...ORGANIZATIONS, AND STRATEGY NBA: Competing on Global Delivery With Akamai OS Streaming CASE 1 VIDEO CASE Systems SUMMARY The NBA uses Akamai’s global streaming video service to reach customers and strategic partners in Asia, Europe, the Middle East, Africa and North America with high quality video streams of NBA rich media content and programs. URL http://www.akamai.com/html/customers/testimonials/nba.html NOTE The Akamai video is a high-quality video that requires a broadband connection of greater than 5 Mbps. The video plays best at connection speeds of greater than 15 Mbps (cable or FIOS ISP speeds). If you have trouble playing it on a Mozilla browser (Firefox), switch to Internet Explorer. Also, if you let it play through once, the second playback will be smoother because some of the content is cached on local servers and your computer. Alternatively, find a campus or corporate network which has the requisite bandwidth. CASE The National Basketball Association (NBA) is the leading professional basketball league in the United States and Canada with 30 teams. The NBA is one of four North American professional sports leagues. The other leagues are the Major League Baseball, the National Football League, and the National Hockey League. While focused on the North America, the continued Chapter 3, Case 1 NBA: Competing on Global Delivery With Akamai OS Streaming 2 NBA has a large international following...
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...LAUDON CHAPTER 3 CASE 1 INFORMATION SYSTEMS, ORGANIZATIONS, AND STRATEGY NBA: Competing on Global Delivery With Akamai OS Streaming VIDEO CASE Systems TAGS SUMMARY Firm strategy; IT strategy; value chain; network based strategies; strategic ecosystems; strategic partners. The NBA uses Akamai’s global streaming video service to reach customers and strategic partners in Asia, Europe, the Middle East, Africa and North America with high quality video streams of NBA rich media content and programs. http://www.akamai.com/html/customers/testimonials/nba.html The Akamai video is a high quality video that requires a broadband connection of greater than 5 MBPS. The video plays best at connection speeds of greater than 15 MBPS (Cable or FIOS ISP speeds). If you have trouble playing it on a Mozilla browser (Firefox), switch to Internet Explorer. Also, if you let it play through once, the second playback will be smoother because some of the content is cached on local servers and your computer. Alternatively, find a campus or corporate network which has the requisite bandwidth. URL NOTE CASE “The National Basketball Association (NBA) is North America’s premier professional men’s basketball league, composed of thirty teams: twenty-nine in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball continued Chapter 3 Case 1 NBa: CompetiNg oN gloBal...
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...Over the past decade we have observed the growth and development of American professional sports leagues, both on the national scale and globally. The National Basketball Association (NBA) and National Football League (NFL) have both cleaned up their image through their participation in various environmental and community programs such as NBA Cares, NFL PLAY 60, NFL Green Team, and A Crucial Catch. Unfortunately, major legal and ethical situations have arisen which adversely affect each league in different ways. This paper details such social responsibility efforts mentioned above, as well as others, and aims to present the ethical and legal issues surrounding former Baltimore Ravens running-back, Ray Rice, and former Los Angeles Clippers owner, Donald Sterling. NFL Issues: Over the years, many professional athletes have had legal issues. Some have been banned from professional sports, while others went to jail or got away with murder. At some point, however, a business needs to consider ethics. Even though it may not be the best financial decision, doing what is right is paramount. On February 15, 2014, at the Revel Casino in Atlantic City, New Jersey, pro-bowl running-back, Ray Rice, was arrested with his fiancée, Janay, on simple assault charges. On February 19th, a video emerged of Rice dragging his unconscious fiancée out of an elevator by her shoulders. The Ravens’ organization was quick to defend Rice, affirming that he is a man of good character. Rice...
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...NBA Case 1. Using Porter’s competitive forces model, analyze the NBA’s market situation. How does the use of Akamai help the NBA compete in the market? First by analyzing the NBA’s market by utilizing Porter’s competitive forces model, we need to look at potential entrants, suppliers, substitute products, and customers. Now potential entrants that could be competitors to the NBA could be less prestigious basketball leagues, national leagues, and other professional sports leagues that try to take away their customers like the NHL or MLB. As for substitute products other professional sports would also fall under this category as well along with amateur content uploaded onto other streaming sites that would lure consumers away from the NBA main website like Youtube for instance. As for customers, their bargaining power is very high in this business because they have several alternatives from television, to live games, and radio. One of the advantages that NBA.com has is its additional content when it comes to statistics and scores of other teams as well as insights and commentaries on matches. Akamai helps the NBA compete in the world market by allowing basketball fans throughout the world to access as fast as possible NBA’s virtual assets. It also allows the NBA to focus on specialized niche. 2. Using Porter’s generic strategies model, what do you think is the NBA’s overall strategy or strategies? The NBA’s overall strategy is differentiation. This is because...
