... skilled in all facets of the marketing mix while our marketing consultants for small business will help you reach your sales and marketing goals which includes a process of developing a marketing strategy for your company and then implementing it over a 12-month period. NKF introduction The Company NKF is a charitable organization in Singapore that provides dialysis treatment and rehabilitative care to kidney failure patients at affordable, subsidised rates. Apart from that, health-screening and public education is also provided by NKF to raise community’s awareness on the importance of renal disease prevention. The organization was established by Dr.KhooOonTeik and a cohort of friends in 1969 at Singapore General Hospital (SGH). The idea of NKF was thought by Dr.Khoo when he witnessed the agonising plight of kidney failure sufferers from close quarters including his brother and from then, Dr.Khoo was determined to save others. NKF was officially inaugurated on April 7, World Health Day by the first President of Singapore and patron of NKF, the late EncikYusof Bin Ishak. In the same year, the first NKF dialysis unit in Singapore was established through a film premier to raise fund, organised by...
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...transplant. Resulting, there is an extremely long waiting list of people hoping that they will be the next ones to get called to receive an organ. For a lot of those people, they die waiting on that list. If more people would become donors, there would be a lot more organs available for the ones in need. There have been many ideas on how to solve this problem. Rather it being an organ donor to receive an organ, some sort of point system, or financial incentives. (Calne, 2010) Offering financial incentives to potential organ donors, would solve the organ donation shortage in America. Organ transplantation started in the mid- 1950’s with a kidney transplant between identical twins. After the successful operation, it started the idea of widespread organ donation between two participants (Calne, 2010). Today, a living volunteer can donate a kidney, half of a liver or even a lobe of a lung (Calne, 2010). The process starts by one of two ways. If the person is donating to a relative/friend, the both of them go into the doctor, and tests are done to make sure the donator’s organ is healthy, and a match for the recipient. Then the both of them would undergo surgery and the donation process would begin. If a person wants to donate to an organization to help anyone in need, they would have to go into an organization, fill out forms, go through tests at the...
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...discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2012, National University of Singapore and Richard Ivey School of Business Foundation Version: 2012-11-14 In 2007, Sanlu, a Chinese milk manufacturing company based in Shijiazhuang, was recognized as a formidable force by its competitors as it had topped the list of local dairy producers for more than a decade. It was also the second biggest dairy producer in the world. Sanlu was the number one bestselling milk brand in China, responsible for 18.3 per cent of total national dairy sales in 2007.2 A year later, however, a scandal unfolded that brought not only Sanlu but other dairy manufacturers in China unwanted international attention. More than 290,000 infants were affected by this scandal, which involved deliberate tainting...
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...The National Kidney Foundation (NKF) started off as a charity organization publicly funded to provide affordable dialysis treatment to kidney failure patients. 1. Stakeholders: Their interests and rights 1.2 Due to the nature of NKF as a charity organization, its primary stakeholders are its donors which NKF rely primarily on to finance its operations. Hence, donors wield significant power as they are the major financial lifeline of the organization. The interest of the donors would be mostly the well-being of its beneficiaries as cited by 61% of donors. 1.3 Patients are the stakeholders too as they are the beneficiaries. Their interest would be the amount of subsidy received for their treatment. Misallocation of funds would decrease the amount of subsidy funds available to them. 1.4 Staffs in the organization are also major stakeholders as they have direct control over the donations and hence, the responsibility to safeguard the assets. Personal remuneration packages are of most interest to them. 1.5 Although NKF is privately-run, the Government is stakeholder in this issue too as they are law-makers and are seen as legal watchdogs. Government agencies involved however failed to detect the problem. For example, MOH renewed NKF’s Institutions of a Public Character (IPC) status in 2002 despite concerns on inaccuracies of figures stated. It does not help too when their patron happened to be Mrs Goh Chok Tong. . 2. Issues 2.2 Various issues have emerged as it...
