...Final Project House of Quality (QFD) Table of Contents 1 Introduction 3 2 Abbreviations 3 3 House of Quality Summary 3 4 System Analysis 4 4.1 Voice of Costumer (Costumer requirements). Assumptions 4 4.3 Engineering hypothesis of the analysis. 5 4.4 AUDI S4 Sedan (2012) 5 4.4.1 Data Inputs (Importance) 6 4.4.2 Result Analysis. 7 4.5 BMW M3 Sedan (2012) 10 4.5.1 Data Inputs (Importance) 11 4.4.2 Result Analysis. 12 4.6 Mercedes Benz CLS63 AMG Sedan 15 4.6.1 Data Inputs (Importance) 16 4.6.2 Result Analysis. 17 5 Conclusion 19 6 References 20 Table of Figures Figure 1 - House of Quality Process Summary 5 Figure 2 - Audi S4 2012 6 Figure 3 - AUDI S4 HOQ 7 Figure 4 - BMW M3 2012 11 Figure 5 - BMW M3 HOQ 12 Figure 6 - Mercedes Benz CLS63 AMG 16 Figure 7 - Mercedes Benz CLS63 AMG 2012 HOQ 16 1 Introduction The objective of this project is to understand what user trade-offs were selected and prioritized when each of the three systems were being developed. The Systems to be analyzed will be: • 2012 Audi S4 Sedan • 2012 BMW M3 Sedan • 2012 CLS63 AMG Sedan In order to understand this relationship, a reverse engineering concept will be done using the QFD-HOQ model on all three of the above systems. Traditional Enginnering concepts will be utilized during the system analysis making design considerations (i.e. speed vs. weight vs. acceleration) all of these systems...
Words: 4067 - Pages: 17
...international roaming in 1981. Nokia introducing the first car phone in 1982 and in 1991, Harri Holkeri- the Finish prime minister by then, makes the world’s first GSM phone call with Nokia handset. The strategic decision to invest in telecommunication has paid off and by 1998 Nokia is the world’s number one in mobile phones. Between 1996 and 2001, Nokia’s turnover increases almost fivefold from 6.5 billion Euro to 31 billion Euro. In 2005, Nokia sells its One billionth phone. In 2007 the company has 35% of the mobile network share market. ”As the new millennium dawns, everything changes. New technology enables the internet to go mobile, opening up a world of possibilities for mobile users. No longer are phones just for phone calls.” (Nokia, 2013a) Corporate planning & Vision Nokia’s mission is simple: Connecting People. Except the well-known mobile technology production, Nokia has more production lines like audiovisual signal/data processing and communications, multimedia equipment, satellite and cable receivers. In the early 1990s, Nokia makes a major shift in its activities and becoming a telecommunications focused company. Nokia had effectively decided that the future lies in telecommunications products, and strikes the global rather than simply the national market. Nokia starts expanding its manufacturing in 7 countries and its products sells in 130 countries. Lately Nokia concentrates its energy mostly in navigation, third generation mobile phones, and smartphones...
