...Journal of Business Case Studies – Second Quarter 2006 Volume 2, Number 2 Case Studies In Marketing Research Donald K. Hsu, (Email: yanyou@hotmail.com), Dominican College ABSTRACT The use of case studies for Marketing Research has been examined. Starting with a topic selection, students collected the background information from various sources. A focus group was conducted to gather detailed information. A questionnaire was designed for an in-depth survey of the general public. Using mall intercept, 100 or more convenient samples were collected from the questionnaire. SPSS software was used to analyze this data. Then a final report with possible recommendations was written. During the course of this research, students made face-to-face interview with senior managers or CEO, selected appropriate Harvard Business School cases, did research using Internet or library resources, and added much real-life learning to the theoretical in-class knowledge. INTRODUCTION V ase studies in Marketing Research have attracted much interest for global researchers. During the last two years, participants at the European Applied Business Research Conference presented findings in marketing related topics: 56 papers in 2003 and 25 papers in 2004. Out of the 81 papers, 24 reported work on marketing research. Cho and Ha (2004) measured consumer behavior by surveying 300 people on two brand names, Chow et al (2003) studied the environment friendly (eco-label) issues on the...
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...Kudler Fine Foods Product Launch Plan Marketing/MKT 571 TABLE OF CONTENTS Introduction……………………………… Brand Description………………………………… Brand Position………………………………………………………………….. Targeting………………………………………………………………………... Market Needs…………………………………………………………… Market Potential and market growth………………………………………………………. SWOT Analysis……………………………………………………………………… Competition…………………………………………………………………………….. Marketing Goal & Objectives…………………………………………………………. Pricing………………………………………………………………………………….. Marketing Communication………………………………………………………………………. Distribution Strategy…………………………………………………………………. Financial Data………………………………………………………………………… Marketing Research…………………………………………………………………. Conclusion…………………………………………………………………………… Reference………………………………………………………………………….. Introduction Product Launch Plan for Kudler’s all Natural Vegan Cupcakes In order to market the new product of Kudler Fine Foods the marketing team will gathered all the information through the marketing research and on the basis of this data an effective marketing strategy along with a communication plan has been prepared which will be thoroughly discussed in this paper. The product will be lunched to both the domestic as well as the international market. The marketing team has identified the opportunities for its product and these opportunities were based on the various segments of the target market. Keeping in view the target audience the ingredients of the product were decided. Similarly when planning for...
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...Emerita, Rutgers, 612 S. First Avenue, Highland Park, NJ 08904, 732846-6850 Eileen Stec, Instruction & Outreach Librarian, Douglass Library, Rutgers, New Brunswick, NJ 08901, 848-932-5009 Hannah Kwon, PhD Student, Rutgers SC&I, New Brunswick, NJ 08901 Abstract Despite the considerable attention paid to the need to increase the information literacy of high school students in preparation for the transition to college, poor research skills still seem to be the norm. To gain insight into the problem, library instruction environments of nineteen high schools were explored. The schools were selected based on whether their graduates did well or poorly on information-skills assignments integrated in a required first-year college course. The librarians in the nineteen schools were asked to characterize their working relationships with teachers, estimate their students’ information-literacy achievement, and provide data on their staffing and budgets. Findings suggest that school librarians are seldom in a position to adequately collaborate with teachers and that their opportunities to help students achieve information literacy are limited. Introduction The study reported in this paper was inspired by observations made by students in the Master’s in Library and Information Science (MLIS) program at Rutgers-The State University of New Jersey in the United States. For many years, MLIS students in both the Information Literacy: Learning and Teaching and the Field Experience courses commented...
