...ch3 Student: ___________________________________________________________________________ 1. Maintaining goodwill within an organization can improve a firm's financial performance. True False 2. Goodwill is not important in government organizations. True False 3. More and more organizations are realizing that treating employees well is financially wise as well as ethically sound. True False 4. Goodwill is important externally but does not need to be considered when communicating with people within an organization. True False 5. The word "you" does not necessarily have to be included in a message that conveys the you-attitude. True False 6. Wordiness means having more words than the meaning of a message requires. True False 7. Wordiness helps to clarify a message by making it concise and easy to read. True False 8. Adding words to increase you-attitude or develop a reader benefit will make a sentence wordy. True False 9. The word "you" should be used in all business messages in order to convey the you-attitude. True False 10. Long sentences, by definition, are wordy. True False 11. Revisions to sentences in order to include the you-attitude should not change the basic meaning of the message. True False 12. To best convey the you-attitude, a company should refer to a customer's order generically as "Your order" since the customer already knows what he ordered. True False 13. A sentence that focuses on the communicator's...
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...Chapter 7 New Media Landscape 96 Chapter 8 News 112 Chapter 9 Entertainment 128 Chapter 10 Public Relations 144 Chapter 11 Advertising 160 Chapter 12 Mass Audiences 176 Chapter 13 Mass Media Effects 192 Chapter 14 Mass Media and Governance 209 Chapter 15 Mass Media Globalization 225 Chapter 16 Media Law 241 Chapter 17 Ethics 258 Chapter 1 Mass Media Literacy 1.1 Multiple-Choice Questions 1) Media researchers at Ball State University found that people are intentionally involved in a media activity for __________ percent of their waking hours. A) 1 B) 10 C) 30 D) 60 Answer: C, Topic: Media Ubiquity Page Ref: 3 2) Traditionally, mass communication is defined as the technology-assisted transmission of messages to A) print journalists. B) interpersonal audiences. C) mass audiences. D) only niche audiences. Answer: C, Topic: Media Ubiquity Page Ref: 4-5 3) According to the research firm Nielsen, the medium that is used much more per day than other media is A) music. B) magazines. C) television. D) newspapers. Answer: C, Topic: Media Ubiquity Page Ref: 4 4) Mass media have become so integrated into people’s lives that __________ is common. A) mainstreaming B) media multitasking C) writing letters D) niche casting Answer: B, Topic: Media Ubiquity Page Ref: 4 5) On most days, the most-listened-for item in morning newscasts is A) sports. B) consumer news. C) crime news. D) the...
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...Advertising, Promotion, and Marketing Communications, 6e (Clow/Baack) Chapter 1 Integrated Marketing Communications 1) Communication is defined as transmitting, receiving, and processing information. Answer: TRUE Diff: 1 Question Tag: Definition (Concept) AACSB Categories: AACSB: Communication abilities Objective: 1-1 2) When an advertising creative takes an idea and transforms it into an ad, the process is known as decoding in a communications model. Answer: FALSE Diff: 2 Question Tag: Definition (Concept) Objective: 1-1 3) The process of creating television commercials, print ads, and retail coupons are examples of encoding. Answer: TRUE Diff: 2 Question Tag: Definition (Concept) Objective: 1-1 4) Televisions carrying advertisements and billboards that are available for new ads are examples of senders in the communication process. Answer: FALSE Diff: 2 Question Tag: Definition (Concept) Objective: 1-1 5) When a customer smells a perfume sample in a magazine while reading an ad, decoding is taking place. Answer: TRUE Diff: 3 Question Tag: Application Objective: 1-1 6) Typically, advertising messages are decoded in the same way by large numbers of consumers because of the standard nature of the decoding process. Answer: FALSE Diff: 3 Question Tag: Critical Thinking Objective: 1-1 7) Noise is anything that distorts or disrupts a message and can occur at any stage in the communication process. Answer: TRUE Diff: 1 ...