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...Contents 1.0 Company’s profile 4 2.0 Objective 8 3.0 Audience 11 3.1 Internal audience 11 3.2 External audience 12 4.0 Strategy 16 5.0 Tactics 18 6.0 Effectiveness 21 7.0 Outcomes 23 8.0 Suggestions 25 9.0 References 28 1.0 Company’s profile The Berjaya Corporation group of companies started on 1984 when the Founder, Tan Sri Dato' Seri Vincent Tan Chee Yioun acquired a major controlling stake in Berjaya Industrial Berhad (originally known as Berjaya Kawat Berhad and now known as Reka Pacific Berhad) from the founders, Broken Hill Proprietary Ltd, Australia and National Iron & Steel Mills, Singapore. The shareholding change also resulted in a major change in the business, direction and the dynamic growth of a diversified conglomerate under the flagship of Berjaya Corporation Berhad ("BCorp"). In October 1988, Berjaya Group Berhad (then known as Inter-Pacific Industrial Group Berhad) became the holding company of Reka Pacific Berhad, after a major restructuring, Inter-Pacific Industrial Group Berhad (formerly known as Raleigh Berhad) was incorporated in 1967 as a bicycle manufacturer. In 1969, the Company gained official listing on Bursa Malaysia Securities Berhad (“Bursa Securities”). BCorp then assumed the listing status of Berjaya Group Berhad on the Main Board of Bursa Securities upon the completion of the group restructuring exercise in October 2005 and the listing of the new shares on 3 January 2006. On 26 May 2010, BCorp was added to...
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...AB311 STRATEGIC MANAGEMENT Course Outline for Seminar Groups 3, 5 and 8 ONLY Semester 2 of the Academic Year 2012-2013 Instructor: Clive Choo, awechoo@ntu.edu.sg Learning & Teaching Methods This course is structured in a seminar learning format, where a 4-hour seminar is conducted every week for a total of 13 sessions. Each seminar is intended to inform and equip students with the conceptual tools to synthesize, evaluate and analyze strategic or ethical issues. In addition, seminar activities have been developed to provide opportunities for students to sharpen their critical thinking and ethical reasoning skills through: 1. Case analyses, where students apply the conceptual tools that they have learnt in the seminar to critically analyze different strategic issues. 2. An ethical reasoning exercise (given in pages 7 and 8) where students can apply ethical concepts. 3. A critical thinking exercise where students could analyse specific case study issue with theoretical framework and concepts. 4. A group project, where each student group generates a strategic audit report of a publiclylisted firm. See pages 8 and 9 for details. 5. Collaborative learning, where students work in a group and participate in class discussion so that they learn to defend and/or integrate different perspectives on strategic issues in a critical manner. 6. A final exam, where students apply their knowledge of course material learnt throughout the course in an integrative manner. 1 Course Assessments...
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...Stem Cell Research Paper Stem Cell Research Paper Human Biology The human body is capable of many miraculous feats. Every hour, every minute, every second, millions of cells are working to maintain homeostasis within the body. This paper is going to focus on one type of cell in particular, the stem cell. The properties of this little cell are amazing. These unique cells self-regenerate through cell division, and in addition to being unspecialized, have the ability to develop into many different specialized cells of the body. Numerous studies have shown the potential of stem cells to cure cancers, as well as slow or reverse the damages of some neurological disorders, yet stem cell researchers have met with both public and legal resistance during their attempts to show the incredible usefulness of these cells. Therefore, the question is, with stem cell research showing the potential to reverse the damage from or slow the progression of neurological disorders, and possible cures for cancer and other diseases and disorders are the possible benefits too much to ignore? The ability to self-regenerate is one the things that makes the stem cell such an appealing area to study. Most cells and organs in the body do not have the ability to self-regenerate, nor self-repair but stem cells can do both. Stem cells themselves are unspecialized, in that they have so special function (Stem Cell Basics, 2009). Part of the beauty of the stem cell is that through cellular...
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...Introduction and Company Profile Singapore airline (SIA) was incorporated as a wholly owned subsidiary of the Singapore government on 28 January 1972 as a public company with limited liability. It is one of the most successful airlines today having the most recent and youngest fleets in the world. It has evolved from being a regional airline to one of the top ranked airlines in the world at present. As on March 1999, it carried 525 passenger flights a week out of Singapore. It operates in four segments namely airlines operations (which includes passenger and cargo air transportation), engineering services (airframe maintenance, line maintenance, fleet management programs etc.), training of pilots and tour wholesaling, Cargo operations (includes cargo transportation and related activities). It has a worldwide coverage including 110 cities in over 42 countries. It is dedicated to providing air travel services of the highest quality to its customers and also providing maximum benefits to its employees and shareholders. It has a first mover advantage in providing various additional services which are as follows: - Free headsets, choice of meals and drinks during 1970’s. - Introduction of satellite-based telephones - Involving one of the best panel of chefs for in-flight meals - First to operate world longest flight (Singapore to Los Angeles) - On demand inflight audio and video services In this report, four significant operations aspects of Singapore Airlines will be discussed...
