Nestlé is the largest food and beverage company in the world. Founded and headquartered in Vevey, Switzerland. It is also well on its way to becoming world leader in nutrition, health and wellness. Nestlé is more than just the largest food and Beverage Company in the world. Increasingly, Nestlé is becoming the world’s leader in nutrition, health and wellness. Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé employ around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world.
-BACKGROUND:
Nestle company had started off from a single man's idea, and developed into a giant corporation. In 1866 Henri Nestle, a pharmacist, developed a milk food formula for infants who were unable to tolerate their mother milk. His product became a success, and it created a demand throughout Europe. As Nestlé's popularity grew more businesses wanted to merge and become partners with Henri Nestlé's business. From 1866 to 1947 the Nestle Company had gone through several name changes. In 1905, Angelo-Swiss Condensed Milk Co. and Farine Lactee Henri Nestle merged and the company's name became Nestle & Anglo-Swiss Condensed Milk Co. Then in 1929, Peter-Cailler-Kohler Chocolate Suisse's S.A merged with the company. The name was then changed to Nestle &Angelo-Swiss Holding Co. Ltd, on November 27, 1936. In December 1947, Co acquired all shares capital of the Alimentana S.A Company in exchange for fifteen Nestle shares and fifteen Unilac shares for each of Alimentana S.A share, so this point the name was at Nestlé Alimentana S.A. And then finally, the last name change that the company would endure was in 1977, where it adopted the name Nestle SA. Along the way Nestlé's company remain successful, which allowed them expand to new region and territories throughout the world, making them the world's biggest food and beverage company. Nestle headquarters are located in Vevey, Switzerland, but the Nestle company has factories or operation in almost every country in the world. In addition, to the increase in the size of the Nestle Company; Nestle also has increased the variety in the different products they offer. In Nestlé's business strategy they encourage product growth through innovation and renovation. This strategy has allowed Nestle to develop many different products in the various fields: baby foods, dairy products, breakfast cereals, ice creams, chocolates and confectionery, prepared foods, beverages, food services, bottled water, and pet care.
-CEO OF NESTLE
Peter Brabeck-Letmathe (* November 13, 1944 in Villach, Austria) is an Austrian businessman. He is the Chairman and former CEO of the Nestlé Group. Brabeck-Letmathe was born in a family with its origins in Iserlohn-Letmathe in North West Germany. After completing his studies in Economics at the University of World Trade (today Vienna University of Economics and Business Administration) in Vienna, he joined Nestlé in 1968 in Austria as a salesman, later becoming a specialist for new products. His career within the Group included a span of almost 10 years in Chile (1970–1980), first as national Sales Manager and later as Director of Marketing. In 1981, he was appointed Managing Director of Nestlé Ecuador and in 1983, President and Managing Director of Nestlé Venezuela. In October 1987, he was transferred to Nestlé's international headquarters in Vevey. As Senior Vice President in charge of the Culinary Products Division, he had worldwide responsibility for that business area. On 1 January 1992, Mr. Brabeck-Letmathe was appointed Executive Vice President of Nestlé S.A., the world's leading food company, with global responsibility for the Strategic Business Group encompassing Food, Buitoni pasta, Chocolate and Confectionery, Ice Cream, Pet food, as well as Industrial Products (Aromas). At the same time, he had worldwide responsibility for Marketing, Communications and Public Affairs. In particular, during his time as Executive Vice President, he conceived and implemented the unique branding policy of Nestlé, characterized by a strict hierarchy of strategic brands on the global, regional and local level. Peter Brabeck-Letmathe spent his entire career working for Nestlé, rising to the position of chief executive officer (CEO) in 1997 and also assuming duties as vice chairman of the board in 2001. During his tenure as CEO of the Switzerland-based company, he turned Nestlé into the fastest-growing food company giant in an otherwise slow-growth sector. He achieved this primarily by focusing on buying up leading food brands, getting rid of under-performing brands, and slashing costs wherever possible. According to industry analysts and coworkers, Brabeck-Letmathe, who spoke five languages, was an articulate leader whose focus on substance over style included a strong dedication to discipline and a long-term approach to growing a business.
-VISION
Nestlé Norden’s aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality.
The confidence that consumers have in our brands is a result of our company’s many years of knowledge in marketing, research and development, as well as continuity – consumers relate to this and feels they can trust our products.
-MISSION
At Nestlé, we believe that research can help us make better food so that people live a better life.
Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs. In addition to Nutrition, Health and Wellness, Nestlé products bring consumers the vital ingredients of taste and pleasure. As consumers continue to make choices regarding foods and beverages they consume, Nestlé helps provide selections for all individual taste and lifestyle preferences.
Research is a key part of our heritage at Nestlé and an essential element of our future. We know there is still much to discover about health, wellness and the role of food in our lives, and we continue to search for answers to bring consumers Good Food for Good Life.
-EMPLOYMENT POLICIES:

