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Neruda

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Submitted By stakaty
Words 367
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Neruda Promoting Campaign
Alejandro / Anna / Charlotte / Jun / Katty

Quick Stats in 2015
14 Million couples in Long Distance Relationship
4.5 months average time before break-up

32
%!

College students 40
%!

End with
‘break up’

Resource: http:// www.longdistancerelationshipstatistics.com/ Main Competitors
Application

Gimmick

Share experience
1. Couple

Weakness
(From user feedbacks) Couples allow to touch the same spot screen, which emit the vibration on both phones. Purchase

Technical issue

application unintended In-app logged out

Shared calendar on the same page
Technical issue
2. Avocado Secure space In-app
App crashed - e.g. messages automatically calendars do not sync well deleted after read

3. Between

Chat - fast and secure
Shared memories
*available on Apple
Watch

N/A

In-app

Marketing Communication
App recognition

Advertising for

Download decision

Digitalization World

75
%

People who access multiple media simultaneously INSIGHT
The hardest challenge for longdistanced couples is feeling disconnected IDEALIZATION
People in long distance relationship tend to lionize their partner ENDOWMENT EFFECT
People are motivated to keep a relationship

IDEA
Connect two worlds together

From our gimmicks to marketing campaign missions
• Shared experience (in the real world)
• Build up emotion and feelings
• Same messages repeated on different platforms
“We are not talking about our app
… but we are shaping the users’experience”

Integrated Marketing Communication (IMC)
“Experiential Marketing”
Sense
feel think Right target act Right message relate Traditi onal Event

Digita l 70% of Internet Users engage with “Social Media”

“Print Ads”
“Commercial”
Right time
Right place

Event 1: Virtual Reality Booth

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