Fitness Facility New Business Idea My business idea is to open a fitness studio with a twist. Not only will patrons have a fitness studio accessible, but I will also offer a spa and tanning facilities. I will also offer nutrient services. This will be my for format for patrons to access not just physical fitness from a personal trainer if desired or work out on their own, but also have access inner and outer fitness and beauty. This will be a facility where one can come and receive specific skin care from certified esthetician and receive a massage therapy from a certified massage therapist. If the customer is looking to not just work on the outside, but the inside as well there will be nutrient advisors on hand to advise and formulate a plan specific needs along with them workout program to help meet customer goals. It will be a one stop place for women and men looking to get all their beauty needs in on place.
Decisions, Decisions and More Decisions There will be some obstacles for this new business. I believe the biggest will be finding the proper investment. I will need to convince investors with my business plan that this is a need for such products and services and that consumers are willing to pay for it. I will also need to find the best location for my facility and what my demographics will be. My plan will be in a high populated affluent area where consumers will be willing to have the income to pay for memberships and other services.
Staff and Hours of Operation
I will also need to decide what type of staff I will employ, and how will I attract the right kind of staff and will I offer training. I will need to have certified trainers, estheticians, massage therapists and nutritionist. Lastly, I will need to decide what will be my hours of operation to accommodate the right consumers that will support such a facility.
Marketing
I will need to advertise effectively to attract customers to differentiate myself from competitors. I will need to make decisions on promotions on how to get consumer in door and retain them for memberships.
Research
In my research I found that even in economic downturns that fitness memberships continue to grow and that the main features consumers are looking for are convenience, affordability with prices ranging from $10.00 to $50.00 a month in membership fees. According to Contoursexpress.com (n.d.), to Americans take a great deal of pride in managing fitness and staying healthy and will pay on a comparative basis than spending money on vacations, live entertainment or a night at the movies and dinner.

References http://www.contoursexpress.com/IHRSA.pdf