strategy of Nestle as per global market * The Corporate Wellness Unit is responsible for driving the nutrition, health and wellness orientation across the whole of Nestlé – covering the entire portfolio of our products, all over the world. The Corporate Wellness Unit’s “Wellness in Action” strategy aims consistently to deliver better tasting, better-for-you nutritional products and solutions. We have a global network of Wellness Champions in all our business units and in every country. Their job is to facilitate, inspire, motivate and drive wellness initiatives.
Our science-based nutritional research and expertise are driving nutritional innovations. One example is our “Branded Active Benefits“ (BABs). The objective of a BAB is to add a specific health benefit to an existing product in a way that is meaningful and relevant to the consumer.
In this way, the nutritional content of the product is enhanced so that consumers can enjoy even more health benefits – for example, improving digestive health and contributing to healthy physical growth.

* A network of local companies
It’s a genuine paradox. Although Nestlé is one of today’s global giants, our priority is to be a local company in each of the 130 countries where we market our products. In many of them, we have been present for more than 100 years. So we’ve had time to learn and understand their cultures and habits, and to benefit their economies and communities. Local Nestlé units work within a global framework based on the Nestlé principle: “centralize what you must, but decentralize what you can“. In this way we combine the advantages of a worldwide company with the advantages of smaller, local businesses.

The expansion of the new markets
This is a right strategy for Nestle expand into above markets where a combination of