Nestle waters has 67 brands of bottled water, produced in 36 countries and its distribution is made in 130 countries worldwide. Their most well sold brand being Nestles Pure Life, which goes through a 12 step quality process which includes distillation and or reverse osmosis, all of Nestle Waters in North America quality standards meet or exceed those required by the FDA. Pure Life provides the crisp, clean pure taste that is expected from Nestle. Nestle Waters manages almost 14,00 acres of natural spring water which is carefully monitored. Some of the strengths of Nestle Waters are as follows:
Nestle is a global food producer with presence in almost all countries. Nestle has been consistently one of the world's largest food producers with sales of almost CHF 83.7 billion in year 2011. Such a strong company’s brand image has positive influence and impact for Nestle Pure Life. Nestle has been repeatedly recognized as the world's largest company providing bottled water and have set up facilities to work on water resources ethically.
Some of the weaknesses of Nestle Waters are as follows:
There is lack of awareness about using bottled water in the developing countries. Water is thought to be basic need of human life readily available anywhere. Hence, bottled water is not seen as a commercial product in the developing countries. Also In the developed countries, the branding and promotion of Pure Life Mineral water is not extensive, therefore competitors get chance to penetrate in the market by fetching substantial share of the