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Ncc Process Flow Diagram

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As we have learned form this week’s readings and lecture notes, an organizations strategy is critical in gaining competitive advantage in ones market. Corporate strategy serves as the roadmap to the organizations success in achieving its pre-defined objectives. The organization must possess a unique strategic management guide in order to perfect business practices that drive profit and meet the needs of the market. As the article suggests, Emirates, Qatar, and Etihad have certainly emerged as strategic competitors in the aviation industry.

Emirates, Qatar, and Etihad have built their strategy based on adaptability to change in the aviation industry environment as well as advantages they find within their home countries. Some examples are as follows:

* Capitalize on open land- Market leaders such as America and Europe have no land available for expansion projects, opening the door for Emirates, Qatar, and Etihad to build new ideal routes into their projects. * Open Skies policy-The policy has made it easier, cheaper, and more comfortable for people to pass through Dubai than London. * Low operating and overhead costs- relaxed labor practices allow Emirates, Qatar, and Etihad to pay lower wages to their employees than most competitors in the US and Europe. This reduces overhead and allows for more competitive pricing thereby making for a more attractive customer option. * Entering untapped markets- moving into markets that were otherwise unconnected through aviation such as parts of Africa, South-East Asia, India, and Latin America. Emirates capitalized on the absence of a local flag carrier in these areas that other more established airlines overlooked.

All of these Airlines have thrived on sound strategy development/implementation that have made their business strategy adaptable in an ever-changing

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