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Native American Stereotypes Essay

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American Indians have been portrayed in the media a countless number of times throughout history. This often includes advertisements of technology. Frequently automotive ads portray “Indian-ness.” This isn’t the only industry that uses stereotypes of Native Americans to try and enhance the product they are selling. These stereotypes depict freedom, appearance, use of headdresses by almost all Native American people, and lack of education.
Freedom
A majority of people associate Native Americans with freedom. Many tribes are nomadic and Native people were the last in the United States to fall under the governing style that the rest of the United States followed. Cars and motorcycles have always had an association with freedom. This is why …show more content…
An ad that depicts this (this is the ad I brought to class) is a pro gun rights billboard in Greeley, Colorado. It’s a picture of three Native American men, one in what looks like a war bonnet and another wearing feathers. Two of which are holding guns. The billboard says, “Turn in your arms the government will take care of you.” This could be portrayed in many ways. The way many seemed to look at is that the Native people were uneducated and overly trustworthy. The ad has since been removed from the billboard. Another way this stereotype is shown is in Phillip J. Deloria’s “Indians in Unexpected Places.” Deloria writes about how Native American people didn’t use money they received for good and instead went out and blew it on cars. There were some that blew their money but that’s no different than any other culture. If a large amount of people who have never seen lots of money are given money more than one is going to blow most of it. Newspapers at the time made it sound like all Native Americans received huge amounts of money and all blew it on cars. This obviously isn’t the case but is another stereotype created showing Native Americans as uneducated. Throughout time, the media has always seemed to depict Native people as uneducated one way or another. This is the only side many see of Native Americans due to media bias and until this bias stops the stereotype will likely

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