...Nestle waters has 67 brands of bottled water, produced in 36 countries and its distribution is made in 130 countries worldwide. Their most well sold brand being Nestles Pure Life, which goes through a 12 step quality process which includes distillation and or reverse osmosis, all of Nestle Waters in North America quality standards meet or exceed those required by the FDA. Pure Life provides the crisp, clean pure taste that is expected from Nestle. Nestle Waters manages almost 14,00 acres of natural spring water which is carefully monitored. Some of the strengths of Nestle Waters are as follows: Nestle is a global food producer with presence in almost all countries. Nestle has been consistently one of the world's largest food producers with sales of almost CHF 83.7 billion in year 2011. Such a strong company’s brand image has positive influence and impact for Nestle Pure Life. Nestle has been repeatedly recognized as the world's largest company providing bottled water and have set up facilities to work on water resources ethically. Some of the weaknesses of Nestle Waters are as follows: There is lack of awareness about using bottled water in the developing countries. Water is thought to be basic need of human life readily available anywhere. Hence, bottled water is not seen as a commercial product in the developing countries. Also In the developed countries, the branding and promotion of Pure Life Mineral water is not extensive, therefore competitors get chance to penetrate...
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...Operations Management Fall Semester 2011 Final Project “Operations management at Nestle” Instructor: Prepared by [pic] Table of Contents |List of Abbreviations………………………………………………………………………………………………… |3 | |List of Figures/Tables………………………………………………………………………………………………... |4 | |Executive summary…………………………………………………………………………………………………… |5 | |1. Introduction…………………………………………………………………………………………………………. | | |2. Company’s background | | | 2.1 History of Nestle………………………………………………………………………………………………... | | | 2.2 Nestle strategy…………………………………………………………………………………………………… | | | 2.3 Current situation of Nestle in Kazakhstani market……………………………………………………………… | | | 2.4 Major products…………………………………………………………………………………………………...
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...Nestle: Sustaining Growth in Mature Markets Describe the characteristics of each of the following elements in the Current Competitive Landscape: Globalization, Technology, Knowledge, Strategic Flexibility, Quality, and Profit Pool. Nestle’ recognizes that increasing globalization is leading to the development of more and more international recommendations. Although, as a general rule, these recommendations are addressed to governments they inevitably impact on business practices. [ (Brabeck-Letmathe, 2004) ]. The internet is changing the way of doing business. It concerns business-to-business relations and also the Company’s interaction with consumers. In this respect nestle’ S.A. has an Internet Privacy Policy which is available on the Corporate Website. This policy aims to protect the privacy of the users; it covers, for instance, the accessing, deleting or correcting of information, the security of information, and relates also to tracking technologies [ (Brabeck-Letmathe, 2004) ]. Nestlé’s broad known of their products and laws that are required in order to design different product are impeccable. Needless to say one company has to know about water, using raw materials, nutrition for not only infants but everyone including animals. Nestlé’s knowledge of human rights gives them a strong understanding of strategic flexibility. Nestle’ recognizes that governments are ultimately responsible for the establishment of a legal framework for protecting human rights...
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...107 Marketing Plan Nestle Marketing Plan Nestle NESTLE When thinking about food and beverages leading organizations, a name that immediately comes to our minds is Nestle which is the world’s largest food production company in terms of profit and products diversity. The Swiss based company was founded in 1866 by Henri Nestle, it all started when Henri Nestle who was a pharmacist developed a milk-based baby food and named it Farine Lactée Nestlé. He used his surname which means ’little nest’ in both the company name and the logotype, the nest symbolizes security, family and nourishment which summarizes the message that the company wanted to deliver through its products. The logo till today plays an essential in nestles profile. As years have passed, the Nestlé family has grown to include chocolates, soups, coffee, cereals, frozen products, yoghurts, mineral water and other food products. Beginning in the 70s, Nestlé has continued to expand its product portfolio to include pet foods, pharmaceutical products and cosmetics too. Nestle kept inflating and expanding its presence in the market and develop new products accompanied by preserving high quality and great standards. Business Nestle is a Swiss transnational food and beverage company headquartered in Vevey, Switzerland, Nestlé's products include baby food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. The Nestle family embraces other...