Nestlé and its employees are bound by the law. Compliance with all applicable laws and
Regulations must never be compromised. Additionally, employees shall adhere to internal
Rules and regulations as they apply in a given situation. Those internal rules are specific to the Company and may go beyond what is required by the law.

Nestlé respects the personal dignity, privacy and personal rights of every employee and is committed to maintaining a workplace free from discrimination and harassment. Therefore, employees must not discriminate on the basis of origin, nationality, religion, race, gender, age or sexual orientation, or engage in any kind of verbal or physical harassment based on any reason.

-RESEARCH AND DEVELOPMENT:

The task Nestle Research & Development (R&D) to apply nutritional science and expertise to create products that combine great taste with nutritional benefits. Thus, Nestle firmly believe that their research can make better food so that more and more people live a better life.

Research and Development is a key competitive advantage for Nestlé. Without our R&D Nestlé could not have become the food industry leader in nutrition, health and wellness. With 29 research, development and technology facilities worldwide, Nestlé has the largest R&D network of any food company. Nestlé’s research, development and technology network, together with local market application groups, employs over 5,000 people.

-ENVIRONMENTA ACTIVITIES:

As a global food giant, Nestle is committed to being a leader in environmental performance. The Nestle Policy on the Environment was first published in 1991 and has ensured that preserving natural resources and minimizing waste has become an integral part of the day-to-day activities in all Nestle operations worldwide. Nestle has aimed to build a business based on sound environment-friendly principles. Nestle has made great efforts to avoid manufacturing and marketing the company's products at the expense of potential risks to our environment. Aligning with the corporate commitment, Nestle is dedicated to creating shared value for everyone and maintaining long-term business development. With this core belief, Nestle Taiwan has conducted several locally environment friendly programs. Energy saving is an integral part of the daily activities for all Nestle employees. In order to reduce its carbon emission, Nestle Taiwan office utilizes new T5 lighting systems that dramatically lower its carbon footprint and save energy. It is estimated that with these systems, the company can save over NT$360,000 in electricity fees annually compared to last year. More importantly, this action can reduce Nestlé's carbon emission by 64 tons per year. Washrooms, aisles and pantry rooms in Nestlé's Taiwan head office have been equipped with automatic detectors. If the room is empty for more than 7 minutes, the lights will automatically turn off.

-PRODUCTS:
Baby food, dairy products, breakfast cereals, ice cream, Chocolate & Confectionery, prepared food, beverages, and bottled water.

