...The Old Spice “Smell Like a Man, Man” Campaign In 2010 the “Smell like a Man, Man” campaign was born. Proctor & Gamble (Old Spice’s parent company) launched this brilliant campaign in the United States, to market their Red Zone After Hours body wash for men. The main objective of the campaign was starting a conversation between men and women about body wash. Essentially they wanted to get people talking about their brand and to generate enough interest to boost sales. In order to achieve this goal, P & G did their market research and realized that 60% of all body washes are purchased by women. In order to increase sales, Old Spice would first have to win over female shoppers. Old Spice then hired former football player, Isaiah Mustafa as the new face behind their brand. He was the perfect spokesperson- funny, manly, and oozing with sex appeal. With women being their target audience, he became “the man your man could smell like.” By using a clever combination of short television ads, word of mouth and social media platforms like YouTube, twitter and face book, the “Smell like a Man, Man” campaign became one of the fastest growing and most popular interactive campaigns in history. To really appreciate the success of this campaign, it is essential to have some background information about the brand. Old Spice is an American male grooming brand that has been in existence since 1934. Given the longevity of the brand, Old Spice tends to appeal to an older customer...
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...divide us. It is our inability to recognize, accept, and celebrate those differences.” This quote can be proven true in, “A Very Old Man with Enormous Wings: A Tale for Children” by Gabriel Garcìa Márquez. In this story, a couple named Pelayo and Elisenda find a peculiar old man with large wings, who appears very different from them, in the mud near their home. Their neighbor tells them that the old man is an angel, who is a fugitive survivor of a spiritual conspiracy. The neighbor believes that he should be clubbed to death, but instead the couple locks him in a chicken coop. News of the angel spreads and the wife charges the townspeople five cents to view the man. Later, they charge people less to view a girl with the body of a spider. The couple buys many nice things with the money that is raised. The following winter the angel becomes sick, but when the seasons change he grows stronger. He isolates himself to morph into a vulture-like creature who eventually flies away. Gabriel Garcìa Márquez depicts how people treat others with disrespect when they look different from themselves in “A Very Old Man with Enormous Wings: A Tale for Children,” by showing how poorly people treated the old man....
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...MASCULINITY: CRITICAL ANALYSIS OF A VISUAL ARTIFACT Visual Culture Essay 2 Module 2 Wessel Viljoen 090029 Genieve Eloff Thursday 14h00 Word Count = 860 TABLE OF CONTENT Pages LIST OF FIGURES…………….....……………………………………………iii 1. INTRODUCTION………………………………………………………………..1 1.1 What is Musculinism…………………………..………………………..1 1.2 Branded Masculinity…………………………………………………….1 2. MASCULINISM AND ADVERTISING………………………………………...2 3. CONCLUSION…………………………………………………………………..3 4. BIBLIOGRAPHY………………………………………………………………...4 LIST OF FIGURES Page Fig 1 Old Spice, The Man Your Man Could Smell Like, 2010. ………………….2 INTRODUCTION 1.1 What is masculinism? Masculinity is a word that describes an idea generated by the media of what it entails to be a man. According to Cohen(2001:5) “a gender is formed by shared beliefs or models of gender that majority of society accepts as appropriate”. Gender ideals are socially constructed in specific historical and cultural context and changes over time and location. As identified by Brannon (1976) being a hegemonic masculine male entails four main themes: (i) No Sissy Stuff: men must never resemble women or display stereotypical characteristics of a woman. Kimmel (2001:35) suggests that “Homophobia is a centralised principle of our cultural definition of manhood.” (ii) The Big Wheel: the ability of real men to obtain wealth, fame, success and status. Typically determined by occupation. (iii) The Sturdy Oak: manliness...
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...com/watch?v=cKhqUOncefY Old spice says, “Turn your boy into a man” which means they are attempting to give the impression that their products defines being a man. Therefore saying you can define yourself through their product. Make your smell speak for you to set a tone for who you are. This brand of men’s unique range of fragrances is designed to have you prepared for your toughest whatever it may be. The Old Spice brand gives you confidence to be the man you want to be when applied. Old Spice has many different products like body wash, bar soap, shampoo and conditioner, deodorant, cologne, and trimmers and shavers. This brand of men’s beauty products promises to attract women. This specific advertisement tells a story...
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...times, a demonic evil presence is still there waiting for its moment to make its grand appearance. There are three different types of American gothic literature: old American gothic literature, New American gothic literature, and southern American gothic literature. The story, “The Raven” by Edgar Allen Poe, it talks about a man who is apparently talking to a raven as it wakes him up in the middle of the night. This is a prime example of American Gothic Literature because the story starts off as a man waking up from his sleep and hearing a knocking on his door, but as the story progresses, the demonic side of gothic literature begins to unravel itself. The raven in this story speaks to the man with one word,” nevermore”, but that one word was all it took for the man to go mad and talk back to the bird. In the story, “The Tell-Tale Heart” the man could not stand the old mad and his eye, so he kills the old man and rejoices when the deed is done. Later on in the story when policemen come to the house to check and see if everyone is alright, he is so confident that they won’t find the body or find out that he killed the old man in the first place, as the story continues he starts going insane with the guilt that is brewing inside of him to the point where he yells and tells the policemen where the old man’s body is. In both of these stories both...