Words: 2796 - Pages: 12
...THE NAME GIVEN TO THE NEW MEMBER OF THE AUDI IS A3 SPORTSBACK WHICH IS ACTUALLY A COMBINATION OF A SPORTS CAR PERFORMANCE AND A HATCHBACK DESIGN WHICH IS THE ANSWER TO THE MERCEDES-BENZ CLA COMPACT SEDAN.WITH PREVIOUS SUCCESS OF A3 TWO-DOOR AUDI HAS NOW DECIDE TO LAUNCH A MORE PRACTICAL AND A UPDATED VERSION OF A3 .THE LONGER , WIDER AND THE LOWER SEDAN HAS SHARP CRISP LINES WHICH ADD ON TO THE CHARACTER OF THE CAR AND WITH THE ADDED SPOILER ENHANCES THE MASCULINITY OF THE CAR AND WITH TRADEMARKED SINGLE-FRAME RADIATOR GRILL IS THE PRIMARY DESIGN ELEMENT UP FRONT THE BUMPERS WHICH WORKS AS THE LARGE AIR INLET TOO. LED DAYTIME RUNNING LIGHTS FORM VISUALLY UNIFORM CONTOURS OF LIGHT AT THE UPPER AND LOWER SECTIONS. THE TURN SIGNAL IS IN THE TAPERED INNER CORNER UNDERNEATH A CHROMED STRIP WHILE THE EXTERIOR IS IMPRESSIVE, INSIDE OF THE CAR IS FILLED WITH LUXURIES SUCH AS BANG & OLUFSEN AUDIO SYSTEM , MMI 7-INCH NAVIGATION DISPLAY WHICH EXTENDS ELECTRONICALLY FROM INSTRUMENTAL PANEL , LED LIGHTING , 4G LTE CONNECTIVITY AND MANY MORE THE FEEL INSIDE THE CAR IS PREMIUM INDEED THE DASHBOARD INTERIOR FITTINGS ARE LIFTED STRAIGHT OUT OF THE OTHER A3S SO THE DESIGN IS SIMPLE AND ELEGANT WITH THE DENSE AND LUSTROUS MATERIAL WHICH IS USED AND NOT TO FORGET THE EXTRA PREMIUM SEATS WHICH IS WRAPPED WITH MILANO LEATHER AND A COMBINATION OF PEARL NAPPA LEATHER. AUDI WILL AGAIN OFFER ITS TDI ENGINE AMONGST THE SELECTION: A TURBOCHARGED 1.8-LITER ENGINE CAPABLE OF 170 HP AND 180 LB-FT OF TORQUE...
Words: 384 - Pages: 2
...Automobiles Teresa J. Rothaar Wilmington University Genesis to Revelation: Automobiles When Mercedes created the first modern automobile in 1901 (History.com), the car served one purpose: transportation. Over a century later, the primary purpose of the automobile is still transportation, but the modern car can do much more than move people and possessions from Point A to Point B. The 1980’s television series Knight Rider featured KITT, a talking, self-driving car with almost as many features as a TARDIS. At the time, the concept was pure science fiction, but many of KITT’s features are a reality in modern automobiles (The Economist, 2009). 21st century cars can make and receive telephone calls, play DVD’s and stream music from MP3 players, warn drivers of road hazards, park themselves, and provide turn-by-turn driving directions. The Connected Car While Google’s driverless car was all over the news in 2014, an article published in The Economist in September argues that the “connected car”—able to communicate with the driver, passengers, and other vehicles—is what will pave the way to a driverless vehicle. The ability to connect a mobile phone to a car via Bluetooth, and proceed to make and receive calls with voice commands directed at a dashboard interface, has existed for several years; even some economy cars now boast this feature. A truly “connected” car takes this technology further with smartphone apps that allow drivers to control certain functions; for...
Words: 905 - Pages: 4
...My dream car When most people think about their dream car, they fantasize and dream cars such as a Lamborghini, Bugatti, Maybach Exelero, Porsche, Lykan Hypersport, Ferrari, Mercedes Benz, Aston Martin One-77, etc. However, some people like to keep it simple. I am one of those people. I do not dream about over the line expensive cars, I dream about a car that fits both my current and future needs as well as what’s best for the planet. My dream car is a Smart fortwo Brabus. This is my dream car because for eight reasons. Those reasons include style, high gas mileage, maneuvers well, the comfortable feeling, easy to clean, I don't have to take someone who I don't want in my car, the storage compartment in the back and technology. I have a car which is named Chevrolet Geo-Metro which was introduced in 1992. It is not a car many teens who be happy to say they own. I have seen many different cars but this car is something different. This car has an engine of 3-Cyl, 1.0 Liter with the 55-79 horsepower and 58-75 lb. of torque. This Geo-Metro has some smooth features in it such as the hard roof, seatbelts that are connected to the windows and its unique shape which gives an edgy look. In addition, the Chevrolet Geo-Metro has manual gears in it. It can catch the speed of 55 mph in a matter of seconds. The fastest car ever right? I know that maybe slow to others. But nowadays there are faster and bigger cars than the Geo-Metro. I have a dream of having a Smart fortwo Brabus...
