...BUSINESS PLAN ASSIGNMENT FARMER’S ICE-CREAM -A private natural start-up A Venture by: Subhadra Venkateswaran (16) Sukriti Tolani (19) Susheel Kumar (21) Suvash Kumar (22) MA. Social Innovation and Entrepreneurship TISS, Tuljapur OUR VENTURE India is a developing country, which promotes innovations and experiments are welcome. In this developing country, we are faced with a lot of problems every day. With initiatives trying to fight the prevailing poverty and unemployment, there are also problems on increasing health issues in the country. We aim at reducing the increasing health issues in the society by providing completely healthy and pure Ice-creams. The ice-creams will be completely sugar free and natural. Health care is the foremost thing...
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...Comparative Efficiency Analysis of State Owned Enterprise (PIA) Versus Private Sector Enterprise (Shaheen Airlines); A Study of financial perspective PROBLEM STATEMENT: Financial Analysis Benefits The analysis of financial data employs various techniques to emphasize the comparative and relative importance of the data presented and evaluates the position of the firm. These techniques include ratio analysis, common-size analysis, study of the differences in components of financial statement among industries, review of descriptive material, and comparisons of the results with other types of data. The information derived from these types of analyses should be blended to determine the overall financial position. ➢ Liquidity ratios measure a firm’s ability to meet its current obligations. They may include ratios that measure the efficiency of the use of current assets. ➢ Borrowings capacity (leverage) ratios measure the degree of protection of supplies of long-term funds. ➢ Profitability ratios measure the earning ability of a firm. ➢ Investors are interested in a special group of ratios, in addition to liquidity, debt, and profitability ratios. ➢ Cash flow ratios can indicate liquidity, borrowing capacity. Analysis Financial analysis consists of the quantitative and qualitative and qualitative aspects of measuring the relative financial position among firms and among industries. Analysis can be done in different ways, depending on the...
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...A. Hypothesis and Specific Aims In many debilitating conditions produced by structural brain injuries such as diffuse axonal injury, stroke, neurodegenerative disease, as well as functional disorders such as depression, objective measures of activity are crucial to assess disease severity, and consequently management and outcome assessment. Recent advances in miniaturization – specifically, the availability of compact and inexpensive accelerometers and gyroscopes – opens up the possibility of making such measurements over extended periods of time, and outside the confines of a laboratory. This approach is especially essential in severe brain injury, where there are limited treatments to enhance motor recovery and the natural history is poorly understood. Specific Aim 1 is to automate the determination of type and quality of upper body movements made by subjects recovering from severe brain injury. We will record movements of subjects recovering from severe brain injury using video and functional activity monitors (FAMs; accelerometer-gyroscopes; Wagenaar et al., 2011) over two-to-three-day research hospital admissions. We will also record healthy controls with video and FAMs while they mimic the most common movements of the clinical subjects. 1A) We will...
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...Laboratory Experiments A laboratory experiment takes place in an artificial and controlled setting, which is not natural to the participants of the study. There is an independent variable, which is purposefully manipulated by the researchers, and the dependent variable is measured, to see the effect of changing the IV on the DV. All other variables other than these are controlled to the best of the researchers’ ability, which are called extraneous variables, but sometimes other variables can affect the results – these are confounding variables. With laboratory experiments, cause and effect conclusions can be drawn * Careful controls mean they are replicable so can be tested for reliability – if carried out again and findings are similar, then it is likely to be reliable * Good controls mean there should be few confounding variables, so experiment is objective (e.g. there should be no subjectivity from the experimenter’s interventions and interpretations) and scientific * By isolating variables, the situation is not as in ‘real life’ so findings are not likely to be valid * Laboratory experiments usually lack validity of the task and therefore are not representative of true behaviour Milgram (1963) Study of Obedience Aim: To see whether people would obey and inflict harm on each another person using electric shocks, by following the orders of an authority figure. This was to see whether all individuals had the potential to cause harm like the Germans and the...
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...either from natural sources or from reactions mixtures. These compounds are seldom pure and are usually contaminated with small amounts of other similar compounds, which are found to exist together or formed during the reaction. In order to characterize them, it is important to purify them. 4. PROCESSES FOR PURIFICATION 1. Crystallization 2. Sublimation 3. Distillation 4. Chromatography 5. Differential Extraction 6. Qualitative Analysis 5. 1. CRYSTALLIZATION Aim To separate a solid compound in pure and geometrical form. Principle A saturated solution of the impure substance in a suitable solvent is made at a temperature higher than the room temperature. On cooling this solution, the substance reappears in the form of well shaped crystals. Process Purification by crystallization involves the following steps: Choice of solvent Preparation of solution Filtration of the solution Separating the crystals Drying of crystals Example Crystallisation of Phthalic acid 6. 2. SUBLIMATION Aim To separate volatile solids, which pass directly into vapour state on heating from a non-volatile solid. Principle A mixture of solid substances, such as camphor, benzoic acid, ammonium chloride, iodine etc., containing non-volatile substances, when heated, change directly into vapour without passing through the liquid state. Process 7. Fig :-Sublimation 8. 3. DISTILLATION Aim To separate a solution of a solid in a liquid and for separating a solution of two liquids whose boiling points are different...
