Nestle Marketing Plan
Benjamin Tello
ERAU

Table of Contents

Abstract…………………………………………………………………...……………………….3
Company Overview……………………………………………...………………………………..3
Market Segmentation…………………...……………...……………………………………….....5
The 4 Ps of Marketing………………………………..……………………………………………6
Conclusion……………………………………………………………...…………………………7
References…………………..…………………………………………………………….…….....8

Abstract
Nestle is one of the major companies in the food processing industry. It was founded in by Henri Nestle in 1866 in Switzerland, and currently has up to 333,000 employees (Nestle, n.d.). Moreover, it appeared in several Forbes lists owing to its high profits, sales, assets, and market value, eventually being labeled as one of the World’s most valuable brands (Nestle, n.d.). Behind such soaring success are clever marketing strategies and plans which foresee the future to keep consumers and employees satisfied, as described in the marketing plan in the next few pages. Some major components of a marketing plan include product overview, target market, competitive analysis, market strategy, SWOT analysis, and metrics (Emerson, 2014). Other analyses such as how a company incorporates the four P’s of marketing into its plan are equally important.
Company Overview
Mission statement
According to the founder of Nestle, Henri Nestle, the company’s mission is to “positively influence” the environment as “responsible corporate citizens”, taking into account the standards of quality of both the environment and life of the people (Mission and Vision, n.d.). Nestle strives to emerge as the top company is nutrition, health, and wellness, and aims to have a diligent workforce, meet the needs of its consumers fully, and deliver its products such that the company makes profits in the long run, at the same time taking care of “social, economic, and environmental” sectors (Mission and Vision,