Words: 687 - Pages: 3
...Hybrid Cars Hybrid Cars “Some hybrid cars are ahead of our current times. Others tend to turn heads because of their cut and dry appearance as they travel the streets. Either way, they are becoming increasingly popular. Many drivers have decided that hybrid cars are more adept because of their fuel efficiency and their ability to conserve our environment. Others appreciate the savings at the pump and admire the convenience of filling up less often” (Hewitt, Lyons, Suchocki, & Yeh, 2007). So which hybrid cars have the best technology, manufacturing, price, and impact on our environment? According to Kelley Blue Book, as of June 2012, the highest consumer rated hybrids are listed below along with their scores: 1. 2012 Toyota Prius C 9.7 / 10 2. 2011 BMW X6 9.5 / 10 3. 2011 Mercedes-Benz S-Class 9.4 / 10 4. 2011 Lincoln MKZ 9.2 / 10 5. 2011 Honda CR-Z 9.2 / 10 (Listing provided by Kelley Blue Book, www.kbb.com, 2012) “The 2012 Toyota Prius C is the number one choice of consumers. The biggest advantages begin with the low starting price below $20,000. It has an augmented body and great battery and powertrain position. It is great for fuel economy as it allows better than 50 miles per gallon. The size of this vehicle is also admirable because it is convenient when trying to find a place to park. The gas engine is conjoined with an electric motor and the system also holds braking energy in a nickel metal hydride battery...
Words: 2879 - Pages: 12
...As the founder of the automotive industry, Mercedes-Benz has established and maintained a great brand image in the people's minds where it has reached the top of the pyramid, the resonance as a classical prestigious car in terms of durability, high performance, innovation, premium of engineering, as it has invented the first engine. It has a high reputation, goodwill, and customer loyalty as its focus is on customer service, satisfaction and give them the sufficient and efficient value that they deserve, which led to a high brand recognition. The three-pointed star trademark reflects the ambition and determination of Mr. Daimler, the inventor, who wanted to show that his motors are suitable for 'land, water and air'. It uses a communication approach which tells their story of innovation, "One day this star will shine over our triumphant factories" he said. It has many core values which distinguish it from its rivals, like, integrity. It is known for taking very clear, steady and honest actions, and abiding by great ethical standards. Also collaboration; it's supporting team work and gives its employees great encouragement and boost morale, also monetary support, so they give their best to achieve the corporation's goals. Moreover, it empowers them to take risks and initiatives for better future. Moreover, trust and safety which are provided for employees and customers. Strengths | Weaknesses | * High brand equity. * Powerful brand name & recognition. * Blue...
Words: 3612 - Pages: 15
...THE 10 MOST EXPENSIVE CARS... EVER The priciest cars in the world are as much specimens of automotive engineering as they are moving masterpieces of luxury. These are the most nimble, fastest, and innovative machines on the road. Exotic, lightweight materials in the body, dashboards that resemble fighter-jet cockpits, and leather from floor to ceiling are just a few of the standard bells and whistles one can expect when you own one of the meticulous pieces if metal. All of them cost more than most Americans spend on a home. From a $500,000 Mercedes that goes 200-plus mph, to the ultimate in Aston Martin design for $1.4 million, to a $2.1 million Swedish creation that could compete in Formula One — here are the most expensive street-legal cars ever made. (Prices reflect what these cars sold for at the time of production, not at auction years later.) 1. Koenigsegg CCXR — $2,173,950 The CCXR hits zero to 60 mph in just 2.9 seconds and tops out at 250 mph, and the technology that goes into creating such a driving specimen is reflected in the price tag. Carbon ceramic brakes, Formula One-style traction control and a carbon fiber and aluminum honeycomb chassis all come standard on this car, which is hand built by a team of 45 Swedes. Other bells and whistles include a removable hardtop with a glass roof that can be stored under the front hood, leather carpets and a hydraulic lifting system. As a bonus, the CCXR is environmentally friendly; it burns either gasoline or ethanol....
