...last few years. E-business also has been constantly evolving, and is still developing itself. Thanks to the technology of course, but thanks also to marketing pioneers who saw a great opportunity to gain more profits. We can generalize those statements to the whole retail market, which is experiencing a new revolution, the first one since 1960 with the birth of the retail distribution. But this evolution is somehow unpredictable because we don’t know how the technlogies can grow in the future and most important how the world is going to the next years… A- The past few years… More power for the customer 1 EBUSINESS HERVE JEAN CHARLES 1B With the emergency of social network such as Facebook, the amount of contents released by people on the web has been increasing a lot. Everywhere on the web you can see consumers talking about their purchase experience about one product, the service quality, they debates about the prices, give their opinion about the design etc… The multiplication of reviews and random opinions on the internet has became a stronger punishment for bad e-business actors than the law itself. The negative digital word-to-mouth doesn’t give a lot of credibility for a company, on a long term basis. Every bad practices (even if it is not on purpose) is instantly notified by the consumers and the word is instantly...
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