...NLP (Neuro-Linguistic Programming) NLP is defined as a practical model of the processes we experience to experience reality. NEURO refers to how our mind perceive the information through our five senses ( Visual, Auditory, Kinesthetic, Olfactory, Gustatory) LINGUISTIC refers to how we understand and interpret information through verbal and nonverbal communication PROGRAMMING refers to how we re-present the perceived message in our mind and how it manifests into behaviour. This model can then be analyzed to eliminate any problems faced by the individual. We can also model the positive or successful aspects of our behavior or those of another person, and reproduce that model and apply on our negative aspects in order to change or improve them. HISTORY: NLP originated when Richard Bandler, a student at University of California, Santa Cruz, was listening to and selecting portions of taped therapy sessions of the late Gestalt therapist Fritz Perls as a project for Robert Spitzer.[18][19] Bandler believed he recognized particular word and sentence structures which facilitated the acceptance of Perls' therapeutic suggestions. Bandler took this idea to one of his university lecturers, John Grinder, a linguist. Together they studied Perls' via tape and observed a second therapist Virginia Satir to produce what they termed the meta model, a model for gathering information and challenging a client's language and underlying thinking.[20] The meta model was presented in 1975 in two volumes...
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...Neuro-Linguistic Programming and Performance The definition of social phenomena according to Markey (2007) is “including all behavior which influences or is influenced by organisms sufficiently alive to respond to one another”. Neuro-linguistic programming (NLP) is a set of rules and techniques proposed for modifying behavior in achieving self-improvement, self-management and more effective interpersonal communication (Business Dictionary). The society is made up of people at different social levels. Most of the people at the top of the social ladder self-confess to the use of NLP to enhance their performance in their various endeavors and therefore in their social life. The term NLP is derived from how senses filter and process experience before storing it in the brain for the word neuro, the use of words, symbols and images create mental pictures (linguistic) and how desired behaviors and attitudes become ingrained (programming) (Business Dictionary). NLP is known to be useful in the enabling of people to develop behaviors such as to take effective action in spite of fear, to behave with confidence in any situation, to create positive, pervasive changes, to rapidly acquire skills and strategies and to achieve goals elegantly and easily. In this information age, communication is what industrial technology was in the technological age. The ability to communicate with people at different levels is a determinant factor in the achievement of success. Given the materialistic nature...
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...International Review of Business Research Papers Vol.2. No.4. December 2006, Pp. 39-50 eBusiness-Process-Personalization using Neuro-Fuzzy Adaptive Control for Interactive Systems Zunaira Munir1 , Nie Gui Hua2 , Adeel Talib3 and Mudassir Ilyas4 ‘Personalization’, which was earlier recognized as the 5th ‘P’ of e-marketing , is now becoming a strategic success factor in the present customer-centric e-business environment. This paper proposes two changes in the current structure of personalization efforts in ebusinesses. Firstly, a move towards business-process personalization instead of only website-content personalization and secondly use of an interactive adaptive scheme instead of the commonly employed algorithmic filtering approaches. These can be achieved by applying a neuro-intelligence model to web based real time interactive systems and by integrating it with converging internal and external e-business processes. This paper presents a framework, showing how it is possible to personalize e-business processes by adapting the interactive system to customer preferences. The proposed model applies Neuro-Fuzzy Adaptive Control for Interactive Systems (NFACIS) model to converging business processes to get the desired results. Field of Research: Marketing, e-business 1. Introduction: As Kasanoff (2001) mentioned, the ability to treat different people differently is the most fundamental form of human intelligence. "You talk differently to your boss than to...