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...on his sanity based on the murder activity in his life. Based on Edgar’s book, this paper analyses the story in trying to establish the psychological problem of the narrator. Analysis of various incidences in the story The narrator speaks of murdering an old man and he uses this as an evidence of sanity. This is thus a crime and it reveals that he has monomania. From the story, it is clear that the murdered old man did not have any quarrels or any form of clashes with the author but still the author just chose to murder him. From the analysis of the story, there is nowhere in the book that the author talks ill of the old man. Instead, he praises him stating that he does not know what made him kill the man (Harper, 2013). From the story, the author loved the old man and he never wronged anyone, not even the person who killed him. Despite the old man having various treasures such as gold and other objects, the killer, that is, the author, never had an ill will against his possessions that could have made him kill the man to inherit his property (Harper, 2013). The man was a father figure and a property owner to the author, who was his servant. The only thing that could have made the author kill the man could have been his power shown by the vulture-like eyes that he had. It is normal for servants to develop a kind of fear to their masters based on the look of the eyes of their masters and other traits (Harper,...
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...2005 by Nielsen Media Research, the average American watches over four hours of television per day and 25% of that hour is comprised of advertising. This gives advertising companies a captive audience to include men, women, young, and old. Turn on the children’s channels and there are ads for juice boxes and the newest toy; turn on the sport network and there are advertisements for beer and beef jerky; turn on the entertainment channel and there will be advertisements for feminine products and shampoo that make claims to leave hair voluminous and shiny. While both men and women are subject to product advertising, it can be expected that the advertising companies use general gender stereotypes to line their pockets and sell products. Simply turn on the television for 20 minutes and you will likely find a plethora of advertisements that use gender stereotyping. Now, take for instance the following scenario, “Girl’s Night Out”, a common tradition for young women in their 20’s and 30’s. Get the girls together and hit the town on a Friday night; dawn a new pair of stilettos and a cute skirt and off to the bar for some cocktails! The women are grouped together; catching up on the latest gossip and here approaches the token tall, dark, and handsome man to steal away hearts. Sounds like the picture perfect evening out. Isn’t this what every 20 or 30-something, single woman’s dreams are made of? That is, seemingly, what the advertisers hope. After viewing the deodorant commercial...
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...Daryl Miller CHH301-B12 LUO September 11, 2012 Paper 1 The Foundation of Orthodoxy and the Canon If we consider that what we know as Christianity is not what it began as, then we will see the need for a standard. That fact that Christianity as a religion and a worldview was revolutionary as is was also evolutionary. It was revolutionary in that it stood against the norm of Judaism and paganism. It was evolutionary in that what it was then is not what it is today. Therefore, the need of orthodoxy and for cannon is presented. Orthodoxy is the “correct, conventional or currently accepted beliefs, especially in religion.”The consolidation of power under Constantine and the stretch of the empire caused a need for orthodoxy of Christianity’s belief system. It also demanded a standard of doctrine. This leads to the canonicity of the Holy Scriptures. Canon is derived from the Greek word kanon. Elwell says of the word canon, “in Christianity [canon] refers to a group of books acknowledged by the early church as a rule of faith and practice” The word carries the idea of the measuring rod or standard against which the sacred text are weighed for inclusion. It should be noted that different faith systems have different canonical books. The Jewish canon is different from the Protestant as is the Catholic. If we bear in mind that the Bible we know today did not start out as a book at all, and then the logical progression must be to ask, how did it come about? An important note...
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...STATEMENT FOR “OLD SPICE” The “Smell like a Man, Man” campaign: The “Smell like a Man, Man” campaign is an advertising campaign in the United States created by ad agency Widen + Kennedy for the brand “Old Spice”. Old Spice is a division of Procter & Gamble that offers a product line of men’s grooming products, including antiperspirant, deodorant, body wash, body spray, and fragrance which consists of cologne and after shave at a cheap price. Its main brand competitors in the market are Axe, Gillette and Dove for Men. In recent years there has been a huge hype to social media for means of marketing and advertising for many companies. Old Spice is a perfect example of this. The “Smell like a Man, Man” campaign, featuring the handsome “Old Spice Guy” (former NFL wide receiver Isaiah Mustafa) was launched just prior to the 2010 Superbowl and quickly became a viral video sensation. The ad was one of the most talked about commercials and helped to boost Old Spice sales during a period of intense competitive activity. This campaign wasn’t only about television ads, but involved also social media like Facebook and Twitter, where Old Spice invited customers could submit questions to be answered personally by the Old Spice Guy. Youtube was also in the game, this happened because nearly 200 personalized video responses to the questions were created and posted on YouTube, including those to Ashton Kutcher, Alyssa Milano and ABC anchor George Stephanopoulos, creating new benchmarks...
