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New Business Idea

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Submitted By ratinpinku
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Pages 4
Introduction
In today’s world business/services has become a very vital option as an earning source. Businesses provide goods, services, and jobs. Without businesses, every family would have to be experts at all facets of life: cooking, mechanical work, farming, surgery, computer manufacturing, video production, etc. Life would not be practical. Business provides needs and wants. It's much easier than being self-sufficient for everything in your life. It then helps with specialization of task, then everyone is more efficient in what they do and as a result, society has more.

Concept
Keeping track of grocery items has been a major concern of all household since the beginning of time. There are a number of items that is being purchased in the household. All of these products has a life cycle, either to use them or expire date. Our concept for a new business/service is to have a mobile app that will help keeping track of the groceries in the household. This service will be an extended service of a super shop (example: Agora, Nandon). The super shops have a membership system. Under that system they collect information about the customers shopping habits. Our app will be updated as soon as the members shopping from the super shop with the list of purchases and their validity period. The app will calculate the time the member needs to purchase those items again and will notify them.

The Service
Super shops have become a major source of daily household product supplier. From raw meat to spices, from dental hygiene to electronic appliances. All the items can be found in the super shops. In the busy life of human, super shops has helped them a degree ahead by getting all daily necessities in one place. Majority of the daily necessities are now being shopped from super markets. Super markets are now building their own customer database in the name of membership cards. Once someone makes a membership card with a super market they get into the database of them, Later each time they purchase and use their membership card, the super market records the history of each customers purchased items.
Our country is also getting ahead in technology. Cheap smart phones are leading this change from the front. These cheap smart phones combines with cheap packages of internet has made people up to date with the current world.
Our idea is to combine the database and the revolution of technology and create a new business idea. A mobile application that can keep track of the household purchases for their owners. The idea is simple, cost effecting yet profitable for both consumers and the super markets.
The business idea can be implemented in the following phases;

Phase: 01 – Creating Database
The most important thing to do at first is to have a strong database of the members who shops regularly from the super market. Our primary target group for the business will be these people. People who we know shops regularly from the same super market are the one who needs to keep track of the household necessity items the most. By offering them membership in return of a small discount the super shops can build a huge database.
Phase: 02 – Promoting the App
Phase 2 includes the advertising and branding. Super shops are already well known to many people. However the concept of the mobile app will be new. There are 2 ways to promote them; advertising and internal branding. Super shops usually advertise themselves in newspaper ads or by leaflets. We will tag on the concept of this mobile app along with those ads.
For internal branding, we promote the mobile to our existing customers by sending them texts or verbally communicating with them while they are in the premises of the shop. We can even offer a special discount to the people who will install the app in the premises of the shop.

Phase: 03 – Providing Service
Technology has made it very simple and easy for us to do our daily life works. The service of this app will start from the point of purchasing. Every app will have to be registered with the unique membership number that they will get from the super shops. While purchasing from the super shop it will automatically be updated with the purchase details of the customer in the system of the super market. It will then be send to the mobile app of the customer via internet where the app will update and show the detail of the purchased items. The app will have different segments where it will show the date of purchase of the product, the expiry date of the product, the estimate date that the product will run out, the availability of the product in the super shop etc. The app will calculate the date by when the product should run out of stock and send a reminder to the customer to buy new supplies of that product from the super shop. At the end of every month the app will auto generate a list of items that the customers need to buy. The customer can follow that list and repurchase the items from the shop.

Work Process of the Application

Cost Implications
There are very minimal costs involved in this service. From the consumers side there will be no cost implication and from the super shops side there are a little cost in developing and maintaining the app and the server to send the data to the consumer’s app.

Conclusion

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