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Negotiation Strategy and Tactics Tutorial

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Negotiation Strategy and Tactics Tutorial
Prepare responses to the questions below after viewing the Negotiation Strategy and Tactics Tutorial in this week's lecture. In drafting your answers to the questions, make sure that you apply course concepts in your answers.

Part A: What are the objectives of both parties in the exchanges?
Marilyn and Len are both looking out for their teams, and protecting their own best interests. Marilyn’s objective is to get Len to turnover five billion dollars worth of viable accounts. Len’s objective is to get Marilyn to accept the accounts he has chosen to give her, so that his team won’t incur a loss of commission. How would you describe the general "tone" of the exchanges?

I would describe the general tone as a negative emotional tone in the first exchange. In the second exchange, the tone shifts from a negative to a more positive tone, as the negotiation evolves. In the end it appears that Marilyn changes the tone of the negotiations.

Part B: Were Marilyn's objectives achieved in the first exchange?
Not really. Marilyn stated her position expecting to maximize her resources and share of value, but failed to make her needs or interests known. Seeking to make the best possible case for his or her preferred perspective, Marilyn should have assembled some facts, or other evidence to persuade Len of the validity for her perspective. Arguments and frames began to shift, as the parties focused on refuting the other’s case. I believe, Marilyn’s argument suffered because of a lack of frame control. She failed to test different frames to determine if they fit the issue, or whether she was being improperly influenced by Len.

Were Len's objectives achieved in the first exchange?
Yes, I believe so. Len didn’t change his initial position. In essence, he was claiming the maximum share of value and resources for himself.

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