...Assigment 1st Assigment 1st Business Strategy Prepared for: Mr. Pham Quoc Khanh (Lecturer) Banking Academy, Hanoi BTEC HND in Business (Finance) Prepared by: Pham Ho Viet – Vizo – F05C Submission Date: Number of words: Business Strategy Prepared for: Mr. Pham Quoc Khanh (Lecturer) Banking Academy, Hanoi BTEC HND in Business (Finance) Prepared by: Pham Ho Viet – Vizo – F05C Submission Date: Number of words: Table of Contents ACKNOWLEDGEMENT 2 1. 1 Explain strategic contexts and terminology 3 a. Nestle vision statement: 3 b. Nestle mission statement: 3 c. Objective: 4 d. Strategic intent 5 e. Core competencies: 5 f. Role of strategy for the company 5 g. How does the company create and implement strategy 5 Summary: 5 1. 2 Review the issues involved in strategic planning 6 a. The report chose the Objective 2 6 b. Set the target 6 c. Impact on managers: 7 1.3 Explain different planning techniques 7 A. BCG growth-share matrix 7 2.1 Produce an organisational audit for a given organisation 14 a. Limiting factors 14 b. Distinctive competencies 14 c. Product positions 15 d. Value-chain analysis 18 e. Organisation structure 19 f. MARKET AUDIT MATRIX 20 g. CUSTOMER AUDIT MATRIX 21 g. Strength and Weakness summary 23 2.2. Carry out an environmental audit for a given organisation 24 Micheal Porter’s five forces 27 Opportunities and threat summary 30 2.3. Explain the significance of stakeholder analysis 31 2.3...
Words: 7849 - Pages: 32
...“Nestle: Sustaining Growth in Mature Markets” Bus 499 Summer Quarter 2010 Describe each of the following elements in the Current Competitive Landscape: Globalization, Technology, Knowledge, Strategic Flexibility, Quality, and Profit Pool. The Nestlé Food Company has been part of the global community since it was first founded in 1866 marketing its products in 130 countries across the world. “Over the previous 130 years, Nestlé had acquired profound knowledge of markets all over the world, and enjoyed great success in adapting its products to local tastes” (Hitt, Ireland, & Hoskisson, 2009). In doing this Nestlé has retained the reputation as a heroine company who “thinks globally but acts locally” (Hitt, Ireland, & Hoskisson, 2009). Nestlé has not just succeeded in the food industry but is taking strong leads to impact nutrition, health, and wellness. The Nestlé Company continues to stay competitive within the global market while continually working with a failing economy; according to Barbara Kollmeyer of Market Watch (2009) "It's still a good defensive stock. Its international profile, combined with presence in 25 businesses provides good resilience in a downturn. The development of the product mix towards Nutrition and Health should have increased the group's defensive profile. This strategy is based on a price positioning that should remain competitive.” The knowledge that Brabeck introduced in 1997 brought many new strategies to Nestlé the...
Words: 1835 - Pages: 8
...INTRODUCTION The American diplomat, Kenneth L. Adelman, said "A leader knows what's best to do; a manager knows merely how best to do it.” In fact, it is not expected the same competencies and roles from a leader and from a manager. Leaders are focused in a vision whereas managers are more focus on procedures and goals. This means that leaders are more oriented to the future whereas managers are focused on the present. We can say that a leader tries to understand the “why” whereas the manager tries to understand the “how”. Many professors like Kotter tried to define the leadership, and some important qualities for a leader were defined to be: - The wish to take responsibilities - Not be afraid to take risks - The ability to cope with stress and extreme situations - Perseverance to reach goals - Acceptance of the consequences of his decisions - A high motivation. - To take initiatives in social relations A manager would mostly need to be a good communicant and know how to deal with a team. I would be focused on results and performances and like the leader I would have not to be afraid to take risks and responsibilities. Nevertheless, we can say that as every individual is different one to each another and thus that there exist different kinds of leaders and managers. Some would be more likely to use collaboration whereas others would feel more at ease with delegation for instance. We can also say that some leaders and managers have been and are more successful...
Words: 2615 - Pages: 11
...A REPORT ON “A STUDY ON HR POLICY OF NESTLE” PROJECT REPORT SUBMITTED TOWARDS PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT (Approved by AICTE, Govt. Of India) (Equivalent to MBA) ACADEMIC SESSION 2010 – 2012 [pic] Submitted to: - Submitted by: - Ms. Anita Singh Aakash Gaur (BM-010001) Associate professor Akash Jain(BM-010013) HRM Ankur Dixit (BM-010026) Deepak Sharm (BM-010046) Dharmesh Kr. Gautam(BM-010048) INSTITUTE OF MANAGEMENT STUDIES LAL QUAN, GHAZIABAD [pic][pic][pic][pic] Nestle-India-Mulls-To-Invest-Rs-350-Crore-To-Set-Up-New-Production-Facility ACKNOWLEDGEMENT We are highly grateful to our project mentor Prof. SANJAY MANGLA and Dr. S.R. Dash for his continuous support, supervision, motivation and guidance through out the tenure of our project in spite of his hectic schedule. he truly remained driving spirit in our project and his experience gave us the light in handling our research project and helped us in clarifying the concepts, requiring knowledge and perception, handling critical situations and in understanding the objective of our work. We will also not forget to thank all our faculty members and our friends who helped us in all the ways they could. Thanks to all. We would also like to express our heartiest thanks to all the respondents who took time for answering our questions INSTITUTE OF MANAGEMENT...
Words: 6303 - Pages: 26
...STRATEGY FOLLOWED BY INSTITUTIONAL BUSINESS DIVISION OF NIPPO BATTRIES FOR GROWTH OF THEIR BUSINESS IN INDIAN MARKET Summer Internship Project Report Submitted towards Partial Fulfillment Of Post Graduate Diploma In Management (Approved by AICTE, Govt. of India) Academic Session 2010-2012 [pic] Submitted By: DEEPAK SHARMA BM-010046 Under the Guidance of : Industry Guide Faculty Guide CHANDAN MISHRA Dr. S.R. DASH SALES OFFICER- INSTITUTIONAL SALES GUEST FACULY NIPPO BATTERIES LIMITED IMS GHAZIABAD Nestle-India-Mulls-To-Invest-Rs-350-Crore-To-Set-Up-New-Production-Facility ACKNOWLEDGEMENT We are highly grateful to our project mentor Prof. SANJAY MANGLA and Dr. S.R. Dash for his continuous support, supervision, motivation and guidance through out the tenure of our project in spite of his hectic schedule. he truly remained driving spirit in our project and his experience gave us the light in handling our research project and helped us in clarifying the concepts, requiring knowledge and perception, handling critical situations and in understanding the objective...
Words: 6290 - Pages: 26