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...CO2520 Communications QUIZZES AND EXAMS Communications QUIZZES AND EXAMS Unit 3 Quiz 1 Units 1, 2, 3: QUESTIONS Directions: Please select the best response(s) for each question. When there are multiple correct answers for a question, please select all that apply. 1. Communication is a _____________ process in which ___________ generate(s) meaning through the exchange of verbal and nonverbal messages in specific _________, influenced by individual and societal forces and embedded in ___________. a. contextual, people, transactions, culture b. people, transactions, cultures, contexts c. cultural, people, contexts, transactions d. transactional, people, contexts, culture 2. Which of these is not a component of human communication? a. Feedback b. Channels c. Decisions d. Setting 3. Which of the following is the model of communication created by the textbook authors? a. Human Communication in Society b. Transactional c. Interrelation d. Linear 4. Communication ethics is defined as ____________________. a. standards of what is right and wrong, good and bad, moral and immoral b. the standards of right and wrong that one applies to messages that are sent and received c. pertaining to the belief that there is a single correct answer d. pertaining to the belief that moral behavior differs among individuals -1- 07/29/2013 Communications QUIZZES AND EXAMS 5. Ancient Greeks, the Middle Ages, and the _____________...
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...Chapter 1 An Overview of Strategic Marketing 1. Suppose you are a marketing manager at Procter & Gamble for a new, all-purpose cleaning product. List four marketing mix variables and describe the decisions and activities associated with each. AACSB: Reflective Thinking CBE: Model Marketing Plan Difficulty level: Moderate Page: 5-8 Type: Application 2. Describe several activities encompassed by the distribution variable. AACSB: Reflective Thinking CBE: Model Distribution Difficulty level: Moderate Page: 8 Type: Knowledge 3. Explain why marketing efforts should be oriented toward creating and sustaining satisfying exchange relationships. AACSB: Analytic CBE: Model Strategy Difficulty level: Easy Page: 9 Type: Knowledge 4. What is meant by the term relationship marketing? How does relationship marketing affect the customer? AACSB: Reflective Thinking CBE: Model Customer Difficulty level: Easy Page: 14 Type: Knowledge 5. What are the three ways that marketing environment forces affect a marketer's ability to create satisfying exchange relationships? AACSB: Analytic CBE: Model Strategy Difficulty level: Moderate Page: 9-10 Type: Knowledge 6. What is meant by the term marketing concept, and what departments of a company does it affect? AACSB: Reflective Thinking CBE: Model...
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...True False 6. The ordinal level of measurement is considered the "lowest" level of measurement. True False 7. A store asks shoppers for their zip code to identify market areas. Zip codes are an example of ratio data. True False 8. An ordinal level of measurement implies some sort of ranking. True False 9. Data that can only be classified into categories is measured with a nominal scale. True False 10. The terms descriptive statistics and inferential statistics can be used interchangeably. True False 11. A marketing research agency was hired to test a new DVD player. Consumers rated it outstanding, very good, fair or poor. The level of measurement for this experiment is ordinal. True False 12. The Union of Electrical Workers of America with 9,128 members polled 362 members about a new wage package that will be submitted to management. The population is the 362 members. True False 13. The CIA World Factbook cited these numbers for the U.S: ( Birthrate is 14.14 births per 1,000 population ( Average life expectancy for females is 80 years ( Approximately 290 million persons residing in the United States Each of these...
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...Designing Visual Effective Communication Names Institutional Affiliation Result from self-administer questionnaire 1(a), 2(a), 3(a), 4(a) 5(b), 6(b), 7(c), 8(b), 9(a), 10(b), 11(c), 12(c), 13(c), 14(a), 15(a), 16(a), 17(c), 18(a), 19(b), 20(a), 21(a), 22(a), 23(a), 24(a), 25(c), 26(b), 27(a), 28(c), 29(c), 30(b). Result tallying: total number of a=15, b= 7 and c= 8 Result from the second person 1(a), 2(a), 3(a), 4(c) 5(b), 6(b), 7(c), 8(a), 9(b), 10(b), 11(c), 12(c), 13(a), 14(c), 15(a), 16(c), 17(c), 18(b), 19(b), 20(c), 21(a), 22(a), 23(b), 24(a), 25(c), 26(b), 27(a), 28(a), 29(a), 30(b). Result tallying: total number of a=12, b = 8 and c=10. The design of visual communication is composed of the modeling of visual language and graphic design with the motive of relaying information, ideas and messages in the field of industrial design. In order to create effective visual communication design, the designer should develop design skills to manipulate and organize elements, design principles, production method, selected media and materials(Brown, 2007). Successful design of efficient requires the designer to have the ideas of the kind of learning style of the recipient. The main aim of the designer is effectively to convey a message that is clear accessible and easy to understand to the end user. Various learning styles have enormous implications for the visual communication (Bergström, 2008). These learning styles enlighten the designer on matters pertaining to the...