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...Essentials of MIS 11 Video Cases Essentials of Management Information Systems: Managing the Digital Firm, 11th Edition Kenneth Laudon and Jane Laudon Azimuth Interactive, Inc. Copyright 2014 Questions and Answers Chapter 1: Business Information Systems in Your Career Case 1: UPS Global Operations with the DIAD 1. List the various ways that DIAD improves customer service. Faster pickup and delivery schedules. Real-time tracking of packages based on bar code technology, and using Wi-Fi and cellular connections; a local Bluetooth network to connect the driver with the truck. GPS built into the unit to help drivers locate delivery and pickup locations. Color screen for customer to read shipping documents. 2. Write out the steps a package takes from pick-up by a UPS driver to delivery including the role of DIAD, the UPS Data Center, and the UPS Package Center. • Smart label created • Information sent to processing center • Information processed—stored, address corrected • Information matched to dispatch plan • Package is sorted • Another label is printed specifying delivery truck and position on truck • Geo software used to continuously update dispatch plans for trucks based on current load • Information is displayed on the DIAD IV identifying drop off order, position on truck • At delivery, package scanned. Information sent wirelessly to processing center ...
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...NBA: Cạnh tranh về phân phối toàn cầu với Akamai dòng OS Tóm tắt: NBA sử dụng dịch vụ dòng video toàn cầu của Akamai để tiếp cận khách hàng và đối tác chiến lược ở Châu Á, Châu Âu, Trung Đông, châu Phi, Bắc Mĩ với các dòng video chất lượng cao có nội dung và chương trình đa phương tiện của NBA. Note: Video Akamai là một video chất lượng cao đòi hỏi một kết nối băng thông rộng lớn hơn 5 Mbps. Video chạy tốt nhất ở tốc độ kết nối lớn hơn 15 Mbps ( cáp hoặc tốc độ FIOS ISP). Nếu bạn gặp một vài vấn đề khi chơi nó trên trình duyệt Mozzila (Firefox), chuyển sang Internet Explorer. Ngoài ra, nếu bạn để nó chơi qua một lần, lần phát thứ hai sẽ mượt mà hơn bởi vì có một số các nội dung đã được lưu trữ trên máy chủ của địa phương và máy tính của bạn. Ngoài ra, tìm mạng của khu trường học hoặc công ty mà có băng thông cần thiết. Case: Hiệp hội bóng rổ quốc gia (NBA) là giải đấu bóng rổ chuyên nghiệp hàng đầu tại Mỹ và Canada với 30 đội. NBA là một trong bốn giải đấu thể thao chuyên nghiệp của Bắc Mĩ. Những giải đấu khác như giải đấu bóng chày thiếu niên, giải đấu bóng đá quốc gia và giải đấu khúc côn cầu. Mặc dù tập trung vào Bắc Mỹ, nhưng NBA vẫn có đội ngũ người quốc tế ủng hộ, và được truyền hình ở 212 quốc gia và 42 ngôn ngữ trên khắp thế giới. Càng ngày người hâm một càng mong muốn và mong chờ vào video trận đấu chất lượng cao, RSS feeds, widget và giải đấu thú vị. NBA.com có một bảng kiểm kê với hơn 400.000 tài sản kỹ thuật số bao gồm 15000 video. Năm ngoái, đã...
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...Top Movers NBC cancels two shows | Baby born in Barnes & Noble NBA great arrested at airport | Soccer legend's $53M debt Lara Flynn Boyle without makeup? | Kristen Bell marries Alleged Mo. rape: Mom has recordings | Asteroid 2032? Stephen Arnell's new baby | Jamie-Lynn Sigler's baby pic Nicollette Sheridan loses | Pregnant Gwen Stefani's debut New 'sea serpent' found | Ancient Utah rock toppled Record 132-lb. carp caught | Danica gets new sponsor Joe Jonas & Camilla Belle's reunion | Matthew Perry's split Kate plays ball in heels | Drug-smuggling cat caught Tom Welling, wife divorcing | Kendall & North hold hands A-Rod denies $305K payout | Jordan's mansion for sale Duhamel on baby No. 2 | 'Duck Dynasty' stars shaven WATCH VIDEOS Image: Video still of Chinese military destroying wasp nest (Courtesy of StupidVideos) Flamethrower takes out wasp nest You know those must have been some scary bees when the Chinese military decides to send in troops. Flesh-eating street drug rises in popularity Watch the stunning trailer for NBA 2k14 Will these giant pandas fall in love? Awesome apps for finding weekend fun See Lea Michele's sweet-faced new pup Skull fossil could change view of evolution WHAT DO YOU THINK? Image: Jack-o'-lantern (© Moncherie/Getty Images) Americans will spend nearly $7 billion on Halloween This year's anticipated average per-person outlay of $75.03 is down from last year. How much will you spend on Halloween? Zero: I don't celebrate...
