...Case Study - UnME Jeans: Branding in Web 2.0 ! By James Johnson BUS5629 - Integrated Internet Strategies Florida Institute of Technology Dr. Theresa Kraft November 17th, 2013 ! ! ! ! UnME Jeans Case Study Analysis Page 2 Summary UnME Jeans was a rising star in the world of junior denim fashion. The UnME brand focused on the individuality of teenage girls who coveted their designer-style jeans that featured glitter, jewels, and various forms of metalwork. UnME jeans were sold in more upscale department stores and specialty retailers and at premium price. ! Traditionally, UnME advertised to their target consumers using TV ads spots during popular programs for teenage girls, like Gossip Girl, American Idol, and One Tree Hill. They also took out full-page magazine print advertising in beauty and fashion magazines, as well as radio ads on popular stations. In addition, they had a corporate website and used online banner and display ads on the most popular websites for teenage girls. ! Margaret Foley, the brand manager for UnME Jeans, had trouble justify the expenses of advertising using traditional media outlets. Especially since the prices to purchase TV ads were increasing each year, despite declining TV audiences, and consumers’ who were skipping or delete TV ads from the programs they had recorded to watch later. In order to reduce costs, Foley asked the ad agency they were using to look into Web 2.0 social media options to see if there was a better...
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...Student-ID: H00172723 Course Title: Critical Writing and analysis Course Code: C07CP Assignment Title: ‘Final Essay’ Word Count: 2,561 Social media at small businesses Introduction Social media is defined ‘as the way in which people interact to create, share, and exchange information and ideas in virtual communities and networks’ (Katona & Sarvary, 2014). Few of the most common social media platforms are differentiated into social networks (such as Facebook, LinkedIn, Google+, instant messaging), collaboration networks (examples: slideshare, Wikipedia, Prezi, Google docs, Zoho docs, survey monkey), image sharing (Instagram, Flickr, Pinterest and Picasa), blogging (Tumblr, Blogger and Word-press), micro-blogging (Twitter) and video-sharing platform (YouTube, Blip and Vimeo). Apple does not use Facebook or Twitter for social media marketing because it is a multinational corporation, but not every business is as large scale and successful as Apple. Social media now represents a new horizon of marketing opportunities to businesses. Marketing is a practice, which establishes what products or services the customers might be interested in. Social media supports the development of marketing of businesses, to have a different perception about the brand; this allows creative methods to implement basic marketing. Social media marketing provides the tools that the businesses needs to be able to observe discussions through the internet efficiently (Assaad and Gómez, 2011)...
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...Environment 5 Unemployment rate divided by gender 5 Trends in education by gender 6 Active enterprises by gender of owner / administrator in 2005-2012 7 Participation of women in politics 1990-2010 9 Glass-ceiling effect theory 10 How to break Glass- Ceiling Effect 12 Telecommunication Companies in Albania 13 Private investments in the Telecommunication area in Albania 13 Background of Telecommunication Companies in Albania. 14 AMC 14 VODAFONE ALBANIA 15 EAGLE MOBILE& ALBTELECOM 16 PLUS COMMUNICATION 17 Statistics 17 Research Methodolody 18 Data analysis 19 Leadership by gender in Telecommunication Industry. 19 Conclusions 23 Recommendations 24 Recommendations for corporate level decision-makers 26 References 28 Appendixes 29 Online Questionnaire: 29 Abstract The purpose of this research paper is to study the gender differences in telecommunication industry in Albania. The companies involved in this research are: Albtelecom and EagleMobile, Vodafone, Amc and Plus. The method used in order to generate data for analysis, is made by using an online survey that was given to totally 120 employees from all four companies. Secondary data was collected by human recourses departments and materials founded on official internet websites. Conclusions that we had from the information gathered is that the gap of gender differences in the telecommunication area is tending to be lower recently compared to previous years. Acknowledgements We want to be thankful to...