Words: 1500 - Pages: 6
...Mercedes Benz G-Wagon We all want the perfect SUV for our road trips and to just to drive around.The Mercedes G-Wagon is the best SUV on the market for people who enjoy driving larger cars.This vehicle is the finest choice for a SUV due to its luxurious features, the performance of this SUV is outstanding,the appearance of the vehicle is captivating and no corners were cut in quality given its price.The main aspects we look for in a SUV are the aesthetics, performance and the technology within. Created to destroy challenges on six continents, the 36-year evolution of the G-Class keeps raising the bar of refinement. From its advanced lighting system to its classic upright shape, its purposeful elegance is both unmistakable and undeniable. The appearance of the G-Class reflects its confident capability on any terrain on the globe.It feels like no other SUV, because it is built like no other SUV “Its sturdy ladder frame and galvanized steel body are hand-welded”. The frame is applied with hot wax to resist corrosion. Even its wiring harnesses are hand-loomed. It takes more than 40 hours to craft each G-Class entirely by hand. Beyond strength, more than quality, how a G-Class comes to life gives it an unwavering character. Even with its impressive new design, user- friendly layout and advanced luxuries, the G-Class interior remains a living tribute to a tradition of handcraftsmanship that has vanished from the earth.Exquisitely handcrafted designo leather and interior trim...
Words: 775 - Pages: 4
...Google Self-Driving Car Pranaw Kumar 500639475 MB8103 Submitted to Dr. Dale Carl 2nd October 2014 Ryerson University Toronto, Ontario, 2014 Table of Contents Executive Summary 3 Introduction 4 Macro Environmental Analysis 5 PESTEL 5 Political 5 Economic 5 Social 5 Technological 6 Environmental 6 Legal 6 Summary 7 Micro Environmental Analysis 7 Porter’s Five Forces 7 Bargaining Power of supplier 7 Threat of substitutes 8 Bargaining power of customers 8 Threat of New entrants 8 Competitive rivalry 8 Summary 9 Conclusion 10 References 11 Executive Summary With continuous change in technology there is always continuous advancement in life style, and Google Self-drive car is going to be one of the biggest changes among them. This type of autonomous system always leaves long and prominent impact on the society and the environment. The whole world is moving towards more and more robotic systems where people just provide voice command or just a program and robotic system does the task automatically. This car can be a stepping stone towards such autonomous enhancement. There are many big players in auto industry who are trying to come into this futuristic field like BMW, Mercedes, Audi and many more, however Google’s self drive car stands apart in terms of completely autonomous car ‘no human interference’. This actually has some implication where human psychology interferes. Human by nature tries to keep control in their...
Words: 2684 - Pages: 11
...Ryan Mickiewicz Final Paper BUS 301-01 December 2, 2013 1. Open systems can be used to define living organisms, markets, economies and organizations. In this class we have used the open systems model to describe organizations. An open system operates by transforming inputs into outputs by constantly interacting with its external environment through feedback. Inputs in open systems include data (information and knowledge), labor, raw materials, capital and technology. Data includes raw facts and summaries, information from research that was previously conducted and expert knowledge. Labor is defined by employees who carry out any processes within the organization, from a custodian to a manager. Raw materials are the products or pieces from which a company makes its products. If we were talking about Frank’s Pizza Shop, the raw materials would be the dough, pepperoni, sausage, chicken and any other toppings used on the pizzas. Data at Frank’s Pizza would include blueprints and business strategies from other successful pizza shops, personal knowledge from owners of both successful and unsuccessful businesses in the area and any other knowledge business owners in the area are willing to give. Technology includes machines, IT hardware and software. At Frank’s Pizza, the technology would include the ovens, refrigerators, freezers, registers, phones and any other technology management choose. Finally, most companies need capital, or money to start operations. All of these inputs...
Words: 1646 - Pages: 7
...Garmin is a Swiss company that develops consumer, aviation, and marine technologies for the Global Positioning System (GPS). It was founded in 1989 by Gerry Burrell and Min Kao in Lenexa, Kansas as ProNav, and in 2010 was incorporated in Schaffhausen, Switzerland, as the headquarters and successor to Garmin Cayman, which until then, had served as a holding company for Garmin corporation. Though their claim to fame came from their pioneering of marine and handheld GPS' for the US Army, they have since expanded into the commercial market focusing on the design, manufacturing, and marketing of a diverse family of hand-held, portable, and fixed navigation and communications products. According to the company, Garmin is a leader in providing “navigation, communication, information devices and applications, most of which are enabled by GPS technology”. Garmin’s stated goal in creating these devices is to enrich the lives of their customers, by providing high quality products that create value for consumers. Classified as a technology and scientific instruments company, it operates in five business sectors which serve the marine, outdoor, fitness, automotive, and aviation markets. The company advances the idea of their superiority in value and performance, ease of use, innovation, and ergonomics of its products, and offers an expansive array of solutions across its various segments. As a result of the variety in the nature of the products and types of customers they serve, the segments...
