...and for ultimate consumers? A retailer is a person who purchases goods/services for the purpose of reselling them to the ultimate customers for their personal use. Adding value to a product simply means enhancing a product/service before offering it to the consumers. Value-added products tend to attract customers more in a various ways like the customer may believe that the product is worth having, or it’s convenient and so on. A retailer can add value for a product/ service in the following ways: * Retailers can make the product available in convenient locations so, that it is within the reach of the consumer. If the product is convenient it saves up time and effort of the consumer. This can also mean that the public transport should be easily accessible. * Availability of the product/service when the customer needs it is also an important criterion to add value for the product or service. Example: If a person needs a doctor urgently, A hospital which provides 24/7 service is likely going to add more value for the service. * After sale services: These include services that are provided to the customer aftermath the sales. Examples include: repairs, technical advice, installations, warranties or maintenance. Such services improve customer loyalty and retain customers. Retailers are an important link between producers & ultimate customers because they provide the platform in which exchange with customers takes place. It adds value for ultimate customers...
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...OLD AND URBAN MARKET –DELHI & NCR CHANDNI CHOWK CHANDNI CHOWK AMBIENCE MALL AMBIENCE MALL CONTENTS: 1) OVERVIEW OF DELHI & NCR MARKETS -------- 2) X 3) X 4) x Old Markets: The vibrant and exotic atmosphere of Delhi markets has been one of the main shopping centers in India. In fact, Delhi has the best markets in India, with handicrafts from all over the country. Delhi has various traditional markets such as Dilli Hat, Janpath and Tibetan markets, Paharganj and Chandni Chowk . These markets have very narrow lanes with lining up of old building. Its has always remained a crowded allay over the years Malls: Delhi and the NCR are always not short of malls. The shopping malls in Delhi represent the ultimate cure in retail therapy. A wide range of goods are available at one stop zone Delhi. The eclectic collection of wares has always attracted the customers. The ambience and feel of ecstasy has been its salient features. Gurgaon, NCR of Delhi has over the years experienced tremendous growth. As an icon of this today there stand many malls which are spaciously constructed, providing a secure shopping and hassle free environment To study about the traditional markets and new age market two markets were selected, Chandni Chowk and Ambience Mall Chandni Chowk: Chandni Chowk is a historic market in Delhi. This market was formed more than 350 years ago. The largest trading center of North India, it is also known by the name...
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...closet? If you said yes, then Jenny’s Closet Party is the dynamic answer for you. Jenny’s Closet Party LLC is designed with you in mind, by creating the ultimate “Girls Night Out” experience, combining fashion, food, and fun while mingling amongst friends. Uniquely swapping from one fashionista’s closet to another and the remaining items are donated to a local charity. Sounds the perfect win-win scenario right? Jenny’s Closet Party, “A great excuse to clean out your closet”. First Step: Upon receipt of an invitation or retrieval of flyer, specific details will be highlighted as to a theme, what items are being requested, deadline for dropping of your items and also what you should expect the day of the event. Go through your closet and find articles of clothing or accessories that you would like to swap. The items must be in style, of good quality and condition. Some of the categories (depending on theme) may include: clothing, shoes, earrings, scarfs, jackets etc. Second Step: Bring the items to the Donation Center at the Porter County Expo Center two weeks prior to events (Fridays) from 9:00 am – 5:00 pm. At this time you will be given a voucher at this time in which you will redeemed for tokens to shop with the day of the event. Third Step: The day of the event doors will open an hour and thirty minutes prior to shopping. At this time while mingling, you can enjoy complimentary wine and horderves that will be accompanied with light music to enhance your fun filled evening...
