...operations of a mnc (multi-national company) in any chosen discipline in light of Management/Marketing transfer techniques discussing its operations transferring from SA (global) to AI (local). Keeping in view, my first step is to review business performance of Europe-based Foods and Beverages Company Nestle Limited originally operated from Europe in late 1860s started primarily as Food company but expanded their businesses in other units like beverages particularly. Nestle started its operations in Pakistan from 1981 a city named Sheikhupura as their first production plant and as the time goes their production capacity was enlarged. Later on during this study I would also mention the Nestlé’s performance in terms of 4P`s of Management/Marketing. One can question this very easily why choose Nestle, and the simplest answer could be because of globally followed trend of expanding business markets and reaching new customers as the business always needs expansion and must be recognized as a global brand from management point of view. Methodology: In second step, let us discuss the business performance and stability of nestle Pakistan in terms of 4p`s of Marketing/Management. Nestle started its operations as a public company in 1860s from Europe and reached different...
Words: 939 - Pages: 4
...diversification helps protect the entire portfolio from substantial losses when a single investment in the portfolio loses value. Companies Selected: Four companies from different sectors are selected to make portfolio. These are: 1. Nestle Pakistan Limited 2. Indus Motors 3. GlaxoSmithKline 4. Standered Chartered Bank Nestle Pakistan Limited: Nestle Pakistan is Pakistan’s one of the largest food company. It manufactures wide range of foods products in wellness, health, and nutrition sector. Nestle Pakistan offers the quality food with natural flavors. In fact, health and nutrition is more energetic than ever. Food has grown from being a need to becoming an expression of how we live. Nestlé Pakistan products are manufactured to give a healthy and safe source of diet to all family members. Nestlé has been serving Pakistani consumers since 1988, when the Switzerland-based Nestlé SA, first obtained a share in Milk pak Ltd. Indus Motors Company Limited: The Indus Motor Company Limited (IMC) is a joint venture between the House of Habib , Toyota Motor Corporation, Japan (TMC), andToyota Tsusho Corporation, Japan (TTC) for assembling, progressive manufacturing and marketing of Toyota vehicles in Pakistan since July 1, 1990. Indus Motor...
Words: 1821 - Pages: 8
...Marketing Strategy is the managerial process of developing and maintaining a viable fit between the organization’s objectives, skills and resources and its changing market opportunities. The aim of marketing strategy is to shape the company’s business and products so that they yield targeted profit growth. Nestlé Pakistan Limited is selected to study that how they have planned their marketing strategy for Nestlé Pure Life (water). Nestlé is a multinational food company and offering Fast Moving Consumer Goods (FMCG). The motto of Nestlé is “Good Food, Good Life”, so delivering the qualitative products to the customer is their main objective. It is offering 75 brands of bottled waters worldwide. Nestlé Pure Life (NPL) is one of them that was first offered in Pakistan by Nestlé Pakistan Limited in 1998. People felt need of Pure, safe and clean water because of impurities in water especially in the industrialized cities like Karachi, Lahore, Faisalabad etc. Nestlé identified this opportunity and lunched NPL that satisfied the customer needs and Nestlé become market leader in the water industry. The customers of NPL showed interest on NPL because of trust on Quality of Nestlé, at the heart of which there are qualitative products and its long term commitment to deliver better products to consumers. Being the market leader, the market share of NPL is 78% that is much higher than its competitors. NPL is passing through its Growth stage (of Product Life Cycle) i.e. its sales are increasing...
Words: 3361 - Pages: 14
...Advertising Plan On Nestle Milkpak NAMES: Al-Sayed Hasnain Hyder Naqvi (320) Abdul Khalid Memom (307) Ikramullah Memom (337) Muneer Ahmed Junejo (366) Mushtaque Ali Shaikh (367) Sheeraz Ali Pathan (386) SUBJECT: Advertising SUBMITTED TO: Madam, Sanam Memom CLASS: BBA-III 6th Semester Company Name and Its Introduction Nestle-Pakistan Organizational History: Nestlé is a multinational packaged food company founded and headquartered in Switzerland. It resulted from a merger in 1905 between the Anglo-Swiss Milk Company for milk products established in 1866 and the Farine Lactée Henri Nestlé Company set up in 1867. The Company is engaged in manufacturing, processing and sale of food products in Pakistan. The company offers milk, dairy, and chilled dairy products, including UHT milk, yogurt, raita, ghee, and cream; beverages, such as coffee, juices, and instant drinks; and bottled water in non-returnable and bulk bottles for home and office delivery. It also offers infant cereals; prepared meals, such as noodles; breakfast cereals; and mints, chocolates, and confectionery and culinary products. The company, formerly known as Nestle Milkpak, Ltd., was founded in 1979 and is based in Lahore, Pakistan. Nestle Pakistan Limited is...