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...Makati Medical Center - College of Nursing SY 2011 – 2012 A Case Study Presentation on the Care of a Mother with Preeclampsia Superimposed on Chronic Hypertension In Partial Fulfillment of the Course Requirement of NCM102 – Related Learning Experience Submitted To: Submitted By: Leader: Knight, Catherine P. Members: Iglesias, Pauleen Itliong, Juliane B. Javier, Reniccia Janel Joaquin, Gian Denise M. Kwek, Michael Angelo L. La Sangre, Anne Gabrielle B. Lacerna, Iruel Victor III Leynes, Sofia Antonniette M. Lindawan, Ma. Kristine S. BSN II – B Group 2 December 17, 2011 Table of Contents Chapter I - Introduction A. Description of the Case………................................................................. 4 B. Purpose and Objectives........................................................................... 5 C. Significance and Justification....................
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...Q3 2010 www.businessmonitor.com siNGapore pharmaceuticals & healthcare report INCLUDES 10-YEAR FORECASTS TO 2019 issN 1748-216X published by Business monitor international ltd. SINGAPORE PHARMACEUTICALS & HEALTHCARE REPORT Q3 2010 INCLUDING 5-YEAR AND 10-YEAR INDUSTRY FORECASTS BY BMI Part of BMI’s Industry Report & Forecasts Series Published by: Business Monitor International Copy deadline: June 2010 Business Monitor International Mermaid House, 2 Puddle Dock, London, EC4V 3DS, UK Tel: +44 (0) 20 7248 0468 Fax: +44 (0) 20 7248 0467 Email: subs@businessmonitor.com Web: http://www.businessmonitor.com © 2010 Business Monitor International. All rights reserved. All information contained in this publication is copyrighted in the name of Business Monitor International, and as such no part of this publication may be reproduced, repackaged, redistributed, resold in whole or in any part, or used in any form or by any means graphic, electronic or mechanical, including photocopying, recording, taping, or by information storage or retrieval, or by any other means, without the express written consent of the publisher. DISCLAIMER All information contained in this publication has been researched and compiled from sources believed to be accurate and reliable at the time of publishing. However, in view of the natural scope for human and/or mechanical error, either at source or during production, Business Monitor International accepts no...
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...Scotland and Indonesia Scotland is part of the United Kingdom and shares a border with northern England; the majority of citizens are Caucasian. The country is divided into two regions: the highlands and lowlands. The highlands are a rocky, mountainous area with less population than the lowlands. There are not any big cities or land to farm; this leads to fewer opportunities for income and a low socioeconomic status. They are a proud group because of their Gaelic roots; they look down upon the British-like lowlanders. The lowlands’ mild climate and grasslands are favorable for farming and ranching. There are several cities and industries which are advantageous for work; Lowlanders have a higher socioeconomic status. Indonesia is made up of over 17,000 islands, but only about 6,000 are inhabited; the majority of the population lives on one of five main islands. Like Scotland, there are more opportunities for income in urban areas. The socioeconomic status of citizens in rural districts and on remote islands is lower; rice and tobacco farming are their main means of support. The main language spoken in Scotland is English, but the accent is very thick and hard for outsiders to understand. I interviewed K. Gow, a Canadian citizen, and through written questions, I interviewed her mother, E. Gow, who relocated from Scotland to Canada several years ago. K. Gow said, “You wouldn’t be able to understand my mum” (personal communication, July 29, 2012), and offered to interpret. E...
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...April 2013 Current Affairs Study Material INTERNATIONAL China, Russia, Pakistan discuss Afghanistan situation Officials from China, Russia and Pakistan on 3 April 2013 held talks on the issue of coordination between their positions on Afghanistan.The officials from three nations backed the Shanghai Cooperation Organisation (SCO) that is grouping to play a great role in Afghanistan after the withdrawal of NATO Forces in 2014. These talks were held to enhance coordination. The talks followed a similar meeting India, China and Russia held in Moscow recently, reflecting the delicate balancing act — and increasingly complicated regional dynamics — as different countries look to push their interests in the lead up to 2014. Malaysia PM Dissolves Parliament On 3 April Malaysian Prime Minister Najib Razak has dissolved the Parliament ahead of a general election.This dissolution will pave the way for the 13th general election.The elections have to be held before June 2.The Barisan Nasional coalition that has ruled Malaysia since independence in 1957 is expected to face a stiff challenge in the polls from the opposition three-party Pakatan Rakyat (People’s Pact). Tammam Salam named as Lebanon new Prime Minister On 6 April well-known Sunni lawmaker Tammam Salam has been named Lebanon’s new prime minister , after receiving overwhelming parliamentary support.His appointment comes after previous prime minister Najib Mikati resigned and effectively brought down his Hezbollah-dominated...
