...NETFLIX case Summer I, 2013 Company’s status On-demand Internet streaming media and DVD-by-mail service Year founded 1997 Employees: 900 at corporate headquarters. 36 million members in 40 countries. 1 billion hours of TV shows and movies per month. Customer satisfaction score of 86% * Netflix is the world’s leading internet subscription service *According to the American Customer Satisfaction Index (ACSI), Internet Strategy GOAL: Proving the best online rental online experience for the customers. Great website: Easy access to information. Direct and attractive. Fast Privacy Policy: collect data: customer’s information Payments and communication plans. Cookies Social networks. Share information. Personalized online customer service Information Technology New and advanced technology to improve its service. Advanced technology: Cloud computing. Proprietary software Strategic partnerships Efficient operations. Fast and high quality. Measuring customer response and experiences. Building customer profile. Collecting customer Data. Netflix has changed the way you watch your TV & movies Company that revolutionized watching of movies and TV Shows Culture of Innovation Netflix is the world’s leading internet subscription service Disruptive innovation. HALLMARK of the company Innovation focus: online streaming. Instantly from multiple platforms. Future GOAL: Keeping the leading position...
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...is deemed to be in the eye of the beholder.” How can service and/or a retail organization reconcile this with the type of service that they attempt to provide to the end user? Supplement your answer with an example from your own real-life personal experience. Quality is a term used widely in business to simply determine whether a product/service is fit for purpose or to satisfy a given need. Quality management systems are designed to ensure firms can create products/services that are fit for their stakeholders. Family of standards like the ISO 8402 and ISO 9000 have similar definitions for the word quality yet, all definitions differ from each slightly. Quality in this context is what these organizations can give to the end user/customer, therefore there brand perception and image will be assessed by these stakeholders. The key elements of Quality are the standard of quality (therefore fit for purpose and satisfy needs) and the value added by quality. Organizations nowadays tend to focus more on quality as it will ensure it can become more competitive than rivals by improvements to quality. Quality assurance, Quality control and Quality management are all carried out to ensure proper quality standards to add value and create a perceptually better product/service. The topic of quality needs to remain a constant narrative throughout this essay, addressing all concepts and including how the business strategy of quality is used, and why it is used, with appropriate information...
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...Netflix Domestic Strategy Prepared for: Netflix Senior Management Reed Hastings, Co-Founder and CEO Kelly Bennett, Chief Marketing Officer Jonathan Friedland, Chief Communications Officer Bill Holmes, Chief Business Development Officer Neil Hunt, Chief Product Officer David Hyman, General Counsel Patty McCord, Chief Talent Officer Ted Sarandos, Chief Content Officer David Wells, Chief Financial Officer August 4, 2012 Through this report, our consulting team has taken the opportunity to analyze and provide recommendations for future domestic business strategy of Netflix. As expressed in the company’s founder’s conference last October, we would like to help you build upon your stated vision for the future including: • Becoming the best global entertainment distribution service • Licensing entertainment content around the world • Creating markets that are accessible to film makers • Helping content creators around the world to find a global audience We would also like to follow the nine values you use to guide your company: • Judgment • Productivity • Creativity • Intelligence • Honesty • Communication • Selflessness • Reliability • Passion In this report, we will address the following issues to provide a foundation for overcoming Netflix’s domestic challenges: I. Competitive Dynamics A. Key Competitors B. Competitive Response II. Strategic Management/Competitive Issues A. Key Strategic Issues B. Strategic...
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...EXECUTIVE SUMMARY Netflix began in 1997 as a revolutionary idea by CEO Reed Hastings and software executive March Randolph. Before long, in 1999 Netflix launched its major line of business, the online subscription service, which radically changed the way consumers viewed movies and television. For a young company in an innovative and growing industry, Netflix has set itself up for a tremendous journey. The company has had much success due to its adaption of a modern business model and strength in operations management. Its continued reliance on and improvements of operation management principles is necessary to continue growing and bringing in profits. The following analysis focuses on operation management principles attributable to the online video streaming sector of Netflix, as well as its DVD-by-mail rental service. Today, Netflix streams on demand videos from nearly any web-enabled device to over 30 million members world-wide. In order to do so, Netflix utilizes all of the key elements of Operations Management. This analysis evaluates those key elements currently in place and offers areas for improvements. INTRODUCTION What makes a company successful? This broad, open-ended question is one that analysts and strategists devote their life to answering. The answer lies in a deep analysis of the operation management principles of a company. Netflix’s long, fundamental strain of standards regards operations and productivity, operations strategy, project management...