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...basketball season). John Brill also said that, There is one major difference between the two associations, however. NBA players get paid for the revenue they help bring in while NCAA athletes receive no monetary compensation. The promise of a free education is not enough anymore if the NCAA wants to act as a money making business, and not reward those who help make it profitable. The NCAA do not pay their athletes for the profit they bring in. However, this is the opposite in the NBA. NBA players are in video games, have jersey replicas sold, T-Shirts, etc. and they are paid for all of this. In the NCAA, players have to do everything but this. These athletes play just as hard as these NBA players and they get more attention than the NBA during March Madness. Also, Aja Frost said, “Look at March Madness. Most of the guys are black, they’re coming from inner-city neighborhoods, and — in many cases — broken families with modest incomes,” he says. “CBS is going to pay the NCAA $800 million this year to broadcast the tournament, and the guys who are responsible for playing are getting ripped off. ” Most kids need money to survive because their family is poor and they need more money. They are good at the sports they play so they set their sights for the pros. The people who trigger this off, they do not get paid. Instead, they only get celebrated like in the NBA except no money. John Brill finds that, “Amateurism then serves as the guise used by the NCAA to take advantage of gifted...
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...No one player has ever had size, speed, athleticism, skill and smarts all in one player. It’s almost as if he were made in a lab because he what kid create on video games. He could dominate almost any sport. The Unwinnable Fight Obvious Statement: Steph is new and exciting while LeBron is old and boring Sadly NBA fans have become numb to the greatness of LeBron. The man puts up MVP caliber numbers on a yearly basis, but the problem is we’ve come to expect it. Nothing he does surprises anyone any more. When he gets a triple-double or scored 40 points instead of being amazed we look at him as if he’s supposed to be able to do that. With Steph it is the opposite. He’s new and exciting and as fans we love that. Everything he does is on social media within seconds because the world stops whenever he has the ball in his hands. We are amazed by everything he does, while with LeBron it takes him playing the way he played in the NBA Finals to gives him the credit he deserves. He’s Goliath, Steph is David and we all know how that story played out. The little guy always wins in the end because it makes for a better...
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...Social Media Marketing: Getting the Point Across Walter Williams Strayer University Introduction In an age where technology is everything social media marketing has become a major instrument in organizations’ advertising strategies. With the development of several social networks such as Facebook, Twitter, and Instagram there are so many avenues available for companies to advertise their products and services. In this paper I will be discussing why the use of social media marketing has increased dramatically for businesses, the advantages and disadvantages of social media marketing for entrepreneurs, how Pepsi has gain an edge with customer insight with the use of social media marketing, the impact that social media marketing will have over the next decade, and the skills need to take advantages of social media marketing. I will also provide two businesses that use social media marketing and how their use allows them to gain an edge on competition. Social Media Marketing Today Social media marketing has experienced a large increase over the last couple years. An overwhelming 94 percent of marketers, when surveyed, stated they employ social media marketing in their advertising (Stelzner, p. 10). Although, according to Stelzner, this number dropped 7% from the previous year, social media marketing is still highly beneficial to a vast majority of businesses. Influencing the power of content and social media marketing can help increase customer fan base and audience...
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...Sports Marketing Case Study LeBron James: An Endorsement Superstar Problem Identification: * LeBron James was a basketball superstar right out of high school. At such a young age he possessed the talent that would make his name known throughout the world of basketball. His most important move in terms of revenue had been made off of the court, which lands him as one of the highest paid athletes to this day. * Aaron Goodwin was LeBron’s agent until 2005. He was a diving force in negotiating LeBron’s Nike endorsement. This endorsement was worth $90 million which propelled James into a league of his own in terms of the endorsement world. * When LeBron fired his agent, he produced his own “LRMR”, a firm established to focus on all of his business and marketing ventures. This is a smart move in the overall scheme of things because it would allow him to have more freedom to make his own moves. Also, the group consisted of a childhood friend Maverick Carter, which would reveal that the firm had a friendly internal relationship. Trust is a key factor when making business moves and that is what LeBron has with Carter. * A key problem from this move would be that Aaron Goodwin has prior experience in being an agent. He has prior experience in handling endorsement deals and business ventures for his athletes. When LeBron moved on, he made a big risk by making his own firm. He would risk his agents’ connections, experience, and guidance. * Decisions between...