Words: 1901 - Pages: 8
...Case study Nestle Pure Life Nestle has flown into another storm concerning its approach to marketing in the Third World. Bottled water has been one of the success stories of the past 20 years. Always popularin some European countries such as France and Italy, fears about contamination of water supplies coupled with rising affluence has resulted in exponential growth in the market in countries where previously people were perfectly happy to drink tap water. The growth in the world population, and consequently increasing pressure on freshwater supplies, means that tap water in many countries is either contaminated or (at best) tastes unpleasant owing to residues from the purification system. The problem for many of the firms in the industry has been the cost of purifying and bottling the water; traditional sources of mineral water, such as the Perrier springs, are inadequate to cope with the potential world supply. Nestles answer to the problem is to source the water in China, where bottling costs are low, and rather than use expensive spring water, to purify ordinary tap water. This renders the water safe to drink, but at a fraction of the overall cost of using spring or mineral water. Nestle initially entered the Asian market by buying out local brands. The company now owns over 50 local brands in Asia, and is lobbying governments in Pakistan, Ghana and the Philippines to allow foreign ownership of local companies: In some Asian countries, notably...
Words: 2328 - Pages: 10
...blogspot.com PHASE 1 Executive summary: Nestle has been serving this world for over one hundred and thirty years. It has differentiated itself through its high quality product mix and positioned itself as health and Nutrition Company while targeting the health conscious people throughout the world. Nestle started its operations in Pakistan back in1988, by acquiring a diary company MILKPAK LTD, when people of Pakistan actually needed it. Since Pakistan is the fifth world’s largest milk producing country therefore Nestle deals mainly in dairy products. Moreover it also sells juices, chocolates, prepared food like noodles, baby food, infant formula milk and breakfast cereals in Pakistan. Nestle is a low cost leader with its efficient operations hence it provides its customers with high quality products and sells them at a premium price. Therefore it is earning good profits. Nestle has set its manufacturing plants at in Karachi, Lahore, Islamabad and Kabirwala. The milk processing plant at Kabirwala district is the Nestlé’s world largest milk processing plant. When nestle introduced its products in Pakistan people were neither aware nor accustomed to them. Therefore nestle ran an extensive marketing campaign to educate people and create a need for its products. Pakistan is a land where fresh eatables are readily available. Nestle should sell the same quality of products in Pakistan as it sells abroad. It should also introduce more brands in Pakistani...
Words: 11858 - Pages: 48
...BBA II FRUITA VITALS COMPANY’S INTRODUCTION Nestle is the world's largest food company, present in all five continents, has an annual turnover of 74.7 billion Swiss francs, runs 509 factories in 83 countries and employs about 231,000 people the world over. It owns different famous brands like: L'Oreal, Maggi, Cadbury, Nestle Pure life, Milo, Nescafe, Nido and many more.. NESTLE IN PAKISTAN Nestlé Pakistan is a standard-bearer of Nestlé S.A.’s global performance and registered on the Karachi and Lahore stock exchanges. For the past five years Nestlé have been declared one of the top 25 companies on the Karachi Stock Exchange, Headquartered in Lahore. NESTLE JUICES Encouraged by the consumer response to NESTLE ORANGE JUICE that was launched in 1996, the category of NESTLE juices were expanded with the introduction of Mango-Orange and Mango flavors in the year 2000. Nestle juice are 100% pure, healthy and delicious. NESTLE FRUITA VITALS Nestle Fruita Vitals is a range of premium Juices and Nectars from Nestle. Nestle Fruita Vitals is prepared by using the finest fruit carefully chosen from the gardens of the world and processed under Nestle stringent quality standards. It consists of large variety of delicious flavors, Apple, Red Grapes, Orange, Pine Apple, Mango Chaunsa, Guava, Peach and Pomegranate Nestle Fruita Vitals is currently the market leader of the juices and nectars category in Pakistan. MISSION STATEMENT “Good food good life” Build Branded...