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...1.1 INTRODUCTION The combination of visual and auditory information at the human-computer interface is a natural step forward. In everyday life both senses combine to give complementary information about the world; they are interdependent. The visual system gives us detailed data about a small area of focus whereas the auditory system provides general data from all around, alerting us to things outside our peripheral vision. The combination of these two senses gives much of the information we need about our everyday environment. Dannenberg & Blattner ([23], pp xviii-xix) discuss some of the advantages of using this approach in multimedia/multimodal computer systems: "In our interaction with the world around us, we use many senses. Through each sense we interpret the external world using representations and organisations to accommodate that use. The senses enhance each other in various ways, adding synergies or further informational dimensions". They go on to say: "People communicate more effectively through multiple channels. ... Music and other sound in film or drama can be used to communicate aspects of the plot or situation that are not verbalised by the actors. Ancient drama used a chorus and musicians to put the action into its proper setting without interfering with the plot. Similarly, non-speech audio messages can communicate to the computer user without interfering with an application". These advantages can be brought to the multimodal human-computer interface...
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...How Natural Doctors Will Help You Achieve Optimal Health And Wellness Are you currently like lots of people who've never heard about the word Natural Physician? So many people are surprised to locate that these kinds of doctors exist and may really help people heal illnesses that many conventional doctors say is hopeless. Lots of people look for a Naturopath once they have "attempted everything" for his or her disease, but realize that they're getting nowhere with pharmaceutical medicines. Natural doctors are trained as primary care companies. They attend a college school of medicine where they learn a combination of traditional medicine practices together with alternative treatment. However, individuals experience with likely to visit a...
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...Executive Summary: The starting point of a plan is an analysis about the situation of the product. This analysis of background information is the research foundation that provides the basis of formulating objectives, create strategy and organize specific activities or tactics. Before the marketing communications campaign appears there are there are stages that undertaken to provide a successful marketing communication. Situational analysis that analyzed about the products and give a big help in out coming a successful product promotion. Another thing to be considering are determining the possible problems that may occur and how these difficulties will may convert into opportunities. After conducting this situational analysis, another thing to be consider is to make target market profile, this target market profile agrees to give information that would lead into effectiveness in choosing exact target market it contains the number of populace who are eager to be called as the target customer. It will measure the place about its probability in terms of product appearance. An objective is one of the important factor and essential to formulate efficient and effective advertising plan. Marketing objectives are the goals of the company with regards to their target market. Communications objectives, are goals and aim of the company that would turn the target audience persuade and motivate to buy the product. It typically refer to the goals of marketing communications have in affecting...
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...Planet Ark has encouraged environment change and sustainability for over twenty years and is specially focused on the impact we have on our planet and the sustainable ways we can use to minimize this impact. Planet Ark aims to ‘protect and enhance the natural environment’ (Planet Ark, 2013) and get individuals and businesses involved together to protect the planet and work towards sustainability. Planet Ark undertakes a special annual activity, National Tree Day, planting tress to provide for a sustainable future, which begun in 1996 and continued each year with growing support. One of the main points of focus for National Tree Day is to educate on and plant native trees and plants, creating a sustainable future for the environment by supporting local bio-diversity, however the question remains is Planet Ark achieving this and National Tree Day actively educating and making for a sustainable future? Through the use of various articles, Planet Ark’s own findings and reports and other critical analysis’s we will explore and discover how effective the ideas and the method in which they are carried out truly are. Considering Planet Ark’s prominent status and their devoted attitude to helping the environment, they are the ideal example to focus on. Through critical analysis the question will be answered, is Planet Ark’s National Tree Day successful at creating a sustainable future? Literature Review As Mieszkowicz &...
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...British Telecom’s Aims and Objectives • Social aims • Profit as an aim • Commercial aims • Service as an aim • Increase product awareness among the target audience by 30 percent in one year. • Inform target audience about features and benefits of our product. • Plans can then be made to achieve these targets. • Motivate the employees. It • Measure the progress towards to its stated aims. Marketing strategy of the company. Marketing strategy is a process that can allow an organisation to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be around the key concept that customer satisfaction is the main goal. The 3C's Model is a business model, which offers a strategical look at the factors needed for success. The 3C’s model points out that a strategist should focus on three key factors for success. In the construction of a business strategy, three main players must be taken into account: 1. The Corporation 2. The Customer 3. The Competitors The Corporation The Corporation needs strategies aiming to maximize the corporation’s strengths relative to the competition in the functional areas that are critical to achieve success in the industry The Customer Target a wider audience by offering promotions and freebies. The Competitors Competitor based strategies can be constructed by looking at possible...
