...CREATING SHARED VALUE IN THE SUPPLY CHAIN-‐ THE NESTLE COCOA PLAN SUBMITTED BY: KUSHAL RAMESH (001753444) SUPPLY CHAIN MANAGEMENT 6210 CREATING SHARED VALUE IN THE SUPPLY CHAIN-‐ THE NESTLE COCOA PLAN INTRODUCTION Nestle was founded in 1866 by Henri Nestle. It has its headquarters in Vevey, Switzerland. Nestle is today the world’s leading nutrition, health and wellness company. Nestle employs 339000 people worldwide and has 442 factories in 86 countries. Nestle’s products include baby food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Creating Shared Value: Nestle aims to create value for society and shareholders in the areas where the company can have the biggest impact-‐ nutrition, water and rural development. These are core to its ...
Words: 1102 - Pages: 5
...Business ethics • Business communications • Value chain • Product positioning GLOSSARY Consumerism: situation in which consumers of products exert power and develop consumer rights. Fast moving consumer goods (FMCG): wide range of everyday consumer products. Marketing orientation: focusing an organisation upon the needs of its customers. Market research: gathering, recording and analysis of data obtained from consumers and markets. Guideline Daily Amounts (GDA): guidelines for healthy adults and children on the average amount of nutrients that they should consume over an average day. Corporate responsibility: the wider responsibility of a business or organisation. Responsibility to a range of stakeholders including the community & society at large. Trade association: independent body that works with suppliers within an industry. In the area of fast moving consumer goods (FMCG), marketing has become a specialised and complex process. When developing products, organisations try to meet the needs of their consumers as fully as possible. This is vital if they want to do better than their competitors. This process of development around the needs of its consumers is called marketing orientation. Nestlé is the world’s biggest food and beverage company. It wants to be known as a ‘Respected, Trustworthy, Food, Nutrition, Health and Wellness Company’. Its actions are guided by a series of business principles. Market research by Nestlé showed that its customers have a...
Words: 1816 - Pages: 8
..., What is CSV How we implement CSV Nutrition Water Rural development Responsible sourcing Environmental sustainability Human rights and compliance Our people Nestlé in society Creating Shared Value and meeting our commitments 2012 Full report Nestlé in society | Creating Shared Value and meeting our commitments 2012 | Full report 1 What is CSV How we implement CSV Nutrition Water Rural development Responsible sourcing Environmental sustainability sustainability Human rights and compliance Our people Nestlé in Society: Creating Shared Value A message from our Chairman and our CEO About this report Nestlé in Society: Creating Shared Value Creating Shared Value explained Nestlé Corporate Business Principles Our Commitments Materiality Key Performance Indicators Summary Consolidated environmental performance indicators Nestlé in society | Creating Shared Value and meeting our commitments 2012 | Full report 3 6 8 9 10 11 15 18 20 2 What is CSV How we implement CSV Nutrition Water Rural development Responsible sourcing Environmental sustainability Human rights and compliance Our people A message from our Chairman and our CEO We have always believed that in order to prosper we need the communities we serve and in which we operate to prosper as well: and that over the long term, healthy populations, healthy economies and healthy business performance are mutually reinforcing. We recognise...
Words: 111671 - Pages: 447
...Background Nestlé Company had started off from a single man's idea, and developed into a giant corporation. Our history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. Nestlé’s headquarters are located in Vevey, Switzerland, but the Nestlé Company has factories or operation in almost ever country in the world In 1866 Henri Nestlé, German pharmacist, launched his Farine lactée, a combination of cow’s milk, wheat flour and sugar,, and developed a milk food formula for infants who were unable to tolerate their mother milk (Nestle.com). His product became a success, and it created a demand throughout Europe. As Nestlé’s popularity grew more businesses wanted to merge and become partners with Henri Nestlé's business. From 1866 to 1947 the Nestlé Company had gone through several name changes. In 1905, Anglo-Swiss Condensed Milk Co. and Farine Lactee Henri Nestlé merged, and the company’s name became Nestlé & Anglo-Swiss Condensed Milk Co. Then in 1929, Peter-Cailler-Kohler Chocolats Suisses S.A. merged with the company. The name was then changed to Nestlé & Anglo-Swiss Holding Co. Ltd, on November 27, 1936. In December 1947, Co. acquired all the shares capital of the Alimentana S.A. company in exchange for fifteen Nestlé shares and fifteen Unilac shares for each of Alimentana S.A. share, so this point the name was at Nestlé Alimentana S.A. And then finally, the last name change...