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...Quantitative Research Critique: Responsibilities of Public School Nurses Grand Canyon University: NRS433V Quantitative Research Critique: Responsibilities of Public School Nurses Nursing has many roles, allowing for a diverse field to choose from upon graduation. One of those choices is the responsibility of a school nurse and consequently that of the entire population of the public school for which he/she works. School Nurses in New Jersey: A Quantitative Inquiry on Roles and Responsibilities by Cheryl A. Krause-Parello and Kimika Samms will show how those responsibilities have grown as it seeks to further previous research. Disease processes for children have grown more complicated; those children with chronic conditions are more likely to be in schools and that alone shows that nursing responsibilities in schools have changed (healthychildren.org, 2011). This study aims to expand upon the fact the roles and responsibilities of school nurses have increased and allow them a framework to discuss those roles and responsibilities (Krause-Parello & Kimika, 2010). Problem Statement The main issue contained within this study appears to be the increased number of chronically ill students and thus the increased roles and responsibilities of the school nurse (Krause-Parello & Kimika, 2010). Also, in the process of the study, the researchers noted that there were documentation issues making it difficult for the nurses. At least in the New Jersey area, they were...
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...Business Consulting Paper Brian Williams MGT 527 June 25, 2015 Business Consulting Paper My vision of a company consultant is a third party personnel not affiliated with the client. One who is sent to observe and analyze a client's' performance, process, environment and communications with the mindset of the custome r more efficient and to establish a good client relationship. In doing this, the five phases of consulting are being taken into consideration. The five stages consist of the entry and contracting, discovery and dialog, feedback, and decision to act, engagement and implementation, and extension, recycle, or termination. The consultant begins with the entry and contracting phase. In this stage, the initial contact between the consultant and client begins here as well as, establishing the expectations of both parties. The consultant and client start the discussion on what the problems are, what are the guidelines necessary for reconfiguring if needed and for the consultant to determine if they are right for the job. The consultant is given the initial overview of the problem. By observing the client's everyday work performance and communication process, the consultant is coming up with its comprehension of the clients’ environment. Consultants can determine the personnel and equipment that are going to be involved with necessary in the reconfiguring stage if necessary After the observation of these areas, the consultant provides suggestions how the client...
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...disease in the community, and investigate and evaluate interventions to prevent disease and maintain health. (Stanhope & Lancaster, 2012). Epidemiology today is considered to be the core science of public health and is described as a constellation of disciplines with a common mission: optimal health for the whole community (Stanhope & Lancaster, 2008). Epidemiology has reformed public health and continues to strive for disease prevention and health promotion in communities across the world. The population and disease that will be discussed in relation to epidemiology in this paper with be of HIV in the homeless population. This paper will focus on the homeless population in regards to their vulnerability and susceptibility to HIV, along with the epidemiology and levels of prevention. This paper will also discuss the definition and purpose of epidemiology, epidemiological methods, the...
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...involves several organizational development initiatives. However, due to the harshness of Best Snack’s situation, the company is forced to evaluate the likes and dislikes of their constituents in order to compete with success. This paper will address Best Snack’s circumstance in a manner of resolving issues and realizing future opportunities, engaging stakeholders throughout the process to ensure success, and implementing a strategic plan involving new innovative ways and creativity as a vital part of the company’s culture. Describe the Situation Issue and Opportunity Identification The snack food industries over the past number of years have come to understand how this increasing commodity has broadened its horizon in this changing arena. In order to create a constant firm stand in this industry, Best Snacks will have to address the issues of the declining in sales, market share decreases, stock prices taking a dive, the jeopardy of losing its long-term popular place in the snack market and lack of innovation or creativity. Best Snacks has the opportunity to incorporate a cultural change program designed to increase employees’ creative thinking skills in which would enhance creativity and innovation. By doing this, Best Snacks would open up new realm of strategies in organizational theory, design and change. The issues and opportunities that Best Snacks are faced with are explained in Table 1. In analyzing and identifying...
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...Meeting This reflective essay will discuss items addressed at the Westampton School Board meeting. It will examine the district practices and policies. The paper will analyze information that can be applied to teaching in the learning environment. Last, the essay will reflect on the experience and information supplied by the meeting. On December 14, 2015 at 7pm., I attended a board meeting a Westampton Middle School in Westampton, New Jersey. The meeting took place in the media center (library). I arrived 15 minutes early for the meeting. The meeting agenda, pens, and notebook paper was on the table near the entrance of the library. There were plenty of sitting throughout the library for the public. There were about...
