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Negotiable Instrument

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LETTER OF TRANSMITTAL

June 11, 2012 Tahmina Akter Lecturer Department of Finance
Faculty of Business Studies
University of Dhaka

Dear Madam,
It is an immense pleasure for us to submit the term report on “Market and Demand Analysis”, which is prepared as a partial fulfillment of the requirement of course - “Capital Budgeting and project Management” of BBA program under Department of Finance of the Faculty of Business Studies, University of Dhaka.

We would like to convey our special thanks and gratitude to you for patronizing our effort & giving us proper guidance. We have tried our best to cover all the relevant fields. We earnestly request you to call us if you think any further work should be done on the topic of the report.

Sincerely yours,

Name | Roll | FARHANA RAHMAN | 16-04 | FARHA FARZANA | 16-06 | MD. RASEL MIAH | 16-68 | SADIA KAMAL SANCHITA | 16-70 | MARUFA AKHTAR | 16-132 |

16th Batch, Sec: B
Department of Finance, Faculty of Business Studies,
University of Dhaka

Table of contents

SerialNo. | Description | Page No. | 01 | Executive Summary | 3 | 02 | Introduction | 4 | 03 | Company Description | 5 | 04 | Product Description | 6 | 05 | Situational Analysis | 7 | 06 | Market Survey | 10 | 07 | Characterization of Market | 14 | 08 | Demand Forecasting | 15 | 09 | Uncertainties | 20 | 10 | Marketing Plan | 21 | 11 | References | 27 |

EXECUTIVE SUMMARY
__________________________________________________________________________________

Pran group of companies is one of the leading business institutes of Bangladesh.
They are thinking of launching a new product called “Sugar Free Smoothy”. “Sugar Free Smoothy” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful

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