Words: 1223 - Pages: 5
...SCHOOL OF BUSINESS MSC INNOVATION STRATEGY ENTREPRENEURSHIP 2013-14 NESTLES CORPORATE SOCIAL RESPONSIBILITY (CSR) BY: MOHAMED DALLY TANAY JADHAV Content Executive summery ………………………..3 Introduction………………………………...4 Nestle in the eye of Elkington’s TBL……...5 CSR review and analysis…………………..9 Stakeholder’s perspective and criticism….12 Conclusion………………………………….14 Recommendation…………………………..15 Executive summary Nestle is a well known multinational company, they operate all around the world and deliver some good quality FMCG, but at the ethical level they don’t really score very well, they have a long history in boycotting from their origin which is Switzerland going to the UK and USA. Their more significant problem comes from their baby milk formula that for many human rights activist was the reason for the death of many kids around world. Nestlé’s story don’t stop here, they are also accused of child labour in Brazil and manipulating farmers, where they were trying to look ethical through helping them when their real intention was actually to regulate the market prices. Aside of the human level, Nestle is also criticised for testing their products on animals like coffee carcinogenicity...
Words: 3448 - Pages: 14
...Mandatory September 2011 The Nestlé Management and Leadership Principles Principles Mandatory September 2011 Issuing authority Chief Executive Officer Target audience All employees Approver Executive Board of Nestlé S.A. Repository All Nestlé Principles and Policies, Standards and Guidelines can be found in the Centre online repository at: http://intranet.nestle.com/nestledocs Copyright All rights belong to Nestec Ltd., Vevey, Switzerland. © 2011, Nestec Ltd. In case of doubt or differences of interpretation, the English version shall prevail. Design Nestec Ltd., Corporate Identity & Design, Vevey, Switzerland Production Altavia Swiss Paper This report is printed on BVS, a paper produced from well-managed forests and other controlled sources certified by the Forest Stewardship Council (FSC). Table of contents 3 4 5 6 7 CEO message Nestlé – A people-inspired company Leading the “Nestlé way” A decentralised and aligned organisation A mutual commitment The Nestlé Management and Leadership Principles 1 2 The Nestlé Management and Leadership Principles CEO message Nestlé – over its long historical development from a small town operation to the world’s leading Nutrition, Health and Wellness company – has demonstrated an exceptional capability to adapt to an ever-changing external environment. The core values and principles that have guided this journey and are fundamental to our Company’s success are articulated in the Nestlé Management and Leadership...
Words: 1525 - Pages: 7
...1. Behind the Scenes: Nestlé Carola Trinkle • Andrea Restrepo • Christine Lee Jason Schron • Jesse C. Vaughan May 2, 2011 2. 3. Strategic Analysis 4. SWOT Analysis Internal Environment Strengths : Strong reputation, largest global food company, brand equity, historical expertise Weaknesses : labor condition controversy, coordination and communication problems External Environment Opportunities : health conscious consumers, organic markets, new technology Threats : rising commodity prices, many strong competitors for each brand product, government regulation 5. General Strategy Product Differentiation Strategy “ Renovation and Innovation” of products and brands. Their portfolio ranges from baby foods, bottled water, coffee, chocolate, drinks, ice cream, and petcare Mergers and Acquisitions with Peter, Cailler, Kohler Chocolats Suisses S.A and joint ventures with L’Oreal, Coca-Cola, and General Mills Low Cost Strategy Majority of products are produced in-house Operational Effectiveness Nestlé Continuous Excellence (NCE) program addresses increasing efficiency in standard operating procedures, consistency and manufacturing management 6. Current Strategy Premiumisation Promoting premium products like high-end coffee and chocolate brands Launched a new tea-brewing system called Tpresso Emerging Markets 45% of sales by 2020, $7 billion over 2 years Asia, Latin America and Africa Growing population, rising disposable income 7. (Cont.) Health Science & Nutrition Concerned...