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...Running head: TARGET: AN INTERNATIONAL BUSINESS EXPANSION CASE STUDY Target: An International Business Expansion Case Study Sarah Livingstone Mount Saint Vincent University Introduction The decision to expand into a foreign market should not be taken lightly. It can be a great way to grow your company, however, as demonstrated in the following paper, extensive planning is essential to ensure success. Entering Foreign Markets Companies entering foreign markets must decide where to enter as well as the timing and scale of entry. Determining which markets to enter must be analyzed in depth to assure relative long-term growth and profit. Wynne (2004) emphasizes, "Today's markets are knowledge-competitive and unforgiving. Companies must develop useful, first-hand market information before creating market penetration strategies"(Wynne, p.2, 2004). When these basic factors are overlooked, expansions can be catastrophic. Take for example Target's expansion into Canada. With the weakening American economy, Target set goals to expand into Canada. Canada was a promising market with ample opportunity for growth. This expansion was strategic for Target, whose ultimate goal was global expansion. Senger (2011) indicated, "Canada is the perfect test market for a first foray into international expansion: there is a mainly English-speaking population, Canada's close to existing supply chains, and its consumers already know U.S. brands." (Senger, 2011) However, despite the positive initiative...
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... Lenovo Biz. Overview_SWOT Analysis Strengths Product competitiveness by acquiring IBM PC division in 2005 Capacity to keep up with market trend & demand _. Launch IdeaPad S-Series and New U-Series Global regional sales network & units in US, France, China, Singapore Know-how & experience of supporting global big sports event Well established brand equity & highly respected business partner Price competitiveness thru Chinese government support SWOT Target Seg. MKTG Plan Weaknesses Low brand awareness compared to other global brands _. Tough competition with two mega brands, HP & Dell No design identity _. No certain clear brand image without a combined concept or symbol Still not recognized as premium & high seg. target brand Notorious for high prices & poor tech. features without product differentiation Challenge to compete with Apple which is leading the #1 market in US Declining profit margin from price erosion with tough competition Opportunities New Pie, New Market ; Emerging market such as India, Brazil _. Expected 20% of growth rate in India PC market _. New SME1) seg. in India Easy access to giant consumer bases of Japan & Western Europe thru partnership with NEC Corp. & Medison Increasing demand for MP3 & MP4 tech.trend with mobile market (Chances of mobile convergence) Threats Mega Purple Cow : Apple’s new product innovation change PC industry _. Hardware & Software innovation with ipad tablet, app store and media contents Decrease in demand...
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...PLASMA TV SETS SALES BREAK RECORDS THIS HOLIDAY SEASON Wide Assortment of Plasma Models from Major Brands Supports Consumer Demand for Ultimate Home Theater Experience New York '' December 13, 2006 '' Industry reports that sales of Plasma television sets are soaring this holiday season affirm that consumers are now seeing at retail the clear advantages of benefits of Plasma for their big screen home entertainment center, according to the Plasma Display Coalition. On Black Friday alone, the NPD Group reports that Plasma experienced a 140 percent increase in unit sales, compared with last year. “Consumers are embracing Plasma in record numbers because they love the life- like picture that a big-screen Plasma HDTV delivers,” said Jim Palumbo, president of the Plasma Display Coalition. “It is evident that the outstanding picture quality, very high contrast and black levels, full range of color reproduction, and wide viewing angle that Plasma offers are resonating with people who are shopping for a new high-definition TV. For consumers considering a television above 40-inches, Plasma is the clear choice for the home entertainment center,” Palumbo added. Inundated with so many HDTV options at retail, consumers are arming themselves with information before heading out to shop. “They know that if they are looking to create the ultimate home theater experience to enjoy movies and sports, then Plasma is the TV of choice,” said Palumbo. In the store, consumers are finding...
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...ATMC Shopping Centre This is the project plan for the construction of public utility building herein referred as ATMC Shopping Centre. This pan provides the information about every detail of the project. This is the property of ATMC, ATMC Shopping Centre This is the project plan for the construction of public utility building herein referred as ATMC Shopping Centre. This pan provides the information about every detail of the project. This is the property of ATMC, Project Plan Project Plan ATMC Shopping Mall Project Plan Presented by: Gurpreet Singh On behalf of: ATMC Project Plan - ATMC Shopping Centre Introduction: ATMC has recently approved the construction of ATMC Shopping Centre in Richmond area as it’s trying to expand its business. This project will provide the residents of Richmond an easy and quick access to various shops and supermarket. As the residents have to dry a long way to go to a shopping mall or a super market. The ATMC will also increase the employment opportunities for local residents and residents from the nearby areas. The Shopping Centre will 50 specialty shops like clothes, kid’s toys and clothes, Gift shops etc. and 3 super markets with a parking space for 2000 cars. The allocated time for the project is 2 years and budget is $100million. ATMC is a very successful education provider in Melbourne and Sydney because of its promise to provide the best education and pathway to its students to higher education studies. We...