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...CONTENT Page No 1 2 3 4 5 6 7 8 9 10 Academic calendar Digital Communications Microprocessors and microcontrollers Digital Signal Processing Object Oriented Programming Through Java Managerial Economics And Financial Analysis Digital Signal Processing Lab Microprocessor & Microcontroller Lab Advanced English Communication Skills Lab Object Orient Programming Through Java Lab 2 3 48 85 129 186 217 219 222 224 ACADEMIC CALENDAR VIGNAN INSTITUTE OF TECHNOLOGY AND SCIENCE DEPARTMENT OF ELECTRONICS AND COMMUNICATION ENGINEERING DEPARTMENT ACADEMIC CALENDAR B. Tech Academic Year 2013 - 2014 - II - Semester S.No Event Date th 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. Submission of abstracts of main project by IV years Faculty orientation program Commencement of Class work Spell for UNIT – I Instructions Fresher’s day Spell for UNIT – II Instructions Alumni meet VIGNAN TARANG Spell for Unit-III Instructions st nd Assignment -1/ Unit test-1 on I & II Units Submission of results & week students list to Dept Spell for Unit-IV Instructions University I-Mid-Exam- II & IV Year rd University I-Mid-Exam- III Year Spell for UNIT – V Instructions for II &IV years rd Spell for UNIT – V Instructions for III year LAB INTERNAL-1 Commencement of Special classes for Slow learners Spell for UNIT – VI Instructions for II &IV years rd Spell for UNIT – VI Instructions for III year Submission of Mini project title along with guide for III year Spell for Unit...
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...to do with communications? The Nyquist theorem will define “the theoretical maximum bit rate” for the noiseless channel through the Nyquist bit rate formula as following: BitRate=2×bandwidth×log_2 L[3] Q3-8. What does the Shannon capacity have to do with communications? The Shannon capacity has to determine the theoretical highest data rate for a noisy channel through the following formula: Capacity=bandwidth×log_2 (1+SNR)[4] 3.8.3 Problems: P3-7. What is the bit rate for each of the following signals? a. A signal in which 1 bit lasts 0.001 s Basically, bit rate is donated as r_b and we can found it by using the following formula: r_b=n/T Whereas n measured in bits, and T measured in second. [5] So, in such a case: r_b=1/0.001=1000bps b. A signal in which 1 bit lasts 2 ms First, we need to convert 2 ms to second. 2 ms=2×〖10〗^(-3)=0.002 s r_b=1/0.002=500bps c. A signal in which 10 bits last 20...
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...Chapter 1—Effective and Ethical Communication at Work MULTIPLE CHOICE 1. Communication skills are |a. |not as important in technical fields. | |b. |critical to effective job placement, performance, career advancement, and organizational success. | |c. |required only for high-level positions. | |d. |not as important in a down economy. | ANS: B | |Feedback | |A |Communication skills are needed in both technical and nontechnical fields. | |B |Surveys of employers consistently show that communication skills are critical to effective job placement, performance,| | |career advancement, and organizational success. | |C |Communication skills are needed at all levels of employment. | |D |Communication skills are especially valuable in a gloomy economy in which hordes of job seekers vie for limited | | |openings. ...
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...Business Communication Essentials, 6e (Bovee/Thill) Chapter 2 Mastering Team Skills and Interpersonal Communication 1) Teams are at the core of ________ management, which is the effort to involve employees in the company's decision-making process. A) autocratic B) participative C) top-down D) personnel E) laissez-faire Answer: B Explanation: B) Teams are often at the core of participative management, the effort to involve employees in the company's decision making. Classification: Conceptual LO: 1 Difficulty: Easy Learning Outcome: Describe best practices in team and interpersonal communication 2) Teams can increase performance levels by ________. A) pooling experience B) discouraging consensus C) encouraging groupthink D) duplicating effort E) promoting hidden agendas Answer: A Explanation: A) By pooling the experience of several individuals, a team has access to more information in the decision-making process. Classification: Conceptual LO: 1 Difficulty: Easy Learning Outcome: Describe best practices in team and interpersonal communication 3) Simon has just launched a startup and has big ideas for the company. He assembles a large team of people from different backgrounds who have the skills he needs to get the job done. Simon's brother criticizes this, saying that such a large team will result in too much conflict, because the different team members will all have individual approaches to a problem. Which of the following should...