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...SDSU GE/OM 569 Project Management 3 April 2013 Where are we now? PMBOK – 5th Edition (2013) 1 Executing, Monitoring & Controlling Executing Process group consists of those processes performed to complete the work defined in the project management plan to satisfy the project specifications. Results may require planning updates & rebaselining Large portion of budget is expended performing the execution process group 3 Executing, Monitoring & Controlling… The Monitoring & Controlling process group consists of those processes required to track, review & orchestrate the progress & performance of the project, identifying any areas in which changes to the plan are required and initiate the corresponding changes. What work does it monitor & control? Product work Project work 4 2 Executing, Monitoring & Controlling 5 Executing, Monitoring & Controlling 6 3 The Project is Up and Running: Now What? You want what? When! I have jury duty! The software doesn’t do that? That is not what I want! We have to be done by….! The software (critical) will be late! Why not add this?! You never asked for that?!? Just have your team do it! 7 Validate Scope 8 4 Validate Scope Validate Scope is the process of formalizing acceptance of the completed project deliverables. It includes… Reviewing deliverables with the customer or sponsor to ensure they are completed satisfactorily, and Obtaining their...
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...We all must agree that emplyes are part of social network or using social network at work place . Because, most researchers shows and improve that emplyes are big part of soicl network , plus it's fact. using soick network throw the workplace most likly can affect the work dynamicly. Therefor , privacy become abig and huge topic in the soicl network. Moreover, the latest report did shows that there is big number in the usgs of (SNS) social network at the work place.Suprizly, Most of these users use social network at the workplace not only for fun but also for work and for there business.Which make sicorty and pricay a the important topic.You must also note that user always care about there privacy on using these social network. The types of social network that can be used at the work place are two. Also, it's really important to know the diffrenet between them.The firest one call general soical network. which can be used by public .For expmaple, facebook, myspace and wireclub. The other type which is the second and the last type is enterprise social network which it can be used by the company employees.FOR exmaple, IBM Beehive any many others. each one of those are used for diffenet purposes. all depend on what kind of employees you are. for instence, if you look at facebook groups it has big impact work related purposes. On the other hand, people who use comments and share photo can be gathered with personal purposes.However, employes also use facebook from there own...
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...preference. Step 1 Application forms can be downloaded from www.uniten.edu.my/postgraduate Kindly contact us at 603-89212020 ext: 3124/3019/3016 to have the registration forms sent to you. P O S T G R A D U A T E P R O G R A M M E S ENGINEERING AND INDUSTRIAL SCIENCE [PhD & Masters] Step 2 Send the completed application form together with all necessary documents together with the non-refundable application fee to: College of Graduate Studies Universiti Tenaga Nasional KM7 Jalan Kajang- Puchong 43009 Kajang Selangor Malaysia Doctoral Programme To be eligible to apply for a doctoral programme at UNITEN, an applicant should already possess a Master’s degree from UNITEN or from other recognised institutions of higher learning in a related field accepted by the university’s graduate admission committee. Those who possess degrees with research background will be given preference. A UNIVERSITY AHEAD OF THE REST (398494-K) Further enquiries can be made to: Administrative Officer College of Graduate Studies KM7, Jln Kajang - Puchong 43009 Kajang, Selangor, Malaysia Tel : 603-89212020 ext 3124/3019/3016 Fax : 603-89212065 E-mail : postgrad@uniten.edu.my Website : www.uniten.edu.my UNITEN GENERATES PROFESSIONALS Engineering Bro.indd 1 4/1/08 2:51:29 PM P O W E R I N G I N N O V A T I O N , E N G I N E E R I N G...
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...What are the estimated economic benefits of the high speed two (HS2) railway and what will the impact be on the economy in the long run. Table of contents Introduction 1 Research background 1 Research aim 1 Research objectives 2 Research questions 2 Issues 2 Literature Review Revenue 3 Employment 4 Research Design Methodology 5 Sampling and Data collection 5 Justification ...