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...Nestlé S.A. is a Swiss multinational food and beverage company headquartered in Vevey, Switzerland and it’s largest food company measured in the world. Nestlé’s origins date back to 1866. Their product includes baby food, diary products, bottled drinks, cereals, snacks and ice cream. It is the most astronomically immense food company in the world quantified by revenues. In September 1867, in Vevey. Henri Nestlé started with a milk-based baby food, and soon began selling it. Daniel Peter begin seven years of work perfecting his invention in the milk chocolate manufacturing process. In August 1866, Anglo-Swiss Condensed Milk was established and this is where their history begins and today Nestle has became a world leading food company. Nestle remains the quality and nutrition of their products. Nestlé and other corporations engender a good standing relationship with the countries’ regime for the future of their corporation. The rise in IT consuming which concerns the sale of hardware, software, machineries, and related internal and external services has improved the efficiency of distribution and production between the seller and the consumers. It also contributed to the enhancement of IT systems of companies, especially those who operate in an industry that deeply rely on technologies. And Nestle is definitely one of them. In appeasing local and government laws and regulations in different countries, economical factors like rates of inflation and exchange play a very important...
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...RECENT DEVELOPMENTS In 2010, MAGGI® launched its “Happiness is homemade” communication campaign which was developed from the brand’s vision of uniting Malaysian families through cooking and sharing moments together around the dining table. “Happiness is homemade” was applied to every strategic move and executed in every piece of communication. MARKET Malaysia is a melting pot of cultures united through their love for food. Through homecooked food, families come together and share simple joys of life. In today’s fast-paced lifestyle, the struggle for time has made such occasions rare, slowly dissipating the beauty of homemade meals and togetherness. MAGGI®’s mission is to bring back the charm and wonders of cooking and sharing by offering a wide range of products and solutions to support mothers in meeting various lifestyle needs. MAGGI® helps mothers to prepare tasty and balanced meals for their families every day, the key to continuing the tradition of great family values. Positioned as the leading culinary expert in Malaysia, MAGGI® has entered the homes and hearts of every Malaysian. MAGGI® is dedicated towards supporting mothers and their role in raising children who are the future of Malaysia. All MAGGI® products are locally produced in Malaysia and are halal. yellow background, are recognised throughout the country as a stamp of quality and mark of assurance. MAGGI®’s reputation is also strongly endorsed by chefs, its range of sauces and liquid stocks are widely...
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...PHILIP KOTLER Philip Kotler (born May 27, 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University Why chocolate? I. According to a recent study conducted by a major chocolate brand in India the major consumers of chocolates apart from kids are teenagers and people between the age of 15 - 35. Most of the chocolate brands in India produce chocolates in different sizes that are priced according to their sizes. Chocolates like Diary Milk and Five Star can be got for just Rs 10. Chocolates in India are slowly and steadily substituting the mithai or traditional Indian sweets. Due to the increasing levels of social consciousness people prefer gifting well wrapped chocolate packets rather than sweets on occasions and festivals. Taking advantage of this situation GATHERING AND ANALYSING MARKET INFORMATION PRODUCTS Amul chocolates Parent Company Amul Category Chocolates Sector Food Products Tagline/ Slogan Taste of India USP Quality and affordability STP Segment Quality conscious children and adults Target Group Kids and youth Positioning Taste of India by giving them quality products SWOT Analysis Strength 1. Good product range which includes chocolates, toffees, syrups etc 2. Good quality and packaging 3. Excellent distribution network of Amul ensure availability 4. Branding and advertising through TVCs and print ads is popular 5. Pricing is good as...
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...Nestlé is the largest food and beverage company in the world. Founded and headquartered in Vevey, Switzerland. It is also well on its way to becoming world leader in nutrition, health and wellness. Nestlé is more than just the largest food and Beverage Company in the world. Increasingly, Nestlé is becoming the world’s leader in nutrition, health and wellness. Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé employ around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world. -BACKGROUND: Nestle company had started off from a single man's idea, and developed into a giant corporation. In 1866 Henri Nestle, a pharmacist, developed a milk food formula for infants who were unable to tolerate their mother milk. His product became a success, and it created a demand throughout Europe. As Nestlé's popularity grew more businesses wanted to merge and become partners with Henri Nestlé's business. From 1866 to 1947 the Nestle Company had gone through several name changes. In 1905, Angelo-Swiss Condensed Milk Co. and Farine Lactee Henri Nestle merged and the company's name became Nestle & Anglo-Swiss Condensed Milk Co. Then in 1929, Peter-Cailler-Kohler Chocolate Suisse's S.A merged with the company. The name was then changed to Nestle &Angelo-Swiss Holding Co. Ltd, on November 27, 1936. In December 1947, Co acquired all shares capital of the Alimentana S.A Company...