Words: 749 - Pages: 3
...| Report of supply chain management | | | | Fayaz Thaheem (1458108)Supply Chain Management by Mr. Humair Tariq 1/30/16 | | Report of supply chain management | | | Table of Contents [ No table of contents entries found. ] INTRODUCTION OF SUPPLY CHAIN The movement of materials as they flow from their source to the end customer. Supply Chain includes purchasing, manufacturing, warehousing, transportation ,customer service ,demand planning , supply planning and Supply Chain management. It is made up of the people, activities, information and resources involved in moving a product from its supplier to customer. Although this Supply Chain definition sounds very simple, effective management of a Supply Chain can be a real challenge. EXAMPLE OF A SUPPLY CHAIN: Raw materials Manufacturer Distribution Center Customer A typical Supply Chain flow of goods is shown above. In some models, the product is shipped from the Manufacturer to the Distribution Center as soon as it is manufactured. In other models, such as a Hub & Spoke model, the product is held at the manufacturer once produced. It is then sent out to the Distribution Center only when it is needed. OBJECTIVES OF SUPPLY CHAIN MANAGEMENT: The fundamental objective is to "add value". That brings us to the example of the fish fingers. During the Supply Chain Management '98 conference in the United Kingdom this fall...
Words: 7193 - Pages: 29
...Nestle is the world’s best company. Nestle is an industry giant and doing a successful business around the world and also operating in Pakistan. But still certain measures are that should be taken in Pakistani market are recommended below specially for “Nestle Pure Life” brand 1. Price of the “Nestle Pure Life” is little bit high so prices should be low to increase the consumers. 2.The people who use other mineral products not “Nestle Pure Life” should be survey and then concentrate on those facts that why people are not using this product. 3. Availability of” Nestle pure Life” should be ensured on every shop. 4. Nestle should increase the distribution Network. 5. The company should offer small pack sizes in order to compete with others competitors. 6. At present, the company is sponsoring events on a small scale. It should go for financing regional events. 7. Company should provide incentives to shop keepers. 8. Nestle should sell same quality of products in Pakistan as they sell in the developed countries because consumers of Pakistan are now much aware than a decade ago. 9. Nestle should introduce new design of Nestle Pure Life bottles as their competitors are doing. 10. Nestle should increase the promotional campaigns magnitude since strong competitors are taking over the industry especially in mineral water products. 11. NPL should diversify its product portfolio & introduce some other products which can cut the competition of the major competitors...
Words: 305 - Pages: 2
... NESTLE’ PURE LIFE- THE BUSINESS IDEA Hans-Dieter Karlscheuer, the director of Nestlé’s water division once mentioned, ‘We can't change the world. We can only try to improve it a little’. Nestlé’s “improvement” was named ‘Pure Life’. MISSION STATEMENT “Nestle is dedicated to providing the best foods to people throughout their days, their lives, throughout the world. With our unique experience of anticipating consumer needs and creating solutions, Nestle contributes to your well-being and enhances your quality of life” Nestle being the world’s largest food company through its mission statement emphasizes on the fact that it provides reliable food and beverage products to its consumers wherever on the globe they might be so as to cater to their daily needs. Keeping itself in line with the fast paced lives of people, Nestle makes sure that its products are readily available for consumers on the move. Moreover, quality is the hallmark of Nestle which is evident from the fact that millions of people across the world repose their confidence in the brand by purchasing Nestle products every day. The above quoted mission statement also explicitly mentions that Nestle has an inevitable power of anticipating consumer needs and timely responding accordingly. This has been proven true a number of times with the evolution of new products and especially with respect to Pakistan, their research on acute shortage of pure and healthy drinking water led to the introduction of Nestle Pure...
Words: 839 - Pages: 4
... | |14 | |15 | |16 | |17 | |18 | |19 | Executive summary Nestle foods was established in 1866. Since then it has continued to provide quality products to its customers with products and packaging innovations. Nestle Water is Pakistan’s number one and fastest growing food company. The company is trying their level best to differentiate themselves from other local companies and trying to win the competition in Water industry by adopting the modern trends and technologies in both operational fields as well as in marketing of their products. In this detailed project we covered all most all the topics related to the marketing plan. First of all we presented the companies’ history and introduction which included the year of formation and certain steps the resulted in the today’s form of Nestle. We describes value chain analysis PEST analysis about nestle Water and our brand competitor .And the next step we do experiment about SWOT analysis who its effect on our brand .so we described MARKET analysis, competitor analysis, analysis buyer behavior , hierarchy of organization goals and the next step to STP of nestle company ,so we explain product strategy , price strategy and distribution strategy , Porter’s five model. INTRODUCTION AND HISTORY OF COMPANY...