-DETAILS OF BABY FOOD:

In 1867 a physician persuaded Henri Nestlé to give his product to an infant who was very ill — he had been born prematurely and was refusing his mother's milk and all other types of nourishment. Nestlé's new food worked, and the boy survived. From the very beginning, Nestlé's product was never intended as a competitor for mother's milk. In 1869, he wrote: "During the first months, the mother's milk will always be the most natural nutrient, and every mother able to do so should herself suckle her children." The factors that made baby foods success in the early days of the Nestlé company — quality and superior nutritional value — are still as valid today for the wide range of infant formula, cereals and baby food made by Nestlé. The World Health Organization (WHO) recognizes that there is a legitimate market for infant formula, when a mother cannot or chooses not to breast feed her child. Nestlé markets infant formula according to the principles and aims of the WHO International Code of Marketing Breast Milk Substitutes, and seeks dialogue and cooperation with the international health community and in particular with the WHO and UNICEF, to identify problems and their solution. Nestlé's expertise as the world's leading infant food manufacturer, gained over more than 125 years, is put at the disposal of health authorities, the medical profession and mothers and children everywhere.

-COMPETITORS:

Nestlé towers over its competitors as the world's largest food company, proudly proclaiming "good food, good life." Not so good is Nestlé's reputation for corporate abuse throughout its operations, ranging from the marketing of infant formula to the production of its chocolate and bottled water. Nestlé has been the target of strong international criticism for its aggressive marketing of infant formula in countries with scarce potable water, leading to a reduction in breastfeeding and increased risk for infants. Nestlé is one of the top four water bottling companies in the world, contributing to the problem of plastic waste as well as the usurping of water that should remain a shared resource.
Competitors

- Cadbury Schweppes
-Campbell Soup
- Chiquita Brands
- Coca-Cola
- ConAgra Foods
- Danone
- Dean Foods
- Dole
- General Mills
-H.J. Heinz Company
- Hershey

- Kellogg
- Kraft Foods
-McDonald's
- PepsiCo
- Procter & Gamble
- Sara Lee
-Smithfield Foods
- Starbucks
-Tyson Foods
- Unilever
-Vivendi Universal S.A.

-CONCLUSION:
Nestle is the world's leading food company. Since many decades it has been associated with providing high quality, customer and consumer focused products. Nestle company will be focused on becoming number one in nutritious, health and wellness Company. It will take pride by sitting consumer satisfaction their first priority and they will be successful in the upcoming years.

-RECOMMENDATIONS:
Nestles market share of the chocolate/confectionary is currently at 20.0% compared to that of Cadbury at 34.1%. Based on this it is clear that Cadbury is ahead of Nestle in the Chocolate/confectionary department. A big reason for this is chocolate blocks. Cadbury successfully re-launched their Cadbury dairy milk chocolate range in 1996 and it has since become a large seller. So big in fact that an AC Neilson ratings test showed that Cadburys Dairy Milk Chocolate range in 2003 was the largest selling chocolate on the market. Block chocolate is also the largest improving seller in the Chocolate market also
Strategy
All this being said it Nestles has not got a block Chocolate on the market. One of the key recommendations or aims for Nestles should be to break into the Block chocolate market and compete with Cadburys 60% share of the block chocolate market worth US$174million.

-NAME: BITRA ABU ALWAFA

-DEPARTMENT: INTERNATIONAL BUSINESS

-STUDENT NUMBER: 20092471

-PROJECT: NESTLE COMPANY

CONTENT:

INTRODUCTION………………………..page3

BACKGROUND…………………………page3

CEO………………………………………page3, 4

VISION&MISSION……………………...page4

EMPLOYMENT POLICIES……………..page4, 5

R&D……………………………………....page5

ENVIRONMENTAL ACTIVITIES……...page5

PRODUCTS………………………………page5, 6

COMPETITORS………………………….page6

CONCLUSION…………………………...page6

RECOMMENDATION…………………...page6

REFRENCES……………………………...page7

REFRENCES:

1-http://en.wikipedia.org/wiki/List_of_Nestl%C3%A9_brands

2-http://www.chinapost.com.tw/taiwan/t-business/2010/03/10/247694/Nestle-Taiwan.htm

3-http://en.wikipedia.org/wiki/Nestl%C3%A9

4-http://www.nestle.com/Pages/Nestle.aspx

5-http://www.scribd.com/doc/53705930/Human-Resources-Policy-Nestle

6-http://en.wikipedia.org/wiki/Peter_Brabeck-Letmathe