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...Economy & Business ISSN 1314-7242, Volume 8, 2014 Journal of International Scientific Publications www.scientific-publications.net LOCATION AND LAYOUT AS SOURCES OF COMPETITIVE ADVANTAGE OF SMALL RETAILERS Nikola Knego, Kristina Petljak, Rudolf Vouk University of Zagreb, Faculty of Economics and Business Zagreb, Department of Trade Trg J.F. Kennedy 6, 10 000 Zagreb, Croatia Abstract The decision about the location is one of the most important decisions taken by the retailer because of its long-term impact on the company. In each step of the decision making process retailers have to analyse to what extent the characteristics of the location meet the specific requirements of their businesses. The secret of choosing the right location lies in knowing the factors that are most important to the firm's success and finding a location that satisfies them the most. Retailers must take into account the size of the trading area, parking spaces, availability of space for expansion and location visibility. Crucial for identifying appropriate location is to identify the characteristics that can provide the small retailer with a competitive advantage and then find potential sites that meet these criteria. After deciding on retail location, retailers have to consider store layout. Layout is important for attracting constant customer turnover. Store layout develops from a good knowledge of the consumers’ buying habits. Retail spatial distribution should attract customers...
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...healthy. Values Based on the principles upon which Walgreens was founded more than a century ago: Honesty, trust, and integrity with our customers, our shareholders, suppliers, the communities we serve, and among ourselves. Quality through consistent and reliable service, advice, and products across every touch point and channel. Caring, compassionate and driven to delivering a great customer and patient experience through outstanding service and a desire for healthy outcomes. A strong community commitment and presence built through service, expertise, and the personal engagement of every Walgreen team member. Slogan : At the Corner of Happy and Healthy Walgreens three core strategies to better serve customers: Offer ultimate convenience With stores located within five miles of 75 percent of Americans, and with popular online...
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...Nation’s current retail market is currently worth Rs. 3,893,425 crores, and has grown by an average of 16‐ 18% per annum over the last decade to reach where it is today. • As per CII estimates, the projected growth rate is of about 16 per cent over next three years for the Indian retailing sector, to touch Rs.6,156,333 crores by 2017. • Of the total retail market, modern retail, which is valued at Rs.381,078 crores, accounted for 9.8 per cent of total retail. • It grew by 30 per cent at an average during the past five years, and is expected to gather even more pace over the next 2‐3 years. PFCE : Private Final Consumption Expenditure Pitfalls of PFCE Since it is from production side it is bound to have wastage, pilferage and non‐sellable component to each of 12 categories. • There are few categories like rent, fuel, energy, transportation, healthcare etc. which are either consumed on community basis or reach directly to end‐consumer through distribution points or are provided as public amenities by the governing bodies. Current Affairs • India’s current retail market is worth 3,893,425 Cr (US$ 648.90 bn) and is 57.6 per cent of PFCE. • The market has grown by an average of 16 – 18 per cent to reach where it is today. • However, due to reviving phase post elections and gestation period there after the overall retail is expected to grow with lesser rate of around 16 per cent over next three years. • It is estimated that by 2017 India’s retail market will be Rs. 6,156,333 Cr...
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...is well maintained in such a manner that it is considered desirable and encourages residents to be engaged in outdoor activities. In addition, pollution or crime is very low which drives a high demand for population increase. Apartments and detached homes are kept in good condition. Microeconomic Principles Microeconomics according to investopedia.com, is the branch of economics that deals and analyzes the market on an individual basis, of individual consumers, and the relationship between the buyer and seller and those factors that influence the choices made between the two (Investopedia, 2014). In the simulation of supply and demand the influencing factors are the availability of apartments to be rented; moreover, the price to rent the unit being the ultimate factor affecting individual households and the deciding factor that ultimately challenges persons’ desires to move to Atlantis. In scenario number one, the student was required to reduce the vacancy rate on two-bedroom apartments to 15 percent from the 28 percent. In order to accommodate this change in the market it required the manager to...