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...(Feedbacks are Greatly Appreciated) Do It Now. Sometimes Later Becomes Never. Current Affairs Jan to June AWARDS AND HONOURS Name of the Award Business Person of the Year State Pre-Eminent Science and Technology Award 2015 Space Pioneer Award Award Winner Larry Page Yu Min – Nuclear Scientist ISRO’s Mars Orbiter Mission (MOM) Team Asian Tour’s Players Player of Anirban Lahiri the Year Ballon d’Or 2014 Award Cristiano Ronaldo Governor of the Year Raghuram Rajan National e-Governance Award Vyas Samman Award 2014 Jammu and Kashmir National Tiger Conservation Authority Award Vikram Sarabhai Memorial Award Sahitya Akademi Award Periyar Tiger Reserve NSC Award for Best Electoral Practices Social Media Person of the year 2015 Giraffe Hero Award Best Indian Language Website in India Hindu Literary Prize 2014 CV Anand Martin Luther King Award Frank Islam DSC Prize for South Asian Fiction Kushwant Singh Memorial Prize Sanjay Chopra Award Bapu Gaidani Award Jhumpa Lahiri Geeta Chopra Award Bharat Award (These 4 are National Bravery Awards) Kamal Kishore Goyanka MYS Prasad Prabhu Nath Dwivedi Amitabh Bachchan Subash Chandra Agarwal Navbharattimes.com Ashok Srinivasan Arundhathi Subramaniyam Devesh Kumar Monika,...
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...singapore airlines annual report 2009/2010 Singapore Airlines achieved a net profit attributable to equity holders of S$216 million for the financial year ended 31 March 2010. During the first half of the year, demand for air travel declined due to the global economic slowdown as well as the outbreak of Influenza A (H1N1). The Group recorded a net loss attributable to equity holders of S$466 million for the first half of the financial year. Despite the difficult times, the Airline did not lose sight of its commitment to delivering product and service innovation. Singapore Airlines continued to invest in its long-term future by flying its flagship aircraft, the Airbus A380, to more destinations, rolling out a cabin renewal programme for selected Boeing 777 aircraft, and opening a new service centre in the heart of Singapore’s premier shopping belt. Market conditions gradually improved in the second half of the financial year. Reflecting this, the Airline recorded higher passenger and cargo traffic. Together with the S$404 million net profit in the third quarter, the fourth quarter net profit of S$278 million reversed the S$466 million loss recorded in the first half of the financial year. The business outlook for the Group in FY 2010-2011 is encouraging, although the sustainability of the recovery depends on developments in the world economy and on business and consumer confidence. The Airline plans to increase capacity in a measured manner in the new financial year. This...
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...1 LO1 LO2 LO3 LO4 LO5 Creating Customer Relationships and Value through Marketing UNIQLO: UNIQUe cLOtheS, UNIQUe ShOppING eXperIeNce A hugge Japanese adult consumer preferred luxury brands, whereas the teenage crowd tended to frequent niche fashion shops to stay current with the latest trends. At the time, casual clothing in Japan was thought of as being either affordable but poorly made or of high quality but expensive. The market for casual clothing was also fairly limited, with people in general perceiving such informal wear to be trendy and impractical, and to cater mostly to younger people. Tadashi Yanai, the founder and chairman of Fast Retailing—the parent company of UNIQLO— set out to change all that, aiming to provide consumers with casual clothes that were affordable and yet of good quality, and to expand the market for casual clothes to the entire population. In 1998, UNIQLO began a revolution in the Japanese fashion industry with a now-legendary line of fleece garments that came in a gradient of colors and were sold at an affordable price of ¥1,900 each. It proved to be UNIQLO’s best selling item and is still one of its most popular products today. Suddenly, fleece garments—and UNIQLO— were “cool” and hip, and the demand for UNIQLO’s affordable, casual wear exploded. LearNING OBJectIVeS After reading this chapter you should be able to: Define marketing and identify the requirements for marketing to occur. Explain how marketing discovers and satisfies...
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