Words: 526 - Pages: 3
...The Big Idea: Creating Shared Value Rethinking Capitalism by Michael E. Porter and Mark R. Kramer January–February 2011 ‐ http://hbr.org/2011/01/the‐big‐idea‐creating‐shared‐value/ar/pr What Is “Creating Shared Value”? - Policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates. The concept of shared value—which focuses on the connections between societal and economic progress— has the power to unleash the next wave of global growth. An increasing number of companies known for their hard‐nosed approach to business—such as Google, IBM, Intel, Johnson & Johnson, Nestlé, Unilever, and Wal‐Mart—have begun to embark on important shared value initiatives. But our understanding of the potential of shared value is just beginning. There are three key ways that companies can create shared value opportunities: • By reconceiving products and markets • By redefining productivity in the value chain • By enabling local cluster development Every firm should look at decisions and opportunities through the lens of shared value. This will lead to new approaches that generate greater innovation and growth for companies—and also greater benefits for society. Creating Shared Value & ‘Developing countries’ - Solving social problems has been ceded to governments and to NGOs. Corporate responsibilities programs—a reaction to external p...
Words: 2651 - Pages: 11
...Shared Value Creation; Revolution or Rhetoric? Abstract The concept of Creating Shared Value(CSV), was made popular in a Harvard Business Review(2011)by M. Porter and R Kramer defines as, policies and operational practices that enhance the competitiveness of the company while transforming social problems which is related to the corporation into business opportunities and simultaneously yield greater profitability(Porter, Kramer,2011). As it sounds, it is a seductive promiseand has so far received obscene attention in the business markets and among business educators. Both authors seeks to regain trust in “business and society who has pitted against each other so long” …”Learning how to create shared value is our best chance to legitimize business”(Porter, Kramer, 2011) is how companies were viewed as prospering at the expense of the community. With both aims of evaluating and analysing the concept of creating shared value, in this paper, we suggest how CSV can help businesses harness its full potential by simply creating economic value while simultaneously creating value for society. Focusing on making the right kind profits, companies should look beyond just merely maximum profits but also integrates social benefits at the same time; starting a positive cycle which reconnects business with society. In CSV, it represents a new approach for businesses moving beyond CSR approaches in the past. However promising this bold new approach is, it has also created polarized...
Words: 2295 - Pages: 10
...accordance to the environment evolve. It happened in Nestle as they restructured their organization in a form of decentralization. In the case study by Hill & Jones(2009) Nestle was once in the centralization structure which means the machine likes organization with strong hierarchy while decisions were made by few high power individuals. In consequences, Nestle unable response to the fast changing food industry in a bigger picture as the structure restraint in making instant action. With noticed the issues, decentralization of power is adopted by Nestle to increase the operational efficiencies . In other aspect, Nestle understands every individual in an organization is a living cell and none of them can be work in isolation. Although there are differentiated workloads in varies functional departments, the common goals have driven them as an interrelated whole. Starting from 2000, Nestle re-engineering its information system with the deployment of technology ERP system(Dieringer 2004). It integrates their divisions throughout the value chain from planning, development, manufacturing and sales and marketing which allow Nestle to leveraging its distinctive competencies. Morgan open systems promotes people are not machines where organisation should gives concern on their needs. Nestle fulfil this criteria as people is their priority as believe the most important asset throughout the organization. They initiated a CARE program in Nestle factories and later extended to regional office...
Words: 678 - Pages: 3
...CSR Activities of Nestlé Bangladesh Limited "CSR Activities of Nestlé Bangladesh Limited" BUS-400 Suntu Kumar Ghosh Submitted to Internship Report On Assistant Professor BRAC Business School, BRAC University Submitted by Date of Submission: July 17, 2014. Declaration I hereby declare that the Internship report on “CSR Activities of Nestlé Bangladesh Limited” submitted as a partial fulfilment of the requirements for the degree of Bachelor of Business Administration; to BRAC University is my original work. I tried to gather a collection of the information to make my report specific and coherent. This report is not submitted for the award of any other degree, diploma, fellowship or other similar titles or prizes. The whole report is uniquely done by me. …………………………………………….. Musharrat Tarannum ID- 10104053 BRAC Business School BRAC University [i] Letter of Transmittal July 17, 2014. Mr. Suntu Kumar Ghosh Assistant Professor BRAC Business School (BBS) BRAC University Re: Submission of Internship Report Dear Sir Here is the Internship Report on “CSR Activities of Nestlé Bangladesh Limited”. This report was the partial fulfilment of BBA program. I have tried my best to submit a good report with as much information as I could gather during the short time span allotted for writing the report. I made sincere efforts to study related materials, documents, observe operations performed in Nestlé Bangladesh Limited and examine relevant records for preparation...