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...Computer Network Security for Social Networking McCray C. Devin Undergraduate Business, Leadership, Information System Technology Security Regent University 1000 Regent University dr. Virginia Beach, VA 23464 e-mail: devimcc@mail.regent.edu Abstract In this paper, I will address the security issues, flaws, and problems that social networking sites are faced with in retrospect to information that the sites hold. The Information is not protected from the public in any way, why is this a normal operation about the popular social media sites. Lastly I want to address the simplicity of gaining someone vital information through a protected individual’s social network profile. 1. Introduction In today’s society almost everyone has some type of social networking service that they hold an account with. These social networking sites are a great way to communicate, network, and interact with fellow colligates and friends. Facebook, Twitter, and Google plus are just a few social networking sites to mention. These sites all have a one factor authentication system for the user to log into their account (Beaver) .This simplistic authentication systems is very easy and efficient for the users accessing there accounts. The idea arose if it is this easy for me to log into my account how easy would it be for an outside party to gain access within my account. Companies are faced with the problem of convenience over security. (McCHale 12) In this paper I would like to address...
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...requires continuous monitoring of fermentation parameters and real-time control over bioreactor devices. Remote monitoring and control of the bioreactor’s computer via the Internet avoids the necessity of personnel being continually onsite during operation. A two liter Sartorius-stedim Biostat® A Plus fermentation system was networked and interfaced with the commercial software from GoToMyPC® to allow remote control of the fermentation system utilizing the internet. The fermentation vessel was equipped with hardware calibrated for monitoring and controlling culture parameters during experimentations. The uniform resource locator controlled night-vision web camera allowed continuous monitoring of the glass fermentation vessel during the day and at night. The main window screen of the laboratory computer can be securely accessed from any portable device (i.e. laptop) capable of establishing an Internet connection and executing the commercial software from GoToMyPC®. The secured internet protocol address, provided by GoToMyPC®, assures that the system can only be controlled by authorized users who have been given access to the account. This interface permits the remote control of the Biostat® A Plus fermentation system and possibly other automated or potentially automated culturing systems at the convenience of the user(s). Key words: Fermentation,...
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...ijcrb.webs.com OCTOBER 2012 VOL 4, NO 6 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS Performance evaluation of Pakistan State Oil (PSO) as a Public Engine Lubricant Company: Market Research of PSO & Competitors in Karachi City Rizwan Raheem Ahmed; Danish Obaid & Ahmed Afraz Arif Institute of Business Administration (IBA) – Karachi, Pakistan Abstract This report is based on the market research conducted for PSO’s car engine lubricants. The contents include the methodology adopted for conducting research, stages of questionnaire development, findings and assessment of research result, Strategy plot and recommendations based on result assessment and strategy plot. On almost all brand health parameters PSO lubes are not performing well. Brand adoption funnel suggest PSO lube brands have stuck at consideration to trial stage and following appeared as the main factors behind the bottleneck: Expensive brand Poor corporate image Does not offer good services Mechanics do not recommend it No advertising and no promotions PSO brands also performing significantly lower than Shell on specific attributes (Pack, Quality, VFM and Purchase intentions) as highlighted and validated through hypothesis /significance test. Key Words: Engine Lubricant, Market Research, Strategy Plot, and Brand Adoption Funnel 1. Introduction PSO is the largest oil marketing company of Pakistan. It has market share in local market as below: 78% in Black Oil (Furnace...
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...Case Study of Ford Motor Co. Executive Summary Ford Motor Co. was second largest automobile company in the word, with revenue $.144 billion and more than 370,000 employee (in 1996), with extended operations to 200 countries. Ford dealing with a huge number (thousands) of suppliers and dealers in daily basis, which create high level of complexity combined with other internal and external factors have pushed Ford to search for solutions in order to overcome the costly supply chain challenges that they are facing and may continue to face in the future if they didn't find a proper solution . the main issues with their current system is: the inefficient control of their large data base and complex network of suppliers, the existence of independent distributors and their inability to communicate and serve their customers directly. Ford realized that they should modify their supply chain in order to make it more cost effective and more profitable, in order to solve this issue for launched a full organization re-structures business process plan called (FORD 2000), by segmenting their market to 5 Vehicles Centers (VCs) for product development activates, each (VC) was responsible about for developing of vehicles in a particular customer market, By partly adapting the virtual integration direct business model of Dell Co., Ford can use the emerging information technologies and internet as well as new ideas from high tech industries in order to interact and transact with their...
