NetConversions Influences Kelley Blue Book

BUS 454

Shelia Cassidy

Introduction This paper will explore the way that NetConversions (NetC) influenced the Kelly Blue Book (KBB) webpages after first presenting a short history of the Kelly blue book company. The three discussion questions to be answered are:
• Develop the management-research question hierarchy through investigative questions for this project.
• Using the research process model (Exhibit 4– 1), describe and evaluate the research design of this project.
• Describe and evaluate the sampling design for this project.
From Model T’s to Web Sites Kelly Blue Book (K BB) began life in 1918 as Kelly Kar Company with three Ford model T’s for sale in an open lot in Los Angeles, California. By 1926 the company had grown and though to larger sites. Les Kelley, the founder, started distributing a list of automobiles that he wanted to purchase the other dealers, along with the prices that he would pay. Other dealers began to request a list for their own use because they trusted Kelley’s judgment on used car prices. By 1926 the list had been expanded to include all the cars and metamorphic into the first Blue Book of Motor Car Values. Meanwhile, Kelley’s used-car dealership had gone from one employee, his brother, Buster, to an employer of over 100 people, on its way to becoming the largest used car leadership in the world. This was possible because new car dealers did not sell used cars in those days, so the Kelleys not only bought the vehicles that they took in trade for new cars, but also what used cars directly from the public. During the Depression the Kelleys bought entire inventories of dealers who were forced out of business by the economy. Many customers did not know how to drive, so Buster Kelly would have to teach them how to drive their new