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Neptune Homes Case

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Chapter 1 – Market Analysis

Identifying an Alternate/Emerging Market

Neptune Homes currently endeavours in designing and building medium sized high quality homes, with a target audience of middle class families looking to build their own home. The skills and resources of Neptune’s co-owners provides a reliable framework for this form of construction to succeed and flourish, though while they have been successful in establishing themselves in this niche, the opportunity to expand the potential of this business is definite. The key to developing a new frontier in another building market is to identify the strengths and weaknesses of the currently operation, and isolating the outstanding attributes this business has to offer along with current and trends and opportunities in the construction industry. As Neptune homes has a prominent history in residential housing industry, is would be prudent to utilise the resources and established networks that have been created. Remaining in the residential market will allow Neptune to continue their successful practices and methodology into an alternative emerging market, and accordingly increase clientele and revenue.
The demand for residential developments in Queensland is expected to increase dramatically, with ‘The Queensland Plan’s’ call to double the regional …show more content…
The problem of affordability is a function of both strong demand and limited supply. On the demand side, higher average incomes, a decrease in household size, population growth stimulated by high rates of industry, coupled with a sustained period of low interest rates increasing borrowing capacity, all contributed to high demand for housing. Simultaneously, the supply side faltered with shortfalls in land supply in high-demand locations, increased development and planning costs and extended delays in reform processes and the provision of infrastructure (Gurran et

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