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...Introduction The paper describes about CSR (corporate social responsibility) program and HRM’s role in the program. It also talks about audits used for tracking social responsibility, strategies used to develop and implement CSR program. There is no clear definition of CSR, but according to European commission, “It is a process to embrace responsibilities for company actions and encourage them to follow in positive way through activities like environment, consumer, employees and communities. In CSR, Human resources management plays a unique role. To raise the performance of the company, CSR must be followed effectively. Human resource management plays unique role in CSR, as they are responsible for recruiting staff, training the staff, giving compensations, maintaining health & safety, and labor relations. So if company follows the above apparatus consciously, they can create a safe environment for employees, contribute money to society and community, and gain good reputation which lead to higher profits. To maintain the reputation, companies are developing, implementing, and submitting CSR report in order to maintain transparency with the public and shareholders to gain their trust. Some companies took CSR report as strategy to raise profits. For example, General Electric (GE) CEO Jeffrey Emmett said they will double their profit by developing product with green technology “We plan to make money doing it” (R.Wayne Mondy & SPHR, 2008). This strategy made companies...
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...Cindy Vargas GS 1140 Unit 2 Research Paper 1 The issue that I want to bring to the table is that our prisons in the United States are filling quickly with repeat offenders. If there was a way to rehabilitate the prisoners why not take it? It would appear from the research that I’ve done that our prison system is geared more towards punishment than rehabilitation. Throughout this paper I will discuss the program I think we need to help reduce the overcrowding of prisons and the return of previous criminals. The Department of Justice data shows that around 730 in every 100, 000 people are incarcerated in the U.S. We currently have 2.2 million people behind bars equal to the size of Houston, Tx. (Natasha Lennard, 2012). My proposition is to adopt the Israeli rehabilitation program into our justice system. Israel is a small country of a population at about 8 million people. This small country has 32 prisons and only estimated 18, 000 people incarcerated. Their recidivism of repeat offender rates are amongst the lowest in the word (Matt Lebovic, 2012). At Hermon prison in Galilee still has the same security measures that you expect from a prison. The way that they treat the inmates and the way the inmates interact with each other is what makes this program so special. The inmates aren’t called inmates they are called “residents”, they walk around the prison as if were a college campus. The unrestricted access to each other is what helps them integrate back into society. They...
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...Ethical Challenge Integrated Marketing Communications Paper For By Integrated Marketing Communications This paper is a review of the ethical and social responsibility that General Electric (GE) faces regarding New York’s Hudson River. The paper will also detail ethical challenges and efforts taken by GE to address, inform, and relate its standing on the Hudson River topic. Also covered will be the influence of external and internal factors on GE’s IMC as well as reviewing the role of research in the process. Lastly, two ethical questions will be prepared based on the paper. Ethics is defined as “the principles that serve as operational guidelines for both individuals and organizations” (Baack & Clow, 2002, p. 33). In upper New York state GE has a capacitor and arrestor factory located in the city of Fort Edward. GE manufactures electrical distribution and control equipment including capacitors and arresters that used polychlorinated biphenyls (PCBs) as a coolant. For 50 years, the manufacture, sale, use and discharge of PCBs were legal in the United States. More than one billion pounds of PCBs were produced and sold. PCBs were considered a “miracle” chemical because they would not burn and were widely used in electrical equipment installed in wooden factories and school buildings where fire was a constant threat. In fact, some city codes and some insurance companies required the use of PCB-type transformers and capacitors. A description of polychlorinated...
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...great change and industrialization. The iron and steel industry had new construction materials, the railroads connected the country and the discovery of oil provided a new source of fuel. In 1901, Spindletop geyser drove huge growth in the oil industry. More than 1,500 oil companies had been chartered, and oil became the dominant fuel of the 20th century and an integral part of the American economy. World War II, 1945, made the oil industry a key American resource. Oil company research and executive leadership played major roles in the conflict. Because of World War II, research increased the number of products made from petroleum and natural gas, including the explosive and artificial rubber. The Jersey-Dupont jointly owned product, tetraethyl lead, upgraded gasoline to improve airplane speed. Oil tankers supplied gasoline for the Allies at great risk from submarine attacks. The government rationed gasoline and controlled prices during the war. In the last analysis the war ended the delusion that American supplies of crude were unlimited, so that the industry and the securing of oil became a top priority for both foreign and domestic policy.(Giddens) When the war ended, the United States still faced the problems. For over the next 45 years numerous major crises occurred, in many of which oil played a key role. Europe underwent a coal shortage, the first energy crisis, immediately after the war. The Marshall Plan, created to solve that and other problems, was hampered by the first...