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...NLP: CONNECTOR BETWEEN MANAGER AND SUBORDINATE Palwasha Khan Sana Iqbal Sundus Younis Faculty of Engineering Management Center of Advance Studies in Engineering (CASE) Abstract: Neuro Linguistic Programming is thought to be an advance communication tool which incorporates Human cognition, behavioral contour, and unconscious verbal/nonverbal patterns in order to understand the way information is being perceived, processed and acted upon by the individual and how he interact with his environment including the human factor. It is continuously being probed for its impact over successful human interactions and relationship. Usage of NLP in business world is still unexplored in certain aspects. This research paper is meant to study the impact of appropriate NLP techniques over the relationships that typically exist between managers and subordinates. Using a survey questionnaire, data is being collected from employees of a variety of organizations and found out that though mostly, NLP is unconsciously applied in managerial sector, it does play its role in improving the perceived manager-subordinate relationship, through improving the trustworthiness of the managers and the social bonding that exist between the managers and their subordinates. NLP also impacts to a lesser degree upon the feedback process and participative management style of the manager. Currently managers give more credit to importance of NLP techniques in better relationship building than the subordinates....
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...journal #7 June 1st I was in Neuro ICU. This had to of been one of the most interesting floor I’ve ever been on just because the brain is very unpredictable. My nurse gave me a run down of the patients we were going to have. First thing we did was take vitals and reposition them. Since most of the docs. come by early we went through labs and pointed out which were of concern. One of the patients had all po meds but he was intubated so we ordered an NGtube. He also had no urine output because his kidneys where shot. The other patient was waiting for surgery to be scheduled he was pretty alert at times but at other times he was confused my nurse spent a good part of the morning trying to figure out who was next of kin. Since I didn’t have much going on with my patients I was called over to help change a patient that was detoxing from alcohol. It was really interesting because this patient was so out of it and thrashing around even with restraints she was very combative. Every so often I was called over to watch the patient while the nurse went to see her other patient. I also got to see a PICC line getting pulled. I thought the day went very well. The nurses all seemed very receptive to students and wanted to teach us wither or not they were our nurse or not. I liked that I was able to see new things.I also liked how they all helped each other out it seemed like a great place to...
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...Amna Shah Journal # 1 Due Date: Sept 7th, 2011 I'd like to start this with a prediction: in a few years and with some historical perspective I predict that we will realize that the first decade of the twenty-first century produced the most profoundly far reaching scientific revolution in history. This revolution will not come from massive particle accelerators. Nor will it come from telescopes scanning the deepest regions of space; its insights are not about the origin of the universe. As significant as those insights will undoubtedly be, the revolution I have in my mind from this article is taking place within brain imaging centers across the world. Its insights are about us what it means to be human, to have a feeling, to make a decision, to live with others, and to construct social and moral orders unlike anything seen in the history of life. Mind is as a form of energy quite apart from the electrochemical exchanges that drive the brain, yet able interface with them on behalf of higher functions of the personality. According to the article, the legal and moral new field of neuroethics threaten took place into every part of our lives. With rapid advances in pharmacology and in brain imaging, it will soon be possible to monitor and control impulses and behavior. Researcher has investigated these problems with something quite unexpected began happening a few years ago. Our individual and collective decision making to underlying brain processes. In so doing, she is uncovering...
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...Sevilla, Daniel Jherrold S. Mgt 121 Company Concept: “Neuro Link Entertainment” * This is gaming console company that will introduce the world to a whole new gaming experience. It will take gaming to a whole new level that surpasses the present gaming consoles. This company opens the gate of Virtual Reality gaming to the 21st century. With the use of innovations of bio-chemistry and bio-engineering, it made Virtual Reality possible in this time and age. Our company came up with its first virtual reality console call Neuro Linker that is soon be released in the market soon enough. Our Console introduces a system called the Full Dive System (FDS) where in it creates a Virtual Reality environment that is similar to ours, that it feels so realistic. The key components used in this system as well as the console is that it uses the technological advancements of bio-chemistry and bio-engineering to stimulate the nervous system to make the individual see, feel, hear, smell the Virtual Reality Games that is being used. Mission * The mission of this company is to keep on enhancing the gaming experiences of consoles for the enjoyment of our customers. Also it aims to deliver the best gaming consoles that we could offer in the near future. Vision * We envision our company to be one of the top grossing game consoles company for the next 5 years and to be able to surpass our previous works to another one for the benefit of our customers. Values * This company is built...