Words: 3936 - Pages: 16
...828% Birth rate: 27.74 births/1,000 population Death rate: 8 deaths/1,000 population Net migration rate: -1.24 migrant(s)/1,000 populations 0-14 years: 40% (male 33,293,428; female 31,434,314) 15-64 years: 56.9% (male 48,214,298; female 46,062,933) 65 years and over: 4.1% (male 3,256,065; female 3,542,522) INDUSTRY ANALYSIS POPULATION 180000000 RURAL 116916480 URBAN 63083520 PEOPLE WITHOUT WATER 44% BOTTLE WATER USAGE 9% PEOPLE WITHOUT BOTTLE WATER 91728000 TOTAL TARGET MARKET 9072000 MISSION STATEMENT Nestlé is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers' needs and creating solutions, Nestlé contributes to your well-being and enhances your quality of life. VISION STATEMENT We envision Nestlé to grow in the shortest Possible time into the number one food company in Pakistan with the unique ability to meet the needs of consumers of every age group from infancy to old age, For nutrition and pleasure, through development of a large Variety of food categories of the highest quality We envision the company to develop an extremely Motivated and professionally trained workforce, which Would drive growth through innovation and renovation We aspire, as a respected corporate citizen, to continue Playing our due...
Words: 3545 - Pages: 15
...and excellent source of energy” TABLE OF CONTENTS 1. Executive summary ……..…………………………………….....4 2. Selection of Nestle cerelac……….……………………………....6 3. Nestle company intro…….………………………………………7 4. Nestle financial data……………………………………………..8 5. Nestle products………………..…………………………………9 6. Nestle Cerelac……………………………………………..….…10 7. Situation analysis………………………………..………………13 8. Market opportunities and issues…………………………………14 9. Objectives…… ……………………………………………….…15 10. Marketing strategy………………………………………………15 11. Target marketing…………………………………………………15 12. Positioning…… …………………………………………………16 13. Marketing Mix……....……………………………………………19 14. Product……… …………………………………………………..19 15. Price………………………………………………………………20 16. Promotion……………….……………………………………..…20 17. Place……………………….……………………………………..21 18. Conclusion………………………………………………….……20 EXECUTIVE SUMMARY Business is a never ending race and in the fast running world of business, there is variety of products, ideas, setups and etc.. The organization that is chosen for our Marketing Plan is ‘NESTLE’.Since Nestle has a vast range of brands and products, so we are focusing on Nestle Cerelac. This is our final project.it starts with a brief introduction of company ,and detailed marketing plan will be narrated under these heads. Nestle has been serving worldwide with its excellence in...
Words: 3291 - Pages: 14
...Mission statement: “Nestle is dedicated to providing the best foods to the people throughout their days, throughout their lives, throughout the world. With our unique experience of anticipating customers’ needs and creating solutions, Nestle contributes to your well being and enhances your quality of life.” Vision statement: “The Nestle global vision is to be the leading health, wellness and Nutrition Company in the world. Nestle Pakistan subscribes fully to this vision. In particular we envision to: Lead a dynamic motivated and professional work force- proud of its heritage and bullish about the future. Deliver shareholder value through profitable long-term growth, while continuing to play a comfortable and responsible social, economic and environmental sector of the country.” High Quality Nestle cannot compromise on quality because people are more conscious nowadays, with the best quality they can attain customer loyalty. Nestle produce good quality products. Also, Nestle being the worldwide renowned brand creates qualitative product to keep their image. Swot Analysis: Strengths: Parent Support Nestle Pakistan has a strong support from its parent company, which is the world’s largest processed food and beverage company, with a presence in almost every country. The company has access to the parent’s hugely successful global folio of products and brands. Company Image Nestle company has a great image in the mind of people. Nestle company has worldwide reputation...
Words: 1099 - Pages: 5
...SCIENCES LAHORE INTRODUCTION TO NESTLE: Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestle factories are operating in the region of: 1. Africa 2. America 3. Asia 4. Europe 5. Oceania Being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption and caring about the well being of its consumers. EANING OF NESTLE:[pic] Henri Nestlé endowed his company with the symbol derived from his name. His family coat of arms, the nest with a mother bird protecting her young, became the Company's logo and a symbol of the Company's care and attitude to life-long nutrition. The Nestlé nest represents the nourishment, security and sense of family that are so essential to life. BRIEF HISTORY OF NESTLE: 1866 -1905 In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life, and soon, Farine Lactée Henri Nestlé was being sold in much of Europe...
Words: 7440 - Pages: 30