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...1987. This project turned out to be a very successful one and had helped foster the growth of trust and confidence of the urban people in "Bashundhara". Dhaka's burgeoning population, coupled with a conspicuously slow growth of housing led to the landmark success of Bashundhara. Driven by the ramifications of this success, Bashundhara geared up to invest in new fields, including manufacturing and trading. More enterprises were established in the early 1990s, covering diverse activities involving the production of cement, paper and pulp, tissue paper, steel, LP Gas bottling and distribution, and a trading company, among others. The group experienced this tremendous growth in a span of less than 10 years. During this period, additional schemes on land development and real estate were launched and those projects focused more sharply on increasing responsiveness to client needs. The Group's first publicly-traded company, the Meghna Cement Mills Limited, is currently listed on the two Stock Exchanges of Bangladesh. The Group now has over 20 major concerns located in different areas of the country. The multi-faceted shopping mall and recreation centre called the Bashundhara City has added glamour to the growth of the group. The Bashundhara City Development Ltd is one step ahead in the longstanding effort to strengthen links with the general people through the unique offering of commercial operations and recreation facilities under single roof. East West Media Group Ltd is the mass...
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...································8 Description of Advertising, Public Relations and Promotions·················9 Conclusions/Reflections·······························································10 Works Cited·············································································11 Introduction History of T.G.I Fridays It all began with a fun-loving New Yorker named Alan Stillman. He used to sell perfume, then he purchased a bar on 1st Avenue and 63rd Street and named it T.G.I. Friday’s. That was over 45 years ago. He didn’t know that he was creating what is now known as the “Casual Dining” segment in the restaurant industry; he just wanted to create the ultimate singles bar. T.G.I. Friday’s became an overnight sensation - a destination synonymous with FUN for singles, couples, co-workers and friends. Place chosen: T.G.I Fridays in Northlake mall (6840 Northlake Mall Dr, Charlotte, NC 28269) └This location is very convenient for Mall shoppers after they are done with shopping. It is also a great place for families, couples, singles, and friends who don't want to eat in the food court after shopping. Strengths: -Reasonable prices -Staffis very friendly -Variety of food -Fast -Great awards system. Weakness: -Food comes out late sometimes, long wait time to be seated, and the food quality is not the same all the...
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...By: Shawn Eghterafi Section –041 Submitted To: Professor Julie Kellershohn Ted Rogers School of Management in partial fulfillment for the requirements for MKT100 Principles of Marketing 10/27/2015 Situational Analysis Report for Amazon Drive-Thru Grocery Ryerson University Situational Analysis Strengths Amazon has been in business for over 20 years and is known for its wide distribution network and low prices.Amazon Fresh builds on this network distribution centers. Amazon’s management team is led by “clear thinking and a cohesive vision, even if it takes a while for rivals to figure out Amazon’s motives.”Amazon Fresh’s most marketable feature that will resonate with customers the most is that it offers local products. Amazon Fresh works with small business, which gives customers“more of a local flavor than places like Wal-Mart.”Thanks to Amazon’s close relationship with its suppliers allows it to offer the lowest overall prices for household items. Weaknesses Amazon Fresh is currently in a few cities. Amazon Fresh will need a lot of time to expand. Think about how long it took Wal-Mart to expand. Amazon Fresh must also built dedicated refrigerated warehouses to be able to handle fresh fruit and frozen items.With properties over valued in Canada it will limit Amazon’s ability to expand. Amazon Fresh may have trouble hiring people because workers have told Business Insider that it’s a “bruising workplace where employees are asked to harshly critique their peers...
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...of product |• Not Environmentally Friendly | |• High Standards of Hygiene on product or service |• Lack of Advertisement | |OPPORTUNITIES |THREATS | |• Increase range of low fat products |•High maintenance cost and importing equipment | |• For health conscious people |• Lower pricing of competitors | |• Ice cream market is growing. |•Non-Governmental Organizations Health campaign | |• New trend in ice creams placement |• More dessert places in shopping mall | |• Ice-cream consumption is an impulse buying |• Threat of substitutes | 3.1 Strengths • Brand fame Haagen Dazs is a unique and distinctive brand has been brought to minds of the customers of its product attributes as "the worlds finest quality premium ice cream made of the highest quality ingredients" (Haagen Dazs, 2015). Haagen Dazs...
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