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...Initiating Coverage March 23, 2012 Rating Matrix Rating Target Target Period Potential Upside : : : : Buy | 5074 12-15 months 10 % Nestlé India (NESIND) Strong brand dominance to rule growth… CY13E 16.8 18.0 19.0 19.0 | 4604 YoY Growth (%) (YoY Growth) Net Sales EBITDA Net Profit EPS (Rs) CY10 21.9 20.8 25.0 25.0 CY11 19.8 24.3 17.5 17.5 CY12E 18.8 17.3 22.4 22.4 Current & target multiple P/E (Adjusted) Target P/E EV / EBITDA P/BV Price / Sales RoNW RoCE CY10 53.0 59.9 35.3 51.9 7.1 95.7 131.2 CY11 43.6 51.0 29.2 34.8 5.9 75.5 62.3 CY12E 37.7 41.7 24.7 24.2 5.0 64.1 64.6 CY13E 31.7 35.0 20.8 18.1 4.3 57.1 67.0 Stock Data Bloomberg/Reuters Code Sensex Average volumes Market Cap (| crore) 52 week H/L Equity Capital (| crore) Promoter's Stake (%) FII Holding (%) DII Holding (%) NEST.IN / NEST.BO 17,361.7 6,515.0 44,389.8 4588 / 3501 96.4 62.8 10.9 8.0 Comparative return matrix (%) Return % HUL ITC GSK Nestle 1M 2.9 4.6 5.3 2.9 3M 9.1 (3.1) 7.8 9.8 6M 5.8 19.3 15.1 4.8 12M 25.2 47.9 29.2 22.7 Nestlé India Limited (NIL), the undisputed leader of instant noodles (~88% share by volume in FY11) and milk products segment in India, is largest food company in country. Its strong brands, ‘Maggi’, ‘Cerelac’, ‘Nescafe’ and ‘KitKat’ have become synonymous with the respective categories. Despite increasing competition in the segments (noodles, milk products and chocolate), NIL’s strong brand value has helped it to consistently maintain its volume growth (~12% CAGR FY04-11). Going ahead...
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...Friday, May 21, 2010 NESTLE PROJECT TABLE OF CONTENTS SERIAL # PARTICULARS PAGE # 01 TABLE OF CONTENTS 02 02 ACKNOWLEDGMENT 03 03 INTRODUCTION TO NESTLE 04 04 HISTORY OF NESTLE 05 05 VISION OF NESTLE 07 06 MISSION STATEMENT & OBJECTIVES OF NESTLE 08 07 ORGANIZATIONAL CHART 09 08 BRANDS 11 09 EARNINGS 12 10 SWOT ANALYSIS 13 11 MARKETING 14 12 STRATEGIES ADOPTED BY NESTLE 15 13 COMPANY ENVIORNMENT 20 14 CO-OPERATE GOVERNANCE 21 15 PORTER FIVE FORCES ANALYSIS OF NESTLE 22 16 APPENDIX 23 ACKNOWLEDGEMENT First and foremost, we would like to thank Almighty Allah for giving us the ability and strength to complete this project. Secondly, we are also thankful to our respective parents for providing us with the opportunity to receive higher education in such an accomplished institution that required us to carry out such projects that expand the dimensions of our mind. We are definitely not forgetting to recognize the efforts and support of our teacher SIR S.M FAHEEM, without whom this project would not have been possible. Who give us the opportunity to work on a project, which not only enlarged our vision but also show, us the real picture of the market Management? Our special thanks to the group members, who have whole-heartedly work for the completion of this report. All of us have earned a valuable and worthy experience during the project. INTRODUCTION Nestlé was founded in 1867 by pharmacist Henri Nestlé on the shores of...
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...without proper knowledge and expertise in this market. What Nestle did was they used to send sales people working on commission to the mothers of new born babies and offer them free samples. However, after a period of time when the samples were gone, the mothers used to dilute it with water from local rivers which in many cases served as a local toilet and laundry which resulted in diarrhea and other related illnesses. Many parents believed that the bottle itself had a nutrient value and didn’t even mix the formula. This kind of advertisement resulted in revenue loss of Nestle Company for a few decades. Targeting vulnerable third world countries Nestle knew what market they target, but they weren’t prepared for it, from which resulted in an ethical issue. The main issue is that they couldn’t send the right message to the third world consumers. Nestle wanted to westernise the third world countries, but in result they ended up in “killing babies”. (Caryn L. Finkle, 1993-1994) Neglecting uneducated third world countries The problem that people didn’t understand, is that the less developed countries had a problem with being properly educated and most important is having a clean water supply. Nestle wanted to help these people in hope to solve the malnutrition problem, but in fact they ended up in mocking their own reputation. They neglected the fact that third world countries lack of vital resources such as clean water and also the lack of a good income. Many parents...