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...Netflix With advancing technologies and the ever-explosive popular movie industries around the world, Netflix has turned itself into a global master of entertainment at the click of a single key on a laptop computer, iPhone, iPad or television. Netflix has mastered the monopoly on bringing the newest, latest movies to you home worldwide making them the front-runner, and most stable on demand movie and TV watching system on the planet. In the middle 1980’s Blockbuster came on to the scene in small stores across America with videos and dreams, starting with the video home system (VHS) and then transitioning to the digital versatile disc (DVD) dominating the video rental business. It brought fantasy and imagination to almost every home in America and in some other countries. “Blockbuster dominated the video rental industry, possessing over 9,000 stores in 2002 (over 5,000 in the United States) and boasting $6.1 billion in sales (Blockbuster Inc., 2005)” (Abraham, 2012 p.1.8). When Netflix and Redbox came into the mix of home viewing entertainment, Blockbuster lost significant revenue with its stability beginning to weaken. In 1997, Netflix started followed by the Redbox, which entered into the competition in 2002. With both of these up and coming viewing franchising gaining popularity among consumers Blockbuster was forced to file for bankruptcy protection on September 23, 2010. Then in April of 2011, satellite television provider Dish Network bought 1,700 stores. Today there...
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...such as Apple did with its iPod” (pg. 14) and this advantage allowed Apple to survive and thrive in its industry. Open versus Closed systems In earlier technological developments, each company had its own proprietary hardware and software. Through time, Apple moved into “industry standard Intel chips, it adopted PC standards such as USB, and made its disk operating system files compatible with the PC world” (Foremski, 2010). However in recent years, and with the development of the iPod, iPhone and even the iPad, Apple is beginning to be more closed. For example, the iPad and iPhone do not support Adobe Flash or Microsoft Silverlight; which interferes with video streaming from Hulu or Netflix. Apple appears to stay in closed systems because of its lucrative nature. Although their customer base consists of people who prefer open standards and open platforms, Apple’s closed system has not deterred consumers. This is evident in the fact that last year Apple’s share price had multiplied by 23 times from $8.78 to $207.88 (Foremski, 2010). Strategies for improving business at Apple Efficiency IT metrics “measure the performance of the IT system itself such as throughput, speed, and availability” (Baltzan and Phillips, 2009, pg. 17). A strategy Apple could use to improve its business is an...
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...Netflix Video Game Streaming Name MKT/421 Date Instructor Name Netflix Video Game Streaming Marketing Plan: Phase I Trying to introduce a new product or service into an already well-established industry can be an intimidating, yet profitable idea. Take Netflix and the media rental industry as an example. In 1997, Netflix made their debut into the online media rental industry (Netflix, 2013). About 10 years later, their flat rate monthly rental fees, their stellar DVD-by-mail service, and their streaming media options had turned Netflix into a media rental powerhouse. However, video games are one aspect of media rental and streaming that the company has consistently steered clear of. To demonstrate that Netflix could (and perhaps should) offer video game rental and streaming options as their next step for growth, a marketing plan can be established. This marketing plan should include: an overview of the Netflix organization; a description of the proposed video game services; an explanation of the significance of this new service to Netflix; a SWOTT (strengths, weaknesses, opportunities, threats and trends) analysis of this service; and the marketing research approach and strategy that would be used to implement video games into Netflix’s service lineup. Organization overview. Established in 1997, Reed Hastings and Marc Randolph founded Netflix with one goal; to revolutionize the way people enjoyed entertainment (Netflix, 2013). At its inception, Netflix was a membership-based...
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...Background of Ericsson Lars Magnus Ericsson worked as telephones instrument maker when he was young. He worked for a firm which made telegraph equipment for the Swedish government agency Telegrafverket. In 1876, he and his friend Carl Johan Andersson started a telegraph repair shop when he was 30 years old. In 1878, Ericsson began making and selling his own telephone equipment, yet his technology is not enough innovative. Most of the inventions had already been made in the United States. He agreed to supply telephones and switchboards to Sweden's first telecom operating company, Stockholms Allmänna Telefonaktiebolag. Local telephone importer, Numa Peterson hired Ericsson to adjust some telephones from the Bell Telephone Company. He started to manufacture his own telephones similar to Siemens telephones at the end of the year. Finally his first product was finished in 1879. Stockholm's telephone network expanded and reformed into a telephone manufacturing company. Bell only allowed to use their own phones when he bought the biggest telephone network in Stockholm. So Ericsson's equipment sold mainly to free telephone organizations in the Swedish countryside and other Nordic countries. In 1883, Stockholms formed by Henrik Tore Cedergren partnered Ericsson to supply the equipment for his new telephone network as Bell would not deliver equipment to competitors. In 1884, a multiple-switchboard manual telephone exchange designed by C. E. Scribner at Western Electric could handle...
