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Nba Player Dress Code; Racial Implications

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NBA Player Dress Code
Right or Wrong?

At the beginning of the 2004/05 season, the National Basketball Association (NBA) Commissioner David Stern enforced a dress code that requires players to wear particular attire prior to and after their games. This new rule has sparked plenty of controversy amongst the league, with experts, officials, and players all having their say on its intentions. Consequently, questions have been raised about the NBA’s management staff. Also, the link between the league and ‘hip-hop’ culture has brought about racial connotations.

The code itself states that business casual is compulsory during all team or league business, including bus rides to the stadium, press conferences and also injured players who sit on the sidelines. The excluded items include sleeveless shirts, shorts, t-shirts, jerseys, sports apparel (unless appropriate for the event (e.g., a basketball clinic), team-identified, and approved by the team), headgear of any kind, chains, sunglasses (whilst indoors) and headphones (other than on the team bus). This means no more oversized baggy pants and coats with ‘bling’ covering their body.

Although Stern claims otherwise, it is widely believed that the code was enforced in order to eliminate the hip-hop image the NBA has, making it a more fan-friendly league. The management was concerned on how the public viewed the NBA and their stars. Throughout press conferences before the code was enforced, the African-American players would be seen in oversized jackets, crooked hats and large rich chains around their necks. A lot of players argued that it is not how you dress but more how you present yourself, and that the dress code would not be eliminating any kind of image the NBA has. Stern disagrees, insisting that it is a more professional way of presenting the league and can then appeal not only to the younger people but also the elderly people.

The majority of the league (80 percent) is made up of African-Americans which has raised a lot of eyebrows as to whether or not the new code is largely influenced by this fact. One of the first players to express their views was the outspoken Indiana Pacers guard Stephen Jackson. Jackson, who is black, said that the dress code targets young black males because chains are associated with the hip-hop culture (Jackson wore four chains around his neck during the press conference in protest). He is not alone. Soon after his thoughts became public it was time for everyone else who had a problem with the code to speak out, as Boston Celtics guard Paul Pierce did. He agreed with Jackson that it had racist implications. Pierce said “When I saw the part about the chains, hip hop and throwback jerseys, I think that’s part of our culture. The NBA is young black males”.

Not only did players feel their culture being targeted but also their rights as people. All-star forward Vince Carter said “I just think people should be able to express themselves. As far as guys wearing what they want to wear, I’m all for that. Who really cares about what they wear from the bus to the locker room?”

The players dress choice to me, is what I think defines someone’s character. Hear are a few more quotes from the players and what it is that is wrong or right about the dress code according to them. Keep in mind this is only a very small fraction of complaints made by the players, and that they are personal opinions of that person only.

"I think it's a load of crap. I understand what they're trying to do with [forbidding] hats and 'do rags and [retro] jerseys and stuff. That's fine. But I don't understand why they would take it to this level. I think it's basically retarded.”
“I don't like the direction they're going, but who am I?"
- Spurs leader Tim Duncan, quoted in the Oct. 19 San Antonio Express-News. Duncan also said he might choose to stay in the locker room on nights he isn't playing.

"What they do, just like anything, they go to the extreme so they can get what they really want. It's like any negotiation. You ask for something completely outlandish, knowing that we'll meet you halfway when halfway is what you really wanted."
- Nets forward Richard Jefferson, quoted in the Oct. 19 New Jersey Bergen Record
"I have no problem dressing up ... because I know I'm a nice-looking guy. But as far as chains, I definitely feel that's a racial statement. Almost 100 percent of the guys in the league who are young and black wear big chains. So I definitely don't agree with that at all."
- Pacers swingman Stephen Jackson, quoted in the Oct. 19 Indianapolis Star

"Personally, I like it. I like to dress up. I kind of came in [the league] when it was ... sort of an unwritten code or law or whatever, that you look nice. It even got to the extreme, with guys [who] would go all out with the designer clothes and so forth. It was a little weird, the NBA turned into a fashion show. But I think it's good."
- Magic forward Grant Hill, quoted in the Oct. 19 Washington Post
"As far as when we're travelling, I don't see that as being necessary. We're the first ones at the arenas so no one sees us and then we're out of here and on a plane where no one sees us so why does it matter what we're wearing?"
- Wizards forward Antawn Jamison, quoted in the Oct. 13 Washington Post
"The players have been dressing in prison garb the last five or six years. All the stuff that goes on, it's like gangster, thuggery stuff. It's time. It's been time to do that. But one must remember where one came from. I was wearing bib overalls when I was a player one time. But I wasn't going to the games or events in them.
- Lakers head coach Phil Jackson, quoted in the Oct. 19 San Gabriel Valley Tribune
Many officials, coaches and general managers tend to disagree with the NBA players and believe that the dress code is beneficial not only for the league but for the athletes themselves. They believe that is it time the players start acting, dressing and looking like professionals in order to be taken seriously. NBA players are maturing adults and as maturing adults they should be ready for big responsibilities that being an NBA player thrusts upon them. This means that the ‘gangster’ and ‘thug’ like outfits need to be omitted in order to facilitate this growth.
Something else that could benefit from the dress code could be formal wear brands and clothing companies. The dress code encourages sponsorships. There are roughly 15 players on all 30 team rosters. 15 multiplied by 30 is 600. Multi Millionaires are not going to be seen in the same suit every single day meaning they are going to throw money at all different styles, colours and jackets. Multiply those 600 compulsory outfits by roughly 3-10 to cater for the different attire. It is a potential marketing explosion as the NBA could also become a fashion show where players look for the nicest most expensive clothing items. Already on the official NBA website you can access a link showing photos from the days ‘best dressed players’. This also promotes this type of clothing line and could spread as a new craze.
As much as Stern, or the NBA’s management squad may hate to admit, the NBA and hip-hop is a match made in heaven. The two are so far entwined with each other that they actually promote each other and make a lot of money from each other. At big NBA events such as the All-Star game and the Finals, the live performances always consists of the best hip-hop artists who are also often seen wearing NBA attire like a jersey. This can be seen in these recording artists’ video clips as well. Also at games, there are often ‘big name’ rappers and urban artists enjoying the action courtside at all arenas. The NBA players themselves generally enjoy the hip-hop brand of music aswell, which just makes their relationship stronger and more unbreakable. To bring in a rule to try and abandon this image and relationship to me seems brainless as it so far has been very good for the league. As for the code itself, I don’t mind it and think it is a good thing to see the players dress up and look like professionals. Personally, I don’t think that the code is racial; however, if the players are so heavily against it to the point where they protest I don’t think it is a good thing for the league after all. I know if I were a player in the league I would have no problem whatsoever with dressing up in million dollar suits every day.
Bibliography:
ESPN’s nightly American sports programme: ‘SportsCentre’ – (5:30pm-6:30pm) www.nba.com www.espn.com
All quotes taken from player press conferences seen on ‘SportsCentre’ and/or on nba.com or espn.com.

WORD COUNT: 1,500

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Tim Duncan

Stephen Jackson

Antawn Jamison

Above: Arguably the most talented and most classy NBA player ever – Michael Jordan, in comparison to one of the stars of today – Allen Iverson

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