... NESTLE’ PURE LIFE- THE BUSINESS IDEA Hans-Dieter Karlscheuer, the director of Nestlé’s water division once mentioned, ‘We can't change the world. We can only try to improve it a little’. Nestlé’s “improvement” was named ‘Pure Life’. MISSION STATEMENT “Nestle is dedicated to providing the best foods to people throughout their days, their lives, throughout the world. With our unique experience of anticipating consumer needs and creating solutions, Nestle contributes to your well-being and enhances your quality of life” Nestle being the world’s largest food company through its mission statement emphasizes on the fact that it provides reliable food and beverage products to its consumers wherever on the globe they might be so as to cater to their daily needs. Keeping itself in line with the fast paced lives of people, Nestle makes sure that its products are readily available for consumers on the move. Moreover, quality is the hallmark of Nestle which is evident from the fact that millions of people across the world repose their confidence in the brand by purchasing Nestle products every day. The above quoted mission statement also explicitly mentions that Nestle has an inevitable power of anticipating consumer needs and timely responding accordingly. This has been proven true a number of times with the evolution of new products and especially with respect to Pakistan, their research on acute shortage of pure and healthy drinking water led to the introduction of Nestle Pure...
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...Nestle «Pure Life» Sustainable Development Nestle, being a world largest food and beverages company produces over 100 brands including many household names. And one of the major parts of company's bussiness known as Nestle Waters has increased its profits for the past decades due to its acquisitions, organic and sustainable growth. Nestle Waters has accquired such big brands as Vittel and San Pellegrino and has become a leading bottled water business more than in 130 countries all over the world. Nestle represents themselves as a socially and environmentally responsible company to their business partners, suppliers and customers all over the world. The comapny has even developed its Corporate Business Principles reffering to human rights and labour standards. Nestle by itslef defines sustainable development as « the process of increasing the worlds acsess to higher quality food and beverages, while contributing to long-term social and economic development and preserving the environment for future generations » However, while trying to promote the company's sustainable development, Nestle Waters and specifically one of it brands «Pure Life», were accused of being socially and environmentally irresponsible due to their harsh strategy of pumping the water and devastation of natural resources all over the world. Nestle Water Privatization, “Nestle Pure life”, Swiss film “Bottled life” While the world's population continues to grow at an alarming rate, water is becoming...
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...SCIENCES LAHORE NESTLE PURE LIFE DRINKING WATER INTRODUCTION TO NESTLE: Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestle factories are operating in the region of: 1. 2. 3. 4. 5. Africa America Asia Europe Oceania Being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption and caring about the well being of its consumers. EANING OF NESTLE: Henri Nestlé endowed his company with the symbol derived from his name. His family coat of arms, the nest with a mother bird protecting her young, became the Company's logo and a symbol of the Company's care and attitude to life-long nutrition. The Nestlé nest represents the nourishment, security and sense of family that are so essential to life. BRIEF HISTORY OF NESTLE: 1866 -1905 In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life, and soon, Farine Lactée Henri Nestlé was being sold in much of Europe. 1905-1918 In 1905 Nestlé merged with the...
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...INTRODUCTION TO NESTLE: Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestle factories are operating in the region of: 1. Africa 2. America 3. Asia 4. Europe 5. Oceania Being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption and caring about the well being of its consumers. EANING OF NESTLE:[pic] Henri Nestlé endowed his company with the symbol derived from his name. His family coat of arms, the nest with a mother bird protecting her young, became the Company's logo and a symbol of the Company's care and attitude to life-long nutrition. The Nestlé nest represents the nourishment, security and sense of family that are so essential to life. BRIEF HISTORY OF NESTLE: 1866 -1905 In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life, and soon, Farine Lactée Henri Nestlé was being sold in much of Europe. 1905-1918 ...
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...SCIENCES LAHORE INTRODUCTION TO NESTLE: Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestle factories are operating in the region of: 1. Africa 2. America 3. Asia 4. Europe 5. Oceania Being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption and caring about the well being of its consumers. EANING OF NESTLE:[pic] Henri Nestlé endowed his company with the symbol derived from his name. His family coat of arms, the nest with a mother bird protecting her young, became the Company's logo and a symbol of the Company's care and attitude to life-long nutrition. The Nestlé nest represents the nourishment, security and sense of family that are so essential to life. BRIEF HISTORY OF NESTLE: 1866 -1905 In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life, and soon, Farine Lactée Henri Nestlé was being sold in much of Europe...
