...Nestlé was founded in 1866 by Henri Nestlé and is today theworld's biggest food and beverage company. Sales at the end of 2005 were CHF 91 bn, with a net profit of CHF 8 bn. Nestléemploy around 250,000 people from more than 70 countries andhave factories or operations in almost every country in the world.The history of Nestlé began in Switzerland in 1867 when Henri Nestlé, the pharmacist,launched his product Farine Lactée Nestlé, a nutritious gruel for children. Henri used hissurname, which means ’little nest’, in both the company name and the logotype. The nest,which symbolizes security, family and nourishment, still plays a central role in Nestlé’s profile.Since it began over 130 years ago, Nestlé’s success with product innovations and business acquisitions has turned it into the largest Food Company in the world. As theyears have passed, the Nestlé family has grown to include chocolates, soups, coffee,cereals, frozen products, yoghurts, mineral water and other food products. Beginning inthe 70s, Nestlé has continued to expand its product portfolio to include pet foods, pharmaceutical products and cosmetics too.Today, Nestlé markets a great number of products, all with one thing in common: thehigh quality for which Nestlé has become renowned throughout the worldThe Company's strategy is guided by several fundamental principles. Nestlé's existing products grow through innovation and renovation while maintaining a balance ingeographic activities and product lines. Long-term potential...
Words: 303 - Pages: 2
...Assignment On Marketing Strategy of Nestle Bangladesh Limited Course: Principles of Marketing (MKT101) Prepared For Kashfia Ahmed Senior Lecturer Department of Business Administration East West University Prepared By Emranul Islam (2009-2-10-064) Emran Hossain Niloy (2009-2-10-252) [pic] East West University Table of Content |Serial |Topics Name |Page | |No. | |No. | |1. |Executive summary | | |2. |Historical Background Of Nestle |01 | |3. |Company Profile |02 | |4. |Theoretical Consideration |03 | |5. |Marketing Strategies |03 | ...
Words: 2308 - Pages: 10
...no:01Assignment Topic: Marketing SegmentationSubmitted to :Md. Al-Emran,Asst Professor, MarketingUnited International UniversitySubmitted by:Section: NM Name | id | Imtiaz Uddin Ahamed | 111103080 | MD. Tanvir Islam | 111103017 | MD. Iqbal Hossain | 111102099 | | [Date of submission - 21th July 2012] | | Nestle Bangladesh Nestle is the world's leading nutrition, health and wellness company. Our mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Nestle is originated at 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland. Nestlé Bangladesh Limited started its first commercial production in Bangladesh in 1994. In 1998. Nestle S.A. took over the remaining 40% share from our local partner when Nestlé Bangladesh became a fully owned subsidiary of Nestlé S.A. Nestlé Bangladesh's vision is to be recognized as the most successful food and drink Company in Bangladesh, generating sustainable, profitable growth and continuously improving results to the benefit of shareholders and employees. Our factory is situated at Sripur, 55 km north of Dhaka; the factory produces instant noodles, cereals and...
Words: 876 - Pages: 4
...submitted for assessment. This work complies with Curtin university rules concerning plagiarism and copyright. (Refer to www.policies.curtin.edu.au/documents/unit_outlines-plagiarism_state.doc for copyright and plagiarism information. I have retained a copy of this assignment for my own records. Electronic Signature of student: Wendy Wenlin Recorded Mark:____________________________________________________ Lecturer/Tutor who marked: __________________________________________ TABLE OF CONTENTS Contents Situation Analysis/Target Market Identification Report for Nestlé Koko Krunch(KK) 3 1.0 Situation Analysis/Current Marketing Mix 3 1.1 Current Product 3 1.2 Current Price 4 1.3 Current Place 5 1.4 Current Promotion 6 2.0 Segmentation Theory 7 2.1 Define and explain segmentation 7 2.2 Three benefits to Nestlé Koko Krunch (KK) from...