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...requires continuous monitoring of fermentation parameters and real-time control over bioreactor devices. Remote monitoring and control of the bioreactor’s computer via the Internet avoids the necessity of personnel being continually onsite during operation. A two liter Sartorius-stedim Biostat® A Plus fermentation system was networked and interfaced with the commercial software from GoToMyPC® to allow remote control of the fermentation system utilizing the internet. The fermentation vessel was equipped with hardware calibrated for monitoring and controlling culture parameters during experimentations. The uniform resource locator controlled night-vision web camera allowed continuous monitoring of the glass fermentation vessel during the day and at night. The main window screen of the laboratory computer can be securely accessed from any portable device (i.e. laptop) capable of establishing an Internet connection and executing the commercial software from GoToMyPC®. The secured internet protocol address, provided by GoToMyPC®, assures that the system can only be controlled by authorized users who have been given access to the account. This interface permits the remote control of the Biostat® A Plus fermentation system and possibly other automated or potentially automated culturing systems at the convenience of the user(s). Key words: Fermentation,...
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...Background Introduction One of the best new developments on the web has been that of social networks. A social network is a website that allows you to connect with friends and family, share photos, videos, music and other personal information with either a select group of friends or a wider group of people, depending on the settings you select. Alternatively referred to as a virtual community or profile site, a social network is a website on the Internet that brings people together in a central location to talk, share ideas and interests, or make new friends. This type of collaboration and sharing of data is often referred to as social media. Unlike traditional media that is often created by no more than 10 people, social media sites contain content that has been created by hundreds or even millions of different people. Three of the biggest social networks used today are Facebook, Google+ and YouTube. These are great ways of making new connections with people based on similar interests or professions. The growth and popularity of online social networks has created a new world of collaboration and communication. More than a billion individuals around the world are connected and networked together to create, collaborate, and contribute their knowledge and wisdom. Facebook so far the fastest growing social network, Facebook has grown from just a college-age group network to a global, multi-age, multi-ethnic site. Hundreds of millions of people are on Facebook and millions...
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...GLOBAL TRANSFER PRICING SERVICES Global Transfer Pricing Review kpmg.com TAX © 2012 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. Contents Introduction Country Snapshots Country Overviews Glossary of Terms Find out more 2 4 10 255 256 © 2012 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. 2 | Global Transfer Pricing Review Introduction © 2012 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. All rights reserved. Introduction | 3 As multinational companies continue to globalize their supply chains, transfer pricing is increasingly at the forefront of business transformation initiatives. Organizations recognize that transfer pricing strategies can add significant value to business projects and help fund future growth as they look to maximize efficiencies and minimize their global tax liabilities. The transfer pricing environment is constantly changing, in terms of both risks and opportunities. Multinational companies...
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...students may encounter are described below. ENGLISH LANGUAGE PROFICIENCY TESTS Test of English as a Foreign Language (TOEFL) is a proficiency test designed to measure knowledge and skill in understanding and using written English. It is required of international students whose native language or previous language of instruction was not English, and some U.S. institutions will accept TOEFL scores in lieu of other test scores. FIRST PROFESSIONAL DEGREE APTITUDE TESTS(FPDAT) Dental Admission Test (DAT) is a knowledge and aptitude test administered to students seeking to enter accredited first professional degree programs in dentistry. The DAT measures knowledge and skills in biology, general and organic chemistry, and quantitative methods plus skills in reading and spatial perception and coordination. GRADUATE MANAGEMENT ADMISSIONS TEST (GMAT) is an aptitude test administered to holders of a bachelor’s degree seeking to enroll in accredited graduate programs in business administration and management. The GMAT measures analytical writing, verbal reasoning, and quantitative reasoning skills. LAW SCHOOL ADMISSIONS TEST (LSAT) is an aptitude test administered to students seeking to enter accredited first professional degree programs in law. The LSAT measures reading and verbal reasoning skills. MEDICAL COLLEGE ADMISSIONS TEST(MCAT) is a knowledge and aptitude test administered to students seeking to enter accredited first professional degree programs in allopathic medicine, osteopathic...
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