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...Plan Nestle Pure Life Nestle Pure Life is Nestlé’s famous bottled drinking water and has made its customer market in several countries of world. Health conscious societies consider it as a blessing thinking of it as being purest water available in the market. [Year] Marketing Plan Nestle Pure Life Nestle Pure Life is Nestlé’s famous bottled drinking water and has made its customer market in several countries of world. Health conscious societies consider it as a blessing thinking of it as being purest water available in the market. [Year] Product: Nestle Pure Life Company: Nestle Contents Product: Nestle Pure Life 1 Company: Nestle 1 INTRODUCTION 4 Nestle - Company Overview 4 Nestle Waters – A subsidiary 5 Nestle Pure Life – The Product 6 SEGMENTATION & TARGETING 7 Segmentation 7 Target Market 7 COMPETITORS 8 Main Competitors – Competitive Analysis 8 SWOT 9 Weaknesses 10 Opportunities 10 Threats 10 CUSTOMERS 11 Main Customers – Customers Analysis 11 Core Competency 12 Apparent Marketing Strategy 13 Recommendations for Strategy Re-vamp 15 Bibliography 17 INTRODUCTION Nestle - Company Overview “Good Food, Good Life” – Nestlé is today world’s leading health, nutrition and wellness company (Nestle, 2012). Nestlé’s mission is to provide the best tasting and nutritious choices in extensive range of beverages and food categories to its consumers all over the world. Today Nestle has 67...
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...Nestlé Pure Life HISTORY Water, water everywhere and plenty of "bottled" drops to drink. Nestlé Waters sees to that. A division of the world's top food company Nestlé S.A., Nestlé Waters hopes you'll reach for one of its approximately 60 brands of bottled water when you're feeling a little parched. The company also includes Baraka still or sparkling natural mineral water, which is the leading brand in Egypt, where it has been sold for almost 25 years. The company's Nestlé Pure Life is the world's #1 water brand and is available in 27 countries. Nestle Pure Life acquires its water from local market sources, rather than from a specific spring, enabling Nestlé to lower its bottling, transportation, and logistics costs. NESTLE PURE LIFE the first brand to be introduced onto the bottled water market under the Nestlé brand, has become in just a decade the world’s leading bottled water brand, with 5 billion litres sold worldwide in 2008. Launched for the first time in Pakistan back in 1998, NESTLE PURE LIFE meets consumer needs for safe, pleasant tasting water, both practical and affordable, for daily family hydration. Initially targeted as a priority for emerging economies, NESTLE PURE LIFE has evolved towards more mature markets with the launch in the USA and in Canada end of 2002. Entering an average of 2 to 4 countries each year, the brand is today present in 25 countries around the world, across all continents. To combine the benefits of local production (eco-sustainability)...
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...Nestle waters has 67 brands of bottled water, produced in 36 countries and its distribution is made in 130 countries worldwide. Their most well sold brand being Nestles Pure Life, which goes through a 12 step quality process which includes distillation and or reverse osmosis, all of Nestle Waters in North America quality standards meet or exceed those required by the FDA. Pure Life provides the crisp, clean pure taste that is expected from Nestle. Nestle Waters manages almost 14,00 acres of natural spring water which is carefully monitored. Some of the strengths of Nestle Waters are as follows: Nestle is a global food producer with presence in almost all countries. Nestle has been consistently one of the world's largest food producers with sales of almost CHF 83.7 billion in year 2011. Such a strong company’s brand image has positive influence and impact for Nestle Pure Life. Nestle has been repeatedly recognized as the world's largest company providing bottled water and have set up facilities to work on water resources ethically. Some of the weaknesses of Nestle Waters are as follows: There is lack of awareness about using bottled water in the developing countries. Water is thought to be basic need of human life readily available anywhere. Hence, bottled water is not seen as a commercial product in the developing countries. Also In the developed countries, the branding and promotion of Pure Life Mineral water is not extensive, therefore competitors get chance to penetrate...
