was an 800 square foot store located at 211 South State Street in downtown Ann Arbor, Michigan. The store specialized in mostly used book sales at the time. In the 1970’s, Louis Borders created an innovative software to keep track of inventory and project future sales accurately (Bomey, 2011). In 1988 the company hires Robert DiRomualdo to try to improve the leadership of the company. With the addition of Robert DiRomualdo the company wanted to try to have him lead the planned expansion the company had in mind. Later on, DiRomualdo is coined with the success that Borders had in going national in the 1990’s. He was later appointed the positions of Chairman of the Board and Chief Executive Officer of The Borders Company (Bomey, 2011). ...
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