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...In order to, the urban environment can be considered as a commercial product that it has to change according to the citizen’s desired during the time. This situation for big cities like Mashhad has a special status. Another side, Mashhad is a religious Metropolis and it attracts about 20 million pilgrims every year. Thus, migration to Mashhad with the aim of achieving to the job opportunities and better income is the main motivation for the youth immigrant. This fast growth rate of urban areas has given rise to immense social, economic and physical problems...
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...based on the quantitative measurements of some characteristics. It is applicable to phenomena that can be measures in terms of quantities. Early forms of research originated in the natural sciences such as biology, chemistry, physics, geology etc and is concerned with investigating things that could be observed and measured. Such observations and measurements can be made objectively and repeated by other researchers. This type of research tells us how often or how many people behave in a certain way. Quantitative Research is a more logical and detailed approach which provides a measure of what people think from a statistical and numerical point of view. It can gather a large amount of data that can be easily organised and manipulated into reports for analysis. Qualitative Research on the other hand is concerned with qualitative phenomena i.e. phenomena relating to or involving quality or kind. It is especially important in the behavioural sciences like psychology, sociology, anthropology etc where the aim is to discover the underlying motives of human behaviour. This type of research aims at discovering the underlying motives and desires. Qualitative research attempts to increase our understanding of why things are the way they are in our social world and why people act the way they do. Its aim is to help us understand the world in which we live and why things are the way they are. Unlike Quantitative research which relies on numbers and data, qualitative research is more...
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...Marketplace Analysis of Whole Foods Charles Griffith University of St. Mary Marketing Management MGT-704 MARKETPLACE ANALYSIS OF WHOLE FOODS “With great courage, integrity, and love – we embrace our responsibility to co-create a world where each of us, our communities and our planet can flourish. All while celebrating the sheer love and joy of food” (Whole Foods, 2015). This is Whole Food’s “higher purpose statement”. This statement expresses and delivers what Whole Foods, as an organization, believes and what must be apparent to the consumer. As an organization founded with the drive to bring the freshest and most natural products to consumers, Whole Foods must maintain alignment with that core philosophy. Created in response to the lack of organic and natural options of the traditional grocery stores and chains Whole Foods has grown from its origins in a three story house in Austin to the multi-billion dollar enterprise it is today without sacrificing this core value (Harrison, 2014). This is very important: The continued development and growth of Whole Foods must maintain this core philosophy. The platform for value creation is rooted in market share growth and consistent and well defined organizational philosophy (Deshpande, R. & Webster, F. 1989). Keeping Whole Food’s core philosophy in mind, strategy for growth of the business and recapturing of market share are the primary goals of this analysis. The supermarket and “other grocery” markets within the United...
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...Zimbabwe University Faculty of Agriculture and Natural Sciences Department of Mathematics and Computer Science Student: Sigwadhi Teddy M149125 Research Project (HSOR 460) Proposal Presentation in partial fulfilment of BSc. 4th Year Special Honours Degree in Operations Research and Statistics Supervisor: Mr. R. Mawonike Research Topic Queuing theory based approach to the analysis of sales checkout at Montagu Spar supermarket Location: Avenues Area, Harare, Zimbabwe Background of the study • Zimbabwe is an important emerging country among the developing countries. • The Spar Montagu has been chosen to be the research object primarily because of its clientele which have different buying behaviors. There are a mix of customers, low to high class customers and it has been seen to provide interesting results on the busy and non busy periods. • The main purpose of this project is to study the application of queuing theory and to evaluate the parameters involved in the service unit for the sales checkout operation in Spar Montagu supermarket Background of the study continued… • Queuing theory is the theory of waiting lines and service provision • A mathematical model is to be developed to analyse the performance of the checking out service unit • Two parameters need to be determined from the data collected in the supermarket through the mathematical model to the service point. • One parameter is the customer arrival rate to the service point per hour • The other is the rate of service...
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...identifies the points of parity and points of difference of a brand in relation to its competitors. Manly council is located eight kilometers from Sydney’s Central Business District and has a population of approximately 40,000. The Council uses a wide variety of marketing strategies to create brand awareness, two of which will be discussed in this report: Brand Positioning through marketing to distinct demographics and Manly Council developing an online presence through social media. The report evaluates the brand theories along side Manly Councils Marketing Strategies and concludes that the brand marketing is consistent and relevant towards attracting people into its district. It is recommended that: * To gain a larger cliental, Manly Council must continue creating awareness of the upgrades and developments being made. * Advertisements should be addressing the needs of more subgroups/demographics. * Combining the social media Facebook forums of Manly council and Hello Manly will form a larger market to create brand awareness. * Updating and monitoring the pages weekly to enhance social activity * Finding ways to form discussions among customers to gain market research Table of Contents Page Number Title Page 1 Executive Summary 2 Table of Contents 3 Introduction 4 Theories and Concepts 5-6 i. Keller’s Brand Equity Theory ii. Brand Positioning: Points of Parity/Points of Difference...
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