Words: 6204 - Pages: 25
...1.1 Background of Nestle Company The purpose of this assignment is to discuss about Nestle Company. Moreover, we thinking some new product for Nestle Company to create excitement. Nestle Company had started off from Henri Nestle idea, and developed into a giant corporation (Nestle Company, 2016). In 1866 he developed a milk food formula for infants who were unable to tolerate their mother milk. His product became a success, and it created a demand throughout Europe. Finally, the last name change that the company would endure was in 1977, where it adopted the name Nestle SA. Nestle had become the world’s biggest food and beverage company (English Tea Store, 2016). 1.2 Current product offerings Nestle product line is subset of the product mix. It can have a number of different type of products, so it will have similar number of product lines. Nestle current product offerings are baby foods such as Nestum, Gerber and Cerelac (Nestle Brands, 2016). Moreover, they are also offerings bottled water for example nestle pure life, Perrier and Poland spring. Besides, cereals is one of the product that Nestle offerings which are Honey Star and Koko Krunch and others. The most favourable product of Nestle is chocolate, for instance, KitKat. They are also offerings Nescafe coffee and dairy products like milkmaid. Milo is a very popular drinks, it also produces from Nestle Company. 2.1 Macro Environmental Analysis Macroenvironment consists of nonspecific aspects in the...
Words: 2127 - Pages: 9
...Internship Report On “Operational Activities of Supply Chain Department at Nestlé Bangladesh Limited” 1 Internship Report on “Operational Activities of Supply Chain Department at Nestlé Bangladesh Limited” Supervised by Mr. Mohammad Rezaur Razzak Associate Professor BRAC Business School BRAC University Prepared By Nahid Islam ID-09104050 BRAC Business School BRAC University Date of Submission September 07, 2014 2 Letter of Transmittal: September 09, 2014 Mr. Mohammad Rezaur Razzak Associate Professor BRAC Business School BRAC University Dear Sir, This is my pleasure to present my internship report entitled “Operational Activities of Supply Chain Department - Nestlé Bangladesh Ltd.” which has been prepared as a requirement for the completion of the BBA Program of BRAC University. It was a great opportunity for me to work at Nestlé - the world's largest Nutrition, Health and Wellness Company. I worked at Supply Chain Function of Nestlé Bangladesh Limited and successfully completed my internship. While working on the report, I have tried to follow every guideline that you had advised. I got extended support from Nestlé Bangladesh Supply Chain family both during my work and preparing my report. Thanks again for your guidelines and support to prepare this report. Sincerely Yours, Nahid Islam ID: 09104050 BRAC Business School BRAC University 3 Acknowledgement I would first...
Words: 7512 - Pages: 31
...NESTLÉ NESVITA Cereal Milk Drink By Ma. Cristina Villanueva INTRODUCTION In 1994, NESTLÉ launched the first of its kind instant cereal beverage under the brand NESVITA in the Philippines. This was the first product launched by NESTLÉ under the NESVITA brand name. NESTLÉ NESVITA Cereal Milk Drink truly was a revolutionary product back then since it was harping towards the benefits of convenience and healthy nutrition. Since 1994 until the late 90’s, NESTLÉ NESVITA Cereal Milk Drink was the only instant cereal beverage in the market. The NESVITA brand name has been synonymous already with instant cereal beverage similar to that of Coca-Cola (or Coke) to soft drinks. However in recent years, other manufacturers started to challenge NESVITA Cereal Milk Drink, low-priced brands targeted to different age groups as well as different Socio Economic Class (SEC) of the market. One of the biggest threats of the product, PT Kakao’s Energen, has been gaining a lot of momentum in terms of market share due to its positioning as well as pricing. The product was initially distributed to sari-sari stores, market stalls as well as small groceries in Visayas and Mindanao but is now slowly being introduced to the supermarkets, groceries, conveniences stores as well, channels wherein NESVITA Cereal Milk Drink is currently present1. NESTLÉ recognized the emerging threat of Energen to its NESVITA business but also realized that NESVITA may not be the right brand to challenge Energen...