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...Table of content |Content |Page | | | | |1．Executive summary |2 | |2．Introduction |3 | |i. Company |3 | |ii. Brand |3 | |iii. Product |3 | |3．Micro analysis |4 | |i. Customer |4 | |ii. Competitor |4 | |iii. Company |4 | |4．Macro analysis ...
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...case: Parochial self-interest (some people are concerned with the implication of the change for themselves and how it may affect their own interests, rather than considering the effects for the success of the business). The union suggests this of Nestles. "Jean-Paul Franc, head of the CGT at Perrier, sees the situation differently. In regard to the company's plan to cut 15 percent of its workforce he protests, "Nestle can't do whatever it likes? He says, "There are men and women who work here? Morally speaking the water and the gas stored below this ground belong to the whole region? Misunderstanding (communication problems; inadequate information) average. Management does not agree, perhaps due to a lack of information of the real problem (what is causing the lower production at this plant?) For example, According to Nestle CEO Peter Brabeck-Letmathe, "We have come to the point where the development of the Perrier brand is endangered by the stubbornness of the CGT? On the other hand, according to Jean-Paul Franc, head of the CGT at Perrier, "[i]n regard to the company's plan to cut 15 percent of its workforce he protests, "Nestle can't do whatever it likes.? He says, "There are men and women who work here? Morally speaking the water and the gas stored below this ground belong to the whole region."' Different assessments of the situation (some employees may disagree on the reasons for the change and on the advantages and disadvantages of the change process). This applies to...
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...Nestlé was founded in 1866 by Henri Nestlé and is today theworld's biggest food and beverage company. Sales at the end of 2005 were CHF 91 bn, with a net profit of CHF 8 bn. Nestléemploy around 250,000 people from more than 70 countries andhave factories or operations in almost every country in the world.The history of Nestlé began in Switzerland in 1867 when Henri Nestlé, the pharmacist,launched his product Farine Lactée Nestlé, a nutritious gruel for children. Henri used hissurname, which means ’little nest’, in both the company name and the logotype. The nest,which symbolizes security, family and nourishment, still plays a central role in Nestlé’s profile.Since it began over 130 years ago, Nestlé’s success with product innovations and business acquisitions has turned it into the largest Food Company in the world. As theyears have passed, the Nestlé family has grown to include chocolates, soups, coffee,cereals, frozen products, yoghurts, mineral water and other food products. Beginning inthe 70s, Nestlé has continued to expand its product portfolio to include pet foods, pharmaceutical products and cosmetics too.Today, Nestlé markets a great number of products, all with one thing in common: thehigh quality for which Nestlé has become renowned throughout the worldThe Company's strategy is guided by several fundamental principles. Nestlé's existing products grow through innovation and renovation while maintaining a balance ingeographic activities and product lines. Long-term potential...
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...1.0 INTRODUCTION The existing company that has selected is Nestle Berhad. This report starts with an introduction and brief background about Nestle and Nestle Malaysia. This report includes the remuneration and benefit management practices which have financial and non-financial in the Nestle Berhad. In the end, there are some suggestion to improve the practices by our group and a conclusion of this whole report. Nestle Company had started off from a single man’s idea, and develop into Giant Corporation. In 1866 Henry Nestle, a pharmacist, developed a milk food formula for infants who were unable to tolerate their mother milk. Its product became a success, and it create a demand throughout Europe. Nestlé’s company remain successful, which allowed them expand to new region throughout the world, making them the world’s biggest food and beverage company. Nestlé’s headquarters are located in Vevey, Switzerland, but the Nestle Company has factories or operation in almost every country in the world. Nestle has 447 factories, operates in 194 countries and employs around 335,000 people. Nestle product includes baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods and snacks. Nestle Malaysia was established in the year of 1912 in Malaysia as Anglo-Swiss Condensed Milk Company. Since 1962, with its first factory in Petaling Jaya, Nestle Malaysia now manufactures its products in 7 factories and operates...
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