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...Business Communication Essentials, 6e (Bovee/Thill) Chapter 2 Mastering Team Skills and Interpersonal Communication 1) Teams are at the core of ________ management, which is the effort to involve employees in the company's decision-making process. A) autocratic B) participative C) top-down D) personnel E) laissez-faire Answer: B Explanation: B) Teams are often at the core of participative management, the effort to involve employees in the company's decision making. Classification: Conceptual LO: 1 Difficulty: Easy Learning Outcome: Describe best practices in team and interpersonal communication 2) Teams can increase performance levels by ________. A) pooling experience B) discouraging consensus C) encouraging groupthink D) duplicating effort E) promoting hidden agendas Answer: A Explanation: A) By pooling the experience of several individuals, a team has access to more information in the decision-making process. Classification: Conceptual LO: 1 Difficulty: Easy Learning Outcome: Describe best practices in team and interpersonal communication 3) Simon has just launched a startup and has big ideas for the company. He assembles a large team of people from different backgrounds who have the skills he needs to get the job done. Simon's brother criticizes this, saying that such a large team will result in too much conflict, because the different team members will all have individual approaches to a problem. Which of the following should...
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...makers within the company believe that this decline is due, at least in part, to issues relating to client retention and acquisition strategies. At present, Convergys classifies its customer accounts into 3 tiers: A, B & C. “A” customers are considered to be of highest value, followed by “B” and “C” customers. Although the idea of internally segmenting customers to most effectively allocate company resources (to maximize profit) is sound, the segmentation strategy ought to be well designed and it must incorporate metrics that reflect specific attributes of the industries being served, while at the same time aligning with Convergys’ overall philosophy and business objectives (such as growth, for example). As evidenced by the continuous decline in Convergys’ operating margins over the past 5 years, contrasted with the high quality service it provides and the growth of the specific companies and industries it services, it is apparent that Convergys’ approach to growth is not particularly effective. In this case analysis, we will provide recommendations on strategies Convergys could implement to better segment and service key customers, which should hopefully result in a reversal in its operating margin decrease trend and by helping to increase sales through new customer retention and acquisition. 2. The measures of Economic Value (EV) and Relationship Value (RV) as proposed by Carlson offer both pros and cons worth considering. A high level analysis of...
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...Business Communication Today, 11e (Bovee/Thill) Chapter 1 Achieving Success Through Effective Business Communication 1) Communication is the process of A) transferring information and meaning. B) listening actively. C) writing messages. D) none of the above. Answer: A Explanation: A) Communication is a two-way process that begins with the sender and ends when the receiver acquires information and meaning. Diff: 2 Page Ref: 3 Skill: Concept Objective: 1 AACSB: Communication Abilities 2) When it comes to communication skills, employers express particular frustration with A) experienced workers who shun new technologies. B) recent college graduates who haven't learned how to adapt to a professional environment. C) employees whose first language is not English. D) male workers. Answer: B Explanation: B) Employers expect employees to speak and write in a professional manner that is clear, direct, and free of slang, jargon, and other inappropriate terms. Diff: 1 Page Ref: 3 Skill: Concept Objective: 2 AACSB: Communication Abilities 3) Stakeholders affected by the quality of business communication include A) customers. B) employees. C) suppliers. D) all of the above. Answer: D Explanation: D) Stakeholders include anyone who is impacted by a company in a direct or indirect way. Customers, suppliers, and employees are all stakeholders, as are shareholders, community members, and the wider world. Diff: 2 Page Ref: 4 Skill:...
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...Effective Business Communication 1) Communication is the process of A) transferring information and meaning. B) listening actively. C) writing messages. D) speaking to others. E) none of the above. Answer: A Explanation: A) Communication is the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual, or electronic media. The other answers are only part of the communication process. Diff: 2 Page Ref: 3 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Discuss the challenges and importance of business communications. 2) When it comes to communication skills, employers express particular frustration with A) experienced workers who shun new technologies. B) recent college graduates who haven't learned how to adapt to a professional environment. C) employees whose first language is not English. D) male workers. E) employees who believe they are tech-savvy. Answer: B Explanation: B) Not all situations call for the same type of communication skills. If you learn to write well, speak well, listen well, and recognize the appropriate way to communicate in any situation, you will gain a major advantage that will serve you well throughout your career. The other groups of employers are not necessarily going to have trouble communicating in a professional environment at all times. Diff: 1 Page Ref: 3 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning...
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