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International Journal of Economics and Finance

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Cross-cultural Communication in Business Negotiations
Liangguang Huang
English Department, Zhenjiang Watercraft College of PLA
Zhenjiang 212003, China
E-mail: Blackhawk1975@126.com
Abstract
All communication is cultural -- it draws on ways we have learned to speak and give nonverbal messages. With the implementation of the Economic Reform and Opening policies, more and more Chinese companies do business with the foreigners. When negotiating with the delegates from different countries, cross-cultural communications play an important role. Culture differs from one another, which influences the style, the time, and the course of negotiations. If distorted, cross-cultural communications may weaken a company’s position in the market, prevent it from accomplishing its objectives, and ultimately lead to failure of negotiation.
Keywords: Cross-culture, Cultural difference, Business negotiation, Negotiating style
1. Introduction
As business has turned more and more to an integrated world market to meet its needs, the difficulties of communicating at a global level have become increasingly widespread. Still, in an increasingly competitive world economy, it is harder for the successful business venture to conduct business exclusively within the safe confines of a single domestic business environment. With the implementation of the Economic Reform and
Opening policies, China’s national economy has made unprecedented strides in the last three decades. More and more Chinese products have forced their way into the international markets. There have been frequent and increasing business contacts and cooprations with foreign nationals. To secure a favorable position in the business world, executives have become growingly aware of the important roles of cross-cultural communications. As is

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