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...PSCI 2750 INTERNATIONAL RELATION DR. TUNKU MOHAR BIN TUNKU MOHD MOKHTAR SECTION 2 SEMESTER 1 2015/2016 “A RESEARCH ON INDONESIA’S INTEREST TOWARDS JOINING TRANS PACIFIC PARTNERSHIP” Prepared By: Muhamad Fadel Wijaya (1221665) Muhamad Fatih Azka (1311515) Ahmad Azzam Al-Qoyyimuddin (1313511) KIRKHS INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA TABLE OF CONTENTS 1st Chapter: Introduction A. Background...............................................................................................................3 B. Importance of the Topic...........................................................................................3 C. Research Question....................................................................................................4 D. Argument and Hypothesis........................................................................................4 2nd Chapter: Theoretical Framework A. Definition of Key Terms............................................................................................5 B. Literature Review......................................................................................................6 C. Collection of Data…………………………………………………………………………………….…..7 3rd Chapter: Case Study………………………………………………………………………………………….8 4th Chapter: Conclusion……………..…………………………………………………………………………11 References…………………………………………………………………………………………………………..12 CHAPTER 1 INTRODUCTION A. BACKGROUND President Joko...
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...Research Paper Reference Guide Grades 4 & 5 Linden Public Schools Linden, New Jersey FOR THE TEACHER A NOTE TO THE TEACHER The purpose of the research paper is to familiarize students with the research process. It was designed in binder format to provide you with materials to make facilitating the research process easier. Feel free to reproduce sheets as needed or to make overhead transparencies for whole class instruction. Parents/guardians are an integral part of a child’s education. Please include them in the research process. A sample parent letter to encourage their participation can be found in the appendix. This binder consists of: • Teacher Section • Student Section • Appendix I hope you find this binder a valuable research resource. Research Paper Requirements 1. Librarians and teachers across the curriculum need to use the same research criteria at their respective grade levels. 2. MLA Handbook for Writers of Research Papers, Joseph Gibaldi, will be used as the definitive guide. In addition, materials appropriate for each grade level need to be provided. 3. A research report/ paper will be written at each grade level. This report will be based on the respective criteria for each grade level. Topics may be assigned from disciplines other than Language Arts. 4. The research paper will count as one assessment grade for the marking period. Grade 4 • Choosing and limiting topics (developing thinking skills). • Title page. • Paraphrasing (paraphrasing...
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...Running Head: Starbucks Starbucks Case Analysis Victor F. Hogan The George Washington University PSPR 6210: Corporate Social Responsibility July 15, 2012 Starbucks serves a total of four billion paper cups to their customers each year. During Earth Month 2010, Starbucks created a way for their customers to make an environmental impact and try reusable mugs. If one Starbucks customer switches to reusable mugs, then that one person saves seven trees each year. The Starbucks public relations team developed an integrated communications campaign focused around five key phases that underscored the company’s support for environmental responsibility and a premier customer experience. Through research done by Edelman, Starbucks found that the number one issue consumers’ care about is the environment, and nearly two-thirds of consumers are more likely to trust brands that are socially and ethically sound. Starbucks found that through their website, MyStarbucksIdea.com, that recycling and cups were the top socially responsibility ideas. With the millions of people that visit Starbucks’ 16,000 locations around the world, the company decided that they would put their mass appeal to good works and help along with the green movement. Starbucks recycled cup promotion in recognition of Earth Month 2011 was meritoriously conveyed due to the corporations strategic “green” initiatives. The company...
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