...Tivo Case Analysis Marketing Management Assignment –Case Analysis #1- TiVo 1. What is TiVo? Tivo is a digital recorder that helps viewers to take control of what they watch. The features of Tivo are recording programs as per viewers’ request, suggesting the programs according to viewers’ habits, ability to skip commercials, and so on. What factors facilitate its adoption? a. Recording the programs – easy to record, stop, rewind, and schedule recording the shows. b. Skip the commercials – empowering the viewers to take control of what they are watching. c. Electronic program guide (EPG) TiVo applies i) Previews for shows to schedule recording easily with one push of button. ii) Season pass- by pressing a “thumbs up” and “thumbs down” button, users can specify their favorite show and then TiVo will record them automatically. iii) Suggestion- TiVo can track users’ preference and make suggestions. What factors made adoption difficult? a. Retail execution- Salesmen in distributors turned over fast which made it hard to train them explaining to customers properly. In addition, there were various ways for salesmen to sell TiVo. b. Pricing- the price seemed too high to be accepted by customers. c. Awareness- the degree of awareness for TiVo remained weak and consumer remained inert because it is not their priority to improve TV viewing. Who is TiVo best suited for? According to the research, TiVo users mostly consisted...
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...use ----------------------- Pay per view Individuals • Have to pay • Could be expensive • Can watch individual events without full subscription • Could watch some programs at any time TV companies • Get money from customers • Could lose money on subscription channels if people only getting what they want to watch Broadcasters • It could be expensive for them to make pay per view available • Security costs to make sure there is no hacking • High bandwidth required (watch at any start time) Signal contains information about the transmission Program details, cast, start – end times Electronic program guide (EPG) What’s on now, next later...? Personal planner Record to disk (sky+) Interact with transmission Different camera views or commentary on sports events Voting during programmers (X-Factor) Programmes on demand Watch programs at a convenient time Different start times for movies Choice of matches Shopping channels and online store catalogues Dixons, Argos Multimedia display of products Make purchases directly and interactively Order pizza from a commercial (interactive advertising) Book movie tickets during film review programs Take part in games with other online viewers Internet access Send emails via telephone line or cable Whilst watching TV without having to use PC Voting Individuals • Participation • Premium rate numbers expensive TV companies ...
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...DISH TV dishtv is a division of Zee Network Enterprise (Essel Group Venture). EGV has national and global presence with business interests in media programming, broadcasting & distribution, speciality packaging and entertainment. Zee Network incorporated dishtv to modernize TV viewing. dishtv is India’s first direct to home (DTH) entertainment service. By digitalizing Indian entertainment, this enterprise brought best television viewing technology to the living room. It not only transmits high quality programmes through satellite; but also gives a complete control of selecting channels and paying for them. dishtv imparts DVD quality picture and stereophonic sound effects to the customers. It promises to change the experience of TV viewing with its uninterrupted transmission service. The endeavour enters next level of entertainment with futuristic features, such as EPG (Electronic Programme Guide), Going the DTH way has a lot of benefits. You are automatically upgraded to a host of world class features that makes television viewing a pleasurable experience. Have a look at some of the key add on benefits that dishtv brings to your home. Digital Picture Quality The exceptional digital and Direct to Home transmission ensures you watch all your favourite programmes in true DVD quality. Stereophonic Sound The Direct to Home satellite transmission treats you with a true theatre experience by providing awesome Stereophonic sound. Geographic Mobility ...
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...Community Regional Health Assisted Living Facility Expansion Project Table of Contents Project Charter 3 Project Scope Statement 7 Risk Register 10 Scheduling and Milestone Identification 14 Work Breakdown Structure 16 Cost Management Overview 17 Project Budget 21 References 24 Project Charter The project charter often intertwined with the project plan, “is the document issued by the project initiator or sponsor that formally authorizes the existence of a project and provides the proper manager with the authority to apply organizational resources to project activities” (PMI, 2013, p. 71). To clarify, this should “contain information that, at any time, the project manager knows what remains to be done, when, with what resources, by whom, when the task will be completed, and what deliverables the output should include” (Mantel, 2011, p. 79). As such, this document can be referenced throughout the life cycle of the project to clarify any questions regarding purpose and deliverables. “A significant part of the value of a project charter results from the dialogue that should surround its creation” (Moore, 2010). Therefore, the goals and descriptions included should be clear and concise. In addition, stemming from several discussions and roundtables conducted before the charter’s inception. Because this document will be available to all stakeholders, the language must be readable by all, meaning the use of jargon or terminology specific to the organization managing...
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...Darden Graduate School of Business Administration University of Virginia Working Paper No. 01-02 A Stakeholder Approach to Strategic Management R. Edward Freeman John McVea This paper can be downloaded without charge from the Social Science Research Network Electronic Paper Collection at: http://papers.ssrn.com/paper.taf?abstract_id=263511 A Stakeholder Approach to Strategic Management R. Edward Freeman And John McVea The Darden School University of Virginia Forthcoming in M. Hitt, E. Freeman, and J. Harrison (eds.) Handbook of Strategic Management, Oxford: Blackwell Publishing. INTRODUCTION The purpose of this chapter is to outline the development of the idea of “stakeholder management” as it has come to be applied in strategic management. We begin by developing a brief history of the concept. We then suggest that traditionally the stakeholder approach to strategic management has several related characteristics that serve as distinguishing features. We review recent work on stakeholder theory and suggest how stakeholder management has affected the practice of management. We end by suggesting further research questions. A HISTORY OF A STAKEHOLDER APPROACH TO STRATEGIC MANAGEMENT A stakeholder approach to strategy emerged in the mid-1980’s. One focal point in this movement was the publication of R. Edward Freeman’s Strategic Management- A Stakeholder Approach in 1984. Building on the process work of Ian Mitroff and Richard Mason, and James Emshoff [ For statements...
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...Darden Graduate School of Business Administration University of Virginia Working Paper No. 01-02 A Stakeholder Approach to Strategic Management R. Edward Freeman John McVea This paper can be downloaded without charge from the Social Science Research Network Electronic Paper Collection at: http://papers.ssrn.com/paper.taf?abstract_id=263511 A Stakeholder Approach to Strategic Management R. Edward Freeman And John McVea The Darden School University of Virginia Forthcoming in M. Hitt, E. Freeman, and J. Harrison (eds.) Handbook of Strategic Management, Oxford: Blackwell Publishing. INTRODUCTION The purpose of this chapter is to outline the development of the idea of “stakeholder management” as it has come to be applied in strategic management. We begin by developing a brief history of the concept. We then suggest that traditionally the stakeholder approach to strategic management has several related characteristics that serve as distinguishing features. We review recent work on stakeholder theory and suggest how stakeholder management has affected the practice of management. We end by suggesting further research questions. A HISTORY OF A STAKEHOLDER APPROACH TO STRATEGIC MANAGEMENT A stakeholder approach to strategy emerged in the mid-1980’s. One focal point in this movement was the publication of R. Edward Freeman’s Strategic Management- A Stakeholder Approach in 1984. Building on the process work of Ian Mitroff and Richard Mason, and James Emshoff [ For statements...
Words: 7828 - Pages: 32