Words: 1739 - Pages: 7
...Sedan Product – Audi A3 TG – SEC A 1 only , Traditionally wealthy families, Corporate executives, Landlords, politicians & Bureaucrats Brand Communication – Next Big Audi Main tagline is Lead by technology… Campaign Objective – Awareness & Buzz Strategy – WOM , IMC and lifestyle events…alliance with android…. Audi outlined its future goals regarding this while debuting a 10.2 inch Android tablet designed specifically for in-car use. Called the Mobile Audi Smart Display, it connects to the car via Wi-Fi. Passengers in an Audi vehicle will be able to use the tablet as a remote control for the car's audio, telephone, navigation and other connected functions. Campaign Type – Media Plan – Auto Show business..Life style magazines…Luxury Hotels & Resorts…Blog…mall activations..Blog… social media…celebrity endorsements…IPL7…world 20-20…3d Ads… Audi A3 Sedan Website… 60% is print, 15% would be traditional online spend, 15% social media and alternative digital, and 10% would be television. Measurement Metrics – Audi sedan cars existing in India with model and prices Audi A4 * Audi A4 2.0 TDI Celebration Edition * 25,99,000 * 16.55 * * New Audi A4 2.0 TDI Multitronic * 30,69,000 * 15.2 * * Audi A4 2.0 TDI 177 Bhp * 33,61,000 * 17.11 * * Audi A4 2.0 TDI 177 Bhp Premium Plus * 35,86,000 * 17.11 * * Audi A4 2.0 TDI 177 Bhp Technology Edition * 38,66,000 * 17.11 * Audi...
Words: 1193 - Pages: 5
...well as base-interior , and that was the reason why I had changed my mind : The luxury of Equus was not less than 7-series from BMW at all, but what made me impressed the most was the price: you can get a Fully Loaded Equus for only $61,000 compared to $95,000 for a BASE edition from BMW or Mercedes, it clearly beat them all . And when my professor said Equus had been used for Korean prime minister, I had no any reason to doubt the quality of this model Beside the luxury model such as Equus or Genesis, my thought had been changed either with compact sedan models, were 2014 Sonata and Elantra. One of my friend owned a 2005 Sonata, and he had a bunch of mechanic problem with it since he bought, I kept in mind that Hyundai cars did not come with quality. BUT, once again, my thought had been changed when I got inside model 2014 Sonata, I had to say that I was trully impressived about the interior as well as equiment which came with it. Another thing I had to admit was that the Interior space was so very large in both Sonata and Elantra. When I sat on rear seats, I noticed the leg-room was triple larger than my car, very comfortable for passengers for a long trip. Of course, a awesome car can not be sold if it comes with too high price, but $21,350 is so good for fully loaded model, it is still cheaper several hundred of dollars compare to BASE model 2014 Altima from Nissan. I...
Words: 611 - Pages: 3
...Technology Atari (from a Japanese verb meaning “to hit the target”) is a brand name owned by several different entities since its inception in 1972. Founded by Nolan Bushnell and Ted Dabney in 1972 Atari, Inc. was pioneer in arcade games, home video game consoles, and computers. The products such as Pong and the Atari 2600 assisted defining the electronic entertainment industry from the 1970’s to the mid-1980. In 1984, Atari Inc. was split, and the arcade division was turned into Atari Games Inc. Atari Games receive the rights to the original 1972-1984 arcade hardware properties, as well as the rights to use the logo and brand name with appended text “Games” on arcade games. Atari Consumer Electronic Division properties were in turn sold to Jack Tramiel’s Tramel Technology Ltd., which renames itself to Atari Corporation. On June 27, 1972 Atari, Inc. hired Al Alcorn as their first design engineer. Al Alcorn produces an arcade version of the Magnavox Odyssey’s Tennis game, which became Pong. In Japanese when a prediction comes true or when someone wins the lottery the word “Atari” is used. A project came up to design a successor to the 2600 started as soon as the system shipped. The original development team estimated that the 2600 had a lifespan of about 3 years, so they decided to build the most powerful machine they could, given that time frame. Mid-way through that time-frame, the home computer revolution was taking off, so the new machines were adapted, with the addition...
Words: 3387 - Pages: 14