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...Case study Nestle Pure Life Nestle has flown into another storm concerning its approach to marketing in the Third World. Bottled water has been one of the success stories of the past 20 years. Always popularin some European countries such as France and Italy, fears about contamination of water supplies coupled with rising affluence has resulted in exponential growth in the market in countries where previously people were perfectly happy to drink tap water. The growth in the world population, and consequently increasing pressure on freshwater supplies, means that tap water in many countries is either contaminated or (at best) tastes unpleasant owing to residues from the purification system. The problem for many of the firms in the industry has been the cost of purifying and bottling the water; traditional sources of mineral water, such as the Perrier springs, are inadequate to cope with the potential world supply. Nestles answer to the problem is to source the water in China, where bottling costs are low, and rather than use expensive spring water, to purify ordinary tap water. This renders the water safe to drink, but at a fraction of the overall cost of using spring or mineral water. Nestle initially entered the Asian market by buying out local brands. The company now owns over 50 local brands in Asia, and is lobbying governments in Pakistan, Ghana and the Philippines to allow foreign ownership of local companies: In some Asian countries, notably...
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...Nestle is the world’s best company. Nestle is an industry giant and doing a successful business around the world and also operating in Pakistan. But still certain measures are that should be taken in Pakistani market are recommended below specially for “Nestle Pure Life” brand 1. Price of the “Nestle Pure Life” is little bit high so prices should be low to increase the consumers. 2.The people who use other mineral products not “Nestle Pure Life” should be survey and then concentrate on those facts that why people are not using this product. 3. Availability of” Nestle pure Life” should be ensured on every shop. 4. Nestle should increase the distribution Network. 5. The company should offer small pack sizes in order to compete with others competitors. 6. At present, the company is sponsoring events on a small scale. It should go for financing regional events. 7. Company should provide incentives to shop keepers. 8. Nestle should sell same quality of products in Pakistan as they sell in the developed countries because consumers of Pakistan are now much aware than a decade ago. 9. Nestle should introduce new design of Nestle Pure Life bottles as their competitors are doing. 10. Nestle should increase the promotional campaigns magnitude since strong competitors are taking over the industry especially in mineral water products. 11. NPL should diversify its product portfolio & introduce some other products which can cut the competition of the major competitors...
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...resources and its changing market opportunities. The aim of marketing strategy is to shape the company’s business and products so that they yield targeted profit growth. Nestlé Pakistan Limited is selected to study that how they have planned their marketing strategy for Nestlé Pure Life (water). Nestlé is a multinational food company and offering Fast Moving Consumer Goods (FMCG). The motto of Nestlé is “Good Food, Good Life”, so delivering the qualitative products to the customer is their main objective. It is offering 75 brands of bottled waters worldwide. Nestlé Pure Life (NPL) is one of them that was first offered in Pakistan by Nestlé Pakistan Limited in 1998. People felt need of Pure, safe and clean water because of impurities in water especially in the industrialized cities like Karachi, Lahore, Faisalabad etc. Nestlé identified this opportunity and lunched NPL that satisfied the customer needs and Nestlé become market leader in the water industry. The customers of NPL showed interest on NPL because of trust on Quality of Nestlé, at the heart of which there are qualitative products and its long term commitment to deliver better products to consumers. Being the market leader, the market share of NPL is 78% that is much higher than its competitors. NPL is passing through its Growth stage (of Product Life Cycle) i.e. its sales are increasing tremendously and competitors are entering in the market like Aqua Fina by Pepsi and Askari Waters. There...
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... | |14 | |15 | |16 | |17 | |18 | |19 | Executive summary Nestle foods was established in 1866. Since then it has continued to provide quality products to its customers with products and packaging innovations. Nestle Water is Pakistan’s number one and fastest growing food company. The company is trying their level best to differentiate themselves from other local companies and trying to win the competition in Water industry by adopting the modern trends and technologies in both operational fields as well as in marketing of their products. In this detailed project we covered all most all the topics related to the marketing plan. First of all we presented the companies’ history and introduction which included the year of formation and certain steps the resulted in the today’s form of Nestle. We describes value chain analysis PEST analysis about nestle Water and our brand competitor .And the next step we do experiment about SWOT analysis who its effect on our brand .so we described MARKET analysis, competitor analysis, analysis buyer behavior , hierarchy of organization goals and the next step to STP of nestle company ,so we explain product strategy , price strategy and distribution strategy , Porter’s five model. INTRODUCTION AND HISTORY OF COMPANY...