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...Case 2 – Adidas Brand in the Hand Introduction This case deals largely with mobile and modern advertising. In the case it introduces Adidas’ first experiences with mobile marketing and how it was success. This was due largely to the increase in wireless technology becoming so abundant. The usage of this technology became apparently significant to people in their everyday life and Adidas took full advantage of that by advertising through cell phones (ring tones, applets, etc.) and even through some of the first massive Internet ads. Their ads were so successful they crashed the site. This lent immediate attention to the power of advertising through various and popular mediums. Adidas was one of the first organizations to utilize online advertisements to their potential. They saw trends and reacted upon them. If one looks at exhibit 1, media consumption is based highly on wireless media. Their utilization of online media boosted their awareness extensively, however it is mentioned that their profit margin was slim in some cases. An example of one of their successful campaigns came when they released an applet that allowed one to view live scores. Their projected sales were 30,000, however when they release the product halfway through the campaign they already more than doubled that number. A key fact to note is that Adidas significantly less money on mobile media advertising than in Asia-Pacific or in Europe by roughly $4,000,000,000. Another note is that Adidas...
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...NEW! Hands-on cases and projects: There's no better way to learn about MIS than by delving in. The hands-on practice this text offers through its cases and projects gives students the practice they need to better understand the concepts and applications of MIS. NEW! The Association to Advance Collegiate Schools of Business (AACSB) connection: This text supports the efforts of AACSB to encourage assessment-based education. By using this test, professors can prove that by AACSB standards they have successfully taught students the material that they set out to teach. NEW! Customization and flexibility-New Learning Track Modules: This all-new feature gives instructors flexibility on determining which in-depth coverage they want to include for their course while still providing students with vital insight on key topics. NEW! Coverage ofglobalization - showing how to use IS in a global business environment NEW! Engaging Middle Eastern, Australian and Asian company cases: These new case studies are featured in each chapter, creating a more global learning experience Case Study - Soundbuzz's music strategy for Asia-Pacific p145 Case Study - Modernization of NTUC Income, one of Singapore's largest insurers p102 Opening Case - Al-Mansour Automotive: IT-enabled success p507 Interactive Session - Albassami's job is not feasible without IT p463 Opening Case - Ethical issues facing the use of technologies for the aged community...
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...| | HOT NEWS... Just Released - NEW Badminton Training Program, Is it Any Good? Read All About it Here | | Basic Badminton RulesLearn the Basic Badminton Rules and you can start to enjoy the game. | Of course if you intend to play competitively, it's important that you know all of the badminton rules. For social and leisure purposes, I think this will do. Introduction Before the 2006 Thomas/ Uber Cup, the official scoring format was the 15 points format. The IBF (International Badminton Federation) then tested a new scoring format which is the 21 points rally format in the 2006 Thomas/Uber Cup. This 21 points rally format has since become the official one replacing the 15 points format. 15 Points Format There are a lot of people who still prefer the old format. So I have listed down the basic badminton rules for this format here if you have this preference. - To win a match, you have to win 2 out of 3 games. - To win a game, you have to score 15 points for men and 11 points for women. - If the score becomes 14-all (10-all in women's singles), the side which first scored 14 (10) shall exercise the choice to continue the game to 15 (11) points or to 'set' the game to 17 (13) points. - If you win a rally in which your opposition served, you win back the service rights. - Only the serving side can add a point to its score. - You score a point when your opponent could not return the shuttle or the shuttle he/she returns fall out of bounds. - In...
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...Edgar Galvan NCAA as a Monopoly After over a century of existence, the National Collegiate Athletic Association stands today as a multi-million dollar organization, one of the largest and most successful organizations in the nation. The NCAA is in charge of overlooking every college athletic competition in the United States. Every year millions of fans watch NCAA organized games and follow the top prospects of every sport. However, all schools and players involved with the NCAA are obligated to follow a strict set of rules to be eligible to compete at the college level. The NCAA holds college athletes specifically to a very strict set of rules. Under the NCAA all athletes are considered amateurs. The term amateur is used to describe a person or group of people who participate in any form of activity for their own pleasure or entertainment, often distant from those who participate in the same activity for a financial benefit. They NCAA uses the term amateurs to distinguish college athletes from professional athletes. The official NCAA website states that “Maintaining amateurism is crucial to preserving an academic environment in which acquiring a quality education is the first priority”(“Amateurism”). They believe that by labeling them as amateurs they set them apart as student-athletes and everything that the students do for their own respective sport is part of extracurricular activities they are taking a part of. Their website emphasizes this point and declare, “In the collegiate...
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