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...Ultimate Gaming Technology (UGT) Marketing Plan MKT 500 UGT Marking Plan Executive Summary The video game console market is a fast growing market. The UGT Mega B0x competes together with Sony’s PlayStation 3, Nintendo’s Wii and Microsoft’s Xbox 360 for the market leader position. Compared with these competitors, the Mega B0x includes the newest technologies and provides the highest variety of functionalities. Therefore, our strategy is to target customers who focus on high technologies and multimedia-entertainment. This involves that the Mega B0x competes not only with console manufacturers, but also with other multimedia producers such as PC manufacturers. Rather than reduce the retail price, UGT seek to maximize the value of the Mega B0x and to aggressively market it as not only a powerful video game console but also an affordable home entertainment hub. The most important marketing tool is the Internet for promoting the Mega B0x. Blogs, MySpace, YouTube and other kind of websites enable an area-wide promotion of the game console and especially, it is done by consumers. Finally UGT financing objectives are to sell over 20 million consoles in the first year and to achieve total sales revenue of $10 million dollars. ...
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...l550 best snacks Problem Solution: Best Snacks Inc. Chris Bross MMPBL/550 11-29-10 Alan Swank Problem Solution: Best Snacks Inc. BestSnacks has been an industry leader for years and recently for the last couple years their sales have started to decline, they have lost market share to competitors and the stock price has dropped getting shareholders antsy and management thinking. They have been forced to think about making some changes to the organization and its culture in order to jump start sales and become profitable again. The following paper will take a look at issues that BestSnacks is facing, the parties involved, what the goals of the organization are and the risks associated with the goals, and they will look at all ideas and decide which to develop and implement. Describe the Situation Issue and Opportunity Identification The snack food industry has grown over the years tremendously. There have been the traditional type snack foods as well as newer more health conscious snack foods. In all, it has grown in demand. Through this, BestSnacks has recently over the past few years seen a decline in sales, the stock price declining and have lost market share to their competitors. Because of all these recent declines they are now in jeopardy of losing a major relationship with a popular vendor. BestSnacks needs to change the culture of their company and create programs that will promote creativity and innovation from their employees. “The leaders of innovation...
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...Journal of Business Case Studies – Second Quarter 2006 Volume 2, Number 2 Case Studies In Marketing Research Donald K. Hsu, (Email: yanyou@hotmail.com), Dominican College ABSTRACT The use of case studies for Marketing Research has been examined. Starting with a topic selection, students collected the background information from various sources. A focus group was conducted to gather detailed information. A questionnaire was designed for an in-depth survey of the general public. Using mall intercept, 100 or more convenient samples were collected from the questionnaire. SPSS software was used to analyze this data. Then a final report with possible recommendations was written. During the course of this research, students made face-to-face interview with senior managers or CEO, selected appropriate Harvard Business School cases, did research using Internet or library resources, and added much real-life learning to the theoretical in-class knowledge. INTRODUCTION V ase studies in Marketing Research have attracted much interest for global researchers. During the last two years, participants at the European Applied Business Research Conference presented findings in marketing related topics: 56 papers in 2003 and 25 papers in 2004. Out of the 81 papers, 24 reported work on marketing research. Cho and Ha (2004) measured consumer behavior by surveying 300 people on two brand names, Chow et al (2003) studied the environment friendly (eco-label) issues on the...
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...MODULE - 1 BUSINESS MODEL IDENTIFIED BUSINESS TO CUSTOMER The B2C model focuses on direct selling and marketing between a business and a consumer via an e-commerce website. A lower purchase volume of higher priced products typically characterizes B2C companies. Since the model depends on individual transactions and eliminates the wholesale purchaser, the company can make a higher profit while the consumer spends the same amount of money or sometimes less. B2C is effective for smaller companies since individual consumers are not as concerned with company recognition as they are with getting the product for the best price. TYPES B2C companies divide into five major categories: direct sellers, online intermediaries, advertising-based models, community-based models and fee-based models. Each type is so different from the others that they are not directly comparable. In fact, some B2C businesses utilize more than one type to reach different audiences. DIRECT SELLERS Direct sellers, such as online retailers, sell a product or service directly to the customer via a website. You can further divide direct sellers into e-tailers and manufacturers. E-tailers are electronic retailers that either ship products from their own warehouses or trigger deliveries from other companies stocks. Product manufacturers use the Internet as a catalog and sales channel to eliminate intermediaries. ONLINE INTERMEDIARIES Online intermediaries perform the same function as any other broker. The business...