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...VITALS COMPANY’S INTRODUCTION Nestle is the world's largest food company, present in all five continents, has an annual turnover of 74.7 billion Swiss francs, runs 509 factories in 83 countries and employs about 231,000 people the world over. It owns different famous brands like: L'Oreal, Maggi, Cadbury, Nestle Pure life, Milo, Nescafe, Nido and many more.. NESTLE IN PAKISTAN Nestlé Pakistan is a standard-bearer of Nestlé S.A.’s global performance and registered on the Karachi and Lahore stock exchanges. For the past five years Nestlé have been declared one of the top 25 companies on the Karachi Stock Exchange, Headquartered in Lahore. NESTLE JUICES Encouraged by the consumer response to NESTLE ORANGE JUICE that was launched in 1996, the category of NESTLE juices were expanded with the introduction of Mango-Orange and Mango flavors in the year 2000. Nestle juice are 100% pure, healthy and delicious. NESTLE FRUITA VITALS Nestle Fruita Vitals is a range of premium Juices and Nectars from Nestle. Nestle Fruita Vitals is prepared by using the finest fruit carefully chosen from the gardens of the world and processed under Nestle stringent quality standards. It consists of large variety of delicious flavors, Apple, Red Grapes, Orange, Pine Apple, Mango Chaunsa, Guava, Peach and Pomegranate Nestle Fruita Vitals is currently the market leader of the juices and nectars category in Pakistan. MISSION STATEMENT “Good food good life” Build Branded food business to...
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...Introduction Nestle is one of the major food and beverages company in the world. It was established in 1867 by Henry Nestle, who was a trained pharmacist. The introduction of the company in the market was through the development of an alternative source of infant nutrition for mothers who were unable to breast feed and named it as Farine Lactee Nestle. He choose his surname “Nestle” as the name logo of the company which means a “little nest”. In 1904 Nestle introduced its chocolates in the market. But when the availability of raw materials reduced during the First World War, Nestle purchased lot of factories in U.S and increased their production to twice as their pre-war production. Immediately, after the end of the war consumers switched back their choice to fresh milk due to which Nestle recorded its first loss. However they updated their operations and brought production in line with sales and thereby dropping the debts. In 1930 Nestle introduced several new products like Milo and Nescafe. Nestle achieved considerable growth after the end of Second World War because of diversification within the food sector. The sales of Nescafe instant coffee quadrupled between 1960 and 1974. In 1980's Nestle drew criticism from many organizations on account of promotion of infant formula over breast feeding which allegedly led to death of infants in less developed countries. The boycott of Nestle products was suspended in 1984 after Nestle agreed to fulfill with the international...
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...1.Introduction Nestle Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé employe around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world. The history of Nestlé began in Switzerland in 1867 when Henri Nestlé, the pharmacist, launched his product Farine Lactée Nestlé, a nutritious gruel for children. Henri used his surname, which means ’little nest’, in both the company name and the logotype. The nest, which symbolizes security, family and nourishment, still plays a central role in Nestlé’s profile. Since it began over 130 years ago, Nestlé’s success with product innovations and business acquisitions has turned it into the largest Food Company in the world. As the years have passed, the Nestlé family has grown to include chocolates, soups, coffee, cereals, frozen products, yoghurts, mineral water and other food products. Beginning in the 70s, Nestlé has continued to expand its product portfolio to include pet foods, pharmaceutical products and cosmetics too. 2. MISSION STATEMENT 3.Why NESTLE? Nestle has a strong and deep management team that makes it a well run company. They have strategically focused the company and its products on their nutrition, health and wellness platform and it's paying off with stronger organic growth. NESTLE focuses more on a healthy diet as what we eat largely affects our health. NESTLE’s global diversification makes...
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