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...NEURO-MARKETING Project work Paper No. – CH 6.3 (b) UNDER THE SUPERVISION OF MS. VARTIKA KHANDELWAL DECLARATION BY STUDENT This is to certify that the material embodied in this study entitled “NEURO-MARKETING” is based on my own research work and my indebtedness to other work/publications has been acknowledged at the relevant places. This study has not been submitted elsewhere either wholly or in part for award of any degree. DIVANSHU SAXENA DECLARATION BY TEACHER INCHARGE This is to certify that the project titled “NEURO - MARKETING” done by DIVANSHU SAXENA is a part of his/her academic curriculum for the degree of B.Com (H). It has no commercial implication and is done only for academic purpose. Ms.Vartika Khandelwal Ms. Aruna Jha (Mentor) (Teacher in charge) ACKNOWLEDGEMENT I express my deep sense of gratitude to my mentor Ms. Vartika Khandelwal for encouraging me to take the literature review on the topic of Neuro-Marketing as a part of my Bachelor of Commerce’s curriculum for semester VI. I am very much thankful to her for valuable guidance, keen interest and encouragement at various stages of my literature review work. I would further like to thank my Marketing teacher Ms. Monika Bansal whose guidance and suggestion contributed immensely to the evolution of my ideas on the project. I would also like to thank my friends and family without whom the project would have been a distant reality. Divanshu Saxena ...
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...it in its old nature of "making and selling" but, instead, by referring to its new meaning which focuses on the satisfaction of customers' needs and wants. Sales cannot be performed before creating a product. Marketing starts long before a product is created by a company. It encompasses activities carried out by managers in order to assess the wants, define their scope, and find out whether profits are possible or not. Marketing activities continue over the entire lifetime of a product, trying to attract new clients and keep the existing ones by improving the product's quality and appeal, using the insights into sales results and the management of repeated orders. But what is Neuro-Marketing? To understand this, we shall look at the following research, which in a way formed the framework for Neuro-Marketing concepts and Techniques. Montague carried out an interesting research based on the fact that the Pepsi and Coca-Cola drinks have an almost identical chemical composition. They examined the influence of perception on the preferences of...
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...the changes that are taking place within the environment. It is able to reorganize itself whenever it encounters new situation in the surrounding by developing different neural connections. The effect of neuro-plasticity on the development of behaviors is a broad study that has influence many people within difference life set up. Neuro-plasticity is among the factors that determines a person’s character and behaviors. It contribution in the development of persons behaviors assist in promoting physical activities which in turn enhances the functionality of ability of people within particular surrounding. An individual behavior development mostly depends on the activities that are in the environment, which therefore influences on the social and emotional response. Neuro-plasticity set in on occasions when one is face with a trend in his or her life and reorganizes entire process to fit into a suitable condition. The brain is the centre of the entire human activities it thus implies that development or changes of behaviors of a person are coordinates by the brain. This gives it the role of influencing the manner to which an individual would be behaving on different situation and readjust a person when face within a challenging situation. There is solace to beware of effect of neuro-plastic of development of behaviors since it explain the role of the brain in the process. For instance, injuries to the brain greatly affect the development of behavior and ends up causing impairment. It...
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...Nursing 122 Fundamentals of Neuro-Sensory nursing --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- Review major structures and functions of both central and peripheral nervous system. (Carolyn Jarvis, Physical Examination and Health Assessment, 3rd ed., pages 688-692 Structure and function of the CNS and PNS --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- Potter and Perry, Fundamentals of nursing (8th), Chapter 16 p. 210-211 Types of Data --There are two primary sources of data: subjective and objective. Subjective data are your patients’ verbal descriptions of their health problems. Only patients provide subjective data. For example, Mr. Jacobs's report of incision pain and his expression of concern about whether the pain means that he will not be able to go home as soon as he hoped are subjective findings. Subjective data usually include feelings, perceptions, and self-report of symptoms. Only patients provide subjective data relevant to their health condition. The data sometimes reflect physiological changes, which you further explore through objective data collection. --Objective data are observations or measurements...