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...In Gabriel Garcia's short story A Very Old Man with Enormous Wings a couple named Pelayo and Elisenda, one day encounter a human like creature with wings that lands in their patio. The creature is not an angel, this can be recognized from the manner in which it was described. The author portrayed the creature as “dressed like a ragpicker. There were only a few faded hairs left on his bald skull and very few teeth in his mouth, and his pitiful condition of a drenched great-grandfather took away any sense of grandeur he might have had. His huge buzzard wings, dirty and half-plucked, were forever entangled in the mud” (Garcia). This is not how an angel is usually perceived, angels are often thought of as something that is beautiful, in white clothing with magnificent white wings and are in great physical condition. The...
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...convey various emotions and thoughts. It is majorly associated with Latin American literature and the authors like Gabriel Garcia. Garcia Marquez’ “A Very Old Man with Enormous Wings” is a short story that reveals how the society and culture has been so rigid and isolated by social boundaries when it comes to the acceptance of the individual’s sexuality and gender behaviors. As suggested by the title itself, this story is a perfect mixture of fantasy and reality as most of the Magical Realism stories are...
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...In “Sailing to Byzantium” an old man faces the problem of old age, of death, and of regeneration, and gives his decision. Old age, he tells us, excludes a man from the sensual joys of youth; the world appears to belong completely to the young, it is no place for the old; indeed, an old man is scarcely a man at all—he is an empty artifice, an effigy merely, of a man; he is a tattered coat upon a stick. This would be very bad, except that the young also are excluded from something; rapt in their sensuality, they are ignorant utterly of the world of the spirit. Hence if old age frees a man from sensual passion, he may rejoice in the liberation of the soul; he is admitted into the realm of the spirit; and his rejoicing will increase according as he realizes the magnificence of the soul. But the soul can best learn its own greatness from the great works of art; hence he turns to those great works, but in turning to them, he finds that these are by no means mere effigies, or monuments, but things which have souls also; these live in the noblest element of God’s fire, free from all corruption; hence he prays for death, for release from his mortal body; and since the insouled monuments exhibit the possibility of the soul’s existence in some other matter than flesh, he wishes reincarnation, not now in a mortal body, but in the immortal and changeless embodiment of art. There are thus the following terms, one might say, from which the poem suspends: the condition of the young, who are...
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...The sages stood in the fire like the stones in mosaic marbles. He asserted the permanence of the sages in fire . The old man requested those agent of God to purify his souls. So here fire stands for purification. So he appealed to them : “Consume my heart away, sick with desire And fastened to a dying animal.” It is very significant because the old man wants to burn all his animal desires that are the black mundane wishes of our soul. It will be then easy to go to the eternity. Here the burning is not agony but the blessings of God. Through this fiery purification we may take the divine shape. Here Yeats used fire not as destroyer but preserver that remind us God Shiva in Hindu mythology. No doubt here fire stands for purgatory. In this regard the second important poem is “Byzantium” where the poet described the ‘fiery purification’ in detail. In the opening line the poet said -- “The unpurged images of the day recede’ that imply that those ‘unpurged’...
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...spiritual growth to full maturity in Christ which also brings about total transformation. Spiritual disciplines have historical beginnings that were practiced both in the Old Testament and the New Testament that are pattered by Christians today. These disciplines vary and are not just limited to a standardized set of disciplines. Boa (2001) outlined twenty spiritual disciplines such as Solitude and Silence. Prayer, Journaling, Study and Meditation, Fasting, and Chastity, Secrecy, Confession, Fellowship, Submission and Guidance, Simplicity, Stewardship and Sacrifice, Worship and Celebration, Service and Witness (p. 83-86). The main focuses of spiritual disciplines are to get a more intimate relationship with God and their utilization is not for self-glory. Some disciplines however, augment each other and can therefore be practiced at the same time (Boa, 2001). By examining a few of these disciplines will show that Christians can benefit from them and become more effective for the ministry. Origin of Spiritual disciplines According to Gardner (1999), “all the world’s major religions endorse fasting for spiritual, therapeutic or political purposes and fasting for Christians has an ancient and credible history (p. 32). In the Old and New Testament fasting is an act of humility in which we may serve and worship God. In the Old Testament, David humbled himself through fasting (2 Samuel 12:16 KJV). Nehemiah wept, mourned and fasted because the wall of Jerusalem was broken down (Nehemiah 1:4...
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...importantly, how to evade those in which he owed serious money to. To his surprise, he encountered an older man sitting on a porch in a rocking chair, with a rifle in his arms, singing some country songs under his breath. “What a cliché”, Webb mentioned aloud, piercing the tranquil noise of serenity, his words finding their way to the man on the porch. “Well if you’ve got something to say, say it to my face”, the man retorted, stroking his rifle in a menacing fashion. This phrase caught Webb off guard, as he’d thought the old man was too “hard of hearing” to be able to hear his comment; but he, nonetheless, responded with an apology. “You know, I get that a lot. It really baffles me as to why people feel the need to critique a man of his chosen lifestyle...”, the man responded, seemingly ignoring Webb’s apology. “Look, I said I was sorry. And I really don’t have the time or patience to sit here, arguing with an old fool about his inane ‘lifestyle’! So if you’ll excuse me, sir, I’ll be on my way”, Webb spat, more than said. And with that, Webb picked up his...
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