Marketing Strategic

Name: Ching Jui Liao

Due date: 10/16/2012

New Belgium Brewing (A): Social Responsibility as a Competitive advantage

Brief

Strengths

1. Strong brand name

2. Definite company core values and beliefs

3. NBB offers a variety of permanent and seasonal ales and pilsners.

4. Strong and stable sales force.

5. Employees enjoy their job because the company treats them very well

6. NBB’s social responsibilities give the company a competitive advantage because consumers want to believe in and feel good about the products they purchase.

7. NBB efforts to live up to its own high standards have paid off with numerous awards and a very loyal following.

8. NBB has made significant achievements in sustainability, particularly compared to other companies in the industry.

Weaknesses

1. They growth very quickly and leads to many social problems, but not focus on the business of beer.

2. Limited distribution.

3. Intelligent green consumers are likely to investigate a company’s green claims , and they will undoubtedly find areas that need improving.

4. Doesn’t use tradition marketing to management and push their product.

5. Although NBB’s all electric power comes from renewable sources, the plant is still heated in part by using natural gas.

Opportunities

1. New Belgium has remained focused on its core values of customer intimacy, sustainability, whimsy, and fun.

2. In 2003, as NBB expanded in to northern California, it became evident that new avenues would have to be considered to effectively reach the increasingly far-flung consumer base.

3. Opening foreign markets.

4. New technology for the brewing beer to be more environmental protection.

5. NBB’s efforts to recycle and reuse materials to the point of 98 percent