Words: 11148 - Pages: 45
...11, 2015 | Title of Assignment: | Nestle: Coffee- the Supply Chain | | | CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student's Signature: Fancy Fieffe ***************************************************************** Instructor's Grade on Assignment: Instructor's Comment Executive Summary Nestle is one of the largest and leading international coffee and nutritional products corporation with a core mission to provide quality nutritional food options "Good Food, Good Life” to its consumers. Nestle supply chain system is impressive, but due to its wide range of supply chain links, they are subjected to some vulnerabilities such as quality assurance of its suppliers which can have serious repercussions for the company and its brand. In order to reduce its risks, the company launched a sustainability campaign by creating shared values to mirror its triple bottom line core concepts and values. The case outlines Nestlé’s role in the future global market and its strategy to strengthen its position by horizontally partnering on a pre-competitive level with its competitors and vertically with suppliers. The Nestle corporation main business is the export...
Words: 1606 - Pages: 7
...Management Report 2008 © 2009, Nestlé S.A., Cham and Vevey (Switzerland) The Management Report contains forward looking statements which reflect Management’s current views and estimates. The forward looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those contained in the forward looking statements. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing pressures and regulatory developments. The World’s leading Nutrition, Health and Wellness Company Photography Nicole Bachmann, Gaëtan Bally/Keystone, Nathan Beck, Patrick Brown/Panos Pictures, Markus Bühler-Rasom, Goh Seng Chong/Keystone, Douglas Engle/Panos Pictures, Sam Faulkner/NB Pictures, Jonathan Fong, Peter Ginter, Georgina Goodwin, Marcel Grubenmann, Alain Herzog/EPFL, Harmen Hoogland/Nestec, Wollodja Jentsch, Marc Latzel, George Osodi/Panos Pictures, Philippe Prêtre/APG Image, Sergio Santorio, Qilai Shen/Panos Pictures, Christian Vogt, Cédric Widmer Printing Entreprise d’arts graphiques Jean Genoud SA (Switzerland) Paper This report is printed on Consort Royal, a paper produced from well-managed forests and other controlled sources certified by the Forest Stewardship Council (FSC) Management Report 2008 Letter to our shareholders Board of Directors of Nestlé S.A. Executive Board of Nestlé S.A. Corporate Governance and Compliance ...
Words: 31443 - Pages: 126
...Introduction Nestle is the world's leading nutrition, health and wellness company and its mission of "Good Food, Good Life" has for objective to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night (Nestle, 2010). Having more than 450 manufacturing facilities in over 80 countries spreading over six continents (Mattera, 2010). Nestle believes that food and beverages play an increasing role in people's lives, not only in terms of enjoyment and social pleasure, but also in terms of personal health and for nutritional reasons (The World of Nestle, 2006). 1. Identifying two examples of marketing concept in Nestle Before any company would begin any marketing process, it must develop a marketing concept to identify how it going to address the wants and needs of its customers. Kotler & Armstrong (1996) defined marketing concept as a marketing philosophy that sees the consumer or client as the central focus of all the activities of an organization. In this regard (Nestle Good Food, Good Life 2010) mentions that Nestlé’s priority is to bring high quality, safe, and nutritious foods and beverages to people wherever they are and whatever their needs The company has developed many approaches in line with this outlining mission. Two examples of this marketing concept are elaborated below. (a) Putting the customer first. According to The World of Nestle (2006), Nestle has bound...
Words: 3332 - Pages: 14
...Nestlé The Nestlé concept of corporate social responsibility as implemented in Latin America The Nestlé concept of corporate social responsibility as implemented in Latin America Nestec_latin_cover_GB.indd 1 9.2.2006 12:04:25 Nestec_latin_cover_GB.indd Sec1:2 9.2.2006 12:04:26 Contents An introductory discussion 2 A framework for Creating Shared Value 5 Nestlé’s philosophy: a long-term perspective 7 Latin America: challenges and opportunities 9 Overview: Nestlé in Latin America 1 1 Agriculture and sourcing 12 Sourcing practices for quality, safety and sustainability Research and development for better yields Knowledge transfer and farm assistance Partnerships for sustainable agriculture 16 17 20 23 Manufacturing and distribution 26 Food safety through improved standards of operations Risk management for food safety — Early Warning System Developing people Labour policies for mutual benefit Creation of development and employment opportunities in the community Improved environmental standards Managing water sustainably 30 31 33 34 Research for consumer benefit Consumer nutrition, health and wellness Knowledge and education for healthy nutrition and lifestyles 52 54 58 Nestlé’s future in Latin America 62 Products and consumers 48 Front, inside and back covers: Farmer Rufino Chindicué (front cover) and son Luis (inside back cover) supply milk to Nestlé. Three decades ...
Words: 22227 - Pages: 89