Words: 4076 - Pages: 17
...NESTLÉ NESVITA Cereal Milk Drink By Ma. Cristina Villanueva INTRODUCTION In 1994, NESTLÉ launched the first of its kind instant cereal beverage under the brand NESVITA in the Philippines. This was the first product launched by NESTLÉ under the NESVITA brand name. NESTLÉ NESVITA Cereal Milk Drink truly was a revolutionary product back then since it was harping towards the benefits of convenience and healthy nutrition. Since 1994 until the late 90’s, NESTLÉ NESVITA Cereal Milk Drink was the only instant cereal beverage in the market. The NESVITA brand name has been synonymous already with instant cereal beverage similar to that of Coca-Cola (or Coke) to soft drinks. However in recent years, other manufacturers started to challenge NESVITA Cereal Milk Drink, low-priced brands targeted to different age groups as well as different Socio Economic Class (SEC) of the market. One of the biggest threats of the product, PT Kakao’s Energen, has been gaining a lot of momentum in terms of market share due to its positioning as well as pricing. The product was initially distributed to sari-sari stores, market stalls as well as small groceries in Visayas and Mindanao but is now slowly being introduced to the supermarkets, groceries, conveniences stores as well, channels wherein NESVITA Cereal Milk Drink is currently present1. NESTLÉ recognized the emerging threat of Energen to its NESVITA business but also realized that NESVITA may not be the right brand to challenge Energen...
Words: 4076 - Pages: 17
...CHAPTER ONE Introduction 1 1.1 INTRODUCTION INTRODUCTION TO NESTLÉ S.A. Nestlé began in Switzerland in the mid 1860s when founder Henri Nestlé created one of the first baby formulas. Henri realized the need for a healthy and economical product to serve as an alternative for mothers who could not breastfeed their babies. Mothers who were unable to breastfeed often lost their infants to malnutrition. Henri’s product was a carefully formulated mixture of cow’s milk, flour and sugar. Nestlé’s first product was called Farine Lactée (“cornflour gruel” in French) Henri Nestlé. The product was first used on a premature baby who could not tolerate his mother’s milk or other alternative products of that time. Doctors gave up on treating the infant. Miraculously the baby tolerated Henri’s new formula and it provided the nourishment that saved his life. Within a few years the first Nestlé product was marketed in Europe. In 1874, Jules Monnerat purchased the Nestlé Company. Nestlé developed its own condensed milk to contend with its competitor, the Anglo-Swiss Condensed Milk Company. The Anglo-Swiss Condensed Milk Company made products like cheese and instant formulas. The two companies merged in 1905, the year after Nestlé added chocolate to its line of foods. The newly formed Nestlé and Anglo-Swiss Milk Company had factories in the United States, Britain, Spain and Germany. Soon the company was full-scale manufacturing in Australia with warehouses in Singapore, Hong Kong and...
Words: 12626 - Pages: 51
...Message to Stakeholders Fast Facts The Nestlé Legacy Organisation Structure The Nestlé Creating Shared Value Strategy Engaging Our Stakeholders Governance Summary of Key Performance Data Our Respect and Care for the Community Our Commitment to the Environment Our People and the Workplace Our Consumers and the Marketplace Awards & Achievements GRI Standard Disclosures COVER: One of Nestlé Malaysia’s key successful rural development programmes has been its contract farming initiatives, where farmers are actively engaged to be part of the Nestlé supply chain. In February 2012, the Nestlé Paddy Club was introduced with the aim of increasing field productivity and lowering production costs, whilst reducing rice-farming’s environmental footprint, as well as enhancing overall farming safety aspects at the contract farms in Kedah. Nestlé (Malaysia) Berhad 110925-W 16 1 Our Respect and Care for the Community 46 Our People and the Workplace 20 Our Commitment to the Environment At Nestlé, we believe that in order to create long-term value for our shareholders, we have to create value for society, subscribing to the view that corporate success and social development go hand in hand. 58 Our Consumers and the Marketplace 2 Nestlé (Malaysia) Berhad 110925-W Message to Stakeholders Creating Shared Value (CSV) is at the core of our business. That is how our company started off, with our founder, Henri Nestlé, a Swiss pharmacist who developed the world’s...
Words: 28760 - Pages: 116