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...“Inspire the world, Create the future.” 1.0 Executive Summery Samsung Electronics has proven to the business world that they are one of the most prestigious technology companies in the industry. With more technology advancements than our market can handle at this point and time, Samsung has paved the way for the future in electronics. One of the most popular new “toys” in the market today, is the unbelievable 3D TV. The first 3D TV was launched in March of 2010, and has already had a major impact on the market. With the release earlier this year, Samsung dominated the market, controlling nearly 90% of the total share. Samsung’s product, the 9000 series TV, is incomparable to competition with its ultra-thin screen, measuring only 0.3 inches in width. The 9000 series also comes with a full color spectrum that makes for an incredible viewing experience. Although Samsung is dominating the 3D market, we still have very detailed strategies and tactics that we believe will give us an increased competitive advantage over our competition. The company’s main emphasis the past couple years has been on integration, union, and encouraging innovation. Samsung is always preparing for the next big item to hit the market, which is why their technology is so far ahead of all leading competitors. In the future, we plan to enter the 3D video gaming market with a partnership with Microsoft. This will give us access to all of Microsoft’s gaming technology, in which we will combine with our quality...
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...Finance 363 Stocktrak Final Report Group 10 Cody Norton, Nick Turner, Shane Siel The stocktrak simulation was very informative. It was interesting to watch the markets with something on the line. My group was in the top 3 much of the semester. Right around the end of the simulation we fell out of the top 3 and finished in the 10th position. We could have tried to change our investment strategy in order to chase the top spot, but in the end we stayed true to our objective. Objective and Strategy Our objective is one that most would consider boring. I would describe myself as a long-term investor. When I actually begin to invest real money in the stock market, I will invest in sound companies that pay a decent dividend. Although the stocktrak simulation took place over a relatively short period of time, we still invested with a long-term horizon in mind. That long-term horizon will produce smaller short-term gains. Our portfolio was constructed with a buy and hold mentality. We tried to avoid being swayed by our emotions and the short-term fads of investors. It was hard to avoid investing in accordance with the predictions of the markets gurus, but in the end I believe our investments were safer because of it. The buy and hold mentality allows us to overlook negative short-term returns with the understanding that the returns will normalize in the long-term. We spread our cash out among a variety of investment vehicles. We planned on placing our funds in...
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...JaNuaRy–FeBRuaRy 2014 23 consumer Behavior What Marketers Don’t Get About Online Reviews Itamar Simonson and emanuel rosen 78 competition The Big Lie of Strategic Planning roger l. Martin 103 risk Management The New Rules of Globalization Ian Bremmer : -( : -( ; -) : A greAt plAce to work What ideo, BlackRock, and Netflix know about building high-performance cultures Page 53 ©2013 Cartier calibre de cartier CHRONOGRAPH 1904-CH MC THE 1904-CH MC, THE NEW AUTOMATIC WINDING CHRONOGRAPH MOVEMENT, WAS CONCEIVED, DEVELOPED AND ASSEMBLED BY THE CARTIER MANUFACTURE IN THE GREATEST WATCHMAKING TRADITION. THIS MOVEMENT IS EQUIPPED WITH INGENIOUS SYSTEMS FOR UTMOST PRECISION: A COLUMN WHEEL TO COORDINATE ALL THE CHRONOGRAPH FUNCTIONS, A VERTICAL CLUTCH DESIGNED TO IMPROVE THE ACCURACY OF STARTING AND STOPPING THE TIMING FUNCTION, A LINEAR RESET FUNCTION, AND A DOUBLE BARREL TO ENSURE UNRIVALED TIMEKEEPING. 18K PINK GOLD 42 MM CASE, MECHANICAL MANUFACTURE CHRONOGRAPH MOVEMENT, SELF-WINDING, CALIBRE 1904-CH MC (35 JEWELS, 28,800 VIBRATIONS PER HOUR, APPROXIMATELY 48 HOUR POWER RESERVE), CALENDAR APERTURE AT 6 O’CLOCK, 18K PINK GOLD OCTAGONAL CROWN, SILVER OPALINE SNAILED DIAL, GOLD FINISHED CHAMFERS. ALLIGATOR STRAP. EXPLORE AND SHOP WWW.CARTIER.US - 1-800-CARTIER hbr.org January–February 2014 Contents 53 SpoTlIghT on TalENT aND PErformaNCE 54 IDEo’s Culture of helping Research at one office of the design firm ...
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