Definition:
We are interested in counseling and helping abandoned rape victims in India, and change the society's perception of them. So we are considering holding a fashion show to raise money and awareness of this forgotten issue in the feminists’ agenda.

Current Condition:
The reason we are considering our CSR is because raped women in India are facing some serious issues concerning their well-being and welfare, but they are incapable of confronting and overcoming them on their own (George, 2015).
We have already done some CSR ideas in the past. For example, earlier in 2012, to boost awareness of the Mitochondrial Disease, we hosted The Chanel Pour le Temps Charity Fashion Show which was a standout amongst the most foreseen occasions of the year (Chanel Pour le, 2012). Moreover, in 2013, a fashion show was held in Paris' Grand Palais demonstrating eco-friendly supplies and handiwork for their recent cloth collection (Reynolds, 2013). Due to Chanel’s hiatus of CSR activities, the idea is to bring the company an incredible social impact by advertising its name in the midst of the ongoing social justice campaigns and feminism movements. As it is a trademark that is made for women and by a woman, it is important for us to help these neglected women defeat their fears and restore hope in their hearts.

Course of Action:

Beneficiaries
We chose India, or rather specifically northern India, for our new CSR because in 2011 a total of 24,206 rape cases were registered in India according to data released by the National Crime Records Bureau, and 6,227 were reported in northern India (Malhotra & Dutta, 2013). We will commence with the project directly after the new collection of Spring/ Summer 2016 fashion show. As for partners, we will be contacting KD Singh Foundation, an Indian private foundation, whose vision is "to enable victims of sexual abuse to lead a healthy and happy life after the incident"(KD Singh Foundation, 2013). The foundation also includes “educational counseling and awareness workshops” (KD Singh Foundation, 2013).

Fashion show
The plan is to hold an awareness campaign about the difficulties that those rape victims face emotionally and how we can help them defeat their emotional barriers and overcome trauma. This event will take place in Paris in the same hall as our Spring/Summer2016 fashion show but it will be the opening act for the show. Moreover, it will be through inviting Oprah Winfrey, Lady Gaga, and Shia LaBeouf, who are famous rape survivors, to talk about their experiences (24 Celebrities, n.d.), as well as Bollywood celebrities who will join to talk about how rape victims are treated and viewed in India. In addition, KD Singh Foundation representatives will engage in the event by presenting their execution strategy for the project.
This is will be the first time for us to sell fashion show tickets and it will be a 3-months earlier pre-sale which will be beneficial to advertising. As to its purpose, it is done to increase our donations to be sent to the project in India. There will be 2000 seats available, 80€ will be the cost of 1 ticket, but there will also be 20 additional seats for the designers to invite other famous people.

Budget

Fashion show tickets | 80 € x 2000 | 160,000 € | Fashion show hall (Hôtel de Ville) | Jean-Paul-Laurens hall*12,000 € | 12,000 € | KD Singh Foundation | 148,000 € | 148,000 € | *(Organise a business, n.d.).

Kindly refer to the table above, we are expecting to spend our total budget which is 160,000 € in two parts, a relatively small amount will be spent for the fashion show hall, about 12,000 € for the Jean-Paul-Laurens hall in Hôtel de Ville in Paris (Organise a business, n.d.). Then to support these rape victims we will donate the amount left of approximately 148,000 € to KD Singh Foundation to provide a counseling place and specialists. Additionally, concerning the costs of the celebrities who were rape victims’ attendance and speech, there will likely not be any. As we expect and can assure that these people will probably proceed with the idea out of the philanthropy that they are known for and because it is a personal experience that they will love to share and bring attention to.
Challenges

The difficulties we may face with the idea lie in how well the tickets will sell, as they are our only source to cover the project’s costs. Therefore, if the sales do not level up to the expectations, this could cause us a monetary challenge in which we will have to reimburse the costs from our other profitable activities. Another probable obstacle is about facilitating the means for the celebrities presenting to be able to attend, and this includes time managing by taking appointments with them. However, if they could not make an appearance, we will have to compensate by changing the line-up with other celebrities or incase it was a short notice, we will have to adjust and carry on without any changes.

Evaluation:

Positives
The most positive part of our CSR is that our company will gain a good reputation. Moreover, we will raise awareness of how rape victims are treated and viewed in other cultures, and it will empower and boost the self-esteem of those abandoned rape victims.

Negatives
As for the disadvantages of our CSR we are concerned about the sales of the fashion show tickets, because if it didn’t sell will we have to pay the rest from Chanel’s own pockets. Another disadvantage is about the time management with celebrities presenting to be able to attend.

Conclusion:
Following the results of the evaluation, we recommend the direct implementation of the project, because of the following reasons: * All the costs will hopefully be covered immediately by the ticket sales. * The project will benefit the Indian community in rape culture awareness, reduction in the number of rape cases, recognizing mental illnesses and treating trauma victims, noticing women’s issues, and eliminating false gender capability assumptions. * Raise awareness globally and encourage the rest of the world to take action. * It is an attempt to reduce and get rid of this phenomenon from around the world. * This will promote Chanel as a representative of feminism.
Clearly, this sort of project is one that solves the after-math or effects of the main problem but it is a first step towards abolishing rape culture and thus it opens doors to a larger field of CSR ideas for Chanel.

Reference List:

24 Celebrities Who Are Rape Survivors. (n.d.). Retrieved September 17th, 2015 from

http://www.ranker.com/list/famous-rape-victims/celebrity-lists

Chanel Pour le Temps Charity Fashion Show. (2012). Retrieved September 21st, 2015 from https://chanelpourletemps.wordpress.com George, R. (2015). Open Defecation in India Leads to Rape and Disease. Now, Women Are
Demanding Toilets. Retrieved September 28th, 2015, from http://www.huffingtonpost.com/rose-george/open-defecation-india_b_7898834.html

KD Singh Foundation. )2013). Retrieved September 16th, 2015 from http://www.kdsinghfoundation.in/about-us-2/ Malhotra, A., & Dutta, S. (2013). A ‘Rape Map’ of India. Retrieved September 17th, 2015 from http://blogs.wsj.com/indiarealtime/2013/01/03/a-rape-map-of-india/ Organise a business Event. (n.d.). Retrieved September 17th, 2015, from http://next.paris.fr/english/business/organise-a-business-event-duplique/rub_9940_stand_98270_port_24815 Reynolds, J. (2013). Chanel S.A: Chapter 3: Ethics and Social Responsibility. Retrieved September
14th, 2015 from http://www.cocochanel05.blogspot.ae/2013/02/chapter-3-ethics-and-social.html