...respect to the research questions. The ultimate problem or issue with NCRCC is the declining membership. “The decline in revenue and number of clubs could be attributed to many factors including changing demographics of members, increasing competition from substitutes (i.e., pay by the day facilities for activities and fine dining for restaurants), and a sustained economic recession (Tompson, Koutroumanis, Brownlee, &Hoke, 2014, p.1)”. Management Research Question Hierarchy The following is a numbered list of the management research questions. Management Dilemma 1. What areas of concern did the marketing team point out? a. What areas of concerns did the NCRCC employees of the club have? b. What areas of concern did the NCRCC customers have? 2. What presently exists in the club that should be an area of concern for management? Management Question 1. How might management reduce the undesirable indicators? 2. How can management completely take advantage of the opportunity? Research Questions 1. Why is the membership declining? a. How can NCRCC increase and expand the membership? b. How can NCRCC membership options appeal to younger golfers? 2. How can NCRCC grow the membership at the club? Investigative Questions 1. How much money does the company need to gross per year? a. What is the life of the loan? b. What other sources of revenue does NCRCC have outside of member dues? c. What are the...
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...Case Assignment 1 NCRCC Teeing Up a New Strategic Liberty University BUSI600 Dr.Johnson Background Information The NCR Country Club (NCRCC) is an entity within the National Cash Register Co. that was established in 1954 as part of the employee benefits. This country club was initially only for members of the National Cash Register Co. but eventually membership was extended to the public. After AT&T made investments in the country club in order to renovate the facilities, the primary goal was to increase membership. As a means to increase membership at the NCR Country Club, the expertise of the McMahon Group was requested in order to assist with the strategic planning process. According to the Balanced Scorecard Institute (2015) strategic planning “is an organizational management activity that is used to set priorities, strengthen operations, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in response to a changing environment.” ( Balanced Scorecard Institute, 2015) In this case study we learn that the underlying issue within the company is that it has been having trouble attracting new members to the country club. In this assignment I will develop the management-research question hierarchy which is “a process of sequential question formulation that leads a manager or researcher from management dilemma to measurement questions” (Cooper & Schindler, 2014). After building the management-research question hierarchy...
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...BUSI600: Forum 2 Group 2 – Johnson, Joyner, Kramer, Lyons, Moore Liberty University Dr. Johnathan Schultz January 26, 2014 Forum 2 Question 19.3 The role of president in an organization is very time consuming and requires a broad knowledge base. The president must be informed to make decisions on various issues, such as: financial, investment, operational, marketing, and strategic. A study of the company’s pension plan compared to other firms in the industry should be in a management report form. Management reports are best when the reader has little time to absorb details and needs prompt exposure to critical findings (Cooper & Schindler, 2014). The order of the management report allows clients to grasp conclusions and recommendations quickly, without much reading, or with efficient use of time in this case (Cooper & Schindler, 2014). It may be helpful to have a technical report available for further information at the president’s request, but a management report should be presented first. It is likely that the President would rely on a Chief Financial Officer to further evaluate the report, or maybe even an actuary if the pension plan analysis involves heavy calculations and projections. A technical report format should be used to describe a marketing experiment for submission to the Journal of Marketing Research. A technical report is “the report that other researchers will want to see because it has the full story of what was done and how it was...
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...Case Assignment 1 Timothy Cole Liberty University NCRCC – Teeing Up a New Strategic Direction Today’s managers have an increasing need to take the assistance of scientific methods to help them make a decision. A management dilemma often triggers the need for a decision. More often not, this need for a decision marks the beginning of the research process. The origin, selection, statement, exploration, and refinement of the management question is the most critical part of the research process. One way this particular research can be done is by using the management-research question hierarchy. Cooper and Schindler (2014) state, “the process is designed to move the researcher through various levels of questions, each with a specific function within the overall business research process” (p.112). The steps of the management-research question hierarchy are as follows: management dilemma, management question, research questions, investigative questions, measurement questions and management decision. Build the management –research question hierarchy, through the investigative questions stage. Then compare your list with the measurement questions asked. The first step in the management research question hierarchy is management dilemma. During this step the researcher addresses the mangers concerns. Identifying management dilemma is frequently quite easy. “However, choosing one dilemma on which to focus may be difficult” (2014, p.77). The NCR Country Club should not...
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