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...Samantha Gonzalez Neurosurgeon The brain is the greatest machine that has ever been studied. Its amazing complexity is indescribable until this day. The practice of neurology is the study of how the brain functions according to its components: the nervous system and the spinal cord structure. Neurosurgeons are the “hands on practicians” of neurology. They study and perform surgeries on the brain, the spinal cord and also treat diseases that affect the nervous system. They are the closest humans to understanding the complexity of how the brain works. Through extensive years of education they are one the most recognized medical doctors and the most devoted. Neurology is the study of diseases that affect the nervous system and neurosurgeons are its great practitioners. They also deal with diseases or damage that is done to the spinal cord. The neurological treatment of the spinal cord, and its great connection with the brain is a essential part of neurological surgery and it’s a great part of what type of surgeries, neurosurgeons perform. The long journey to neurosurgery isn’t easy, and it starts with a great devotion to work hard in a four-year college. The most important step of the education process is to be accepted to a competitive medical school. A bachelor’s degree is necessary to be accepted into medical school. It would be preferred if its a bachelor’s degree concentrated in a field that relates to pre-medicine classes. Classes such as biology, chemistry, and...
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...ing manualTHE NLP PROFESSIONAL PRACTITIONER MANUAL Official Certification Manual Updated with the most recent NLP developments and techniques By Dr Marco Paret & Matt Traverso 2008 Dr Marco Paret & Matt Traverso – Copyleft Licence 1 Table of Contents THE NLP PROFESSIONAL PRACTITIONER MANUAL .............................. 1 Neurological Levels.............................................................................. 4 A Model of Communication and Personality ......................................... 5 Deletion ............................................................................................. 6 Distortion ........................................................................................... 6 Generalisation ..................................................................................... 6 Meta-programs ................................................................................... 6 Values ............................................................................................... 7 Beliefs................................................................................................ 7 Memories ........................................................................................... 7 Decisions............................................................................................ 7 Representational Systems ................................................................... 8 Lead & Primary Systems ..........................
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...Feature Selection Using a Neuro-Genetic Approach For Arabic Text Recognition M. Amara1 and K. Zidi2 Laboratoire de recherche Stratégies d’Optimisation et Informatique intelligentE SOIE ISG Tunis, 41, Rue de la Liberté, Cité Bouchoucha 2000 Le Bardo, Tunis -TUNISIE 1. amara1marwa@gmail.com Université de Gafsa, Tunisie 2. kamel_zidi@yahoo.fr Keywords : Feature selection, Genetic algorithm, PML, AOCR. 1 Introduction There are a wide variety of measurable characteristics in images. And we usually think that each feature is important to distinguish one form from another. Researchers in this domain confirmed that the number of primitives increases; the performance of a recognition system becomes poor and the computation time increases [1]. Consequently, a feature selection process is needed to resolve such a problem. Researchers categorized feature selection methods into three groups; heuristic methods, complete methods and random methods. Random method of research is rather new in its use of methods for selecting primitive compared to the other two categories heuristic and complete. Genetic algorithms (GA) are recently received considerable attention regarding their potential as an optimization technique based on the mechanism of natural selection. The features selection using GA has been used in various research areas such as camera calibration [2], verification of signatures [3], medical diagnosis [4], face recognition [5] and recognizing numbers [1]. We intend here...
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... |PMH |PMH |PMH | |Allergies |Allergies |Allergies |Allergies |Allergies | |IV |IV |IV |IV |IV | |Activity |Activity |Activity |Activity |Activity | |Neuro AAO x |Neuro AAO x |Neuro AAO x |Neuro AAO x |Neuro AAOX | |RUE RLE LUE LLE |RUE RLE LUE LLE |RUE RLE LUE LLE |RUE RLE LUE LLE |RUE RLE LUE LLE | |Speech C S A |Speech C S A |Speech C S A |Speech C S A |Speech C S A | |Pupils |Pupils...
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